{"id":83808,"date":"2025-07-18T13:02:21","date_gmt":"2025-07-18T12:02:21","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83808"},"modified":"2025-07-18T14:04:48","modified_gmt":"2025-07-18T13:04:48","slug":"5-mythes-sur-le-marketing-numerique-qui-doivent-disparaitre-en-2025","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/fr\/5-digital-marketing-myths-that-need-retiring-in-2025\/","title":{"rendered":"5 mythes sur le marketing num\u00e9rique qui doivent dispara\u00eetre en 2025"},"content":{"rendered":"<p>Le monde num\u00e9rique \u00e9volue rapidement dans certains domaines, et \u00e0 peine dans d'autres. Et tandis que certaines entreprises sont \u00e0 la recherche du prochain plugin d'IA ou de la prochaine tendance TikTok, de nombreuses personnes ont encore des id\u00e9es d\u00e9pass\u00e9es sur ce qu'est r\u00e9ellement le marketing num\u00e9rique en 2025.<\/p>\n<p>Clarifions quelques mythes courants.<\/p>\n<h3>Mythe 1 : Le marketing num\u00e9rique se r\u00e9sume aux m\u00e9dias sociaux<\/h3>\n<p>Fait : Les m\u00e9dias sociaux font partie de l'histoire, mais ils sont loin d'en constituer la totalit\u00e9. Le marketing num\u00e9rique comprend tout ce que vous faites en ligne pour attirer, engager ou convertir des clients potentiels. Cela comprend le marketing par courriel, la publicit\u00e9 payante, l'optimisation des moteurs de recherche (SEO), le marketing de contenu, les groupes WhatsApp, les fils Reddit, les communaut\u00e9s Discord et bien d'autres choses encore. Si cela se passe sur un \u00e9cran et contribue \u00e0 la croissance de votre entreprise, cela compte.<\/p>\n<h3>Mythe 2 : Le marketing par courrier \u00e9lectronique est r\u00e9volu<\/h3>\n<p>Fait : on en est loin. La communication directe avec vos clients, en dehors des caprices d'un algorithme de plateforme, est plus pr\u00e9cieuse que jamais. Les donn\u00e9es de premi\u00e8re main sont reines. D'une mani\u00e8re g\u00e9n\u00e9rale, nous constatons que des e-mails bien cibl\u00e9s g\u00e9n\u00e8rent un trafic de haute qualit\u00e9 qui se convertit souvent mieux et apporte une valeur de commande moyenne plus \u00e9lev\u00e9e. De plus, l'email marketing est l'un des canaux les plus efficaces pour fid\u00e9liser les clients \u00e0 long terme et les inciter \u00e0 renouveler leurs achats.<\/p>\n<h3>Mythe 3 : Le marketing num\u00e9rique est la solution miracle \u00e0 vos probl\u00e8mes de trafic<\/h3>\n<p>Fait : Oui et non. Les annonces payantes peuvent attirer rapidement du trafic sur votre site, mais tout le monde n'est pas pr\u00eat \u00e0 convertir d\u00e8s l'instant o\u00f9 il atterrit. C'est pourquoi votre site web ne doit pas se limiter \u00e0 un simple message de vente. Le contenu \u00e9ducatif, comme les blogs, peut d\u00e9montrer votre expertise, soutenir vos efforts de r\u00e9f\u00e9rencement et contribuer \u00e0 maintenir votre marque au premier plan. Les \u00e9l\u00e9ments du marketing num\u00e9rique qui ne sont pas aliment\u00e9s par des budgets publicitaires, comme le r\u00e9f\u00e9rencement ou le social organique, prennent plus de temps \u00e0 produire des r\u00e9sultats, mais tendent \u00e0 \u00eatre plus durables \u00e0 long terme. Il n'est pas rare qu'il faille trois mois ou plus pour qu'un blog commence \u00e0 bien se classer.<\/p>\n<h3>Mythe 4 : Vous pouvez confier l'ensemble de votre marketing num\u00e9rique \u00e0 l'IA<\/h3>\n<p>Fait : Pas si vous vous souciez de ce qui diff\u00e9rencie votre entreprise. L'IA peut prendre en charge les flux de travail et contribuer \u00e0 la productivit\u00e9, mais vos clients peuvent g\u00e9n\u00e9ralement savoir quand quelque chose a \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9 sans beaucoup d'intervention humaine. Le contr\u00f4le de la qualit\u00e9 est essentiel. L'IA peut manquer de nuances, produire des erreurs ou r\u00e9gurgiter un contenu g\u00e9n\u00e9rique. Si elle n'est pas contr\u00f4l\u00e9e, elle peut faire plus de mal que de bien. Et si vous n'y pr\u00eatez pas attention, <a href=\"https:\/\/www.threads.com\/@joanwestenberg\/post\/DMIQMU8T20x\/the-marketing-gurus-are-clapping-for-the-ai-influencer-at-wimbledon-meanwhile-sh\">les gens se feront un plaisir de relever ces erreurs.<\/a><\/p>\n<h3>Mythe 5 : Il suffit de devenir viral<\/h3>\n<p>Fait : Je vais vous prendre par la main pour vous dire ceci. <span style=\"text-decoration: underline;\">Devenir viral n'a plus la m\u00eame signification qu'auparavant<\/span>. Si votre objectif est de devenir viral au sein de votre niche ou de votre secteur d'activit\u00e9, c'est r\u00e9alisable. Mais si vous voulez devenir hyper-viral, comme <em>C'est du ma\u00efs !<\/em> ou <em>Tr\u00e8s discret, tr\u00e8s attentif<\/em>Les chances sont pires que de gagner \u00e0 la loterie. Les moments de viralit\u00e9 sont impr\u00e9visibles et difficiles \u00e0 fabriquer. La viralit\u00e9 n'est pas une strat\u00e9gie, c'est un r\u00e9sultat. La coh\u00e9rence, la qualit\u00e9 et la pertinence vous serviront bien mieux \u00e0 long terme.<\/p>\n<h3>Derni\u00e8re tranche<\/h3>\n<p>Le marketing num\u00e9rique en 2025, ou dans le futur, ne consiste pas \u00e0 rechercher des hackers ou \u00e0 tout confier \u00e0 des robots. Il s'agit de comprendre son public, d'utiliser la bonne combinaison d'outils et de pr\u00e9senter de mani\u00e8re coh\u00e9rente un contenu et un message qui refl\u00e8tent sa marque. En \u00e9liminant les mythes, il ne reste qu'un travail intelligent et strat\u00e9gique qui produit des r\u00e9sultats au fil du temps.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le marketing num\u00e9rique en 2025, ou dans le futur, ne consiste pas \u00e0 rechercher des hackers ou \u00e0 tout confier \u00e0 des robots. Il s'agit de comprendre son public, d'utiliser la bonne combinaison d'outils et de faire preuve de constance.<\/p>","protected":false},"author":9,"featured_media":83809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1174],"tags":[],"class_list":["post-83808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Digital Marketing Myths That Need Retiring in 2025 - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Strip away the digital marketing myths, and what\u2019s left is smart, strategic work that delivers results over time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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