{"id":83880,"date":"2025-08-19T16:28:11","date_gmt":"2025-08-19T15:28:11","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83880"},"modified":"2025-08-19T16:28:11","modified_gmt":"2025-08-19T15:28:11","slug":"mode-de-lai-apercu-de-lai-recherche-google","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/fr\/ai-mode-ai-overviews-google-search\/","title":{"rendered":"Mode IA, aper\u00e7us de l'IA et limites floues de la recherche Google"},"content":{"rendered":"<p>Lorsque l'on parle d'IA dans Google Search, il convient de distinguer plusieurs niveaux. La plupart des gens connaissent l'IA au sens large, c'est-\u00e0-dire l'apprentissage automatique utilis\u00e9 par Google pour la recherche de mots. <em>ann\u00e9es<\/em>. Il s'agit de la technologie qui travaille en coulisse pour d\u00e9cider quels r\u00e9sultats apparaissent et dans quel ordre, ce que nous appelons souvent \"l'algorithme\".<\/p>\n<p>Puis vinrent les aper\u00e7us AI : les grandes bo\u00eetes de r\u00e9sum\u00e9 qui ont commenc\u00e9 \u00e0 \u00eatre d\u00e9ploy\u00e9es en 2024 au Royaume-Uni - o\u00f9 Google \u00e9crit pour vous au lieu de simplement montrer des liens. Le monde du r\u00e9f\u00e9rencement a beaucoup discut\u00e9 de la fa\u00e7on dont Google \u00e9tait pass\u00e9 de l'agr\u00e9gation \u00e0 l'interpr\u00e9tation contextuelle. D\u00e9sormais, \u00e0 partir de l'\u00e9t\u00e9 2025, il y a le mode IA : un interrupteur en haut \u00e0 gauche des navigateurs. C'est un peu comme si Google et ChatGPT avaient eu un b\u00e9b\u00e9, sauf que Google n'utiliserait pas GPT, mais sa propre IA, appel\u00e9e Gemini.<\/p>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">\u00c0 premi\u00e8re vue, le mode IA semble \u00eatre un progr\u00e8s. Vous n'obtenez pas seulement la version de la v\u00e9rit\u00e9 de Google, mais aussi des liens. La r\u00e9alit\u00e9 est ... moins nette. Certaines de ces \"sources\" sont des \u00e9diteurs cr\u00e9dibles, mais il s'av\u00e8re que d'autres sont des r\u00e9pertoires ou des articles payants qui n'ont d'autre but que d'attirer l'attention des internautes. <em>admettre<\/em> il s'agit de publicit\u00e9s en petits caract\u00e8res. Cela soul\u00e8ve une question \u00e9vidente : quelle est la part de ce qui est montr\u00e9 en mode IA qui est authentique, et quelle est la part de ce qui est payant avec une meilleure image de marque ?<\/span><\/p>\n<p>Il y a aussi un deuxi\u00e8me mal de t\u00eate pour ceux qui s'int\u00e9ressent au trafic des sites web et aux attributions qui y sont associ\u00e9es. Cette douleur d\u00e9coule directement de la frustration li\u00e9e au fait que Google Search Console ne s\u00e9pare pas les clics des aper\u00e7us AI ou du mode AI, de sorte que nous ne pouvons pas voir l'impact direct. Ce que nous <em>faire<\/em> see cependant, est une impression qui reste stable alors que le nombre de clics diminue. (Fr\u00e9quemment d\u00e9crit comme \"le crocodile\" avec le graphique \u00e0 double ligne montrant la s\u00e9paration des chiffres).<\/p>\n<p>Google insiste sur le fait que le trafic organique global n'a pas beaucoup chang\u00e9 d'une ann\u00e9e sur l'autre ... Beaucoup de propri\u00e9taires de sites et de sp\u00e9cialistes du marketing num\u00e9rique qui regardent leurs propres analyses ne seraient pas d'accord.<\/p>\n<p>La derni\u00e8re cerise sur le g\u00e2teau est la question de l'exactitude. Le mode IA a d\u00e9j\u00e0 \u00e9t\u00e9 pris en flagrant d\u00e9lit de diffusion d'informations p\u00e9rim\u00e9es ou carr\u00e9ment erron\u00e9es, ce qui en dit long sur le degr\u00e9 d'obsolescence de ces r\u00e9sum\u00e9s. Il peut s'agir de petites erreurs ou de probl\u00e8mes initiaux, mais cela suffit \u00e0 entamer la confiance des personnes qui savent mieux que quiconque et \u00e0 susciter un sentiment d'inqui\u00e9tude chez les utilisateurs qui ne le savent pas.<\/p>\n<p>O\u00f9 cela nous m\u00e8ne-t-il ? Au mieux, avec un outil qui brouille encore les lignes entre organique et payant, tout en ne nous fournissant pas de donn\u00e9es r\u00e9elles sur l'impact. Malgr\u00e9 tout ce bruit, rien ne prouve qu'il existe une solution magique - il s'agit simplement d'une nouvelle couche que nous devons surveiller de pr\u00e8s.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-83881\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-19-at-16.15.01-1024x569.png\" alt=\"\" width=\"840\" height=\"467\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-19-at-16.15.01-1024x569.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-19-at-16.15.01-300x167.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-19-at-16.15.01-768x426.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-19-at-16.15.01-18x10.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-19-at-16.15.01-350x194.png 350w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-19-at-16.15.01.png 1214w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Le mode IA de Google est arriv\u00e9 au Royaume-Uni cet \u00e9t\u00e9. Mais qu'est-ce que cela signifie pour votre r\u00e9f\u00e9rencement et votre marketing en g\u00e9n\u00e9ral ? Pour en savoir plus, cliquez ici.<\/p>","protected":false},"author":9,"featured_media":83882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,1174],"tags":[],"class_list":["post-83880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI Mode, AI Overviews and the Blurred Lines of Google Search - Fresh Pies<\/title>\n<meta name=\"description\" content=\"AI Mode came to the UK this summer - but what does it mean for your SEO and overall marketing? 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