{"id":83931,"date":"2025-09-12T12:39:08","date_gmt":"2025-09-12T11:39:08","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83931"},"modified":"2025-09-12T12:39:08","modified_gmt":"2025-09-12T11:39:08","slug":"sites-web-ai-bon-marche-aujourdhui-cher-demain","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/fr\/ai-websites-cheap-today-expensive-tomorrow\/","title":{"rendered":"Sites web sur l'IA : Bon march\u00e9 aujourd'hui, chers demain"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Maintenant que l'engouement pour l'IA semble ralentir et que de nombreuses suggestions laissent entendre que la bulle est sur le point d'\u00e9clater en ce qui concerne l'IA, c'est-\u00e0-dire tout, nous avons remarqu\u00e9 une tendance qui se dessine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lorsque l'IA \u00e9tait plus nouvelle et brillante, nous avons vu une partie des PME qui optaient pour des sites Web et des solutions de service d'IA parce que le prix leur convenait. Ce qui est juste, votre budget est votre budget... mais au cours du dernier mois, nous avons vu la majorit\u00e9 de cette partie revenir et demander des informations sur l'IA. <a href=\"https:\/\/www.freshpies.co.uk\/fr\/pourquoi-lintelligence-artificielle-ne-remplace-pas-les-specialistes-du-marketing\/\">bas\u00e9 sur l'homme<\/a> les services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il s'agit de citations authentiques tir\u00e9es de courriels que nous avons re\u00e7us :<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\"<\/span><span style=\"font-weight: 400;\">L'entreprise que j'ai choisie pour la refonte \u00e9tait bon march\u00e9 et inutile\".<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"J'ai perdu des semaines\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"Je reviendrai vers vous la queue entre les jambes !\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"Le site web est pass\u00e9 de 160 000 \u00e0 2 000 visites dans les deux semaines qui ont suivi son lancement.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Les fournisseurs de type \"CRM in a box\" pilot\u00e9s par l'IA, comme Framer, sont agr\u00e9ables, brillants et utiles pour les locaux de base, mais nous constatons de plus en plus que les promesses de simplicit\u00e9 et de rapidit\u00e9 ne sont pas tout \u00e0 fait \u00e0 la hauteur de l'engouement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La personnalisation des clients est maladroite, sans r\u00e9elle fonctionnalit\u00e9 permettant aux propri\u00e9taires de se glisser sous le capot et de personnaliser. De nombreuses fonctionnalit\u00e9s de base sont sous-exploit\u00e9es, et l'accent mis sur l'IA et les plug-ins donne un peu l'impression de se transformer en une version de ce dont il pr\u00e9tend se diff\u00e9rencier, \u00e0 savoir WordPress. Le probl\u00e8me, c'est qu'il ne le fait pas <\/span><i><span style=\"font-weight: 400;\">suffisamment bien<\/span><\/i><span style=\"font-weight: 400;\"> pour \u00eatre WordPress !\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mon probl\u00e8me personnel est que les sites construits par l'IA peuvent sembler parfaits en surface mais peinent \u00e0 se classer ou \u00e0 convertir si les fondamentaux ne sont pas l\u00e0 - et m\u00eame s'ils le sont, ils sont soit plac\u00e9s derri\u00e8re des paywalls, soit vous n'avez aucune id\u00e9e de la mani\u00e8re de les mettre en \u0153uvre. Ce probl\u00e8me ne se poserait pas si un humain \u00e9tait l\u00e0 pour l'expliquer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L'IA est un <\/span><i><span style=\"font-weight: 400;\">outil<\/span><\/i><span style=\"font-weight: 400;\">, quelque chose \u00e0 utiliser <\/span><i><span style=\"font-weight: 400;\">ainsi que, et non \u00e0 la place de<\/span><\/i><span style=\"font-weight: 400;\">L'IA est un ordinateur qui vous donne exactement ce que vous lui demandez. L'IA est un ordinateur qui vous donnera exactement ce que vous lui demandez. Elle n'apportera pas de suggestions aberrantes susceptibles d'am\u00e9liorer votre projet. Elle n'a pas d'exp\u00e9rience pr\u00e9alable d'une situation et ne sait pas qu'il serait pr\u00e9f\u00e9rable de prendre une certaine direction. Elle n'a pas l'exp\u00e9rience v\u00e9cue et la valeur des \u00eatres humains qui jouent un r\u00f4le sp\u00e9cifique pour gagner leur vie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L'IA est pourtant pr\u00e9sent\u00e9e comme une solution pour la plupart des choses, mais ce n'est vraiment qu'avec un budget \u00e9norme que cela peut \u00eatre vrai. La marque Guess a r\u00e9cemment fait les gros titres pour avoir \u00e9t\u00e9 la premi\u00e8re publicit\u00e9 de mode dans Vogue \u00e0 utiliser un mod\u00e8le IA. Bien que cela pose d'autres probl\u00e8mes <\/span><a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/cgeqe084nn4o\"><span style=\"font-weight: 400;\">implications<\/span><\/a><span style=\"font-weight: 400;\">La question qui se pose ici est la suivante : si Guess, dont le chiffre d'affaires annuel s'\u00e9l\u00e8ve \u00e0 des milliards, n'est pas en mesure de donner \u00e0 l'IA un aspect distinctif et int\u00e9ressant au-del\u00e0 de la nouveaut\u00e9 que constitue l'IA, quelle est la chance d'une jeune entreprise de percevoir une redevance mensuelle symbolique ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vous souhaitez vraiment vous d\u00e9velopper, il convient de se poser la question suivante : quel est le co\u00fbt r\u00e9el d'un site d'IA \u00e0 60 livres sterling par mois ? Au-del\u00e0 de la conception \u00e0 l'emporte-pi\u00e8ce, vous vous enfermez dans une plateforme susceptible d'augmenter ses prix, de supprimer des fonctionnalit\u00e9s ou de mal vieillir. Et lorsque les bases du r\u00e9f\u00e9rencement ne sont pas l\u00e0 pour vous aider \u00e0 \u00eatre trouv\u00e9, ces \"\u00e9conomies\" commencent \u00e0 sembler tr\u00e8s co\u00fbteuses au bout de quelques ann\u00e9es.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Les sites web d'IA ont-ils tous les atouts en main ? Nous pensons que ce n'est pas encore le cas.<\/p>","protected":false},"author":9,"featured_media":83932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,1172],"tags":[],"class_list":["post-83931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","category-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI Websites: Cheap Today, Expensive Tomorrow - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Are AI websites all they&#039;re cracked up to be? We say definitely not yet. 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