{"id":84002,"date":"2025-10-08T17:18:10","date_gmt":"2025-10-08T16:18:10","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84002"},"modified":"2025-10-08T17:24:08","modified_gmt":"2025-10-08T16:24:08","slug":"q4-marketing-round-up-se-preparer-pour-2026","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/fr\/q4-marketing-round-up-get-prepared-for-2026\/","title":{"rendered":"Bilan marketing du quatri\u00e8me trimestre : pr\u00e9parez-vous pour 2026"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/fr\/q4-marketing-round-up-get-prepared-for-2026\/#Q4_Marketing_Round_Up\" >Bilan marketing du 4\u00e8me trimestre<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/fr\/q4-marketing-round-up-get-prepared-for-2026\/#What_is_Answer_Engine_Optimisation_AEO\" >Qu'est-ce que l'optimisation des moteurs de r\u00e9ponse ? (AEO)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/fr\/q4-marketing-round-up-get-prepared-for-2026\/#Stay_one_step_ahead_with_Answer_Engine_Optimisation\" >Gardez une longueur d'avance gr\u00e2ce \u00e0 l'optimisation des moteurs de r\u00e9ponse<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/fr\/q4-marketing-round-up-get-prepared-for-2026\/#Authenticity_Matters\" >L'authenticit\u00e9 compte<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/fr\/q4-marketing-round-up-get-prepared-for-2026\/#Video_Content_Continues_to_Dominate\" >Le contenu vid\u00e9o continue de dominer<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/fr\/q4-marketing-round-up-get-prepared-for-2026\/#Are_third-party_cookies_being_deprecated\" >Les cookies de tiers sont-ils d\u00e9pr\u00e9ci\u00e9s ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.freshpies.co.uk\/fr\/q4-marketing-round-up-get-prepared-for-2026\/#You_should_be_focusing_on_First_Party_Data\" >Vous devriez vous concentrer sur les donn\u00e9es de premi\u00e8re partie<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.freshpies.co.uk\/fr\/q4-marketing-round-up-get-prepared-for-2026\/#What_have_we_learned_heading_into_2026\" >Qu'avons-nous appris \u00e0 l'approche de 2026 ?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"280\" data-end=\"305\"><span class=\"ez-toc-section\" id=\"Q4_Marketing_Round_Up\"><\/span>Bilan marketing du 4\u00e8me trimestre<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"307\" data-end=\"804\">L'\u00e9quipe de Fresh Pies a connu un troisi\u00e8me trimestre bien rempli. Des d\u00e9veloppements majeurs dans le monde du PPC et du SEO nous ont tenus en haleine alors que nous nous appr\u00eatons \u00e0 publier notre rapport sur le marketing du quatri\u00e8me trimestre et nous ont aid\u00e9s \u00e0 commencer \u00e0 \u00e9laborer nos strat\u00e9gies de marketing num\u00e9rique pour 2026. L'\u00e9quipe de marketing num\u00e9rique a particip\u00e9 \u00e0 de nombreux salons au cours du trimestre, notamment <a href=\"https:\/\/www.bigdataldn.com\/\">Big Data LDN<\/a> et <a href=\"https:\/\/mktgshowcase.co.uk\/\">Vitrine marketing<\/a>Les participants \u00e0 la conf\u00e9rence ont \u00e9t\u00e9 invit\u00e9s \u00e0 participer \u00e0 un atelier sur le th\u00e8me du marketing au quatri\u00e8me trimestre, afin d'avoir une id\u00e9e de la direction que prendront le SEO et le PPC \u00e0 l'avenir. Voici un aper\u00e7u de ce qu'il faut savoir dans ce Q4 Marketing Round Up.<\/p>\n<h2 data-start=\"806\" data-end=\"851\"><span class=\"ez-toc-section\" id=\"What_is_Answer_Engine_Optimisation_AEO\"><\/span>Qu'est-ce que l'optimisation des moteurs de r\u00e9ponse ? (AEO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"853\" data-end=\"1355\">Le r\u00e9f\u00e9rencement traditionnel \u00e9volue, et c'est l\u00e0 que l'OEA entre en jeu. L'optimisation pour les moteurs de r\u00e9ponses (OEM) consiste \u00e0 rendre votre contenu facile \u00e0 comprendre et \u00e0 utiliser par les moteurs de recherche, les assistants vocaux et les outils d'IA lorsqu'ils donnent des r\u00e9ponses directes aux questions des internautes. Au lieu de se contenter de rechercher des classements, l'OEA se concentre sur un contenu clair et structur\u00e9 qui fournit des r\u00e9ponses concises aux questions les plus courantes. Ce changement est un point de discussion majeur dans notre Q4 Marketing Round Up, car l'OEA fa\u00e7onnera les strat\u00e9gies de contenu pour 2026.<\/p>\n<h2 data-start=\"1357\" data-end=\"1412\"><span class=\"ez-toc-section\" id=\"Stay_one_step_ahead_with_Answer_Engine_Optimisation\"><\/span>Gardez une longueur d'avance gr\u00e2ce \u00e0 l'optimisation des moteurs de r\u00e9ponse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1414\" data-end=\"1878\">Les OEA vont avoir une influence croissante sur la mani\u00e8re dont nous abordons le r\u00e9f\u00e9rencement, et les classements traditionnels pourraient perdre de leur importance \u00e0 mesure que les outils d'intelligence artificielle tirent des informations de sources multiples, les m\u00e9langent et pr\u00e9sentent une r\u00e9ponse unique et directe. L'objectif est de s'\u00e9loigner des 10 liens bleus que vous voyez dans les recherches traditionnelles et d'obtenir une r\u00e9ponse \u00e9crite courte qui combine les informations. Rester inform\u00e9 gr\u00e2ce \u00e0 des mises \u00e0 jour telles que ce Q4 Marketing Round Up vous aidera \u00e0 maintenir la pertinence de votre contenu.<\/p>\n<h2 data-start=\"1880\" data-end=\"1904\"><span class=\"ez-toc-section\" id=\"Authenticity_Matters\"><\/span>L'authenticit\u00e9 compte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1906\" data-end=\"2687\">Malgr\u00e9 l'importance accord\u00e9e \u00e0 l'IA dans la mani\u00e8re dont nous recevons l'information, Google continue de privil\u00e9gier les contenus authentiques et interactifs. Google continue de mettre l'accent sur l'E-E-A-T et insiste sur le fait que la qualit\u00e9, l'originalit\u00e9 et la fiabilit\u00e9 sont importantes dans la cr\u00e9ation de contenu. Il existe toujours un risque qu'une mise \u00e0 jour de l'algorithme se produise prochainement, entra\u00eenant le d\u00e9classement du contenu d'IA en fonction de la probabilit\u00e9 que le contenu soit de faible qualit\u00e9 ou trop formel. Selon Google, le contenu d'IA n'est pas automatiquement p\u00e9nalis\u00e9, mais le contenu qui semble avoir \u00e9t\u00e9 cr\u00e9\u00e9 uniquement pour le classement peut enfreindre ses r\u00e8gles en mati\u00e8re de spam, d'o\u00f9 les diverses mises \u00e0 jour de spam que nous avons connues tout au long de l'ann\u00e9e 2025. Vous trouverez plus d'informations dans les conseils de recherche de Google sur le contenu AI, qui sont abord\u00e9s plus en d\u00e9tail dans ce Q4 Marketing Round Up.<\/p>\n<h2 data-start=\"2689\" data-end=\"2728\"><span class=\"ez-toc-section\" id=\"Video_Content_Continues_to_Dominate\"><\/span>Le contenu vid\u00e9o continue de dominer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2730\" data-end=\"3451\">La vid\u00e9o continue d'\u00eatre un acteur majeur du r\u00e9f\u00e9rencement et c'est un \u00e9l\u00e9ment que Google continue de privil\u00e9gier. Les contenus vid\u00e9o tels que YouTube Shorts, TikTok et Instagram Reels sont autant de plateformes que vous pouvez optimiser pour devenir plus visible dans les moteurs de recherche. Google encourage \u00e9galement le t\u00e9l\u00e9chargement de vid\u00e9os dans les listes Google My Business afin d'am\u00e9liorer le profil de votre entreprise, et classera le contenu vid\u00e9o au-dessus des images dans vos listes. Ne n\u00e9gligez donc pas l'utilisation du contenu vid\u00e9o ; qu'il s'agisse des coulisses ou d'un laps de temps, il permet \u00e0 l'utilisateur de mieux comprendre les activit\u00e9s quotidiennes de votre entreprise et contribue \u00e0 \u00e9tablir des relations B2C de confiance. Le Q4 Marketing Round Up montre \u00e0 quel point la vid\u00e9o restera essentielle jusqu'en 2026.<\/p>\n<h2 data-start=\"3453\" data-end=\"3498\"><span class=\"ez-toc-section\" id=\"Are_third-party_cookies_being_deprecated\"><\/span>Les cookies de tiers sont-ils d\u00e9pr\u00e9ci\u00e9s ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3500\" data-end=\"3876\">La r\u00e9ponse courte est oui, mais nous ne savons pas exactement quand. En effet, il a \u00e9t\u00e9 annonc\u00e9 au d\u00e9but de l'ann\u00e9e que c'\u00e9tait le cas ; cependant, Google a depuis fait marche arri\u00e8re, ce qui signifie que les utilisateurs peuvent toujours acc\u00e9der aux donn\u00e9es de tiers par le biais des param\u00e8tres de confidentialit\u00e9 et de s\u00e9curit\u00e9 de Chrome. L'incertitude qui entoure ce sujet est une autre discussion br\u00fblante dans notre Q4 Marketing Round Up.<\/p>\n<h2 data-start=\"3878\" data-end=\"3924\"><span class=\"ez-toc-section\" id=\"You_should_be_focusing_on_First_Party_Data\"><\/span>Vous devriez vous concentrer sur les donn\u00e9es de premi\u00e8re partie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3926\" data-end=\"4667\">Bien que le calendrier de d\u00e9pr\u00e9ciation des donn\u00e9es de tiers ne soit pas clair, la meilleure pratique consiste \u00e0 se concentrer sur les donn\u00e9es de premi\u00e8re partie lors de la mise en \u0153uvre de votre strat\u00e9gie de marketing num\u00e9rique. Se concentrer sur le contenu interactif tel que les formulaires, les inscriptions par courriel et l'activit\u00e9 des comptes est utile pour mieux comprendre votre base de clients. Ces donn\u00e9es sont \u00e9galement enti\u00e8rement conformes au GDPR et restent sous votre contr\u00f4le, ce qui permet la personnalisation et la segmentation pour une utilisation future. Cela souligne l'\u00e9volution du r\u00e9f\u00e9rencement, qui d\u00e9pendait autrefois fortement des donn\u00e9es des cookies, des backlinks et du bourrage de mots cl\u00e9s, et qui est aujourd'hui beaucoup plus ax\u00e9 sur l'exp\u00e9rience de l'utilisateur, la pertinence et l'intention. La collecte de donn\u00e9es de premi\u00e8re partie est un th\u00e8me r\u00e9current dans ce Q4 Marketing Round Up.<\/p>\n<h2 data-start=\"4669\" data-end=\"4712\"><span class=\"ez-toc-section\" id=\"What_have_we_learned_heading_into_2026\"><\/span>Qu'avons-nous appris \u00e0 l'approche de 2026 ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4714\" data-end=\"5390\">\u00c0 l'aube de 2026, il est clair que le marketing num\u00e9rique \u00e9volue plus rapidement que jamais et que nous devons suivre le mouvement. Le r\u00e9f\u00e9rencement va au-del\u00e0 des classements. Les OEA et la recherche pilot\u00e9e par l'IA permettent aux utilisateurs de trouver des informations, et l'E-E-A-T est essentiel pour instaurer la confiance. La vid\u00e9o est toujours reine et constitue le meilleur moyen d'entrer en contact avec le public et d'\u00eatre visible. Enfin, compte tenu de l'incertitude entourant les cookies de tierce partie, nous devons nous concentrer sur les donn\u00e9es de premi\u00e8re partie afin de mieux comprendre et personnaliser les interactions avec nos clients. Dans l'ensemble, il s'agit donc de fournir des exp\u00e9riences de haute qualit\u00e9, pertinentes et centr\u00e9es sur l'utilisateur, et c'est sur cela que reposera notre marketing num\u00e9rique en 2026, le message cl\u00e9 de ce Q4 Marketing Round Up.<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez les principaux enseignements de notre bilan marketing du quatri\u00e8me trimestre et apprenez comment pr\u00e9parer votre strat\u00e9gie num\u00e9rique pour qu'elle soit couronn\u00e9e de succ\u00e8s \u00e0 l'horizon 2026.<\/p>","protected":false},"author":11,"featured_media":84003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1174],"tags":[],"class_list":["post-84002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Q4 Marketing Round Up: Get Prepared For 2026 - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Discover key takeaways from our Q4 marketing round-up and learn how to prepare your digital strategy for success heading into 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/fr\/q4-marketing-round-up-se-preparer-pour-2026\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q4 Marketing Round Up: Get Prepared For 2026\" \/>\n<meta property=\"og:description\" content=\"Discover key takeaways from our Q4 marketing round-up and learn how to prepare your digital strategy for success heading into 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/fr\/q4-marketing-round-up-se-preparer-pour-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T16:18:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T16:24:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/10\/Q4-marketing-round-up-trends.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4955\" \/>\n\t<meta property=\"og:image:height\" content=\"3367\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miles Fehmi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miles Fehmi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/\"},\"author\":{\"name\":\"Miles Fehmi\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/ab627ec66d740c7879934ee2213abbca\"},\"headline\":\"Q4 Marketing Round Up: Get Prepared For 2026\",\"datePublished\":\"2025-10-08T16:18:10+00:00\",\"dateModified\":\"2025-10-08T16:24:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/\"},\"wordCount\":832,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Q4-marketing-round-up-trends.jpg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/\",\"name\":\"Q4 Marketing Round Up: Get Prepared For 2026 - Fresh Pies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Q4-marketing-round-up-trends.jpg\",\"datePublished\":\"2025-10-08T16:18:10+00:00\",\"dateModified\":\"2025-10-08T16:24:08+00:00\",\"description\":\"Discover key takeaways from our Q4 marketing round-up and learn how to prepare your digital strategy for success heading into 2026.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Q4-marketing-round-up-trends.jpg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Q4-marketing-round-up-trends.jpg\",\"width\":4955,\"height\":3367,\"caption\":\"Q4 Marketing Round Up\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q4-marketing-round-up-get-prepared-for-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Q4 Marketing Round Up: Get Prepared For 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"name\":\"Fresh Pies\",\"description\":\"Website and Digital Marketing Agency in Balham, South London\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.freshpies.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\",\"name\":\"Fresh Pies\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"width\":\"1\",\"height\":\"1\",\"caption\":\"Fresh Pies\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freshpiesdigital\\\/\",\"https:\\\/\\\/x.com\\\/freshpies\",\"https:\\\/\\\/www.instagram.com\\\/freshpies\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/freshpies\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/ab627ec66d740c7879934ee2213abbca\",\"name\":\"Miles Fehmi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/miles-fehmi_avatar-96x96.png\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/miles-fehmi_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/miles-fehmi_avatar-96x96.png\",\"caption\":\"Miles Fehmi\"},\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/fr\\\/author\\\/miles-fehmi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tour d'horizon du marketing au quatri\u00e8me trimestre : pr\u00e9parez-vous pour 2026 - Fresh Pies","description":"D\u00e9couvrez les principaux enseignements de notre bilan marketing du quatri\u00e8me trimestre et apprenez comment pr\u00e9parer votre strat\u00e9gie num\u00e9rique pour qu'elle soit couronn\u00e9e de succ\u00e8s \u00e0 l'horizon 2026.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.freshpies.co.uk\/fr\/q4-marketing-round-up-se-preparer-pour-2026\/","og_locale":"fr_FR","og_type":"article","og_title":"Q4 Marketing Round Up: Get Prepared For 2026","og_description":"Discover key takeaways from our Q4 marketing round-up and learn how to prepare your digital strategy for success heading into 2026.","og_url":"https:\/\/www.freshpies.co.uk\/fr\/q4-marketing-round-up-se-preparer-pour-2026\/","og_site_name":"Fresh Pies","article_publisher":"https:\/\/www.facebook.com\/freshpiesdigital\/","article_published_time":"2025-10-08T16:18:10+00:00","article_modified_time":"2025-10-08T16:24:08+00:00","og_image":[{"width":4955,"height":3367,"url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/10\/Q4-marketing-round-up-trends.jpg","type":"image\/jpeg"}],"author":"Miles Fehmi","twitter_card":"summary_large_image","twitter_creator":"@freshpies","twitter_site":"@freshpies","twitter_misc":{"\u00c9crit par":"Miles Fehmi","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/#article","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/"},"author":{"name":"Miles Fehmi","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/ab627ec66d740c7879934ee2213abbca"},"headline":"Q4 Marketing Round Up: Get Prepared For 2026","datePublished":"2025-10-08T16:18:10+00:00","dateModified":"2025-10-08T16:24:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/"},"wordCount":832,"publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/10\/Q4-marketing-round-up-trends.jpg","articleSection":["Digital Marketing"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/","url":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/","name":"Tour d'horizon du marketing au quatri\u00e8me trimestre : pr\u00e9parez-vous pour 2026 - Fresh Pies","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/#primaryimage"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/10\/Q4-marketing-round-up-trends.jpg","datePublished":"2025-10-08T16:18:10+00:00","dateModified":"2025-10-08T16:24:08+00:00","description":"D\u00e9couvrez les principaux enseignements de notre bilan marketing du quatri\u00e8me trimestre et apprenez comment pr\u00e9parer votre strat\u00e9gie num\u00e9rique pour qu'elle soit couronn\u00e9e de succ\u00e8s \u00e0 l'horizon 2026.","breadcrumb":{"@id":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/#primaryimage","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/10\/Q4-marketing-round-up-trends.jpg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/10\/Q4-marketing-round-up-trends.jpg","width":4955,"height":3367,"caption":"Q4 Marketing Round Up"},{"@type":"BreadcrumbList","@id":"https:\/\/www.freshpies.co.uk\/q4-marketing-round-up-get-prepared-for-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.freshpies.co.uk\/"},{"@type":"ListItem","position":2,"name":"Q4 Marketing Round Up: Get Prepared For 2026"}]},{"@type":"WebSite","@id":"https:\/\/www.freshpies.co.uk\/#website","url":"https:\/\/www.freshpies.co.uk\/","name":"Tartes fra\u00eeches","description":"Agence de cr\u00e9ation de sites Internet et de marketing num\u00e9rique \u00e0 Balham, au sud de Londres","publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.freshpies.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.freshpies.co.uk\/#organization","name":"Tartes fra\u00eeches","url":"https:\/\/www.freshpies.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","width":"1","height":"1","caption":"Fresh Pies"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freshpiesdigital\/","https:\/\/x.com\/freshpies","https:\/\/www.instagram.com\/freshpies\/","https:\/\/www.linkedin.com\/company\/freshpies\/"]},{"@type":"Person","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/ab627ec66d740c7879934ee2213abbca","name":"Miles Fehmi","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/07\/miles-fehmi_avatar-96x96.png","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/07\/miles-fehmi_avatar-96x96.png","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/07\/miles-fehmi_avatar-96x96.png","caption":"Miles Fehmi"},"url":"https:\/\/www.freshpies.co.uk\/fr\/author\/miles-fehmi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/posts\/84002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/comments?post=84002"}],"version-history":[{"count":5,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/posts\/84002\/revisions"}],"predecessor-version":[{"id":84009,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/posts\/84002\/revisions\/84009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/media\/84003"}],"wp:attachment":[{"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/media?parent=84002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/categories?post=84002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/fr\/wp-json\/wp\/v2\/tags?post=84002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}