{"id":84315,"date":"2026-04-24T15:31:43","date_gmt":"2026-04-24T14:31:43","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84315"},"modified":"2026-04-24T15:31:43","modified_gmt":"2026-04-24T14:31:43","slug":"le-contenu-video-en-haut-de-page-incite-les-internautes-a-rester-plus-longtemps-sur-votre-site-web","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/fr\/top-of-fold-video-content-keeps-people-on-your-website-longer\/","title":{"rendered":"Le contenu vid\u00e9o en haut de page permet aux internautes de rester plus longtemps sur votre site web"},"content":{"rendered":"<p>Lorsque quelqu'un arrive sur votre site web, vous disposez d'une minuscule fen\u00eatre pour lui prouver qu'il est au bon endroit. Soit il part presque imm\u00e9diatement, ce qui peut \u00eatre d\u00e9crit en termes de r\u00e9f\u00e9rencement comme un clic court, soit il reste dans les parages et explore, ce qui est un clic long. La plupart des sites web sont accidentellement optimis\u00e9s pour le premier type de clic. La vid\u00e9o permet d'orienter r\u00e9solument les choses vers le second type de clic.<\/p>\n<p>Votre <a href=\"https:\/\/www.searchenginejournal.com\/the-facts-about-google-click-signals-rankings-and-seo\/572827\/\">classement du site<\/a> <em>d\u00e9finitivement<\/em> b\u00e9n\u00e9ficie d'un plus grand nombre de longs clics, car c'est un indicateur de pertinence, bien qu'il ne s'agisse pas d'une mesure d\u00e9finie sur laquelle vous pouvez \u00e9tablir un rapport. La bonne nouvelle, c'est que vous pouvez vous faire une id\u00e9e assez pr\u00e9cise de votre pertinence en examinant les clics, la dur\u00e9e moyenne des sessions et les sessions par rapport aux utilisateurs. (C'est aussi la raison pour laquelle nos rapports mensuels sur les clients sont si riches en donn\u00e9es, mais c'est une parenth\u00e8se).<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/fr\/top-of-fold-video-content-keeps-people-on-your-website-longer\/#Top_of_Fold_Video_Top_Tier_Communication\" >Vid\u00e9o de haut de page = Communication de haut niveau<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/fr\/top-of-fold-video-content-keeps-people-on-your-website-longer\/#Set_The_Vibe\" >Cr\u00e9er l'ambiance<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/fr\/top-of-fold-video-content-keeps-people-on-your-website-longer\/#Humans_Are_Hard_Wired_To_Movement\" >Les humains sont c\u00e2bl\u00e9s pour le mouvement<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/fr\/top-of-fold-video-content-keeps-people-on-your-website-longer\/#Theres_a_But\" >Il y a un mais<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/fr\/top-of-fold-video-content-keeps-people-on-your-website-longer\/#The_Final_Slice\" >La derni\u00e8re tranche<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Top_of_Fold_Video_Top_Tier_Communication\"><\/span>Vid\u00e9o de haut de page = Communication de haut niveau<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Une bonne vid\u00e9o de haut de page peut expliquer ce que vous faites plus rapidement que n'importe quel titre. Pas besoin de lire des paragraphes, pas d'ambigu\u00eft\u00e9, la compr\u00e9hension est instantan\u00e9e. Si une image vaut mille mots, alors une vid\u00e9o vaut... ?<\/p>\n<p>Il r\u00e9pond \u00e0 la question silencieuse que se pose chaque visiteur, \u00e0 savoir : \u201cEst-ce que c'est pour moi ?\u201d. Si la r\u00e9ponse est \u00e9vidente, ils restent.<\/p>\n<p>Il y a aussi le fait, non n\u00e9gligeable, qu'Internet est tranquillement devenu <em>obs\u00e9d\u00e9s<\/em> avec la vid\u00e9o. Notre d\u00e9pendance \u00e0 TikTok, Instagram et YouTube nous a tous entra\u00een\u00e9s \u00e0 traiter l'information par le biais d'images anim\u00e9es - et \u00e0 nous attendre \u00e0 le faire de cette mani\u00e8re. Nous sommes habitu\u00e9s \u00e0 nous faire une opinion en quelques secondes sur la base de ce que nous voyons. Ainsi, lorsqu'un site web accueille quelqu'un avec une vid\u00e9o, cela nous semble familier. Pas d'une mani\u00e8re gadget, mais d'une mani\u00e8re \u201cc'est comme \u00e7a que je consomme normalement du contenu\u201d. La familiarit\u00e9 cr\u00e9e la confiance \u00e9tonnamment rapidement.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Set_The_Vibe\"><\/span>Cr\u00e9er l'ambiance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La vid\u00e9o remplit \u00e9galement une fonction que le contenu statique a du mal \u00e0 remplir. Elle cr\u00e9e une ambiance. Vous pouvez montrer des personnes, des espaces, des r\u00e9sultats, voire de minuscules d\u00e9tails qui signalent la qualit\u00e9. C'est la diff\u00e9rence entre le fait de dire que quelque chose est de premi\u00e8re qualit\u00e9 et le fait de le d\u00e9montrer discr\u00e8tement. Je formule souvent cette id\u00e9e comme \u2018vendre le gr\u00e9sillement, pas la saucisse\u2019. Les visiteurs n'y pensent peut-\u00eatre pas consciemment, mais ils le ressentent, et ce sentiment se traduit souvent par une plus longue dur\u00e9e de s\u00e9jour. (Et chaque milliseconde compte)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Humans_Are_Hard_Wired_To_Movement\"><\/span>Les humains sont c\u00e2bl\u00e9s pour le mouvement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Il y a aussi un aspect comportemental \u00e0 cela. Le mouvement retient naturellement l'attention. M\u00eame une vid\u00e9o en boucle subtile peut vous permettre de gagner quelques secondes d'attention suppl\u00e9mentaires, et ces secondes sont importantes. Elles peuvent faire la diff\u00e9rence entre un internaute qui rebondit et un internaute qui fait d\u00e9filer la page. Une fois que l'utilisateur commence \u00e0 faire d\u00e9filer la page, vous \u00eates en bien meilleure position.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Theres_a_But\"><\/span>Il y a un mais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bien s\u00fbr, il y a un probl\u00e8me. Une mauvaise vid\u00e9o est potentiellement pire que l'absence de vid\u00e9o. Si elle est lente \u00e0 charger, si elle n'est pas pertinente ou si elle envoie du son comme un adolescent surexcit\u00e9, les utilisateurs partiront plus vite que vous ne pouvez dire \u2018mise en m\u00e9moire tampon\u2019. L'objectif est la rapidit\u00e9 et la subtilit\u00e9. Un chargement rapide, une clart\u00e9 visuelle et un lien direct avec votre message.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Final_Slice\"><\/span>La derni\u00e8re tranche<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La vid\u00e9o en t\u00eate de page fonctionne parce qu'elle refl\u00e8te la mani\u00e8re dont les internautes per\u00e7oivent d\u00e9j\u00e0 le contenu ailleurs, r\u00e9duit les efforts et cr\u00e9e rapidement un climat de confiance. Elle transforme ces visites \u00e9ph\u00e9m\u00e8res en quelque chose de plus significatif, ce qui est exactement ce que vous souhaitez si vous voulez que votre site web ne se comporte pas comme une porte tournante.<\/p>","protected":false},"excerpt":{"rendered":"<p>La vid\u00e9o en t\u00eate de page fonctionne parce qu'elle refl\u00e8te la fa\u00e7on dont les gens per\u00e7oivent d\u00e9j\u00e0 le contenu ailleurs, qu'elle r\u00e9duit les efforts et qu'elle cr\u00e9e rapidement un climat de confiance.<\/p>","protected":false},"author":9,"featured_media":84319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,79],"tags":[],"class_list":["post-84315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - 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