{"id":84409,"date":"2026-07-01T12:26:46","date_gmt":"2026-07-01T11:26:46","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84409"},"modified":"2026-07-01T12:28:38","modified_gmt":"2026-07-01T11:28:38","slug":"google-ads-faut-il-ecouter-google","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/fr\/google-ads-should-you-listen-to-google\/","title":{"rendered":"Google Ads : faut-il \u00e9couter Google ?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Vous menez des campagnes sur Google Ads et vous avez remarqu\u00e9 ces recommandations qui se profilent en coulisses ? Ne vous inqui\u00e9tez pas ; chez Fresh Pies, nous sommes d\u00e9j\u00e0 pass\u00e9s par l\u00e0, et la m\u00eame question revient sans cesse dans nos bureaux : \u2018 Faut-il les \u00e9couter ? \u2019\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Certaines recommandations peuvent avoir un impact tr\u00e8s positif sur les performances de votre compte ; en revanche, d'autres ne correspondent pas toujours aux objectifs que vous vous \u00eates fix\u00e9s en mati\u00e8re de diffusion publicitaire. Voyons cela de plus pr\u00e8s.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/fr\/google-ads-should-you-listen-to-google\/#What_you_should_be_listening_to\" >Ce que vous devriez \u00e9couter\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/fr\/google-ads-should-you-listen-to-google\/#What_to_Ignore\" >Ce qu'il faut ignorer<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/fr\/google-ads-should-you-listen-to-google\/#Google_Ads_RepsRecommendations_What_We_Advise\" >Repr\u00e9sentants Google Ads \/ Recommandations : ce que nous conseillons\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_you_should_be_listening_to\"><\/span><span style=\"font-weight: 400;\">Ce que vous devriez \u00e9couter\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Lorsque vous publiez une campagne, Google propose des suggestions algorithmiques rapides qui peuvent vous aider \u00e0 tirer le meilleur parti de vos campagnes. Il s'agit notamment de recommandations telles que l'ajout d'\u00e9l\u00e9ments graphiques, d'images ou d'extensions \u00e0 vos annonces. Ces suggestions peuvent s'av\u00e9rer utiles, car elles visent \u00e0 augmenter le taux de clics (CTR), ce qui peut, \u00e0 terme, d\u00e9boucher sur une conversion ; vous devriez donc en tenir compte.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les probl\u00e8mes techniques, les suspensions ou les risques de fermeture de compte doivent \u00eatre trait\u00e9s de toute urgence, et c'est l\u00e0 que les charg\u00e9s de compte Google d\u00e9di\u00e9s \u00e0 votre compte s'av\u00e8rent enfin utiles, car ils peuvent acc\u00e9l\u00e9rer ce processus.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_to_Ignore\"><\/span><span style=\"font-weight: 400;\">Ce qu'il faut ignorer<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Certaines recommandations formul\u00e9es par les conseillers visent davantage \u00e0 servir les int\u00e9r\u00eats de Google qu'\u00e0 am\u00e9liorer votre compte. Voici quelques conseils qu'il vaut mieux ignorer :\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Augmentations budg\u00e9taires\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google calcule les augmentations de budget en fonction des pr\u00e9visions de trafic \u00e0 venir. La plupart du temps, l'augmentation de budget sugg\u00e9r\u00e9e n'est pas r\u00e9alisable pour une petite entreprise qui diffuse des annonces, ni m\u00eame pour une organisation de taille moyenne ou grande disposant d'un budget mensuel fixe. Adaptez votre budget en fonction de vos moyens ; vous continuerez malgr\u00e9 tout \u00e0 accro\u00eetre votre visibilit\u00e9 gr\u00e2ce \u00e0 Google Ads.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Mots-cl\u00e9s \u00e0 correspondance large<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google vous recommande souvent, lorsque vos mots-cl\u00e9s sont en correspondance exacte ou en correspondance d'expression, de les transformer en correspondance large. La raison principale est que les mots-cl\u00e9s en correspondance large g\u00e9n\u00e8rent davantage de trafic vers votre campagne. Cependant, ce trafic sera de moins bonne qualit\u00e9 que celui g\u00e9n\u00e9r\u00e9 par les mots-cl\u00e9s en correspondance de phrase ou exacte, car les correspondances larges s'affichent souvent pour des recherches non pertinentes. Les mots-cl\u00e9s en correspondance large peuvent \u00e9galement faire grimper les co\u00fbts en raison des clics non pertinents qui s'y glissent. Nous vous recommandons d'ignorer cette recommandation et de vous en tenir \u00e0 la correspondance de phrase ou exacte.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Suppression des mots-cl\u00e9s n\u00e9gatifs conflictuels<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Il arrive souvent que Google vous demande de supprimer des mots-cl\u00e9s n\u00e9gatifs qui entrent en conflit avec vos annonces actives. Cependant, ces mots-cl\u00e9s n\u00e9gatifs permettent justement d'\u00e9viter les clics inutiles et les recherches non pertinentes ; il vaut donc mieux ignorer cette demande.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Application automatique<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cette fonctionnalit\u00e9 est toutefois sujette \u00e0 d\u00e9bat. Vous constaterez souvent qu\u2019\u00e0 la fin d\u2019un appel avec un repr\u00e9sentant de Google, celui-ci mentionne la fonctionnalit\u00e9 d\u2019application automatique. Cette fonctionnalit\u00e9 est destin\u00e9e \u00e0 appliquer automatiquement des mises \u00e0 jour telles que les ench\u00e8res, les recommandations, les ajustements publicitaires, l\u2019ajout de mots-cl\u00e9s \u00e0 exclure et bien d\u2019autres encore. Si certaines de ces fonctionnalit\u00e9s sont utiles, d\u2019autres servent simplement \u00e0 alimenter Google et ne correspondent pas \u00e0 vos objectifs commerciaux.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Par ailleurs, la fonction d'application automatique vous emp\u00eache de suivre l'\u00e9volution de votre compte, car les mises \u00e0 jour et les recommandations s'effectuent automatiquement, ce qui vous laisse \u00e0 l'\u00e9cart des changements sur votre propre compte. Faites preuve de prudence et ne s\u00e9lectionnez que les fonctionnalit\u00e9s d'application automatique qui, selon vous, seront b\u00e9n\u00e9fiques pour votre compte.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ads_RepsRecommendations_What_We_Advise\"><\/span><span style=\"font-weight: 400;\">Repr\u00e9sentants Google Ads \/ Recommandations : ce que nous conseillons\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nous vous conseillons de consid\u00e9rer les repr\u00e9sentants et les recommandations de Google comme ceux d\u2019un commercial plut\u00f4t que comme ceux d\u2019un strat\u00e8ge. Certes, ils ont sans doute une meilleure connaissance de Google Ads, mais c\u2019est vous qui connaissez le mieux l\u2019entreprise que vous repr\u00e9sentez ou que vous dirigez. Consid\u00e9rez chaque conseil de mani\u00e8re objective et n'acceptez que ce qui vous semble b\u00e9n\u00e9fique, qu'il s'agisse d'augmenter le budget allou\u00e9 \u00e0 un service que vous souhaitez promouvoir ou de cr\u00e9er une campagne pour am\u00e9liorer les performances.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous savons par exp\u00e9rience que le simple fait de cocher toutes les cases ne garantit pas forc\u00e9ment de meilleurs r\u00e9sultats commerciaux pour vous ! Chez Fresh Pies, nous sommes toujours ravis de vous conseiller sur les meilleures pratiques pour vos campagnes Google Ads. Si vous souhaitez en savoir plus sur la mani\u00e8re dont nous pouvons aider votre entreprise ou cr\u00e9er un compte Google Ads \u00e0 l'avenir, n'h\u00e9sitez pas \u00e0 nous contacter par t\u00e9l\u00e9phone au 020 7112 9117 ou en remplissant notre <\/span><a href=\"https:\/\/www.freshpies.co.uk\/fr\/contact\/\"><span style=\"font-weight: 400;\">formulaire<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Toutes les recommandations de Google Ads ne vous conviennent pas forc\u00e9ment. D\u00e9couvrez celles que vous devriez suivre et celles que vous devez ignorer.<\/p>","protected":false},"author":11,"featured_media":84413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1174],"tags":[],"class_list":["post-84409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Ads: Should You Listen To Google? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Not all Google Ads recommendations are right for you. 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