{"id":84430,"date":"2026-08-11T15:14:12","date_gmt":"2026-08-11T14:14:12","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84430"},"modified":"2026-08-11T15:21:17","modified_gmt":"2026-08-11T14:21:17","slug":"optimisation-seo-et-ce-qui-ne-fonctionne-pas-reellement","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/fr\/ai-seo-cleanups-and-whats-actually-going-wrong\/","title":{"rendered":"Pourquoi on observe de plus en plus de \u00ab nettoyages \u00bb SEO li\u00e9s \u00e0 l'IA (et ce qui ne va pas r\u00e9ellement)"},"content":{"rendered":"<p>Nous nous trouvons \u00e0 un tournant particulier dans la \u00ab digitalisation \u00bb du marketing num\u00e9rique. Les outils d'IA ont \u00e9t\u00e9 int\u00e9gr\u00e9s \u00e0 toutes les plateformes, tous les logiciels et tous les outils, et dans le m\u00eame temps, <a href=\"https:\/\/www.nim.org\/en\/publications\/detail\/transparency-without-trust\">Le sentiment \u00e0 l'\u00e9gard des contenus manifestement g\u00e9n\u00e9r\u00e9s par l'IA est faible<\/a>. Cependant, les petites et moyennes entreprises, les start-ups et les soci\u00e9t\u00e9s qui cherchent \u00e0 r\u00e9duire leurs d\u00e9penses en marketing se lancent \u00e0 corps perdu dans cette voie, en particulier lorsqu\u2019il s\u2019agit de domaines per\u00e7us comme complexes ou inaccessibles. Le r\u00e9f\u00e9rencement naturel (SEO) est un sujet qui peut r\u00e9pondre \u00e0 ces deux crit\u00e8res, et les solutions bas\u00e9es sur l\u2019IA semblent plus rapides et plus faciles \u00e0 mettre en \u0153uvre que d\u2019acqu\u00e9rir soi-m\u00eame ces comp\u00e9tences sp\u00e9cialis\u00e9es ou de recruter un expert dans ce domaine.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/fr\/ai-seo-cleanups-and-whats-actually-going-wrong\/#The_Knowledge_Gap\" >Le d\u00e9ficit de connaissances<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/fr\/ai-seo-cleanups-and-whats-actually-going-wrong\/#Bubbles_A-Bursting\" >Des bulles qui \u00e9clatent<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/fr\/ai-seo-cleanups-and-whats-actually-going-wrong\/#Using_AI_to_get_Cited_by_AI_Is_a_No\" >Utiliser l'IA pour \u00eatre cit\u00e9 par l'IA : \u00e0 \u00e9viter<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/fr\/ai-seo-cleanups-and-whats-actually-going-wrong\/#AI_SEO_Cleanups_on_the_Increase\" >Les op\u00e9rations de nettoyage SEO bas\u00e9es sur l'IA se multiplient<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Knowledge_Gap\"><\/span>Le d\u00e9ficit de connaissances<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C'est l\u00e0 le principal \u00e9cueil : le manque d'exp\u00e9rience de l'utilisateur joue encore plus en sa d\u00e9faveur. Un outil d'IA produira ce qu'on lui demande, et pour un \u0153il non averti, ces conseils para\u00eetront tout \u00e0 fait plausibles.<\/p>\n<p>Ajoutons \u00e0 cela qu\u2019il est peu probable que cet utilisateur ait form\u00e9 l\u2019IA aux sp\u00e9cificit\u00e9s de son activit\u00e9, et que les conseils sont donc g\u00e9n\u00e9riques par d\u00e9faut, ce qui n\u2019est pas d\u00e9tect\u00e9 non plus. (Je tiens ici \u00e0 mentionner tout particuli\u00e8rement les trois \u00e9tablissements h\u00f4teliers et les deux pressings de ma rue qui affichent des affiches presque identiques dans leur vitrine \u00e0 cause de cela.)<\/p>\n<p>Sans connaissances de base sur le fonctionnement du r\u00e9f\u00e9rencement naturel (SEO), les conseils fournis par l'IA sont accept\u00e9s, mis en \u0153uvre et publi\u00e9s pratiquement tels quels.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bubbles_A-Bursting\"><\/span>Des bulles qui \u00e9clatent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Il y a environ 18 mois, le recours \u00e0 l'IA constituait un argument de vente, synonyme de ma\u00eetrise technologique, d'avant-garde et, plus g\u00e9n\u00e9ralement, d'une position de leader.<br \/>\nAujourd\u2019hui, l\u2019expression \u2018 contenu g\u00e9n\u00e9r\u00e9 par l\u2019IA de mauvaise qualit\u00e9 \u2019 est couramment utilis\u00e9e ; les moteurs de recherche ont tendance \u00e0 accorder moins d\u2019importance \u00e0 votre contenu s\u2019il s\u2019agit d\u2019un r\u00e9sultat g\u00e9n\u00e9rique produit par l\u2019IA, et les lecteurs se montrent eux aussi de plus en plus sceptiques \u00e0 ce sujet. M\u00eame LinkedIn a r\u00e9cemment mis en place une fonctionnalit\u00e9 permettant de signaler une publication : vous pouvez ainsi la marquer et la masquer de votre fil d\u2019actualit\u00e9 si elle \u2018 ressemble \u00e0 du contenu g\u00e9n\u00e9r\u00e9 par l\u2019IA de mauvaise qualit\u00e9 \u2019.<br \/>\nLes outils d'IA n'ont pas cess\u00e9 de fonctionner, mais l'engouement et le sentiment \u00e0 leur \u00e9gard ont radicalement chang\u00e9, au point qu'ils pourraient d\u00e9sormais constituer un handicap.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Using_AI_to_get_Cited_by_AI_Is_a_No\"><\/span>Utiliser l'IA pour \u00eatre cit\u00e9 par l'IA : \u00e0 \u00e9viter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Les r\u00e9sultats fournis par l'IA sont de plus en plus complexes et incoh\u00e9rents. Il a \u00e9t\u00e9 d\u00e9montr\u00e9 que certains r\u00e9sultats varient pour une m\u00eame requ\u00eate r\u00e9p\u00e9t\u00e9e 10 fois, voire qu'ils diff\u00e8rent en fonction de ce que <a href=\"https:\/\/www.linkedin.com\/pulse\/how-do-llms-secretly-change-tracking-invisible-shifts-david-konitzny-g4pae\/\">la version de l'outil d'IA que vous utilisez<\/a>. Ce qui appara\u00eet toutefois de plus en plus clairement, c'est que recourir \u00e0 l'IA pour affiner vos mots-cl\u00e9s, ajuster la fr\u00e9quence de publication ou structurer votre contenu de mani\u00e8re optimale n'est pas la solution pour augmenter le nombre de citations.<br \/>\nLa visibilit\u00e9 en mati\u00e8re d\u2019IA est avant tout une question de confiance, et rel\u00e8ve donc davantage des relations publiques num\u00e9riques. Vous pouvez publier autant d\u2019articles sous forme de listes auto-promotionnelles que vous le souhaitez, mais si d\u2019autres sources fiables en ligne ne parlent pas sinc\u00e8rement de vous, c\u2019est comme si vous essayiez de pousser un \u00e9norme rocher en haut d\u2019une colline escarp\u00e9e. \u00catre cit\u00e9 et mentionn\u00e9 par la presse sp\u00e9cialis\u00e9e, les publications et les sites sectoriels pertinents (et faire l\u2019objet de liens, mais pas n\u00e9cessairement) est extr\u00eamement pr\u00e9cieux. L\u2019IA est la couche sup\u00e9rieure d\u2019Internet ; elle se positionne donc comme l\u2019ami de confiance qui fait ses devoirs et v\u00e9rifie votre r\u00e9putation avant de vous recommander \u00e0 un ami.<br \/>\nLes entreprises qui produisent en masse du contenu sur l\u2019IA et qui suivent \u00e0 la lettre les conseils sur les strat\u00e9gies de r\u00e9f\u00e9rencement ne se concentrent pas sur le bon aspect, ce qui a des r\u00e9percussions \u00e0 long terme sur l\u2019autorit\u00e9 de votre site. Le r\u00e9f\u00e9rencement est un travail de longue haleine. Je le compare souvent \u00e0 un jardin : peu importe que l\u2019am\u00e9nagement ait \u00e9t\u00e9 con\u00e7u par le meilleur jardinier du monde, si vous ne l\u2019entretenez pas, ou si vous l\u2019entretenez avec les mauvais outils, au bout de 18 mois, il sera dans un \u00e9tat lamentable.<br \/>\nIl y a 18 mois, le paysage du r\u00e9f\u00e9rencement \u00e9tait diff\u00e9rent, au sens propre du terme. <a href=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history\">\u00c0 cette \u00e9poque<\/a>, Google a publi\u00e9 9 mises \u00e0 jour majeures de son moteur de recherche, dont 6 mises \u00e0 jour fondamentales et 3 mises \u00e0 jour anti-spam. Des micro-ajustements mineurs et non annonc\u00e9s ont \u00e9galement lieu quotidiennement.<br \/>\nSi l'on reprend la m\u00e9taphore du jardin, le r\u00e9f\u00e9rencement naturel de votre site web correspond au jardin, tandis que Google repr\u00e9sente la m\u00e9t\u00e9o. \u00c0 quoi ressemble votre pelouse apr\u00e8s des mois de soleil sans pluie, sans personne pour s'en occuper et qui s'y connaisse en mousse et en profondeur des racines ?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"AI_SEO_Cleanups_on_the_Increase\"><\/span>Les op\u00e9rations de nettoyage SEO bas\u00e9es sur l'IA se multiplient<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nous avons re\u00e7u des appels d'entreprises nous demandant de l'aide pour leur r\u00e9f\u00e9rencement apr\u00e8s avoir suivi \u00e0 la lettre les conseils d'une IA, et nos audits de r\u00e9f\u00e9rencement sont d\u00e9sormais l'un de nos services les plus sollicit\u00e9s.<br \/>\nC'est ainsi que nous savons que le probl\u00e8me ne vient pas de l'IA, mais de la mani\u00e8re dont les utilisateurs s'en servent. D\u00e9sol\u00e9, mais pas vraiment. Utiliser cette technologie pour quelque chose que vous ne ma\u00eetrisez pas pleinement et poursuivre des objectifs irr\u00e9alistes dans l\u2019espoir d\u2019un gain rapide ou d\u2019une \u00e9conomie, en vous basant sur des conseils g\u00e9n\u00e9riques, est une strat\u00e9gie vou\u00e9e \u00e0 l\u2019\u00e9chec, et un moyen de perdre la confiance des visiteurs de votre site et des moteurs de recherche.<br \/>\nParmi les signes courants d'une perte de confiance de la part des moteurs de recherche, on peut citer une chute spectaculaire du nombre d'impressions, les moteurs de recherche cessant tout simplement d'afficher votre contenu en r\u00e9ponse aux requ\u00eates pertinentes. Les indicateurs d'une baisse de confiance de la part des visiteurs de votre site sont une augmentation du taux de rebond, une diminution de la dur\u00e9e des sessions et une baisse du nombre de demandes de renseignements.<\/p>\n<p>Si un \u2018 expert GEO \u2019 en IA vous a convaincu d'adopter une strat\u00e9gie de r\u00e9f\u00e9rencement naturel (SEO), ou si vous l'avez mise en place vous-m\u00eame et que vous le regrettez, vous \u00eates au bon endroit. Nous pouvons vous aider \u00e0 r\u00e9tablir la confiance, et la premi\u00e8re \u00e9tape consiste \u00e0 nous appeler \u00e0 nos bureaux.<\/p>","protected":false},"excerpt":{"rendered":"<p>On constate une augmentation du nombre d'audits SEO depuis que les entreprises suivent \u00e0 la lettre les conseils de l'IA. Voici pourquoi l'IA n'est pas le probl\u00e8me, et comment repartir sur de bonnes bases.<\/p>","protected":false},"author":9,"featured_media":84436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,1174],"tags":[],"class_list":["post-84430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why We&#039;re Seeing More AI SEO Cleanups (And What&#039;s Actually Going Wrong) - Fresh Pies<\/title>\n<meta name=\"description\" content=\"We&#039;re seeing a rise in SEO audits after businesses follow the AI advice verbatim. 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