{"id":79793,"date":"2025-03-15T10:37:56","date_gmt":"2025-03-15T10:37:56","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?post_type=portfolio&#038;p=79793"},"modified":"2025-09-12T13:16:09","modified_gmt":"2025-09-12T12:16:09","slug":"il-manuale-di-londra","status":"publish","type":"portfolio","link":"https:\/\/www.freshpies.co.uk\/it\/project\/the-manual-london\/","title":{"rendered":"Il manuale"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-0\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 vimeo-video fluid-object\" style=\"padding-top: 62.26%\"><iframe title=\"Il-Manuale-Header-terza-fissazione.mp4\" src=\"https:\/\/player.vimeo.com\/video\/778422146?background=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;dnt=1?dnt=1&amp;app_id=122963\" width=\"840\" height=\"473\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-1\"><div class=\"row full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:50%;\" ><div class=\"uncode_text_column fp-project-title\" ><\/p>\n<h1 class=\"h5\">Il manuale<\/h1>\n<p>\n<\/div><div class=\"vc_custom_heading_wrap fp-project-subtitle\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>Il potere della vita in diretta<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column vc_custom_1728999991398\"  style=\"margin-bottom: 24px ;\"><p><a href=\"https:\/\/www.freshpies.co.uk\/it\/il-nostro-lavoro\/#website-design-and-development\">Progettazione e sviluppo di siti web<\/a>, <a href=\"https:\/\/www.freshpies.co.uk\/it\/il-nostro-lavoro\/#digital-marketing\">Marketing digitale<\/a><\/p>\n<\/div><div class=\"vc_custom_heading_wrap fp-project-subtitle\"><div class=\"heading-text el-text\" ><hr class=\"separator-break\" \/><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>The Manual \u00e8 un team di creatori esperti con oltre 20 anni di esperienza nel settore degli eventi, dagli spettacoli dal vivo ai lanci di prodotto alle attivazioni immersive.<\/p>\n<p>Lavoriamo con The Manual dal 2016, il loro marchio iniziale e il loro sito web avevano superato la prova del tempo, ma era giunto il momento di dare un'impronta pi\u00f9 \"adulta\"! Abbiamo collaborato con Almighty Brands per rinnovare l'identit\u00e0, sviluppando una serie di beni del marchio, tra cui le \"scintille\" e i timbri. Abbiamo progettato e sviluppato il sito web, che doveva essere coinvolgente come i loro eventi e mostrare \"The Power of Live\".<\/p>\n<p>Ci auguriamo che il rinnovamento del marchio e il nuovo sito web \"a scintille\" vi piacciano tanto quanto piacciono a noi!<\/p>\n<p><a href=\"https:\/\/www.themanuallondon.com\" target=\"_blank\" rel=\"noopener\">www.themanuallondon.com<\/a><\/p>\n<\/div><div class=\"uncode-wrapper uncode-share  has-title\" ><h6>Condividi<\/h6><div class=\"share-button share-buttons share-inline\" data-url=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-2\"><div class=\"row col-no-gutter limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79796\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads.png\" width=\"1604\" height=\"754\" alt=\"\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads.png 1604w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads-300x141.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/2_ipads-1024x481.png 1024w, 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text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79797\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers.png\" width=\"1610\" height=\"1204\" alt=\"\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers.png 1610w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers-300x224.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers-1024x766.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers-768x574.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/3_footers-1536x1149.png 1536w\" sizes=\"(max-width: 1610px) 100vw, 1610px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-4\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 vimeo-video fluid-object\" style=\"padding-top: 52.14%\"><iframe title=\"globo_animazione.mp4\" src=\"https:\/\/player.vimeo.com\/video\/773744219?background=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;dnt=1?dnt=1&amp;app_id=122963\" width=\"840\" height=\"438\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg vc_custom_1670323319524 row-container\" style=\"margin-top: 75px ;margin-bottom: 100px ;\" id=\"row-unique-5\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79798\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/5_mobile_phones.png\" width=\"1610\" height=\"1027\" alt=\"\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/5_mobile_phones.png 1610w, 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column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row style-color-129066-bg row-internal row-container\"><div class=\"row col-no-gutter row-child\" data-height=\"100\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light shift_y_neg_double shift_y_fixed animate_when_almost_visible bottom-t-top\" data-delay=\"400\" data-speed=\"800\"><div class=\"uncoltable\"><div class=\"uncell  vc_custom_1548862364603 no-block-padding\" style=\"padding-top: 30px ;padding-right: 30px ;padding-bottom: 30px ;padding-left: 30px ;\" ><div class=\"uncont\" style=\" max-width:85%;\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79800\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_1.png\" width=\"629\" height=\"1366\" alt=\"\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_1.png 629w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_1-138x300.png 138w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_1-472x1024.png 472w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter shift-col-wa\"><div class=\"uncol style-light shift_y_double shift_y_down_neg_double shift_y_down_fixed animate_when_almost_visible bottom-t-top\" data-delay=\"800\" data-speed=\"800\"><div class=\"uncoltable\"><div class=\"uncell  vc_custom_1548862372603 no-block-padding\" style=\"padding-right: 30px ;padding-bottom: 30px ;padding-left: 30px ;\" ><div class=\"uncont\" style=\" max-width:85%;\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-shadowed tmb-shadowed-sm tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79808\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x.png\" width=\"1258\" height=\"2447\" alt=\"\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x.png 1258w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x-154x300.png 154w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x-526x1024.png 526w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x-768x1494.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x-790x1536.png 790w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/11\/long_screenshot_2_2x-1053x2048.png 1053w\" sizes=\"(max-width: 1258px) 100vw, 1258px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-6\" data-row=\"script-row-unique-6\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-6\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container mobile-hidden\" id=\"row-unique-7\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"empty-space empty-quart\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-7\" data-row=\"script-row-unique-7\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-7\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Siamo stati contattati da 31Ten Consulting per riprogettare il loro sito web (all'epoca non se ne rendevano conto, ma avevano bisogno del nostro aiuto anche per un rebrand). L'azienda \u00e8 stata fondata nel 2015 ed \u00e8 stata lanciata con una brand identity e un sito web di base. Era giunto il momento di un rinnovamento e siamo stati lieti di essere invitati a realizzarlo. Abbiamo lavorato con Ben Jory di Jory and Co sull'identit\u00e0 del marchio, abbiamo presentato una serie di concetti e loro hanno scelto il concetto pi\u00f9 audace (e il nostro preferito... lo so, non dovremmo avere preferenze!). Abbiamo poi portato il loro marchio online, rielaborando il copy e creando un sito web che riposiziona 31Ten come leader nel suo settore. Abbiamo anche lavorato sul materiale di supporto al marketing, tra cui biglietti da visita, cartoline, modelli per l'ufficio e firme per le e-mail. <\/p>","protected":false},"author":1,"featured_media":79795,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[19,73],"class_list":["post-79793","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-website-design-development","portfolio_category-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Manual - Fresh Pies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/it\/progetto\/il-manuale-di-londra\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Manual\" \/>\n<meta property=\"og:description\" content=\"We were approached by 31Ten Consulting to redesign their website (they didn&#039;t realise it at the time but they also needed our help with a rebrand). 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