{"id":78226,"date":"2020-07-09T10:00:33","date_gmt":"2020-07-09T09:00:33","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78226"},"modified":"2024-08-16T13:48:02","modified_gmt":"2024-08-16T12:48:02","slug":"annunci-di-retargeting-su-facebook-per-le-piccole-imprese","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/it\/facebook-retargeting-ads-for-small-businesses\/","title":{"rendered":"Il potere degli annunci di retargeting di Facebook per le piccole imprese"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Gli annunci di retargeting su Facebook sono diventati un modo popolare per i marchi di raggiungere i clienti che sono gi\u00e0 stati presentati alla loro azienda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il potere del retargeting di Facebook \u00e8 stato riconosciuto da molti marchi come un ottimo modo per aumentare le conversioni e, in ultima analisi, mantenere il vostro marchio in prima linea nella mente dei vostri clienti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inoltre, Facebook possiede anche Instagram e un Audience Network. Ci\u00f2 significa che le aziende possono estendere le loro campagne oltre le mura di Facebook e in altre app, rendendo possibile la condivisione dei contenuti su pi\u00f9 piattaforme contemporaneamente.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenuti<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Allinea la tabella dei contenuti\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/it\/facebook-retargeting-ads-for-small-businesses\/#What_are_Facebook_retargeting_ads\" >Cosa sono gli annunci di retargeting di Facebook?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/it\/facebook-retargeting-ads-for-small-businesses\/#How_can_I_identify_the_people_I_want_to_retarget\" >Come posso identificare le persone che voglio ritargettizzare?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/it\/facebook-retargeting-ads-for-small-businesses\/#What_are_the_benefits_of_Facebook_retarketing_ads_for_small_businesses\" >Quali sono i vantaggi degli annunci di retarketing su Facebook per le piccole imprese?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Facebook_retargeting_ads\"><\/span>Cosa sono gli annunci di retargeting di Facebook?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78242\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad.jpg\" alt=\"Annuncio di retargeting su Facebook\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad.jpg 625w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Probabilmente la maggior parte di voi si \u00e8 imbattuta in un annuncio di retargeting su Facebook, o forse ne \u00e8 stata influenzata.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per esempio, vi \u00e8 mai capitato di navigare su un sito web e di essere esposti successivamente a un annuncio che vi ha convinto a tornare sul sito e ad acquistare qualcosa? Ebbene, indovinate un po': l'annuncio di retargeting ha funzionato! <strong>(Vedi l'esempio di annuncio sopra)<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">I marchi utilizzano gli annunci di retargeting per raggiungere i clienti che hanno visitato il loro sito web ma non hanno convertito. La usano come un'opportunit\u00e0 per riportare i clienti sul loro sito web e farli seguire da un'azione, che sia l'acquisto di qualcosa, la richiesta di informazioni, la prenotazione, ecc.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_I_identify_the_people_I_want_to_retarget\"><\/span>Come posso identificare le persone che voglio ritargettizzare?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.ecwid.com\/blog\/facebook-pixel-strategies-to-run-more-targeted-ads.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78237\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141.png\" alt=\"Pixel di Facebook\" width=\"700\" height=\"280\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141.png 2121w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-300x120.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-1024x410.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-768x307.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-1536x615.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-2048x820.png 2048w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ci sono 5 fonti di dati che potete utilizzare su Facebook e che possono aiutarvi a identificare le persone che desiderate ritargettizzare.<\/span><\/p>\n<p><b>1. Azioni in rete: <\/b><span style=\"font-weight: 400;\">Identificate le persone che si impegnano con la vostra attivit\u00e0\/contenuto sui social media e fate remarketing su di loro. Sono follower? Guardano i vostri video? Apprezzano i vostri post?<\/span><\/p>\n<p><strong>2. F<\/strong><b>acebook pixel -<\/b><span style=\"font-weight: 400;\"> \u00c8 possibile installare questo strumento sul proprio sito web, che consente di tenere traccia di tutti i visitatori e di collegarli a un profilo Facebook. In questo modo, se qualcuno sta navigando sul vostro sito web e poi se ne va, potete ritargettizzare questa persona e cercare di farla tornare sul vostro sito web per acquistare qualcosa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se non avete ancora impostato un pixel di Facebook sul vostro sito web, potete farlo tramite Events Manager su Facebook. Si noti che il pubblico di Facebook pu\u00f2 richiedere un certo tempo per essere creato. Maggiore \u00e8 il traffico verso il vostro sito web, pi\u00f9 velocemente potrete <a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755?id=1205376682832142\" target=\"_blank\" rel=\"noopener noreferrer\">iniziare a creare annunci di retargeting<\/a> utilizzando Facebook Ads Manager.<\/span><\/p>\n<p><b>3. SDK di Facebook -<\/b><span style=\"font-weight: 400;\"> Questa funzione viene utilizzata solo nelle app per dispositivi mobili. Quindi, se avete una vostra app, potete integrarla con Facebook. In questo modo, potete raccogliere informazioni sugli utenti e monitorare gli eventi in-app. Scoprite chi passa pi\u00f9 tempo sulla vostra app o chi fa acquisti attraverso l'app.<\/span><\/p>\n<p><b>4. Elenchi di clienti - <\/b><span style=\"font-weight: 400;\">Mettete insieme un<\/span> <span style=\"font-weight: 400;\">elenco di tutti i vostri clienti con i relativi dettagli. Raccogliendo queste informazioni, \u00e8 possibile iniziare a costruire una demografia dei clienti. Da qui si pu\u00f2 iniziare a costruire un annuncio di retargeting che si rivolga al pubblico appropriato.<\/span><\/p>\n<p><b>5. Eventi offline<\/b><span style=\"font-weight: 400;\"> \u00c8 qui che potete misurare quanto i vostri annunci su Facebook portino ad azioni fisiche, ad esempio un acquisto in uno dei vostri negozi, un ordine telefonico o una prenotazione. <a href=\"https:\/\/www.facebook.com\/business\/help\/1142103235885551?id=565900110447546\" target=\"_blank\" rel=\"noopener noreferrer\">Gli eventi offline hanno lo scopo di aiutarvi a capire l'efficacia delle vostre campagne pubblicitarie.<\/a> Potete confrontare le conversioni offline, come gli acquisti nel vostro negozio, gli ordini telefonici o le prenotazioni con l'elenco delle persone che hanno visto il vostro annuncio e hanno cliccato su di esso.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_Facebook_retarketing_ads_for_small_businesses\"><\/span>Quali sono i vantaggi degli annunci di retarketing su Facebook per le piccole imprese?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c8 l'unico tipo di marketing che vi permette di raggiungere una persona grazie alla possibilit\u00e0 di collegarsi in rete tra pi\u00f9 dispositivi.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vi aiuta a costruire un rapporto di qualit\u00e0 con i vostri clienti.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c8 conveniente.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Aumenta le ricerche del marchio di 1046%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c8 possibile creare annunci personalizzati per clienti specifici. Ecco alcuni esempi:<\/span><\/li>\n<\/ul>\n<p>- Clienti che hanno abbandonato il carrello.<\/p>\n<p>\u2013 <span style=\"font-weight: 400;\">Clienti che sono stati sul vostro sito web negli ultimi 10 giorni.<\/span><\/p>\n<p>\u2013 <span style=\"font-weight: 400;\">Clienti che hanno acquistato qualcosa negli ultimi 30 giorni.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Clienti che hanno mostrato interesse per un prodotto o un servizio specifico sul vostro sito web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sappiamo che la pianificazione e l'impostazione degli annunci di retargeting possono essere difficili e richiedere molto tempo, per questo siamo qui per aiutarvi. Dall'impostazione di un pixel di Facebook sul vostro sito web alla pianificazione della vostra prossima inserzione, siamo a vostra disposizione.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se siete interessati a sapere come possiamo aiutarvi, non esitate a contattarci <a href=\"https:\/\/www.freshpies.co.uk\/it\/contatto\/\" target=\"_blank\" rel=\"noopener noreferrer\">inviaci un messaggio<\/a> e ci metteremo in contatto con voi.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>In questo articolo spieghiamo cosa sono le inserzioni di retargeting di Facebook, come si possono identificare le persone da ritargettizzare e perch\u00e9 possono essere utili alla vostra attivit\u00e0.<\/p>","protected":false},"author":1,"featured_media":78232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-78226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - 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