{"id":78526,"date":"2020-09-24T11:18:56","date_gmt":"2020-09-24T10:18:56","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78526"},"modified":"2024-08-16T13:48:11","modified_gmt":"2024-08-16T12:48:11","slug":"perche-la-ricerca-delle-parole-chiave-e-importante-per-il-seo","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/it\/why-is-keyword-research-important-for-seo\/","title":{"rendered":"Perch\u00e9 la ricerca delle parole chiave \u00e8 importante per la SEO?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenuti<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Allinea la tabella dei contenuti\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/it\/why-is-keyword-research-important-for-seo\/#What_is_keyword_research\" >Che cos'\u00e8 la ricerca di parole chiave?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/it\/why-is-keyword-research-important-for-seo\/#The_importance_of_keyword_research_in_SEO\" >L'importanza della ricerca delle parole chiave nella SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/it\/why-is-keyword-research-important-for-seo\/#Keyword_research_tools\" >Strumenti per la ricerca di parole chiave<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/it\/why-is-keyword-research-important-for-seo\/#How_to_choose_a_keyword\" >Come scegliere una parola chiave<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_keyword_research\"><\/span>Che cos'\u00e8 la ricerca di parole chiave?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La ricerca di parole chiave nella SEO (ottimizzazione dei motori di ricerca) \u00e8 il processo di scoperta dei termini di ricerca (parole chiave) che gli utenti inseriscono nei motori di ricerca, come Google o Bing, quando cercano informazioni online.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_importance_of_keyword_research_in_SEO\"><\/span>L'importanza della ricerca delle parole chiave nella SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La ricerca delle parole chiave \u00e8 spesso il primo passo di qualsiasi campagna SEO. Ricercando e selezionando le parole chiave pi\u00f9 appropriate, si crea l'opportunit\u00e0 di posizionarsi bene nei motori di ricerca per quell'argomento specifico.<\/p>\n<p>Un posizionamento elevato nei motori di ricerca porta traffico al vostro sito web e, a sua volta, vi permette di promuovere i vostri prodotti\/servizi online.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keyword_research_tools\"><\/span>Strumenti per la ricerca di parole chiave<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sono disponibili numerosi strumenti per aiutarvi a trovare le parole chiave. Eccone un paio tra i nostri preferiti.<\/p>\n<h3>SEMrush<\/h3>\n<p>SEMrush \u00e8 il modo pi\u00f9 rapido per visualizzare un riepilogo completo delle metriche delle parole chiave: volume di ricerca mensile, concorrenza, parole chiave correlate e altro ancora. Gli utenti del piano gratuito di SEMrush possono effettuare fino a 10 ricerche al giorno. \u00c8 possibile leggere <a href=\"https:\/\/www.semrush.com\/blog\/how-to-use-semrush-keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">come utilizzare SEMrush per la ricerca di parole chiave<\/a>oppure potete guardare il video qui sotto, in cui Greg Gifford, vicepresidente del settore Ricerca di Wikimotive, vi illustrer\u00e0 gli strumenti di ricerca delle parole chiave offerti da SEMrush.<\/p>\n<h3>Google Keyword Planner<\/h3>\n<p>Il keyword planner \u00e8 considerato una delle fonti pi\u00f9 affidabili di informazioni sulle parole chiave, poich\u00e9 i dati provengono direttamente da Google.<\/p>\n<p>Lo strumento \u00e8 gratuito, ma per utilizzarlo \u00e8 necessario disporre di un account Google Ads. Sebbene lo strumento sia stato progettato per aiutare le campagne pubblicitarie di Google, \u00e8 possibile utilizzare il pianificatore per trovare elenchi di parole chiave e query con molte ricerche.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_choose_a_keyword\"><\/span>Come scegliere una parola chiave<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Creare un elenco di parole chiave utilizzando uno degli strumenti di ricerca delle parole chiave menzionati in precedenza.<\/li>\n<li>Assicuratevi che la parola chiave sia pertinente all'argomento del vostro contenuto.<\/li>\n<li>Controllate il volume di ricerca: pi\u00f9 alto \u00e8 il volume di ricerca di una parola chiave, maggiore \u00e8 il traffico che potreste ricevere.<\/li>\n<li>Controllare la difficolt\u00e0 delle parole chiave: trovare parole chiave a bassa concorrenza pu\u00f2 dare ai siti pi\u00f9 recenti maggiori possibilit\u00e0 di posizionamento.<\/li>\n<\/ol>\n<p>L'esempio seguente mostra come le parole chiave a coda lunga (parole chiave pi\u00f9 specifiche e pi\u00f9 lunghe di altre parole chiave comunemente ricercate) siano solitamente meno competitive. Ci\u00f2 significa che spesso sono pi\u00f9 facili da classificare, ma forse hanno un volume di ricerca inferiore rispetto alle parole chiave a coda pi\u00f9 corta (\"ricerca avanzata di parole chiave\" vs \"ricerca di parole chiave\" in questo esempio).<\/p>\n<h2><img decoding=\"async\" class=\"alignnone wp-image-78533 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1024x768.png\" alt=\"parola chiave a basso volume\" width=\"840\" height=\"630\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1024x768.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-300x225.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-768x576.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1536x1152.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword.png 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><img decoding=\"async\" class=\"alignnone wp-image-78534 size-large\" style=\"font-size: 14px;\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1024x768.png\" alt=\"Ricerca di parole chiave ad alto volume per la SEO\" width=\"840\" height=\"630\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1024x768.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-300x225.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-768x576.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1536x1152.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo.png 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/h2>\n<h2>Possiamo aiutarvi:<\/h2>\n<p>Se non sapete come fare o semplicemente non avete tempo da dedicare alla SEO, siamo qui per aiutarvi. <a href=\"https:\/\/www.freshpies.co.uk\/it\/cosa-facciamo\/\">Offriamo un pacchetto SEO mensile<\/a> per contribuire ad aumentare il vostro profilo\/ranking su Google e a portare traffico al vostro sito web.<\/p>\n<p>Sentitevi liberi di <a href=\"https:\/\/www.freshpies.co.uk\/it\/contatto\/\">contattateci tramite il nostro modulo online<\/a>oppure chiamateci al numero <a href=\"tel:0207 112 9117\">0207 112 9117<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>La ricerca di parole chiave nella SEO (ottimizzazione dei motori di ricerca) \u00e8 il processo di scoperta dei termini di ricerca (parole chiave) che gli utenti inseriscono nei motori di ricerca.<\/p>","protected":false},"author":1,"featured_media":78532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-78526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - 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