{"id":79474,"date":"2022-04-26T16:40:21","date_gmt":"2022-04-26T15:40:21","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=79474"},"modified":"2022-04-28T14:29:53","modified_gmt":"2022-04-28T13:29:53","slug":"ga4-vs-universal-analytics-quali-sono-le-differenze","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/it\/ga4-vs-universal-analytics-what-are-the-differences\/","title":{"rendered":"GA4 Vs Universal Analytics - Quali sono le differenze?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenuti<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Allinea la tabella dei contenuti\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/it\/ga4-vs-universal-analytics-what-are-the-differences\/#Google_Analytics_4_%E2%80%93_What_is_it\" >Google Analytics 4 - Che cos'\u00e8?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/it\/ga4-vs-universal-analytics-what-are-the-differences\/#What_happens_to_my_Universal_Analytics_data\" >Cosa succede ai miei dati Universal Analytics?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/it\/ga4-vs-universal-analytics-what-are-the-differences\/#What_are_the_differences_between_GA4_Universal_Analytics\" >Quali sono le differenze tra GA4 e Universal Analytics?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/it\/ga4-vs-universal-analytics-what-are-the-differences\/#For_Existing_Clients%E2%80%A6\" >Per i clienti esistenti...<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Analytics_4_%E2%80%93_What_is_it\"><\/span>Google Analytics 4 - Che cos'\u00e8?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Il 16 marzo Google ha annunciato l'abbandono ufficiale di Universal Analytics, chiedendo agli utenti di spostare i loro account su Google Analytics 4. La nuova piattaforma combina l'analisi del web e delle app ed \u00e8 stata introdotta insieme a Google beta. Gli utenti dovranno creare un account GA4 entro luglio 2023 per continuare a raccogliere i dati rilevanti del sito web.<\/p>\n<p>La nuova versione degli analytics offre informazioni pi\u00f9 approfondite su Google Ads, oltre a funzionalit\u00e0 di misurazione su pi\u00f9 dispositivi, controlli granulari dei dati e analisi predittive dei dati.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_happens_to_my_Universal_Analytics_data\"><\/span>Cosa succede ai miei dati Universal Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Forse starete pensando: \"Ma cosa succede ai miei dati storici?\". Non c'\u00e8 da preoccuparsi: quando si configura Google Analytics 4, sar\u00e0 ancora possibile visualizzare i vecchi dati per un periodo di tempo successivo al luglio 2023, accedendo a Universal Analytics sulla vostra propriet\u00e0. In breve, GA4 raccoglier\u00e0 nuovi dati e i vecchi dati potranno essere consultati su Universal Analytics. Tuttavia, si consiglia vivamente agli utenti di esportare i propri dati storici per evitarne la cancellazione.<\/p>\n<p>&nbsp;<\/p>\n<h1><img decoding=\"async\" class=\"alignnone size-full wp-image-79476\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25.png\" alt=\"\" width=\"1652\" height=\"547\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25.png 1652w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-300x99.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-1024x339.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-768x254.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-1536x509.png 1536w\" sizes=\"(max-width: 1652px) 100vw, 1652px\" \/><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_differences_between_GA4_Universal_Analytics\"><\/span>Quali sono le differenze tra GA4 e Universal Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le differenze principali tra GA4 e Universal Analytics sono quattro:<\/p>\n<ul>\n<li>Modelli di misurazione<\/li>\n<li>Rimozione del limite di colpi mensili<\/li>\n<li>Una connessione gratuita a Big Query<\/li>\n<li>Aumento dei cookie e dell'analisi dei dati<\/li>\n<\/ul>\n<p>Analizziamo ogni differenza in modo pi\u00f9 dettagliato.<\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Modelli di misurazione<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Se avete familiarit\u00e0 con Universal Analytics, saprete che ci sono delle misurazioni predefinite, chiamate \"hit\", che il vostro account di analisi terr\u00e0 sotto controllo. Queste includono le visualizzazioni di pagina, le sessioni, la durata della sessione, ecc. GA4 continuer\u00e0 a misurare questi fattori, ma ora saranno presentati come un \"evento\" sull'account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In origine gli eventi venivano utilizzati per tracciare i clic sui link, le telefonate, l'invio di moduli di contatto, le riproduzioni di video e cos\u00ec via, ma ora anche le visualizzazioni di pagine e le sessioni si sono aggiunte.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-79475 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57.png\" alt=\"\" width=\"1212\" height=\"443\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57.png 1212w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-300x110.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-1024x374.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-768x281.png 768w\" sizes=\"(max-width: 1212px) 100vw, 1212px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A differenza di Universal Analytics, in GA4 gli eventi non richiedono pi\u00f9 l'inserimento di una categoria, di un'azione o di un'etichetta. Inoltre, GA4 offre quattro diversi tipi di tracciamento degli eventi che forniscono approfondimenti alternativi sui dati.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Eventi predefiniti<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Analogamente alle \"visite\" predefinite presenti su Universal Analytics, Google Analytics 4 tiene automaticamente traccia di eventi specifici quando il nuovo codice analitico viene implementato nel sito o nel tag manager. Gli eventi includono le visualizzazioni di pagina, l'orario di inizio della sessione, la prima visita, ecc.<\/span><\/p>\n<h3><strong>Eventi consigliati\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Analogamente alle raccomandazioni di Google Ads, GA4 consiglia eventi specifici che possono essere utili per i vostri obiettivi di analisi. Le raccomandazioni variano a seconda dei tipi di settore e offrono un'ampia gamma di raccolta dati.<\/span><\/p>\n<h3><strong>Eventi di misura migliorati\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Gli eventi di misurazione avanzata vengono applicati automaticamente all'account GA4 al momento della configurazione, ma possono essere disattivati nelle impostazioni, se necessario. Gli eventi includono il coinvolgimento nei video, lo scorrimento, i clic in uscita e l'utilizzo di una funzione di ricerca del sito.\u00a0<\/span><\/p>\n<h3><strong>Eventi personalizzati\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Gli eventi personalizzati sono tipi di eventi che vengono implementati e denominati dall'utente stesso. A differenza dei tradizionali eventi cliente di Universal Analytics, quando si crea un evento personalizzato su GA4 non \u00e8 pi\u00f9 necessario aggiungere una categoria, un amministratore o un'etichetta. Invece, per i nuovi eventi personalizzati \u00e8 necessario aggiungere dei parametri. <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/11396839?hl=en\"><span style=\"font-weight: 400;\">Fare clic qui per saperne di pi\u00f9 sui parametri personalizzati degli eventi\u00a0<\/span><\/a><\/p>\n<h3><strong>Limiti di colpi\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Un'altra differenza fondamentale tra Universal analytics e GA4 \u00e8 la rimozione dei limiti di visite. In precedenza, UA consentiva di registrare 10 milioni di visite al mese. Ora questo limite \u00e8 stato eliminato e sostituito da un limite di 500 eventi per account di analisi.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Aumenta l'analisi dei cookie e dei dati<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Con la graduale eliminazione dei cookie di terze parti, la raccolta dei dati diventer\u00e0 un processo pi\u00f9 difficile. GA4 \u00e8 stato progettato per colmare il divario in cui i dati sono incompleti. L'apprendimento automatico di Google fornir\u00e0 una migliore visione delle conversioni online e offline su pi\u00f9 dispositivi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google ha sviluppato un nuovo strumento di analisi che consente di analizzare i singoli utenti, confrontare i segmenti, condurre un'analisi dei percorsi di conversione e creare imbuti di conversione personalizzati, adatti a diversi tipi di business.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"For_Existing_Clients%E2%80%A6\"><\/span>Per i clienti esistenti...<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Come nota per i nostri clienti esistenti, ci metteremo in contatto con loro per il passaggio da un sistema di analisi all'altro. Per qualsiasi altra domanda basata sul web <span style=\"font-weight: 400;\">sentitevi liberi di<a href=\"https:\/\/www.freshpies.co.uk\/it\/contatto\/\"> contattaci<\/a> con un membro della nostra amichevole <a href=\"https:\/\/www.freshpies.co.uk\/it\/chi-siamo\/\">squadra<\/a>.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Il 16 marzo Google ha annunciato la graduale eliminazione di Universal Analytics, chiedendo agli utenti di spostare i loro account su GA4. Cliccare per saperne di pi\u00f9.<\/p>","protected":false},"author":1,"featured_media":79481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,693],"tags":[],"class_list":["post-79474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GA4 Vs Universal Analytics - What are the differences - Fresh Pies<\/title>\n<meta name=\"description\" content=\"On March 16th Google announced the phasing out of Universal Analytics, asking users to move their accounts across to GA4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/it\/ga4-vs-universal-analytics-quali-sono-le-differenze\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA4 Vs Universal Analytics - What are the differences\" \/>\n<meta property=\"og:description\" content=\"On March 16th Google announced the phasing out of Universal Analytics, asking users to move their accounts across to GA4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/it\/ga4-vs-universal-analytics-quali-sono-le-differenze\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-26T15:40:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-28T13:29:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/myriam-jessier-eveI7MOcSmw-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ga4-vs-universal-analytics-what-are-the-differences\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ga4-vs-universal-analytics-what-are-the-differences\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"GA4 Vs Universal Analytics &#8211; 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