{"id":82618,"date":"2024-11-10T08:28:06","date_gmt":"2024-11-10T08:28:06","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=82618"},"modified":"2024-11-07T11:17:52","modified_gmt":"2024-11-07T11:17:52","slug":"errori-classici-dei-siti-web-da-evitare","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/it\/classic-website-mistakes-to-avoid\/","title":{"rendered":"Errori classici dei siti web da evitare"},"content":{"rendered":"<p>Ci sono milioni di errori di siti web da evitare, ma questi sono i pi\u00f9 importanti. Costruire un sito web \u00e8 un investimento importante e quando si guardano sempre le stesse cose \u00e8 facile trascurare alcuni elementi essenziali (ecco perch\u00e9 una <a href=\"https:\/\/www.freshpies.co.uk\/it\/contatto\/\">team di sviluppatori<\/a> vincer\u00e0 sempre su un singolo sviluppatore, a nostro avviso).<\/p>\n<p>Ecco cinque errori comuni nella creazione di siti web che vediamo ripetutamente, con i modi per evitarli:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenuti<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Allinea la tabella dei contenuti\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/it\/classic-website-mistakes-to-avoid\/#Neglecting_Mobile_Optimisation\" >Trascurare l'ottimizzazione dei dispositivi mobili<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/it\/classic-website-mistakes-to-avoid\/#Slow_Loading_Speeds\" >Velocit\u00e0 di caricamento lenta<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/it\/classic-website-mistakes-to-avoid\/#Lack_of_SEO_from_the_Start\" >Mancanza di SEO fin dall'inizio<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/it\/classic-website-mistakes-to-avoid\/#Complicated_Navigation\" >Navigazione complicata<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/it\/classic-website-mistakes-to-avoid\/#Not_Including_Clear_CTAs_Calls-to-Action\" >Non includere chiare CTA (chiamate all'azione)<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Neglecting_Mobile_Optimisation\"><\/span><strong>Trascurare l'ottimizzazione dei dispositivi mobili<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Con l'uso della telefonia mobile alle stelle, soprattutto nel Regno Unito, dove 87% degli adulti possiedono uno smartphone, <a href=\"https:\/\/www.freshpies.co.uk\/it\/base-di-conoscenza\/cosa-significa-design-mobile-first\/\">ottimizzazione dei dispositivi mobili<\/a> \u00e8 fondamentale. Ad esempio, un cliente che naviga sul vostro sito web in treno o in autobus ha bisogno di un'esperienza senza interruzioni. Eppure, molti siti danno ancora la priorit\u00e0 al design per desktop, con il risultato di una scarsa funzionalit\u00e0 per i dispositivi mobili. Un design reattivo per i dispositivi mobili, come quello di M&amp;S o della BBC, garantisce che il vostro sito abbia un aspetto eccellente e funzioni bene su qualsiasi dispositivo fin dal primo giorno.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Slow_Loading_Speeds\"><\/span><strong>Velocit\u00e0 di caricamento lenta<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.freshpies.co.uk\/it\/base-di-conoscenza\/migliorare-la-velocita-di-caricamento-del-mio-sito-web\/\">Velocit\u00e0<\/a> \u00e8 fondamentale per la fidelizzazione degli utenti e per la SEO. I principali siti britannici come ASOS e Tesco investono molto in tempi di caricamento rapidi, sapendo che gli utenti non aspetteranno una pagina lenta. Le cause del ritardo sono spesso immagini non ottimizzate, troppi plugin o animazioni non necessarie. Utilizzate strumenti di compressione delle immagini, cache e codice snello per mantenere la velocit\u00e0. Strumenti come GTmetrix o PageSpeed Insights di Google possono fornire un rapido controllo del tempo di caricamento del sito.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lack_of_SEO_from_the_Start\"><\/span><strong>Mancanza di SEO fin dall'inizio<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.freshpies.co.uk\/it\/base-di-conoscenza\/quanto-e-importante-il-seo\/\">Ottimizzazione dei motori di ricerca<\/a> \u00e8 fondamentale per le aziende britanniche che competono per il traffico locale. Aziende britanniche come John Lewis e British Gas si sono classificate ai primi posti investendo nelle basi SEO fin dall'inizio. Dimenticare di ricercare parole chiave locali, di pulire le strutture degli URL o di strutturare correttamente i titoli pu\u00f2 danneggiare le classifiche. L'integrazione della SEO fin dall'inizio, con parole chiave rilevanti a livello locale, come \"ristoranti londinesi adatti alle famiglie\" o \"servizi idraulici a Bristol\", aiuta a garantire la visibilit\u00e0 nei motori di ricerca fin dal primo giorno.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Complicated_Navigation\"><\/span><strong>Navigazione complicata<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facile da usare <a href=\"https:\/\/www.freshpies.co.uk\/it\/base-di-conoscenza\/cose-larchitettura-del-sito\/\">navigazione<\/a> \u00e8 essenziale, soprattutto per il pubblico britannico che tende a preferire un design pulito e lineare. Menu poco chiari e pagine eccessive frustrano gli utenti e possono portare a un'elevata frequenza di rimbalzo. Mantenete la navigazione chiara e concisa, come nel caso del sito GOV.UK, dove gli utenti possono trovare rapidamente ci\u00f2 di cui hanno bisogno. Una struttura semplice e logica con menu facili da trovare garantisce un'esperienza d'uso fluida e aiuta gli utenti a navigare con facilit\u00e0.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Not_Including_Clear_CTAs_Calls-to-Action\"><\/span><strong>Non includere chiare CTA (chiamate all'azione)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un bel design non \u00e8 sufficiente se non ci sono indicazioni chiare per gli utenti che devono agire. Aziende britanniche come Boots e The Guardian mettono <a href=\"https:\/\/www.freshpies.co.uk\/it\/base-di-conoscenza\/che-cose-un-marketing-cta\/\">CTA<\/a> in evidenza sui loro siti web, guidando i visitatori al passo successivo. Ogni pagina chiave deve presentare CTA chiare, come \"Richiedi un preventivo\", \"Acquista ora\" o \"Prenota il tuo appuntamento\", in linea con i vostri obiettivi. In caso contrario, potreste perdere conversioni o contatti preziosi.<\/p>\n<p>Evitare questi errori di sito web pu\u00f2 aumentare significativamente l'efficacia del vostro sito web. Investendo in un sito web ottimizzato e facile da usare, in linea con le preferenze di design britanniche, creerete una piattaforma che coinvolge gli utenti, si posiziona bene nei risultati di ricerca e converte i visitatori in clienti.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ci sono milioni di errori di siti web da evitare, ma questi sono i cinque principali e i modi per evitarli.<\/p>","protected":false},"author":1,"featured_media":82619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1172],"tags":[],"class_list":["post-82618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Classic Website Mistakes To Avoid - Fresh Pies<\/title>\n<meta name=\"description\" content=\"There are millions of website mistakes to avoid, but these are the five big ones, with ways to steer clear:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/it\/errori-classici-dei-siti-web-da-evitare\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Classic Website Mistakes To Avoid\" \/>\n<meta property=\"og:description\" content=\"There are millions of website mistakes to avoid, but these are the five big ones, with ways to steer clear:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/it\/errori-classici-dei-siti-web-da-evitare\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-10T08:28:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/11\/erik-mclean-sxiSod0tyYQ-unsplash-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/classic-website-mistakes-to-avoid\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/classic-website-mistakes-to-avoid\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"Classic Website Mistakes To Avoid\",\"datePublished\":\"2024-11-10T08:28:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/classic-website-mistakes-to-avoid\\\/\"},\"wordCount\":495,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/classic-website-mistakes-to-avoid\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/erik-mclean-sxiSod0tyYQ-unsplash.jpg\",\"articleSection\":[\"Website Design\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/classic-website-mistakes-to-avoid\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/classic-website-mistakes-to-avoid\\\/\",\"name\":\"Classic Website Mistakes To Avoid - 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