{"id":83649,"date":"2025-05-29T14:23:18","date_gmt":"2025-05-29T13:23:18","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83649"},"modified":"2025-05-28T11:03:24","modified_gmt":"2025-05-28T10:03:24","slug":"smettete-di-dormire-su-bing-la-vostra-porta-di-servizio-per-la-visibilita-della-ricerca-ai","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/it\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/","title":{"rendered":"Smettete di dormire su Bing: \u00e8 la porta di servizio per la visibilit\u00e0 della ricerca AI"},"content":{"rendered":"<p>Google domina ancora il gioco della ricerca, anche se cerca di difendere il traffico organico dagli strumenti di intelligenza artificiale. Tuttavia, Bing detiene ancora una quota fedele e preziosa del mercato ed \u00e8 sempre pi\u00f9 rilevante grazie al suo ruolo nell'alimentare gli stessi strumenti di intelligenza artificiale. La maggior parte dei modelli linguistici di grandi dimensioni (LLM) non sono aggiornati. Vengono addestrati su dati fino a un momento specifico, noto come data cut-off. Tutto ci\u00f2 che viene pubblicato dopo? Per loro \u00e8 invisibile, a meno che non siano collegati a uno strumento di ricerca attivo, come Bing.<\/p>\n<p>Se la vostra azienda si ottimizza solo per Google, potreste lasciarvi alle spalle traffico prezioso e segnali di fiducia, oltre a perdere un'occasione per essere a prova di futuro.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenuti<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Allinea la tabella dei contenuti\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/it\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Bing_isnt_just_a_search_engine_%E2%80%94_its_the_brain_behind_many_LLMs\" >Bing non \u00e8 solo un motore di ricerca: \u00e8 la mente di molti corsi di laurea in LLM<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/it\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Why_does_ChatGPT_use_Bing_and_not_Google\" >Perch\u00e9 ChatGPT utilizza Bing e non Google?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/it\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Whos_still_using_Bing_%E2%80%94_and_why_it_matters\" >Chi usa ancora Bing - e perch\u00e9 \u00e8 importante<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/it\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Why_you_should_care\" >Perch\u00e9 dovrebbe interessarvi<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/it\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Quick_wins_to_optimise_for_Bing\" >Vittorie rapide per l'ottimizzazione di Bing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/it\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Final_slice\" >Fetta finale<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Bing_isnt_just_a_search_engine_%E2%80%94_its_the_brain_behind_many_LLMs\"><\/span>Bing non \u00e8 solo un motore di ricerca: \u00e8 la mente di molti corsi di laurea in LLM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bing di Microsoft alimenta Bing Chat e integra GPT-4 per fornire risultati di ricerca assistiti dall'intelligenza artificiale. <strong>Ci\u00f2 significa che i contenuti indicizzati da Bing influenzano direttamente le risposte fornite dai modelli linguistici di grandi dimensioni (LLM).<\/strong> soprattutto quelli utilizzati nei prodotti Microsoft. Se i vostri contenuti non sono reperibili l\u00ec, state perdendo esposizione nella battaglia della navigazione assistita dall'intelligenza artificiale che \u00e8 alle porte.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_does_ChatGPT_use_Bing_and_not_Google\"><\/span>Perch\u00e9 ChatGPT utilizza Bing e non Google?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La linea ufficiale del partito \u00e8 che si tratta di infrastrutture, accesso e licenze. Ma ha anche a che fare con gli attriti tra Microsoft e Google che si protraggono da un po' di tempo. <em>lungo<\/em> tempo<\/p>\n<p>Microsoft \u00e8 uno dei principali investitori di OpenAI e la partnership \u00e8 profonda. \u00c8 per questo che strumenti come ChatGPT attingono a Bing durante le ricerche sul web.<\/p>\n<p>Google, d'altra parte, ha un proprio prodotto di intelligenza artificiale concorrente (Gemini), quindi non sta esattamente stendendo il tappeto rosso ai modelli rivali perch\u00e9 vuole assicurarsi che il proprio prodotto abbia la meglio.<\/p>\n<p>Bing guadagna visibilit\u00e0, Microsoft rimane competitiva e Google tiene i suoi dati sotto controllo. Chiamatela strategia... con un contorno di carne aziendale.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whos_still_using_Bing_%E2%80%94_and_why_it_matters\"><\/span>Chi usa ancora Bing - e perch\u00e9 \u00e8 importante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Il pubblico di Bing \u00e8 pi\u00f9 anziano e professionale ed \u00e8 pi\u00f9 diffuso tra gli utenti di desktop, soprattutto negli ambienti Microsoft con Windows e Office 365. \u00c8 inoltre particolarmente forte in alcune aree geografiche. In Nord America, Edge (il successore di Internet Explorer, ve lo ricordate?!) \u00e8 il browser predefinito su molti dispositivi. Il Regno Unito e l'Europa occidentale, soprattutto in ambito professionale e aziendale, utilizzano Microsoft.  In alcune zone dell'Asia-Pacifico gli ambienti aziendali sono ancora dominati.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_you_should_care\"><\/span>Perch\u00e9 dovrebbe interessarvi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Meno concorrenza = vittorie pi\u00f9 facili<\/strong><br \/>\nMeno aziende ottimizzano per Bing, quindi spesso \u00e8 pi\u00f9 facile posizionarsi bene.<\/p>\n<p><strong>Algoritmo diverso, opportunit\u00e0 diverse<\/strong><br \/>\nBing tende a premiare i contenuti ben strutturati, le parole chiave a corrispondenza esatta e i meta tag forti. Non aspettatevi per\u00f2 una bella UX per ogni elemento. Ma tenete presente che questo autore \u00e8 molto legato al mondo di iOS e alle funzionalit\u00e0 e interfacce estetiche di Apple.<\/p>\n<p><strong>La visibilit\u00e0 della vostra AI dipende da questo<\/strong><br \/>\nI LLM come Bing Chat utilizzano l'indice di Bing per informare le risposte, quindi la vostra presenza pu\u00f2 influenzare ci\u00f2 che le persone vedono nelle risposte generate dall'AI.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quick_wins_to_optimise_for_Bing\"><\/span>Vittorie rapide per l'ottimizzazione di Bing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Inviate il vostro sito agli Strumenti per i Webmaster di Bing<\/p>\n<p>Configurare Bing Places per una migliore visibilit\u00e0 locale<\/p>\n<p>Utilizzare dati strutturati e metadati forti<\/p>\n<p>Privilegiare la velocit\u00e0 della pagina, la compatibilit\u00e0 con i dispositivi mobili e la crawlabilit\u00e0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_slice\"><\/span>Fetta finale<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bing potrebbe non essere la vostra maggiore fonte di traffico oggi, ma \u00e8 una scommessa strategica sulla direzione che sta prendendo la ricerca. E soprattutto \u00e8 un modo intelligente per raggiungere gli utenti (e le macchine) che contano prima che se ne accorgano gli altri.<\/p>\n<p>Se siete curiosi di sapere com'\u00e8 la vostra visibilit\u00e0 su Bing, possiamo aiutarvi a scoprirlo. Contattateci.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bing alimenta l'intelligenza artificiale come ChatGPT. Ignorarlo significa perdere visibilit\u00e0. Ecco perch\u00e9 \u00e8 importante e come ottimizzarla.<\/p>","protected":false},"author":9,"featured_media":83655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,1174],"tags":[],"class_list":["post-83649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stop sleeping on Bing: it&#039;s your back door into AI search visibility - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Bing powers AI like ChatGPT. Ignoring it means missed visibility. 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