{"id":83728,"date":"2025-06-11T12:16:35","date_gmt":"2025-06-11T11:16:35","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83728"},"modified":"2025-10-16T18:07:59","modified_gmt":"2025-10-16T17:07:59","slug":"google-analytics-per-principianti","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/it\/google-analytics-for-beginners\/","title":{"rendered":"Google Analytics per principianti"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-0\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><span style=\"font-weight: 400;\">Google Analytics \u00e8 uno strumento gratuito fornito da Google che analizza le prestazioni del vostro sito web, compresi il traffico, il comportamento degli utenti e le prestazioni dei dispositivi. Aiuta le aziende a identificare le aree di miglioramento e a capire come gli utenti interagiscono con il sito web. L'identificazione di queste tendenze aiuta a ottimizzare le future campagne di marketing e a mantenere la presenza online di un sito web. Tuttavia, Google Analytics per i principianti pu\u00f2 sembrare piuttosto scoraggiante. continuate a leggere per apprendere le nozioni di base su come impostare Google Analytics e\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenuti<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Allinea la tabella dei contenuti\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/it\/google-analytics-for-beginners\/#What_is_Google_Analytics\" >Che cos'\u00e8 Google Analytics?\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/it\/google-analytics-for-beginners\/#Understanding_Google_Analytics\" >Capire Google Analytics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/it\/google-analytics-for-beginners\/#Key_Metrics_Beginners_Should_Know\" >Le metriche chiave che i principianti dovrebbero conoscere<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/it\/google-analytics-for-beginners\/#Tips_for_Getting_The_Most_Out_of_Google_Analytics\" >Suggerimenti per ottenere il massimo da Google Analytics\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/it\/google-analytics-for-beginners\/#Common_Mistakes_to_Avoid\" >Errori comuni da evitare\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/it\/google-analytics-for-beginners\/#Next_Steps_Where_to_Go_From_Here\" >I prossimi passi: Dove andare da qui<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Google_Analytics\"><\/span><b>Che cos'\u00e8 Google Analytics?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La creazione di un account Google Analytics pu\u00f2 sembrare un compito scoraggiante, ma \u00e8 pi\u00f9 facile di quanto si possa pensare. Ecco alcuni semplici passaggi per iniziare: <\/span><\/p>\n<p><strong>1.<\/strong><b>Accedere a Google Analytics<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Visita <\/span><a href=\"http:\/\/analytics.google.com\"><span style=\"font-weight: 400;\">analytics.google.com<\/span><\/a><span style=\"font-weight: 400;\"> e accedere con il proprio account Google<\/span><\/p>\n<p><b>2. Fare clic su Avvia misurazione\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Fare clic sul pulsante \"Inizia a misurare\" per iniziare a creare la nuova propriet\u00e0 GA4.<\/span><\/p>\n<p><b>3. Impostazione del conto<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pu\u00f2 essere il nome della vostra azienda o del vostro sito web<\/span><\/p>\n<p><b>4. Creare una propriet\u00e0 GA4<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Inserire un nome per la propriet\u00e0 GA4 (ad esempio, \"My Business Website\"), quindi scegliere il fuso orario e la valuta.\u00a0<\/span><\/p>\n<p><b>5. Aggiungere un flusso di dati<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Scegliere il tipo di flusso di dati: Web, app iOS o app Android.<\/span><\/p>\n<p><strong>6. I<\/strong><b>nstallare il tag GA4 sul proprio sito web<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Dopo aver creato il flusso di dati, Google fornir\u00e0 un ID di misurazione (simile a G-XXXXXXXX). \u00c8 possibile aggiungere il flusso in due modi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Codice del sito web\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Tag Manager <\/span><\/li>\n<\/ul>\n<p><b>7. Controllare i rapporti in tempo reale\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Una volta installato il software, passare alla sezione Reporting in tempo reale e accedere al sito web in un'altra scheda. Tornate al reporting in tempo reale per vedere se i dati sono stati registrati.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se siete ancora bloccati su come installare GA4 con successo, il nostro team di Fresh Pies \u00e8 esperto nell'installazione di GA4. Contattateci oggi stesso se avete bisogno di assistenza.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><img decoding=\"async\" class=\"size-large wp-image-83747 aligncenter\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: 14px;\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-1024x680.png\" alt=\"\" width=\"840\" height=\"558\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-1024x680.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-300x199.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-768x510.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-18x12.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog-350x232.png 350w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/gablog.png 1088w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: 14px;\"><\/b><\/h2>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_Google_Analytics\"><\/span><b>Capire Google <\/b>Analisi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Il cruscotto di Google Analytics 4 pu\u00f2 sembrare all'inizio un po' opprimente, ma \u00e8 stato progettato per fornire informazioni chiare su come le persone trovano e utilizzano il vostro sito web. Dalla homepage, avrete una panoramica del numero di utenti, delle fonti di traffico e del coinvolgimento. \u00c8 possibile vedere i visitatori in tempo reale, tenere traccia della loro provenienza, delle pagine che stanno visualizzando e persino delle azioni che stanno compiendo. Sezioni come \"Rapporti\", \"Engagem<\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">ent\" e \"Esplora\" vi aiutano ad approfondire il comportamento degli utenti e le conversioni, in modo da capire cosa funziona e cosa no nel vostro sito web.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Metrics_Beginners_Should_Know\"><\/span><b>Le metriche chiave che i principianti dovrebbero conoscere<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Quando si naviga in Google Analytics, ci si ritrova a guardare soprattutto all'interno di queste due sezioni:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Acquisizione del traffico <\/b><span style=\"font-weight: 400;\">- visualizza la prima fonte di utenti, sia essa organica, a pagamento, display, diretta o cross network.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pagine e schermate<\/b><span style=\"font-weight: 400;\"> - identifica il traffico di tutte le pagine associate al vostro sito web.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Quando si analizzano queste sezioni, viene visualizzata una tabella che pu\u00f2 essere personalizzata in base alle metriche di interesse. Le metriche chiave da considerare sono:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sessioni<\/b><span style=\"font-weight: 400;\"> - identifica l'impegno di un utente nel corso del suo percorso sul sito web.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Frequenza di rimbalzo<\/b><span style=\"font-weight: 400;\"> - \u00e8 rappresentato in un % e mostra il numero di volte in cui un utente esce dal sito web dopo aver visitato una sola pagina.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Durata media della sessione<\/b><span style=\"font-weight: 400;\"> - mostra la quantit\u00e0 di tempo che un utente ha trascorso nel percorso del sito web durante una singola sessione.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Utenti attivi<\/b><span style=\"font-weight: 400;\"> - mostra il numero di utenti unici che si impegnano con il vostro sito web in un determinato periodo di tempo.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_Getting_The_Most_Out_of_Google_Analytics\"><\/span><b>Suggerimenti per ottenere il massimo da Google Analytics\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Per ottenere il massimo da Google Analytics, considerate le seguenti best practice\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilizzare le intuizioni<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Per tutte le aree in cui si riscontrano difficolt\u00e0, utilizzare la funzione di intelligence \"Chiedi ad Analytics\" per porre domande sui dati e ottenere le risposte necessarie.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilizzare la barra di ricerca<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A volte pu\u00f2 essere difficile trovare le metriche. La barra di ricerca in alto \u00e8 stata progettata per aiutarvi a trovare le metriche che avete difficolt\u00e0 a reperire. \u00c8 sufficiente digitare qualcosa come \"frequenza di rimbalzo\" e Google restituir\u00e0 la metrica desiderata.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collegate il vostro account di analisi con altre fonti di dati\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google Analytics consente di collegarsi ad altre fonti di dati, come Google Ads, per ottenere una reportistica pi\u00f9 avanzata.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilizzare i codici UTM\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Se si desidera tracciare singoli eventi, come le campagne di newsletter o i link sui social media, la creazione di codici UTM \u00e8 vantaggiosa, in quanto \u00e8 possibile tracciare le singole campagne di marketing all'interno di GA4. In Google sono disponibili molti generatori di codici UTM.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tracciare gli eventi chiave<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Il vostro sito web avr\u00e0 alcuni elementi che desiderate tracciare, come l'invio di moduli e i clic sul telefono. Utilizzate il tag manager per l'installazione. L'identificazione di queste interazioni degli utenti fornir\u00e0 una reportistica pi\u00f9 granulare.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tracciamento delle conversioni\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Una volta identificati gli eventi chiave e messo in atto il monitoraggio, tracciate gli eventi chiave e identificateli come conversioni per vedere quante volte si verificano questi eventi.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_Mistakes_to_Avoid\"><\/span><b>Errori comuni da evitare\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ci sono alcuni facili errori che si possono commettere e che dovrebbero essere evitati quando si tratta di configurazione e analisi dei dati, come ad esempio:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Codici di tracciamento duplicati installati\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Posizionamento errato del codice durante l'installazione\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tracciamento incoerente su tutte le pagine\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Il traffico interno non viene filtrato\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Errori del tag UTM durante la configurazione<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilizzo errato dei filtri\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Non escludere le informazioni irrilevanti dai rapporti.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b><img decoding=\"async\" class=\"alignnone size-full wp-image-83776\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga.png\" alt=\"\" width=\"988\" height=\"708\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga.png 988w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga-300x215.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga-768x550.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga-18x12.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/final-ga-350x251.png 350w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/b><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Next_Steps_Where_to_Go_From_Here\"><\/span><b>I prossimi passi: Dove andare da qui<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Una volta acquisita familiarit\u00e0 con Google Analytic, probabilmente diventer\u00e0 il vostro hub centrale per i dati. I prossimi passi saranno probabilmente l'ampliamento degli eventi e l'espansione della reportistica, come l'utilizzo di Looker Studio per una reportistica pi\u00f9 granulare, che aiuter\u00e0 a identificare le aree di ottimizzazione e gli obiettivi del sito web.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.freshpies.co.uk\/it\/contatto\/\"><span style=\"font-weight: 400;\">Contatto <\/span><\/a><span style=\"font-weight: 400;\">Fresh Pies per qualsiasi domanda o aiuto con la creazione di Google Analytics. Saremo lieti di aiutarvi.\u00a0<\/span><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Google Analytics \u00e8 uno strumento gratuito fornito da Google che analizza le prestazioni del vostro sito web, compresi il traffico, il comportamento degli utenti e le prestazioni dei dispositivi. Aiuta le aziende a identificare le aree di miglioramento e a capire come gli utenti interagiscono con il sito web. L'identificazione di queste tendenze aiuta a ottimizzare le future campagne di marketing e a mantenere la presenza online di un sito web. Tuttavia, Google Analytics per i principianti pu\u00f2 sembrare piuttosto scoraggiante. continuate a leggere per apprendere le nozioni di base su come impostare Google Analytics e\u00a0<\/p>","protected":false},"author":11,"featured_media":83734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1174],"tags":[],"class_list":["post-83728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Analytics for Beginners - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Google Analytics is a free tool that analyses the performance of your website, but Google Analytics for beginners has a big learning curve.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/it\/google-analytics-per-principianti\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics for Beginners\" \/>\n<meta property=\"og:description\" content=\"Google Analytics is a free tool that analyses the performance of your website, but Google Analytics for beginners has a big learning curve.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/it\/google-analytics-per-principianti\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-11T11:16:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-16T17:07:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/deng-xiang-WXQm_NTK0U-unsplash-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"1994\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miles Fehmi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miles Fehmi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/\"},\"author\":{\"name\":\"Miles Fehmi\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/ab627ec66d740c7879934ee2213abbca\"},\"headline\":\"Google Analytics for Beginners\",\"datePublished\":\"2025-06-11T11:16:35+00:00\",\"dateModified\":\"2025-10-16T17:07:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/\"},\"wordCount\":936,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/deng-xiang-WXQm_NTK0U-unsplash-1.jpg\",\"articleSection\":[\"Google Ads\",\"Digital Marketing\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/google-analytics-for-beginners\\\/\",\"name\":\"Google Analytics for Beginners - 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