{"id":83751,"date":"2025-06-18T11:02:07","date_gmt":"2025-06-18T10:02:07","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83751"},"modified":"2025-06-18T13:29:22","modified_gmt":"2025-06-18T12:29:22","slug":"lai-e-una-minaccia-esistenziale-per-il-settore-seo","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/it\/is-ai-an-existential-threat-to-the-seo-industry\/","title":{"rendered":"L'intelligenza artificiale \u00e8 una minaccia esistenziale per il settore SEO?"},"content":{"rendered":"

Questa \u00e8 la domanda che mi sono posto nelle ultime settimane. Dal momento in cui ChatGPT ha annunciato l'introduzione delle funzionalit\u00e0 di shopping, sono sicuro di non essere l'unico SEO che ha avuto la sensazione di lavorare sulle sabbie mobili.\u00a0<\/span><\/p>\n

La minaccia incombente dell'intelligenza artificiale<\/h2>\n

Come settore, ci siamo strappati i capelli per l'impatto del traffico sui nostri siti, grazie alla panoramica sull'AI ora in cima alla pagina dei risultati di tutti i principali motori di ricerca. La possibilit\u00e0 di aggiungere \"-ai\" a una query, sebbene sia un'ottima soluzione, sembra improbabile che venga adottata in massa come metodo per evitarli.<\/span><\/p>\n

L'opinione generale, come soluzione online, si \u00e8 concentrata sulla necessit\u00e0 di garantire che i contenuti siano pi\u00f9 colloquiali e che siano posizionati in modo da soddisfare la domanda umana e non le richieste della macchina. Ma come persona che fornisce servizi di questo tipo alle PMI, so che non \u00e8 cos\u00ec che funziona.\u00a0<\/span><\/p>\n

Se vogliamo che i nostri contenuti siano trattati bene dal pap\u00e0 della macchina, dobbiamo fare ci\u00f2 che ci dice per ottenere i risultati migliori. Quindi, lavoriamo sia per gli algoritmi che per gli umani... ma sono gli algoritmi che alla fine mostrano i nostri contenuti agli umani. I contenuti devono rispettare le regole e, a un certo punto, le regole prendono il sopravvento. \u00c8 uno scenario da uovo e gallina? Forse.<\/span><\/p>\n

Ora abbiamo appreso che l'imminente iterazione della modalit\u00e0 AI di Google, in fase di lancio negli Stati Uniti, non trasmette chiaramente dati identificabili. Cio\u00e8... come possiamo fare a riferire su ci\u00f2 che stiamo facendo se\/quando la modalit\u00e0 AI diventer\u00e0 l'opzione predefinita?\u00a0<\/span><\/p>\n

Diventiamo ancora pi\u00f9 esistenziali. Cosa succede quando i creatori di contenuti smettono di creare? Google non ha fornito alcun incentivo per continuare a creare. Sono i nostri contenuti a nutrire la bestia, no? (Grazie a <\/span>Lily Ray<\/span><\/a> per la condivisione).\u00a0<\/span><\/p>\n

Quindi, per affrontare la domanda: l'AI \u00e8 una minaccia esistenziale per il settore SEO? La mia risposta \u00e8: <\/span>s\u00ec, e.<\/span><\/i> La SEO sta lentamente morendo e ci\u00f2 che la sostituir\u00e0 sar\u00e0 completamente diverso. Non sapremo cosa sar\u00e0 mentre la corsa agli armamenti dell'intelligenza artificiale \u00e8 ancora in corso. Nel frattempo, i nostri clienti hanno bisogno di chiarezza, non di caos.<\/span><\/p>\n

Praticamente a nessuno dei miei clienti interessano le panoramiche sull'AI. A loro interessa che il traffico sia in calo, che i contatti si stiano esaurendo e che la reportistica diventi ogni giorno pi\u00f9 oscura. Siamo noi i nerd dei dati a preoccuparci del perch\u00e9, non loro.<\/span><\/p>\n

\"L'intelligenza<\/h3>\n

Come sopravvivere<\/h2>\n

Se sopravvivere significa giocare all'interno della macchina di qualcun altro, forse l'unico vero potere rimasto \u00e8 la propriet\u00e0. Del pubblico, della distribuzione, dei dati.<\/span><\/p>\n

Ho detto <\/span>altrove<\/span><\/a> che i dati di prima parte e la comunicazione diretta diventeranno sempre pi\u00f9 importanti. Quindi: costruite le vostre liste di e-mail. Coltivate il traffico diretto. S\u00ec, c'\u00e8 ancora un pezzo di consapevolezza da risolvere: sto ancora lavorando sulla destinazione, non sul percorso.<\/span><\/p>\n

Oggi pi\u00f9 che mai, dobbiamo creare contenuti che la gente non vedrebbe se non esistessero.<\/span><\/p>\n

Ci\u00f2 significa aumentare la fedelt\u00e0. Fiducia. Valore reale. Perch\u00e9 se vi limitate a riempire spazio per le classifiche, non riuscirete a battere la macchina al suo stesso gioco. Se avete bisogno di aiuto per questo, contattateci<\/a> per saperne di pi\u00f9 su AI e SEO.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u00c8 una domanda su cui ho riflettuto nelle ultime settimane. Dal momento in cui ChatGPT ha annunciato l'introduzione delle funzionalit\u00e0 di shopping, sono sicuro di non essere l'unico SEO che ha avuto la sensazione di lavorare sulle sabbie mobili.\u00a0<\/p>","protected":false},"author":9,"featured_media":83752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1174],"tags":[],"class_list":["post-83751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\nIs AI an Existential Threat to the SEO Industry? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Is AI an existential threat to the SEO industry? 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