{"id":83880,"date":"2025-08-19T16:28:11","date_gmt":"2025-08-19T15:28:11","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83880"},"modified":"2025-08-19T16:28:11","modified_gmt":"2025-08-19T15:28:11","slug":"modalita-ai-panoramica-ai-ricerca-google","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/it\/ai-mode-ai-overviews-google-search\/","title":{"rendered":"Modalit\u00e0 AI, panoramiche AI e i confini sfumati della ricerca Google"},"content":{"rendered":"

Quando parliamo di IA in Google Search, ci sono alcuni livelli che vale la pena separare. L'IA in senso lato che la maggior parte delle persone conosce \u00e8 l'apprendimento automatico che Google ha utilizzato per anni<\/em>. \u00c8 la tecnologia che lavora dietro le quinte per decidere quali risultati vengono visualizzati e in quale ordine, quello che spesso chiamiamo \"l'algoritmo\".<\/p>\n

Poi sono arrivate le panoramiche AI: i grandi riquadri di riepilogo che hanno iniziato a circolare nel 2024 nel Regno Unito, in cui Google scrive per voi invece di mostrare solo i link. Nel mondo SEO si \u00e8 parlato molto di come Google sia passato dall'aggregazione all'interpretazione contestuale. Ora, a partire dall'estate 2025, c'\u00e8 l'AI Mode: una levetta in alto a sinistra nei browser. \u00c8 come se Google e ChatGPT avessero avuto un figlio, con la differenza che Google non user\u00e0 GPT ma la propria AI, chiamata Gemini.<\/p>\n

A prima vista, l'AI Mode sembra un progresso. Non si ottiene solo la versione di Google della verit\u00e0, ma anche i link. La realt\u00e0 \u00e8... meno pulita. Alcune di queste \"fonti\" sono editori credibili, ma \u00e8 stato riscontrato che alcune sono directory o listicles a pagamento che si limitano a ammettere<\/em> sono annunci nelle scritte in piccolo. Ci\u00f2 solleva una domanda ovvia: quanto di ci\u00f2 che viene mostrato nella modalit\u00e0 AI \u00e8 autentico e quanto \u00e8 un gioco a pagamento con un marchio migliore?<\/span><\/p>\n

C'\u00e8 anche un secondo grattacapo per chi si occupa del traffico del sito web e delle attribuzioni ad esso associate. Il dolore deriva direttamente dalla frustrazione per il fatto che Google Search Console non suddivide i clic dalle panoramiche AI o dalla modalit\u00e0 AI, per cui non possiamo vedere l'impatto diretto. Che cosa fare<\/em> vedere, tuttavia, le impressioni che rimangono stabili mentre i clic scivolano. (Spesso descritto come \"il coccodrillo\" con il grafico a doppia linea che mostra la separazione dei numeri).<\/p>\n

Google sostiene che il traffico organico complessivo non \u00e8 cambiato molto da un anno all'altro... Molti proprietari di siti e digital marketer che guardano i propri dati analitici non sono d'accordo.<\/p>\n

La ciliegina sulla torta \u00e8 la questione dell'accuratezza. L'AI Mode \u00e8 gi\u00e0 stato sorpreso a fornire informazioni obsolete o del tutto errate, il che la dice lunga su quanto possano essere obsolete queste sintesi. Saranno anche piccoli errori o problemi iniziali, ma sono sufficienti a intaccare la fiducia di chi ne sa di pi\u00f9 e a creare un senso di preoccupazione per gli utenti che non ne sanno nulla.<\/p>\n

Dove ci porta tutto ci\u00f2? Nella migliore delle ipotesi, con uno strumento che continua a confondere i confini tra organico e a pagamento, senza fornire dati reali sull'impatto. Nonostante il rumore, non c'\u00e8 alcuna prova di una soluzione magica, ma solo un altro livello da tenere sotto controllo.<\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

La modalit\u00e0 AI di Google \u00e8 arrivata nel Regno Unito quest'estate, ma cosa significa per il vostro SEO e per il marketing in generale? Per saperne di pi\u00f9, cliccate qui.<\/p>","protected":false},"author":9,"featured_media":83882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,1174],"tags":[],"class_list":["post-83880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-digital-marketing"],"yoast_head":"\nAI Mode, AI Overviews and the Blurred Lines of Google Search - Fresh Pies<\/title>\n<meta name=\"description\" content=\"AI Mode came to the UK this summer - but what does it mean for your SEO and overall marketing? 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