{"id":84125,"date":"2026-02-25T16:46:15","date_gmt":"2026-02-25T16:46:15","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84125"},"modified":"2026-02-26T10:45:57","modified_gmt":"2026-02-26T10:45:57","slug":"ai-e-geo-abbandonare-il-seo","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/it\/ai-and-geo-should-you-abandon-seo\/","title":{"rendered":"AI e GEO: Dovreste abbandonare la SEO?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">L'AI e il GEO stanno trasformando la direzione del nostro modo di fare ricerca e il futuro della SEO. Con l'avvicinarsi del 2026, le principali domande dei marketer riguardano cosa sia il GEO, se sia importante, se la SEO non sia pi\u00f9 uno strumento utile e se ci siano azioni da intraprendere.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenuti<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Allinea la tabella dei contenuti\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/it\/ai-and-geo-should-you-abandon-seo\/#What_is_GEO\" >Che cos'\u00e8 GEO?\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/it\/ai-and-geo-should-you-abandon-seo\/#Does_GEO_matter\" >Il GEO \u00e8 importante?\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/it\/ai-and-geo-should-you-abandon-seo\/#GEO_vs_SEO_%E2%80%93_do_we_abandon_SEO_or_adapt\" >GEO vs SEO: abbandonare il SEO o adattarsi?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/it\/ai-and-geo-should-you-abandon-seo\/#AI_GEO_SEO_%E2%80%93_Key_trends_and_actions_to_take_in_2026\" >AI, GEO e SEO - Tendenze chiave e azioni da intraprendere nel 2026\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/it\/ai-and-geo-should-you-abandon-seo\/#Our_final_takeaway_%E2%80%93_Is_SEO_dead\" >Il nostro ultimo punto di partenza: la SEO \u00e8 morta?\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_GEO\"><\/span><span style=\"font-weight: 400;\">Che cos'\u00e8 GEO?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.forbes.com\/councils\/forbescommunicationscouncil\/2026\/02\/24\/the-birth-of-geo-generative-engine-optimization-and-what-it-means-for-every-brand\/\"><span style=\"font-weight: 400;\">GEO (ottimizzazione generativa dei motori)<\/span><\/a><span style=\"font-weight: 400;\"> si riferisce all'esperienza dell'utente nel modo in cui i contenuti vengono letti e interpretati. Questi contenuti sono utilizzabili in formati AI popolari come ChatGPT, Gemini, Perplexity e hanno visto piattaforme importanti come Google espandere la propria presenza in GEO con panoramiche AI.\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Does_GEO_matter\"><\/span><span style=\"font-weight: 400;\">Il GEO \u00e8 importante?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Risposta breve: s\u00ec, \u00e8 importante. Il GEO sta diventando una parte essenziale delle nostre strategie di marketing digitale, con l'obiettivo di rendere pi\u00f9 visibile il vostro sito web.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5 motivi per cui GEO \u00e8 importante:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Priorit\u00e0 dei motori di ricerca: Le panoramiche AI vengono mostrate prima dei risultati iniziali del rank 1 in modo organico.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gli utenti che trovano risposte nelle panoramiche dell'intelligenza artificiale o nei motori di ricerca sono pi\u00f9 intenzionati, aumentando le possibilit\u00e0 di conversione del sito web.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L'intelligenza artificiale segue il <\/span><a href=\"https:\/\/fatjoe.com\/blog\/eeat\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=20839947085&amp;utm_content=&amp;utm_term=&amp;iai_s=google&amp;iai_m=cpc&amp;iai_caid=20839947085&amp;iai_coid=&amp;iai_t=&amp;gad_source=1&amp;gad_campaignid=20839949719&amp;gbraid=0AAAAADrmTvvoiVaa0VOzT4hpo7liLXmZI&amp;gclid=CjwKCAiA2PrMBhA4EiwAwpHyCxVpQcedz-jiklkKrsq1zvuZcI85I0ZwssCrgH_4vunVqJHqUXcd8BoCgfQQAvD_BwE\"><span style=\"font-weight: 400;\">E-E-A-T<\/span><\/a><span style=\"font-weight: 400;\"> formato concentrandosi su contenuti altamente credibili e affidabili, costruendo la credibilit\u00e0 del marchio.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L'adozione di una strategia GEO nella sua fase iniziale pu\u00f2 aiutare a monopolizzare i risultati dell'AI mentre i concorrenti recuperano terreno, soprattutto con contenuti pi\u00f9 di nicchia.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"GEO_vs_SEO_%E2%80%93_do_we_abandon_SEO_or_adapt\"><\/span><span style=\"font-weight: 400;\">GEO vs SEO: abbandonare il SEO o adattarsi?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Noi di Fresh Pies consideriamo la SEO ancora come la base principale per costruire la visibilit\u00e0 di un sito web, mentre la GEO \u00e8 essenzialmente un'aggiunta alla strategia SEO esistente. Il SEO si concentra sugli aspetti tecnici del sito e sulle parole chiave, mentre il GEO si basa maggiormente sui contenuti. GEO si basa su:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contenuti sempre aggiornati\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rispondere a domande e contenuti specifici\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un chiaro schema di markup in modo che i motori di ricerca possano identificare e scansionare chiaramente la struttura delle pagine (titoli, FAQ, tabelle, elenchi, ecc.).<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"AI_GEO_SEO_%E2%80%93_Key_trends_and_actions_to_take_in_2026\"><\/span><span style=\"font-weight: 400;\">AI, GEO e SEO - Tendenze chiave e azioni da intraprendere nel 2026\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Con l'AI e il GEO che crescono di anno in anno, ora ci sono pi\u00f9 requisiti da soddisfare quando si conduce una strategia SEO. Ecco alcune tendenze chiave che dovreste prendere in considerazione per rimanere al passo con i cambiamenti SEO in corso:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Popolazione e struttura dei contenuti<\/b><span style=\"font-weight: 400;\"> - Google privilegia ancora i contenuti di alta qualit\u00e0 aggiornati regolarmente; ora i contenuti devono avere l'obiettivo di rispondere a domande dirette. Le risposte devono essere concise e precise, supportate da casi di studio approfonditi. Quindi, quando scrivete un blog, considerate gli H2 come domande che fareste in generale, e il contenuto deve rispondere a queste domande.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Autorit\u00e0 del marchio?<\/b><span style=\"font-weight: 400;\"> - L'autorit\u00e0 del marchio e il backlinking in generale hanno perso importanza al giorno d'oggi; con GEO, questo potrebbe essere un aspetto da considerare. Assicurarsi che il proprio sito web sia presente su siti web altamente autorevoli aumenta le possibilit\u00e0 che il sito venga visualizzato nei motori di ricerca e nelle panoramiche AI.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO locale<\/b><span style=\"font-weight: 400;\"> - Questo aspetto \u00e8 sempre stato importante. Assicuratevi che la vostra azienda abbia informazioni accurate, come l'indirizzo, gli orari di apertura, mantenendo un nome del marchio e un numero di telefono coerenti in tutti gli elenchi.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Parole chiave a coda lunga<\/b><span style=\"font-weight: 400;\"> - Le parole chiave longtail sono ora pi\u00f9 importanti in quanto gli utenti interagiscono con l'IA. Gli utenti sono ora pi\u00f9 disposti a digitare query pi\u00f9 lunghe nei motori di ricerca per ottenere le risposte di cui hanno bisogno. Ottimizzate quindi le parole\/domande chiave pi\u00f9 lunghe invece di quelle brevi.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Our_final_takeaway_%E2%80%93_Is_SEO_dead\"><\/span><span style=\"font-weight: 400;\">Il nostro ultimo punto di partenza: la SEO \u00e8 morta?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>La SEO \u00e8 ancora molto viva e pensiamo che sia pi\u00f9 vitale che mai.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Con la rapida crescita dell'AI e delle GEO, la SEO si sta trasformando in contenuti pi\u00f9 autorevoli e affidabili e l'esperienza dell'utente sta diventando sempre pi\u00f9 importante.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c8 vero che le metriche tradizionali, come il traffico organico, potrebbero subire una battuta d'arresto a causa dell'aumento delle ricerche senza clic. Ma poich\u00e9 l'intelligenza artificiale inizia a privilegiare le fonti credibili rispetto alle soluzioni rapide, \u00e8 probabile che la qualit\u00e0 dell'intento degli utenti aumenti. Ci\u00f2 significa che il traffico di riferimento e le metriche di coinvolgimento diventeranno ancora pi\u00f9 importanti per dimostrare se la vostra strategia sta funzionando.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La verit\u00e0 \u00e8 che la SEO non sta morendo, si sta solo evolvendo. Se integrate il GEO nella vostra strategia SEO, darete al vostro marchio maggiori possibilit\u00e0 di ottenere risultati solidi e a lungo termine.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>L'AI e il GEO stanno trasformando la direzione del nostro modo di fare ricerca e il futuro della SEO.<\/p>","protected":false},"author":11,"featured_media":84140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-84125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI and GEO: Should you abandon SEO? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"With the rapid growth of AI and GEO, SEO is morphing into more authoritative, trustworthy content, and UX is becoming a lot more important.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/it\/ai-e-geo-abbandonare-il-seo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI and GEO: Should you abandon SEO?\" \/>\n<meta property=\"og:description\" content=\"With the rapid growth of AI and GEO, SEO is morphing into more authoritative, trustworthy content, and UX is becoming a lot more important.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/it\/ai-e-geo-abbandonare-il-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-25T16:46:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T10:45:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2026\/02\/AI-and-GEO-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"767\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Miles Fehmi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miles Fehmi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/\"},\"author\":{\"name\":\"Miles Fehmi\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/ab627ec66d740c7879934ee2213abbca\"},\"headline\":\"AI and GEO: Should you abandon SEO?\",\"datePublished\":\"2026-02-25T16:46:15+00:00\",\"dateModified\":\"2026-02-26T10:45:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/\"},\"wordCount\":668,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/AI-and-GEO-2.png\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/\",\"name\":\"AI and GEO: Should you abandon SEO? - Fresh Pies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/AI-and-GEO-2.png\",\"datePublished\":\"2026-02-25T16:46:15+00:00\",\"dateModified\":\"2026-02-26T10:45:57+00:00\",\"description\":\"With the rapid growth of AI and GEO, SEO is morphing into more authoritative, trustworthy content, and UX is becoming a lot more important.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/AI-and-GEO-2.png\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/AI-and-GEO-2.png\",\"width\":1080,\"height\":767},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-and-geo-should-you-abandon-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI and GEO: Should you abandon SEO?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"name\":\"Fresh Pies\",\"description\":\"Website and Digital Marketing Agency in Balham, South London\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.freshpies.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\",\"name\":\"Fresh Pies\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"width\":\"1\",\"height\":\"1\",\"caption\":\"Fresh Pies\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freshpiesdigital\\\/\",\"https:\\\/\\\/x.com\\\/freshpies\",\"https:\\\/\\\/www.instagram.com\\\/freshpies\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/freshpies\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/ab627ec66d740c7879934ee2213abbca\",\"name\":\"Miles Fehmi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/miles-fehmi_avatar-96x96.png\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/miles-fehmi_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/miles-fehmi_avatar-96x96.png\",\"caption\":\"Miles Fehmi\"},\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/it\\\/author\\\/miles-fehmi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AI e GEO: Dovreste abbandonare la SEO? - Torte fresche","description":"Con la rapida crescita dell'AI e del GEO, la SEO si sta trasformando in contenuti pi\u00f9 autorevoli e affidabili e la UX sta diventando molto pi\u00f9 importante.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.freshpies.co.uk\/it\/ai-e-geo-abbandonare-il-seo\/","og_locale":"it_IT","og_type":"article","og_title":"AI and GEO: Should you abandon SEO?","og_description":"With the rapid growth of AI and GEO, SEO is morphing into more authoritative, trustworthy content, and UX is becoming a lot more important.","og_url":"https:\/\/www.freshpies.co.uk\/it\/ai-e-geo-abbandonare-il-seo\/","og_site_name":"Fresh Pies","article_publisher":"https:\/\/www.facebook.com\/freshpiesdigital\/","article_published_time":"2026-02-25T16:46:15+00:00","article_modified_time":"2026-02-26T10:45:57+00:00","og_image":[{"width":1080,"height":767,"url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2026\/02\/AI-and-GEO-2.png","type":"image\/png"}],"author":"Miles Fehmi","twitter_card":"summary_large_image","twitter_creator":"@freshpies","twitter_site":"@freshpies","twitter_misc":{"Scritto da":"Miles Fehmi","Tempo di lettura stimato":"4 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/#article","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/"},"author":{"name":"Miles Fehmi","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/ab627ec66d740c7879934ee2213abbca"},"headline":"AI and GEO: Should you abandon SEO?","datePublished":"2026-02-25T16:46:15+00:00","dateModified":"2026-02-26T10:45:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/"},"wordCount":668,"publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2026\/02\/AI-and-GEO-2.png","articleSection":["SEO"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/","url":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/","name":"AI e GEO: Dovreste abbandonare la SEO? - Torte fresche","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/#primaryimage"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2026\/02\/AI-and-GEO-2.png","datePublished":"2026-02-25T16:46:15+00:00","dateModified":"2026-02-26T10:45:57+00:00","description":"Con la rapida crescita dell'AI e del GEO, la SEO si sta trasformando in contenuti pi\u00f9 autorevoli e affidabili e la UX sta diventando molto pi\u00f9 importante.","breadcrumb":{"@id":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/#primaryimage","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2026\/02\/AI-and-GEO-2.png","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2026\/02\/AI-and-GEO-2.png","width":1080,"height":767},{"@type":"BreadcrumbList","@id":"https:\/\/www.freshpies.co.uk\/ai-and-geo-should-you-abandon-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.freshpies.co.uk\/"},{"@type":"ListItem","position":2,"name":"AI and GEO: Should you abandon SEO?"}]},{"@type":"WebSite","@id":"https:\/\/www.freshpies.co.uk\/#website","url":"https:\/\/www.freshpies.co.uk\/","name":"Torte fresche","description":"Agenzia di siti web e marketing digitale a Balham, Londra Sud","publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.freshpies.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.freshpies.co.uk\/#organization","name":"Torte fresche","url":"https:\/\/www.freshpies.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","width":"1","height":"1","caption":"Fresh Pies"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freshpiesdigital\/","https:\/\/x.com\/freshpies","https:\/\/www.instagram.com\/freshpies\/","https:\/\/www.linkedin.com\/company\/freshpies\/"]},{"@type":"Person","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/ab627ec66d740c7879934ee2213abbca","name":"Miles Fehmi","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/07\/miles-fehmi_avatar-96x96.png","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/07\/miles-fehmi_avatar-96x96.png","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/07\/miles-fehmi_avatar-96x96.png","caption":"Miles Fehmi"},"url":"https:\/\/www.freshpies.co.uk\/it\/author\/miles-fehmi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.freshpies.co.uk\/it\/wp-json\/wp\/v2\/posts\/84125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freshpies.co.uk\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freshpies.co.uk\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/it\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/it\/wp-json\/wp\/v2\/comments?post=84125"}],"version-history":[{"count":6,"href":"https:\/\/www.freshpies.co.uk\/it\/wp-json\/wp\/v2\/posts\/84125\/revisions"}],"predecessor-version":[{"id":84141,"href":"https:\/\/www.freshpies.co.uk\/it\/wp-json\/wp\/v2\/posts\/84125\/revisions\/84141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/it\/wp-json\/wp\/v2\/media\/84140"}],"wp:attachment":[{"href":"https:\/\/www.freshpies.co.uk\/it\/wp-json\/wp\/v2\/media?parent=84125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/it\/wp-json\/wp\/v2\/categories?post=84125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/it\/wp-json\/wp\/v2\/tags?post=84125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}