{"id":84328,"date":"2026-05-28T17:15:16","date_gmt":"2026-05-28T16:15:16","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84328"},"modified":"2026-05-28T17:15:16","modified_gmt":"2026-05-28T16:15:16","slug":"google-round-up","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/it\/google-round-up\/","title":{"rendered":"Un grosso grasso giro di Google"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Maggio \u00e8 stato un mese intenso nel mondo di Google Ads e SEO. Avrete probabilmente visto molti titoli di giornale incentrati sull'intelligenza artificiale di Google, molte chiacchiere su <a href=\"https:\/\/www.freshpies.co.uk\/it\/geo-e-seo\/\">GEO<\/a>, e non siete sicuri di cosa significhi per il vostro marketing. Anche per le persone che vivono e respirano questo fenomeno, \u00e8 stato difficile tenerlo sotto controllo: ecco quindi un bel giro su Google di ci\u00f2 che dovete sapere.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenuti<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Allinea la tabella dei contenuti\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/it\/google-round-up\/#AI_In_Everything_Everywhere_All_At_Once\" >L'intelligenza artificiale in tutto, ovunque e contemporaneamente<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/it\/google-round-up\/#Organic_Challenges\" >Sfide biologiche<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/it\/google-round-up\/#Another_Update\" >Un altro aggiornamento<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/it\/google-round-up\/#Final_Slice\" >Fetta finale<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"AI_In_Everything_Everywhere_All_At_Once\"><\/span><span style=\"font-weight: 400;\">L'intelligenza artificiale in tutto, ovunque e contemporaneamente<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google sta cercando di sovrapporre la generazione di risposte AI al suo modello di ricerca tradizionale, piuttosto che sostituire completamente la ricerca basata sui clic. Il risultato \u00e8 un sistema ibrido che monetizza entrambi i lati della ricerca su Internet: l'attenzione e le aziende che vogliono attenzione.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cercando informazioni su Google \u00e8 pi\u00f9 probabile che si attivi una Panoramica AI, che vi incoragger\u00e0 a \u2018continuare l'esplorazione\u2019 o a \u2018scavare pi\u00f9 a fondo\u2019 con la modalit\u00e0 AI, che \u00e8 essenzialmente il loro modello Gemini nella ricerca.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Questo supporta la rinnovata spinta di Google verso i formati di annunci AI, al fine di poter fornire annunci pertinenti attivati da <\/span><a href=\"https:\/\/searchengineland.com\/google-tests-new-conversational-ad-formats-in-ai-mode-and-search-478115\"><span style=\"font-weight: 400;\">scambi conversazionali<\/span><\/a><span style=\"font-weight: 400;\"> in modalit\u00e0 AI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ci\u00f2 significa che i tradizionali annunci di ricerca si stanno evolvendo di pari passo con l'evoluzione del posizionamento degli annunci. Il targeting delle parole chiave \u00e8 ancora centrale, ma Google sta dando maggior peso ai segnali contestuali e semantici.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il nuovo inventario pubblicitario sar\u00e0 fondamentale. Se non vi adattate, rischiate davvero di rimanere indietro.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nel frattempo, con l'introduzione graduale di questo sistema, la vita diventa sempre pi\u00f9 competitiva per gli annunci al di fuori delle panoramiche AI. Gli AIO possono <\/span><a href=\"https:\/\/www.reddit.com\/r\/PPC\/comments\/1pdvcxx\/google_ai_overviews_are_quietly_destroying_ad\/?utm_source=share&amp;utm_medium=web3x&amp;utm_name=web3xcss&amp;utm_term=1&amp;utm_content=share_button\"><span style=\"font-weight: 400;\">ridurre la visibilit\u00e0 di alcune query<\/span><\/a><span style=\"font-weight: 400;\">, compresi gli annunci pubblicitari, anche se la qualit\u00e0 dei clic che <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-search-sessions-show-how-users-pause-scroll-reconsider-before-clicking\/575243\/\"><span style=\"font-weight: 400;\">alla fine pu\u00f2 essere pi\u00f9 alto.<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Organic_Challenges\"><\/span><span style=\"font-weight: 400;\">Sfide biologiche<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Se non gestite Google Ads, i vostri contenuti organici sono comunque interessati. Un Internet sempre pi\u00f9 orientato ai dispositivi mobili significa che un AIO particolarmente grande potrebbe far s\u00ec che il vostro annuncio non venga visto affatto se non avviene uno scroll. (L'impressione \u00e8 comunque quella, perch\u00e9 non abbiamo ancora abbandonato le metriche di vanit\u00e0).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Questa minore visibilit\u00e0 tende anche a ridurre il tasso di click-through. Il CTR \u00e8 ancora un'ottima metrica da monitorare per verificare la pertinenza, ma in questo momento viene solo preso a calci nelle ginocchia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuttavia, non tutto \u00e8 perduto. Un recente studio ha rilevato che non solo gli utenti con ricerche che hanno innescato gli AIO <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-search-sessions-show-how-users-pause-scroll-reconsider-before-clicking\/575243\/\"><span style=\"font-weight: 400;\">pi\u00f9 probabilit\u00e0 di rimanere pi\u00f9 a lungo nella SERP<\/span><\/a><span style=\"font-weight: 400;\">, I visitatori sono pi\u00f9 propensi a scorrere la pagina verso il basso e a risalire per prestare maggiore attenzione ai risultati: una premessa interessante per la consapevolezza e l'intenzione del marchio. Per quanto riguarda i risultati della prima pagina o dei primi 6 risultati, si tratta di una premessa interessante.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Another_Update\"><\/span><span style=\"font-weight: 400;\">Un altro aggiornamento<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Quest'anno abbiamo gi\u00e0 ricevuto una serie di aggiornamenti da parte di Google: un aggiornamento Discover a febbraio, un aggiornamento Core e uno Spam a marzo. E per maggio \u00e8 stato annunciato anche un altro aggiornamento del core!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ci\u00f2 significa che si pu\u00f2 prevedere una deriva nelle classifiche che si stabilizzer\u00e0 circa un mese dopo la fine dell'aggiornamento. \u00c8 possibile che si voglia aumentare leggermente la cadenza di pubblicazione dei nuovi contenuti per tornare in carreggiata prima.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Slice\"><\/span><span style=\"font-weight: 400;\">Fetta finale<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">L'evoluzione dell'intelligenza artificiale di Google non \u00e8 destinata a scomparire e fingere che si tratti di un problema temporaneo non aiuter\u00e0 i vostri profitti. Ma l'intelligenza artificiale non \u00e8 nemmeno la pallottola d'argento: \u00e8 come, non al posto di. Consideratela come l'aggiunta di un pizzico di sale al vostro piatto per esaltarne il sapore, non come la sostituzione di tutti gli ingredienti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le strategie che hanno funzionato l'anno scorso sono ancora importanti, ma non sono pi\u00f9 sufficienti da sole. Adattate la vostra strategia di contenuti e annunci alle nuove superfici dell'intelligenza artificiale, continuate a fare bene i fondamentali, osservate i risultati di business reali piuttosto che le metriche di vanit\u00e0, e sarete in vantaggio quando il rumore si placher\u00e0.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Maggio \u00e8 stato un mese intenso nel mondo di Google Ads e della SEO, quindi ecco un round up di Google con gli elementi essenziali da sapere.<\/p>","protected":false},"author":9,"featured_media":84331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1174],"tags":[],"class_list":["post-84328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Big Fat Google Round Up - 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