{"id":112,"date":"2012-03-13T16:24:45","date_gmt":"2012-03-13T16:24:45","guid":{"rendered":"http:\/\/themetrust.com\/demos\/hero\/?p=112"},"modified":"2020-01-24T14:24:56","modified_gmt":"2020-01-24T14:24:56","slug":"innholdsmarkedsforing","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/nb\/content-marketing\/","title":{"rendered":"Innholdsmarkedsf\u00f8ring"},"content":{"rendered":"

En av de mest effektive og rimelige m\u00e5tene \u00e5 drive trafikk og skape oppmerksomhet rundt virksomheten din p\u00e5, er gjennom innholdsmarkedsf\u00f8ring.<\/p>\n

Innholdsmarkedsf\u00f8ring handler om \u00e5 skape og distribuere relevant innhold for \u00e5 tiltrekke, skaffe og engasjere m\u00e5lgruppen din.<\/p><\/blockquote>\n

Innholdsmarkedsf\u00f8ring omfatter mange ulike typer innhold: tekst, bilder, blogger, e-post, videoer og sosialt innhold. Alt fra \u00e5 publisere statusoppdateringer p\u00e5 Facebook og Twitter til \u00e5 skrive overbevisende blogginnlegg og legge ut videoer p\u00e5 YouTube - alt dette er former for innholdsmarkedsf\u00f8ring.<\/p>\n

Utviklingen av forventninger til innhold<\/h2>\n

Innholdsmarkedsf\u00f8ring har blitt mer relevant for mindre bedrifter i l\u00f8pet av de siste \u00e5rene. Det fantes en tid da du opprettet nettstedet ditt, jobbet med budskapene og innholdet, publiserte nettstedet ditt og gjorde oppdateringer n\u00e5 og da. Med innf\u00f8ringen av blogging og sosiale medier er det \u00e5 skape og publisere innhold et daglig krav for de fleste bedrifter. Googles forventninger har endret seg. Google liker \u00e5 se at du publiserer regelmessig kvalitetsinnhold, noe som vil bidra til \u00e5 forbedre rangeringen og drive trafikk til nettstedet ditt. Og ikke minst har kundenes forventninger endret seg. De vil og forventer ogs\u00e5 \u00e5 engasjere seg i regelmessige innlegg med relevant innhold, noe som vil bidra til \u00e5 \u00f8ke konverteringsraten og beholde kundelojaliteten.<\/p>\n

Her er 12 nyttige tips om innholdsmarkedsf\u00f8ring for sm\u00e5 bedrifter:<\/h4>\n
    \n
  1. Enten du er en stor eller liten bedrift, er innhold avgj\u00f8rende for \u00e5 f\u00e5 bedriften til \u00e5 vokse.<\/strong> Hvis du ikke skaper innhold p\u00e5 nettet, er du ikke like synlig som de som gj\u00f8r det. Forbrukerne forventer \u00e5 finne informasjon om det de trenger p\u00e5 nettet, og n\u00e5r de allerede vet noe om et selskap, er det enda viktigere \u00e5 tilby nyttig innhold for \u00e5 svare p\u00e5 sp\u00f8rsm\u00e5l.<\/li>\n
  2. Aksepter at du er en forlegger.<\/strong> Ha en redaksjonell kalender slik at du vet hva du skal publisere neste gang. V\u00e6r strategisk og planlegg det.<\/li>\n
  3. Hvem er kundene dine?<\/strong> Ta et skritt tilbake fra Google og Facebook og skap kundelojalitet, hva vil de egentlig ha? hvorfor gj\u00f8r du det, ikke gj\u00f8r det for Google eller SEO, gj\u00f8r det for kundene dine.<\/li>\n
  4. M\u00e5l de bes\u00f8kendes atferd.<\/strong> Overv\u00e5k Google Analytics og m\u00e5l effekten av innholdet du lager, slik at du kan finne ut hva kundene dine \u00f8nsker \u00e5 lese.<\/li>\n
  5. F\u00e5 orden i eget hus.<\/strong> S\u00f8rg for at du har et nettsted. Alle sosiale nettverk er leide land, og du trenger et sted \u00e5 sende folk. V\u00e6r ogs\u00e5 til stede i sosiale medier - Facebook er en n\u00f8dvendighet.<\/li>\n
  6. Hva er din historie?<\/strong> Alle har en historie. Enten det handler om cupcakes eller biler, s\u00e5 finnes det en historie. Tenk p\u00e5 hva bedriften din st\u00e5r for. Hva er det bedriften din brenner for? Hvordan passer historien din inn i alt innholdet du planlegger og publiserer for bedriften din?<\/li>\n<\/ol>\n
    Tidsstyring, selvrefleksjon og m\u00e5l:<\/h5>\n
      \n
    1. \u00a0Ingen har nok tid eller penger.<\/strong> Det er i hvert fall det de fleste sier om innhold. Ta deg tid til det! Innhold er avgj\u00f8rende for \u00e5 f\u00e5 virksomheten din til \u00e5 vokse. V\u00e6r smart med tiden din og finn tid til \u00e5 skape innhold.<\/li>\n
    2. Spill p\u00e5 dine sterke sider<\/strong>. Som eier av en liten bedrift b\u00f8r du finne ut hva du virkelig liker n\u00e5r det gjelder \u00e5 skape innhold, og fokusere p\u00e5 det - enten det er \u00e5 lage videoer, skrive artikler eller utvikle interaktive opplevelser. Alle har d\u00e5rlig tid, s\u00e5 finn noe du liker, s\u00e5 er det mer sannsynlig at du gj\u00f8r det. Selv n\u00e5r du ikke har lyst.<\/li>\n
    3. F\u00f8lg med p\u00e5 hva andre gj\u00f8r.<\/strong> Se p\u00e5 hva andre selskaper i din bransje gj\u00f8r. L\u00e6r av andre. Hvis du ikke har noen direkte konkurrenter, er det en mulighet for deg. Se p\u00e5 andre informasjonskilder som er beslektet.<\/li>\n
    4. Tenk langsiktig.<\/strong> Det finnes ingen raske, sikre l\u00f8sninger p\u00e5 innholdsmarkedsf\u00f8ring. Dette er et langsiktig spill. Hvis du begynner \u00e5 blogge, m\u00e5 du ikke miste motet for raskt, pr\u00f8v forskjellige tiln\u00e6rminger (ikke for forskjellige slik at du mister lojaliteten du har), men v\u00e6r smidig. Fokuser p\u00e5 \u00e5 bli bedre hver dag, og gj\u00f8r det i det lange l\u00f8p.<\/li>\n
    5. V\u00e6r alltid konsumerende.<\/strong> Hvis du bare fokuserer p\u00e5 \u00e5 skape og ikke konsumere innhold, g\u00e5r du glipp av god innsikt, konkurransedyktig informasjon og l\u00e6ring. (Jeg vil ogs\u00e5 legge til \"alltid v\u00e6re i interaksjon\", fordi deltakelse er en god inspirasjon til innholdsid\u00e9er og engasjement for \u00e5 utvide det sosiale nettverket ditt).<\/li>\n
    6. Slutt aldri \u00e5 lytte.<\/strong> Bruk vedvarende s\u00f8k p\u00e5 Twitter eller i det minste Google Alerts. N\u00e5r noen stiller et sp\u00f8rsm\u00e5l p\u00e5 sosiale medier der du kan v\u00e6re svaret, kan det v\u00e6re en mulighet til \u00e5 samhandle og sannsynligvis gj\u00f8re disse interaksjonene til forretninger.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

      En av de mest effektive og rimelige m\u00e5tene \u00e5 drive trafikk og skape oppmerksomhet rundt virksomheten din p\u00e5, er gjennom innholdsmarkedsf\u00f8ring.<\/p>","protected":false},"author":1,"featured_media":75972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\nContent Marketing - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Content Marketing is creating and distributing relevant content to attract, acquire and engage your target audience. 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