{"id":78226,"date":"2020-07-09T10:00:33","date_gmt":"2020-07-09T09:00:33","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78226"},"modified":"2024-08-16T13:48:02","modified_gmt":"2024-08-16T12:48:02","slug":"facebook-retargeting-annonser-for-sma-bedrifter","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/nb\/facebook-retargeting-ads-for-small-businesses\/","title":{"rendered":"Kraften i Facebook-retargeting-annonser for sm\u00e5 bedrifter"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Retargeting-annonser p\u00e5 Facebook har blitt en popul\u00e6r m\u00e5te for merkevarer \u00e5 n\u00e5 ut til kunder som allerede har blitt introdusert for virksomheten deres.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mange merkevarer har innsett at retargeting p\u00e5 Facebook er en god m\u00e5te \u00e5 \u00f8ke konverteringen p\u00e5 og til syvende og sist holde merkevaren din i kundenes bevissthet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook eier ogs\u00e5 Instagram og et Audience Network. Det betyr at bedrifter kan utvide kampanjene sine utenfor Facebooks vegger og inn i andre apper, noe som gj\u00f8r det mulig \u00e5 dele innholdet ditt p\u00e5 flere plattformer samtidig.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Innhold<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Veksle mellom innholdsfortegnelsen\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/nb\/facebook-retargeting-ads-for-small-businesses\/#What_are_Facebook_retargeting_ads\" >Hva er retargeting-annonser p\u00e5 Facebook?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/nb\/facebook-retargeting-ads-for-small-businesses\/#How_can_I_identify_the_people_I_want_to_retarget\" >Hvordan kan jeg identifisere de jeg \u00f8nsker \u00e5 m\u00e5lrette mot p\u00e5 nytt?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/nb\/facebook-retargeting-ads-for-small-businesses\/#What_are_the_benefits_of_Facebook_retarketing_ads_for_small_businesses\" >Hva er fordelene med retarketing-annonser p\u00e5 Facebook for sm\u00e5 bedrifter?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Facebook_retargeting_ads\"><\/span>Hva er retargeting-annonser p\u00e5 Facebook?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78242\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad.jpg\" alt=\"Retargeting-annonse p\u00e5 Facebook\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad.jpg 625w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">De fleste av dere har sikkert sett en Facebook-retargeting-annonse p\u00e5 et eller annet tidspunkt, eller kanskje til og med blitt p\u00e5virket av en.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Har du for eksempel noen gang v\u00e6rt inne p\u00e5 en nettside og blitt eksponert for en annonse etterp\u00e5 som har overtalt deg til \u00e5 g\u00e5 inn p\u00e5 nettsiden igjen og kj\u00f8pe noe? Gjett hva, retargeting-annonsen virket! <strong>(Se annonseeksempelet ovenfor)<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Merkevarer bruker retargeting-annonser for \u00e5 n\u00e5 kunder som har bes\u00f8kt nettstedet deres, men som ikke konverterte. De bruker det som en mulighet til \u00e5 f\u00e5 kundene tilbake p\u00e5 nettstedet og f\u00e5 dem til \u00e5 gjennomf\u00f8re en handling, enten det er \u00e5 kj\u00f8pe noe, sp\u00f8rre, bestille osv.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_I_identify_the_people_I_want_to_retarget\"><\/span>Hvordan kan jeg identifisere de jeg \u00f8nsker \u00e5 m\u00e5lrette mot p\u00e5 nytt?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.ecwid.com\/blog\/facebook-pixel-strategies-to-run-more-targeted-ads.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78237\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141.png\" alt=\"Facebook-piksel\" width=\"700\" height=\"280\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141.png 2121w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-300x120.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-1024x410.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-768x307.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-1536x615.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-2048x820.png 2048w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Det finnes fem datakilder som du kan bruke p\u00e5 Facebook, og som kan hjelpe deg med \u00e5 identifisere de personene du \u00f8nsker \u00e5 m\u00e5lrette mot p\u00e5 nytt.<\/span><\/p>\n<p><b>1. Handlinger i nettverket: <\/b><span style=\"font-weight: 400;\">Identifiser personene som engasjerer seg i virksomheten\/innholdet ditt p\u00e5 sosiale medier, og markedsf\u00f8r p\u00e5 nytt mot dem. Er de f\u00f8lgere? Ser de p\u00e5 videoene dine? Liker de innleggene dine?<\/span><\/p>\n<p><strong>2. F<\/strong><b>acebook pixel -<\/b><span style=\"font-weight: 400;\"> Du kan installere dette p\u00e5 nettstedet ditt, noe som hjelper deg med \u00e5 holde oversikt over alle seerne dine og koble dem til en Facebook-profil. S\u00e5 hvis noen surfer p\u00e5 nettstedet ditt og deretter forlater det, kan du m\u00e5lrette denne personen p\u00e5 nytt og pr\u00f8ve \u00e5 f\u00e5 dem tilbake p\u00e5 nettstedet ditt for \u00e5 kj\u00f8pe noe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hvis du ikke har satt opp en Facebook-piksel p\u00e5 nettstedet ditt enn\u00e5, kan du gj\u00f8re dette via Events Manager p\u00e5 Facebook. V\u00e6r oppmerksom p\u00e5 at det kan ta litt tid \u00e5 bygge opp Facebook-publikum. Jo mer trafikk til nettstedet ditt, desto raskere kan du <a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755?id=1205376682832142\" target=\"_blank\" rel=\"noopener noreferrer\">begynn \u00e5 lage retargeting-annonser<\/a> ved hjelp av Facebook Ads Manager.<\/span><\/p>\n<p><b>3. Facebook SDK<\/b><span style=\"font-weight: 400;\"> Dette brukes bare p\u00e5 mobilapper. S\u00e5 hvis du har din egen app, kan du integrere denne med Facebook. P\u00e5 denne m\u00e5ten kan du samle inn brukerinformasjon og spore hendelser i appen. Finn ut hvem som bruker mest tid p\u00e5 appen din, eller hvem som kj\u00f8per noe gjennom appen.<\/span><\/p>\n<p><b>4. Kundelister <\/b><span style=\"font-weight: 400;\">Sett sammen en<\/span> <span style=\"font-weight: 400;\">liste over alle kundene dine sammen med detaljene deres. Ved \u00e5 samle inn denne informasjonen kan du begynne \u00e5 bygge opp en kundedemografi. Ut fra dette kan du begynne \u00e5 lage en retargeting-annonse som er rettet mot riktig m\u00e5lgruppe.<\/span><\/p>\n<p><b>5. Frakoblede hendelser<\/b><span style=\"font-weight: 400;\"> Her kan du m\u00e5le hvor mye Facebook-annonsene dine f\u00f8rer til fysiske handlinger, for eksempel et kj\u00f8p i en av butikkene dine, en telefonbestilling eller en booking. <a href=\"https:\/\/www.facebook.com\/business\/help\/1142103235885551?id=565900110447546\" target=\"_blank\" rel=\"noopener noreferrer\">Offline-arrangementer har som m\u00e5l \u00e5 hjelpe deg med \u00e5 forst\u00e5 hvor effektive annonsekampanjene dine er.<\/a> Du kan sammenligne offlinekonverteringer, for eksempel kj\u00f8p i butikken, telefonbestillinger eller bestillinger, med listen over personer som har sett annonsen din og klikket p\u00e5 den.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_Facebook_retarketing_ads_for_small_businesses\"><\/span>Hva er fordelene med retarketing-annonser p\u00e5 Facebook for sm\u00e5 bedrifter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Det er den eneste typen markedsf\u00f8ring som gj\u00f8r det mulig \u00e5 n\u00e5 ut til en person gjennom \u00e5 kunne krysse nettverk p\u00e5 tvers av flere enheter.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Det hjelper deg med \u00e5 bygge et godt forhold til kundene dine.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Det er rimelig.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Det \u00f8ker antall s\u00f8k etter merkevarer med 1046%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Du kan lage annonser som er skreddersydd for spesifikke kunder. Her er bare noen f\u00e5 eksempler:<\/span><\/li>\n<\/ul>\n<p>- Kunder som har forlatt handlekurven.<\/p>\n<p>- <span style=\"font-weight: 400;\">Kunder som har v\u00e6rt inne p\u00e5 nettstedet ditt i l\u00f8pet av de siste 10 dagene.<\/span><\/p>\n<p>- <span style=\"font-weight: 400;\">Kunder som har kj\u00f8pt noe i l\u00f8pet av de siste 30 dagene.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Kunder som har vist interesse for et bestemt produkt eller en bestemt tjeneste p\u00e5 nettstedet ditt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi vet at det kan v\u00e6re vanskelig og tidkrevende \u00e5 planlegge og sette opp retargeting-annonser, s\u00e5 derfor er vi her for \u00e5 hjelpe deg. Vi hjelper deg med alt fra \u00e5 sette opp en Facebook-piksel p\u00e5 nettstedet ditt til \u00e5 planlegge din neste annonse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hvis du er interessert i hvordan vi kan hjelpe deg, er du velkommen til \u00e5 <a href=\"https:\/\/www.freshpies.co.uk\/nb\/kontakt\/\" target=\"_blank\" rel=\"noopener noreferrer\">send oss en melding<\/a> s\u00e5 tar vi kontakt.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>I denne artikkelen forklarer vi hva retargeting-annonser p\u00e5 Facebook er, hvordan du kan identifisere personene du \u00f8nsker \u00e5 m\u00e5lrette mot, og hvorfor de kan v\u00e6re til nytte for bedriften din.<\/p>","protected":false},"author":1,"featured_media":78232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-78226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - 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