{"id":78526,"date":"2020-09-24T11:18:56","date_gmt":"2020-09-24T10:18:56","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78526"},"modified":"2024-08-16T13:48:11","modified_gmt":"2024-08-16T12:48:11","slug":"hvorfor-er-sokeordsanalyse-viktig-for-seo","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/nb\/why-is-keyword-research-important-for-seo\/","title":{"rendered":"Hvorfor er s\u00f8keordsanalyse viktig for SEO?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Innhold<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Veksle mellom innholdsfortegnelsen\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/nb\/why-is-keyword-research-important-for-seo\/#What_is_keyword_research\" >Hva er s\u00f8keordsunders\u00f8kelser?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/nb\/why-is-keyword-research-important-for-seo\/#The_importance_of_keyword_research_in_SEO\" >Viktigheten av s\u00f8keordsanalyse i SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/nb\/why-is-keyword-research-important-for-seo\/#Keyword_research_tools\" >Verkt\u00f8y for s\u00f8keordsanalyse<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/nb\/why-is-keyword-research-important-for-seo\/#How_to_choose_a_keyword\" >Hvordan velge et s\u00f8keord<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_keyword_research\"><\/span>Hva er s\u00f8keordsunders\u00f8kelser?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>S\u00f8keordsanalyse i SEO (s\u00f8kemotoroptimalisering) er prosessen med \u00e5 finne s\u00f8keord (keywords) som brukere skriver inn i s\u00f8kemotorer, for eksempel Google eller Bing, n\u00e5r de leter etter informasjon p\u00e5 nettet.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_importance_of_keyword_research_in_SEO\"><\/span>Viktigheten av s\u00f8keordsanalyse i SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>S\u00f8keordsunders\u00f8kelser er ofte det f\u00f8rste trinnet i enhver SEO-kampanje. Ved \u00e5 unders\u00f8ke og velge de mest hensiktsmessige s\u00f8keordene, skaper du muligheten til \u00e5 rangere godt i s\u00f8kemotorer for det spesifikke emnet.<\/p>\n<p>H\u00f8ye rangeringer i s\u00f8kemotorer f\u00f8rer til trafikk til nettstedet ditt, noe som igjen gj\u00f8r det mulig for deg \u00e5 markedsf\u00f8re produktene\/tjenestene dine p\u00e5 nettet.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keyword_research_tools\"><\/span>Verkt\u00f8y for s\u00f8keordsanalyse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Det finnes en rekke verkt\u00f8y som kan hjelpe deg med \u00e5 finne s\u00f8keord. Her er et par av v\u00e5re favoritter.<\/p>\n<h3>SEMrush<\/h3>\n<p>SEMrush er den raskeste m\u00e5ten \u00e5 f\u00e5 et omfattende sammendrag av s\u00f8keordstatistikken din p\u00e5 - m\u00e5nedlig s\u00f8kevolum, konkurranse, relaterte s\u00f8keord og mer. Brukere p\u00e5 gratis SEMrush-abonnementet kan utf\u00f8re opptil 10 s\u00f8k per dag. Du kan enten lese om <a href=\"https:\/\/www.semrush.com\/blog\/how-to-use-semrush-keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">hvordan du bruker SEMrush til s\u00f8keordsunders\u00f8kelser<\/a>Du kan ogs\u00e5 se videoen nedenfor, der Greg Gifford, visepresident for s\u00f8k hos Wikimotive, g\u00e5r gjennom s\u00f8keordverkt\u00f8yene som SEMrush har \u00e5 tilby.<\/p>\n<h3>Googles s\u00f8keordplanlegger<\/h3>\n<p>S\u00f8keordplanleggeren anses som en av de mest p\u00e5litelige kildene til s\u00f8keordsinformasjon, ettersom dataene kommer direkte fra Google.<\/p>\n<p>Verkt\u00f8yet er gratis \u00e5 bruke, men du m\u00e5 ha en Google Ads-konto for \u00e5 kunne bruke det. Selv om verkt\u00f8yet er utviklet for \u00e5 hjelpe deg med Google Ads-kampanjer, kan du bruke planleggeren til \u00e5 finne lister over s\u00f8keord og sp\u00f8rsm\u00e5l med mange s\u00f8k.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_choose_a_keyword\"><\/span>Hvordan velge et s\u00f8keord<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Opprett en s\u00f8keordliste ved hjelp av et av s\u00f8keordforskningsverkt\u00f8yene nevnt ovenfor<\/li>\n<li>S\u00f8rg for at s\u00f8keordet er relevant for temaet for innholdet ditt<\/li>\n<li>Sjekk s\u00f8kevolumet - jo h\u00f8yere s\u00f8kevolum et s\u00f8keord har, desto mer trafikk kan du potensielt f\u00e5<\/li>\n<li>Sjekk s\u00f8keordets vanskelighetsgrad - \u00e5 finne s\u00f8keord med lav konkurranse kan gi nyere nettsteder en bedre sjanse til \u00e5 bli rangert<\/li>\n<\/ol>\n<p>Eksemplet nedenfor viser hvordan longtail-s\u00f8keord (s\u00f8keord som er mer spesifikke og lengre enn andre vanlige s\u00f8keord) vanligvis er mindre konkurransedyktige. Det betyr at de ofte er lettere \u00e5 rangere etter, men kanskje har mindre s\u00f8kevolum enn s\u00f8keord med kortere hale (\"avansert s\u00f8keordforskning\" vs. \"s\u00f8keordforskning\" i dette eksempelet).<\/p>\n<h2><img decoding=\"async\" class=\"alignnone wp-image-78533 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1024x768.png\" alt=\"s\u00f8keord med lavt volum\" width=\"840\" height=\"630\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1024x768.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-300x225.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-768x576.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1536x1152.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword.png 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><img decoding=\"async\" class=\"alignnone wp-image-78534 size-large\" style=\"font-size: 14px;\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1024x768.png\" alt=\"S\u00f8keord med h\u00f8yt volum - s\u00f8k etter SEO\" width=\"840\" height=\"630\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1024x768.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-300x225.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-768x576.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1536x1152.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo.png 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/h2>\n<h2>Vi kan hjelpe deg:<\/h2>\n<p>Hvis du ikke er sikker p\u00e5 hvordan, eller rett og slett ikke har tid til SEO, er vi her for \u00e5 hjelpe deg. <a href=\"https:\/\/www.freshpies.co.uk\/nb\/hva-vi-gjor\/\">Vi tilbyr en m\u00e5nedlig SEO-pakke<\/a> for \u00e5 bidra til \u00e5 \u00f8ke profilen\/rangeringen din i Google og drive trafikk til nettstedet ditt.<\/p>\n<p>Du er velkommen til \u00e5 <a href=\"https:\/\/www.freshpies.co.uk\/nb\/kontakt\/\">kontakt oss via v\u00e5rt nettskjema<\/a>eller ring oss p\u00e5 <a href=\"tel:0207 112 9117\">0207 112 9117<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>S\u00f8keordsanalyse i SEO (s\u00f8kemotoroptimalisering) er prosessen med \u00e5 finne s\u00f8keord (keywords) som brukere skriver inn i s\u00f8kemotorer.<\/p>","protected":false},"author":1,"featured_media":78532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-78526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - 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