{"id":78910,"date":"2021-01-06T11:11:46","date_gmt":"2021-01-06T11:11:46","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78910"},"modified":"2021-04-15T10:30:59","modified_gmt":"2021-04-15T09:30:59","slug":"hvordan-fungerer-facebook-annonser","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/nb\/how-do-facebook-ads-work\/","title":{"rendered":"Hvordan fungerer Facebook-annonser?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Innhold<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Veksle mellom innholdsfortegnelsen\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/nb\/how-do-facebook-ads-work\/#How_do_Facebook_Ads_work\" >Hvordan fungerer Facebook-annonser?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/nb\/how-do-facebook-ads-work\/#What_makes_up_a_Facebook_Ad\" >Hva best\u00e5r en Facebook-annonse av?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/nb\/how-do-facebook-ads-work\/#How_much_do_Facebook_Ads_cost\" >Hvor mye koster Facebook-annonser?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/nb\/how-do-facebook-ads-work\/#How_does_Facebook_decide_what_ads_to_show\" >Hvordan bestemmer Facebook hvilke annonser som skal vises?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/nb\/how-do-facebook-ads-work\/#Testing_your_Facebook_Ads\" >Test Facebook-annonsene dine<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_do_Facebook_Ads_work\"><\/span><b>Hvordan fungerer Facebook-annonser?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">F\u00f8r vi g\u00e5r i dybden og ser n\u00e6rmere p\u00e5 formatet til Facebook-annonser, skal vi gi deg en rask oversikt over Facebook-annonsering, f\u00f8r vi svarer p\u00e5 det brennende sp\u00f8rsm\u00e5let ditt - Hvordan fungerer Facebook-annonser?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kort fortalt er Facebook-annonsering en form for nettannonsering gjennom sosiale medier, n\u00e6rmere bestemt Facebook og Instagram. B\u00e5de store og sm\u00e5 bedrifter bruker Facebook til \u00e5 markedsf\u00f8re merkevaren sin for en rekke ulike form\u00e5l:<\/span><\/p>\n<p><b>1. \u00d8ke merkevarebevisstheten: <\/b><span style=\"font-weight: 400;\">Vi hjelper bedrifter med \u00e5 n\u00e5 ut til et bredere publikum - som oftest et m\u00e5lrettet publikum som definerer bedriftens ideelle kundepersona. Ved \u00e5 fokusere p\u00e5 en spesifikk m\u00e5lgruppe \u00f8ker sjansen for at folk husker annonsene deres.<\/span><\/p>\n<p><b>2. \u00d8ke salget: <\/b><span style=\"font-weight: 400;\">Hvis du er ute etter flere konverteringer, kan du bruke Facebook-annonsering til \u00e5 drive trafikk til nettstedet ditt med sikte p\u00e5 \u00e5 f\u00e5 dem til \u00e5 konvertere, enten det er til \u00e5 kj\u00f8pe, fylle ut et kontaktskjema eller bes\u00f8ke butikken din.<\/span><\/p>\n<p><b>3. Retargeting: <span style=\"font-weight: 400;\">M\u00e5lrett deg mot personer som allerede har bes\u00f8kt nettstedet ditt\/engasjert seg i merkevaren din, men som enn\u00e5 ikke har konvertert. Denne metoden bidrar til \u00e5 f\u00e5 alle bes\u00f8kende tilbake til nettstedet ditt i h\u00e5p om \u00e5 f\u00e5 dem til \u00e5 konvertere.<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e5 som du har f\u00e5tt en klarere id\u00e9 om Facebook-annonsering og hvordan bedrifter bruker dem, la oss g\u00e5 videre til hoveddelen av dette blogginnlegget - Hvordan fungerer Facebook-annonser?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_makes_up_a_Facebook_Ad\"><\/span><b>Hva best\u00e5r en Facebook-annonse av?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3><b>1) Kampanjens m\u00e5l:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Dette er det f\u00f8rste trinnet n\u00e5r du skal opprette en Facebook-annonse. Her bestemmer du hva du vil at annonsen skal ha som m\u00e5l. Som du ser, tilbyr Facebook en rekke alternativer.<\/span><b> (se bildet ovenfor)<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78918\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective-1024x784.png\" alt=\"Hvordan fungerer Facebook-annonser? - Kampanjens m\u00e5l\" width=\"400\" height=\"306\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective-1024x784.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective-300x230.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective-768x588.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective.png 1186w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>2) Budsjett og strategi for kampanjen:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Deretter m\u00e5 du bestemme deg for hvor mye du er villig til \u00e5 bruke p\u00e5 annonsen din. Du har to alternativer. Du kan enten velge et daglig budsjett eller et livstidsbudsjett. Du m\u00e5 ogs\u00e5 velge en <\/span><a href=\"https:\/\/www.facebook.com\/business\/m\/one-sheeters\/facebook-bid-strategy-guide\"><b>\"budstrategi\". <\/b><\/a><span style=\"font-weight: 400;\">Dette forteller Facebook hvor mye du er villig til \u00e5 by for at annonsen din skal vises mot andre konkurrenter i <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/163066663757985\"><span style=\"font-weight: 400;\">annonseauksjoner<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78919\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-budget.png\" alt=\"Hvordan fungerer Facebook-annonser? - Annonsebudsjett\" width=\"450\" height=\"247\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-budget.png 872w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-budget-300x164.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-budget-768x421.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3) Planlegging:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Avtal en start- og sluttdato og et klokkeslett for annonsen din.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78920\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Scheduling.png\" alt=\"Annonsebudsjett og planlegging\" width=\"450\" height=\"206\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Scheduling.png 864w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Scheduling-300x138.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Scheduling-768x352.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>4) Velg m\u00e5lgruppen din:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Velg hvilken m\u00e5lgruppe du \u00f8nsker \u00e5 n\u00e5. Her velger du sted, alder og kj\u00f8nn p\u00e5 m\u00e5lgruppen din.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hvis du vil v\u00e6re mer spesifikk, kan du bruke <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/440167386536513?id=176276233019487\"><b>\"detaljert m\u00e5lretting av utvidelsen<\/b><\/a> <span style=\"font-weight: 400;\">verkt\u00f8y som hjelper deg med \u00e5 skape en mer definert m\u00e5lgruppe, for eksempel med hensyn til interesser og atferd.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78921\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience.png\" alt=\"Hvordan fungerer Facebook-annonser? - M\u00e5lgruppe\" width=\"360\" height=\"465\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience.png 874w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience-232x300.png 232w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience-793x1024.png 793w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience-768x991.png 768w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>5) Velg annonseplassering:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Du har to alternativer. Du kan enten krysse av for <\/span><b>\"Automatiske plasseringer <\/b><span style=\"font-weight: 400;\">alternativet, noe som betyr at Facebook vil bestemme de beste stedene \u00e5 vise annonsen din for \u00e5 hjelpe deg med \u00e5 oppn\u00e5 best mulig resultat. Eller du kan velge <\/span><b>\"Manuelle plasseringer <\/b><span style=\"font-weight: 400;\">og f\u00e5 muligheten til \u00e5 velge manuelt hvor du vil vise annonsen din.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78922\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-placement.png\" alt=\"Hvordan fungerer Facebook-annonser? - Annonseplassering\" width=\"450\" height=\"190\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-placement.png 872w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-placement-300x127.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-placement-768x324.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>6) Sett opp annonsekreativ:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Dette er den morsomme delen! Design og sett sammen bildene\/videoen og teksten du vil bruke, og velg nettadressen til nettsiden som du vil at publikum skal henvises til.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78923\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-set.png\" alt=\"Annonser p\u00e5 Facebook\" width=\"360\" height=\"366\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-set.png 636w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-set-295x300.png 295w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_much_do_Facebook_Ads_cost\"><\/span><b>Hvor mye koster Facebook-annonser?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Noen bedrifter bruker s\u00e5 lite som \u00a3 5 i uken, mens andre bruker \u00a3 40 000 i uken! Det finnes egentlig ikke noe fast budsjett for Facebook-annonsering. Alt avhenger av st\u00f8rrelsen p\u00e5 bedriften din og det m\u00e5nedlige markedsf\u00f8ringsbudsjettet ditt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det grunnleggende om Facebook-annonsekostnader er enkelt. De to beste m\u00e5tene \u00e5 definere kostnadene dine p\u00e5 er:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Samlet bel\u00f8p brukt<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kostnad per resultat\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Du kontrollerer annonseforbruket ditt gjennom budsjettet ditt. For \u00e5 sikre at du ikke bruker mer enn det budsjettet du \u00f8nsker, kan du gj\u00f8re f\u00f8lgende:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Bruk din <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/481733105308636?id=326963134374796\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Grensen for kampanjeutgifter<\/b><\/a><span style=\"font-weight: 400;\"> for \u00e5 angi det maksimale bel\u00f8pet du er villig til \u00e5 bruke p\u00e5 hver kampanje.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Bruk din <\/span><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">'<a href=\"https:\/\/www.facebook.com\/business\/help\/141820733085330?id=326963134374796\" target=\"_blank\" rel=\"noopener noreferrer\">Kontoens utgiftsgrense' <\/a><\/b><span style=\"font-weight: 400;\">for \u00e5 angi det maksimale bel\u00f8pet du er villig til \u00e5 bruke p\u00e5 alle kampanjene dine til sammen.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_Facebook_decide_what_ads_to_show\"><\/span><b>Hvordan bestemmer Facebook hvilke annonser som skal vises?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Det er Facebooks annonsealgoritme (annonseauksjonen) som avgj\u00f8r om Facebook-annonsene dine gir en god brukeropplevelse og er relevante for brukeren.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det er auksjonen som styrer rekkef\u00f8lgen p\u00e5 annonsene. Her er en oversikt over hvordan annonseauksjonen fungerer:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La oss si at du setter opp en Facebook-annonse og velger \u00e5 m\u00e5lrette den mot kvinner i alderen 20-25 \u00e5r som bor i London og er interessert i fitness.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Som du sikkert kan forvente, kan denne ene personen ogs\u00e5 falle inn under andre m\u00e5lgrupper (valgt av andre virksomheter). Dette betyr at tusenvis av andre virksomheter ogs\u00e5 kan v\u00e6re rettet mot samme type person, og derfor m\u00e5 alle virksomheter som har valgt denne m\u00e5lgruppen, konkurrere i en auksjon om \u00e5 f\u00e5 annonsen sin vist f\u00f8rst.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vinneren av en annonseauksjon avgj\u00f8res av <\/span><b>h\u00f8yeste totale verdi<\/b><span style=\"font-weight: 400;\">. Dette er en kombinasjon av tre ting:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Budet:<\/b><span style=\"font-weight: 400;\"> Hva en annons\u00f8r er villig til \u00e5 betale for \u00e5 n\u00e5 m\u00e5let sitt.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Handlingsrater: <\/b><span style=\"font-weight: 400;\">Sannsynligheten for at noen klikker p\u00e5 annonsen din og f\u00f8rer til det \u00f8nskede resultatet.<\/span><\/li>\n<li><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Kvaliteten p\u00e5 annonsen din:<\/b><span style=\"font-weight: 400;\"> Det vil bli tatt hensyn til attributter av lav kvalitet, for eksempel spr\u00e5k, engasjement (med hensikt \u00e5 p\u00e5virke folk til \u00e5 like, poste og dele innlegget ditt for \u00e5 \u00f8ke den organiske rekkevidden) og tilbakemeldinger fra folk som ser p\u00e5 annonsen, vil ogs\u00e5 bli overv\u00e5ket.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Det viktigste \u00e5 ta med seg fra dette er at en mer relevant annonse kan vinne i en auksjon mot en annonse som har et h\u00f8yere bud. S\u00e5 jo mer relevante annonsene dine er, desto st\u00f8rre sjanse har du for \u00e5 oppn\u00e5 bedre resultater.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Testing_your_Facebook_Ads\"><\/span><b>Test Facebook-annonsene dine<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">N\u00e5r Facebook-annonsene dine er live, m\u00e5 du begynne \u00e5 tenke p\u00e5 hvilke tester du skal kj\u00f8re, og enda viktigere, hvilke variabler du vil teste.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook-annonser krever mye testing. Det er ikke like enkelt som \u00e5 sette opp annonsene dine og la dem kj\u00f8re i flere m\u00e5neder og forvente at de skal skape resultater. Uten raffinering eller justering vil du aldri forbedre deg, og derfor vil du ikke f\u00e5 de resultatene du \u00f8nsker.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Du m\u00e5 hele tiden se p\u00e5 annonsene dine, sjekke resultatene og se hva du kan forbedre.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her er en liste over variabler du kan teste:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Publikum<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Annonsetekst<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Annonsebilder<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Annonseplassering<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CTA<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Attribusjon vinduer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimalisering for annonselevering (klikk p\u00e5 lenker og visninger av destinasjonssider)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Det er ogs\u00e5 verdt \u00e5 merke seg at det tar tid \u00e5 teste annonsene dine. Noen tester m\u00e5 p\u00e5g\u00e5 i et par uker for at du skal kunne samle inn nok data til \u00e5 analysere og forst\u00e5 hva som var vellykket.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Vi kan hjelpe deg<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vi h\u00e5per dette blogginnlegget har gitt deg svar p\u00e5 sp\u00f8rsm\u00e5let ditt - hvordan fungerer Facebook-annonser? Og har gitt deg en klarere forst\u00e5else av systemet rundt Facebook-annonsering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi i Fresh Pies tilbyr Facebook-annonseringstjenester som hjelper bedrifter med \u00e5 lage utrolig detaljerte annonser som treffer de rette personene til rett tid. Vi bruker Facebook-piksler til \u00e5 samle inn data fra nettstedsbrukere, noe som gir oss muligheten til \u00e5 se hvilke handlinger folk foretar seg p\u00e5 nettstedet ditt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Herfra kan vi bruke disse dataene til \u00e5 sette sammen retargeting-annonser, opprette like og tilpassede m\u00e5lgrupper, samt optimalisere annonsene dine for verdi og konverteringer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hvis du vil finne ut mer om v\u00e5re tjenester for Facebook-annonsering, kan du g\u00e5 til v\u00e5r <\/span><a href=\"https:\/\/www.freshpies.co.uk\/nb\/kontakt\/\"><span style=\"font-weight: 400;\">online kontaktskjema, <\/span><\/a><span style=\"font-weight: 400;\">eller ring oss p\u00e5 0207 112 9117.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Finn ut hva en Facebook-annonse best\u00e5r av, hvor mye den koster, og hvorfor det er viktig \u00e5 teste annonsene for \u00e5 lykkes.<\/p>","protected":false},"author":1,"featured_media":78934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-78910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Do Facebook Ads Work? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Everything you need to know about how Facebook ads work. 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