{"id":79085,"date":"2021-02-24T16:27:51","date_gmt":"2021-02-24T16:27:51","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=79085"},"modified":"2021-04-15T10:31:16","modified_gmt":"2021-04-15T09:31:16","slug":"hva-er-digital-markedsforing","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/nb\/what-is-digital-marketing\/","title":{"rendered":"Hva er digital markedsf\u00f8ring?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2020 var et \u00e5r vi sent vil glemme. Det var \u00e5ret da hverdagen endret seg drastisk, noe som i sin tur f\u00f8rte til en enorm endring i forbrukeratferden. I en tid der all informasjon, alle produkter og tjenester bare er ett klikk unna, er det logisk at den digitale verdenen \u00e5pnet seg og n\u00e5dde nye h\u00f8yder n\u00e5r omverdenen var l\u00e5st. Den nyeste statistikken viser at 2,05 milliarder mennesker foretok kj\u00f8p p\u00e5 nettet i 2020, en svimlende \u00f8kning p\u00e5 7% fra 2019. Mange bedrifter vil naturligvis ha en del av kaka, og har rettet oppmerksomheten mot den digitale sektoren som en solid investering for fremtiden.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\">S\u00e5 du har investert i et nytt, flott nettsted med alle de nyeste funksjonene og tilbyr en ny, flott tjeneste\/produkt, og ... vent litt, hvor blir det av trafikken? Ikke v\u00e6r redd, dette er et vanlig problem som har en enkel l\u00f8sning - digital markedsf\u00f8ring.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Innhold<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Veksle mellom innholdsfortegnelsen\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/nb\/what-is-digital-marketing\/#Is_Digital_Marketing_Something_Any_Business_Can_Do\" >Er digital markedsf\u00f8ring noe enhver bedrift kan gj\u00f8re?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/nb\/what-is-digital-marketing\/#What_is_a_Digital_Marketer\" >Hva er en digital markedsf\u00f8rer?\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/nb\/what-is-digital-marketing\/#What_is_Digital_Marketing\" >Hva er digital markedsf\u00f8ring?\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/nb\/what-is-digital-marketing\/#What_is_SEO_in_Digital_Marketing\" >Hva er SEO i digital markedsf\u00f8ring?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/nb\/what-is-digital-marketing\/#Is_SEO_a_One_Time_Thing\" >Er SEO en engangsgreie?\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/nb\/what-is-digital-marketing\/#Whats_New_in_SEO_for_2021\" >Hva er nytt innen SEO i 2021?\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.freshpies.co.uk\/nb\/what-is-digital-marketing\/#What_is_Google_Ads_PPC_in_Digital_Marketing\" >Hva er Google Ads PPC i digital markedsf\u00f8ring?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.freshpies.co.uk\/nb\/what-is-digital-marketing\/#But_What_About_Social_Media_Is_That_Digital_Marketing_Too\" >Men hva med sosiale medier? Er det ogs\u00e5 digital markedsf\u00f8ring?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.freshpies.co.uk\/nb\/what-is-digital-marketing\/#More_Information_About_Paid_Social_Media\" >Mer informasjon om betalte sosiale medier\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.freshpies.co.uk\/nb\/what-is-digital-marketing\/#Digital_Marketing_%E2%80%A6_It_All_Makes_Sense_Now\" >Digital markedsf\u00f8ring ... n\u00e5 gir alt mening!\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Is_Digital_Marketing_Something_Any_Business_Can_Do\"><\/span><strong>Er digital markedsf\u00f8ring noe enhver bedrift kan gj\u00f8re?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">N\u00e5 tenker du kanskje \"er ikke digital markedsf\u00f8ring noe bare store bedrifter driver med?\", og svaret er nei. Digital markedsf\u00f8ring kan brukes p\u00e5 bedrifter av alle st\u00f8rrelser og kan drastisk forbedre trafikkflyten til nettplattformen din. Dette vil i sin tur bidra til en bedre kundeopplevelse, noe som igjen resulterer i en h\u00f8yere konverteringsrate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selv om teknologi som Google og andre s\u00f8kemotorer har v\u00e6rt en del av v\u00e5re liv som forbrukere en stund n\u00e5, kan det v\u00e6re en overveldende og forvirrende oppgave \u00e5 bruke disse verkt\u00f8yene til \u00e5 hjelpe din nettbaserte virksomhet. Det er vanskelig \u00e5 vite hvordan man f\u00e5r mest mulig ut av disse nettverkt\u00f8yene. \u00c5 sette seg inn i hvordan man rangerer og n\u00e5r ut til den ideelle kunden, kan v\u00e6re en ekstra oppgave man ikke hadde regnet med. Derfor er det \u00e5 bruke en spesialist p\u00e5 digital markedsf\u00f8ring den beste m\u00e5ten \u00e5 f\u00e5 de resultatene du \u00f8nsker, uten \u00e5 m\u00e5tte bry deg.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Digital_Marketer\"><\/span><b>Hva er en digital markedsf\u00f8rer?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Har du noen gang lurt p\u00e5 hvorfor bestemte nettsteder vises \u00f8verst p\u00e5 s\u00f8kelisten din p\u00e5 Google? Det er fordi en digital markedsf\u00f8rer har optimalisert nettstedet ved hjelp av en rekke gunstige spesifikasjoner og s\u00f8keord som Google godkjenner, for \u00e5 matche nettstedet med den beste kvaliteten og det mest relevante innholdet med s\u00f8ket ditt. En digital markedsf\u00f8rer vil s\u00f8rge for at nettstedet ditt er i god stand til \u00e5 konkurrere i topp 10 av Googles oppf\u00f8ringer. Jo h\u00f8yere nettstedet ditt vises p\u00e5 en Google-s\u00f8keside, desto mer nettrafikk vil du sannsynligvis f\u00e5.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Digital_Marketing\"><\/span><b>Hva er digital markedsf\u00f8ring?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Den offisielle definisjonen av digital markedsf\u00f8ring er \"<\/span><span style=\"font-weight: 400;\">bruk av Internett for \u00e5 n\u00e5 ut til forbrukerne.\" Dette kan gj\u00f8res p\u00e5 mange forskjellige m\u00e5ter, for eksempel via e-post, chat-bots, innholdsmarkedsf\u00f8ring, sosiale medier og s\u00e5 videre. To av de viktigste formene for digital markedsf\u00f8ring er imidlertid s\u00f8kemotoroptimalisering (SEO) og betalt annonsering (PPC). SEO er en mer kostnadseffektiv form for digital markedsf\u00f8ring, men det kan ofte ta lengre tid \u00e5 f\u00e5 nettstedet ditt opp og st\u00e5. PPC kan derimot gi raskere resultater, men til en h\u00f8yere og l\u00f8pende kostnad. Begge alternativene bidrar til \u00e5 styrke din tilstedev\u00e6relse p\u00e5 nettet og fungerer ofte godt h\u00e5nd i h\u00e5nd.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><img decoding=\"async\" class=\"wp-image-79102 size-medium alignleft\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/02\/analytics-1925495_1280-300x225.png\" alt=\"seo\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/02\/analytics-1925495_1280-300x225.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/02\/analytics-1925495_1280-1024x767.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/02\/analytics-1925495_1280-768x575.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/02\/analytics-1925495_1280.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/b><b>Hva er SEO i digital markedsf\u00f8ring?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c5 bruke en s\u00f8kemotor for \u00e5 finne det du leter etter, har blitt selve inngangsporten til det moderne livet. S\u00f8kemotoroptimalisering (SEO) er kort fortalt prosessen med \u00e5 optimalisere nettstedet ditt slik at det rangeres etter bestemte s\u00f8keord. Som et resultat av optimaliseringsprosessen vil Google vise nettstedet ditt p\u00e5 <\/span><span style=\"font-weight: 400;\">s\u00f8kemotorens resultatside (<\/span><span style=\"font-weight: 400;\">SERP) for \u00e5 \u00f8ke den organiske trafikken til nettstedet ditt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00e5let for en digital markedsf\u00f8rer er \u00e5 s\u00f8rge for at nettstedet de har optimalisert, vises p\u00e5 Googles f\u00f8rste side blant de 10 beste s\u00f8keresultatene for spesifikke s\u00f8k. En rangering mellom 1-10 for et s\u00f8k viser at nettstedet ditt har blitt optimalisert over tid.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For at Google skal kunne skille mellom innholdet ditt og gi brukeren det beste resultatet for s\u00f8ket, m\u00e5 nettstedet ditt gjennomg\u00e5 SEO-prosesser med forbedringer b\u00e5de p\u00e5 og utenfor nettstedet for \u00e5 f\u00e5 mer eksponering i s\u00f8kemotorresultatene. Noen av faktorene som vil p\u00e5virke rangeringen av nettstedet ditt, er blant annet\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Et sikkert og tilgjengelig nettsted<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Sidens hastighet<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>En mobilvennlig versjon av nettstedet ditt<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Domenealder, autoritet og URL<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Optimalisert kvalitetsinnhold som er relevant for nettstedet ditt\u00a0<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Brukeropplevelse\u00a0<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Teknisk SEO<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Intern lenking\u00a0<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Tilbakekobling\u00a0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ved \u00e5 innlemme alle faktorene ovenfor p\u00e5 nettstedet ditt, vil Google kunne avgj\u00f8re om innholdet p\u00e5 nettstedet ditt er b\u00e5de autentisk og relevant for forbrukernes s\u00f8k. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_SEO_a_One_Time_Thing\"><\/span><b>Er SEO en engangsgreie?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Det enkle svaret p\u00e5 dette sp\u00f8rsm\u00e5let er nei. SEO er en prosess som aldri tar slutt p\u00e5 grunn av Googles algoritme som endres hvert \u00e5r. Etter hvert som teknologien utvikler seg, endres ogs\u00e5 m\u00e5ten vi som forbrukere s\u00f8ker etter produkter, tjenester og informasjon p\u00e5. For \u00e5 im\u00f8tekomme den raske veksten av teknologi i hverdagen v\u00e5r, endrer Google m\u00e5lstolpene for \u00e5 sikre at de beste s\u00f8keresultatene er av h\u00f8yeste kvalitet og relevans for den spesifikke brukeren.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det tar tid og t\u00e5lmodighet \u00e5 oppn\u00e5 og opprettholde en sterk SEO, ettersom Google m\u00e5 indeksere hver av sidene dine mot sin egen algoritme for \u00e5 vurdere nettstedets relevans, kvalitet og autoritet, men det er definitivt verdt \u00e5 vente p\u00e5. En god SEO vil \u00f8ke den organiske trafikken til nettstedet ditt, \u00f8ke konverteringen og styrke nettstedet ditt som et troverdig varemerke.\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Whats_New_in_SEO_for_2021\"><\/span><b>Hva er nytt innen SEO i 2021?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">N\u00e5r vi \u00f8nsker det nye \u00e5ret velkommen, \u00f8nsker vi ogs\u00e5 Googles nye SEO-algoritme for 2021 velkommen. Viktige ting \u00e5 forbedre i SEO i \u00e5r inkluderer nettstedets hastighet, mobilvennlige nettsteder, AI-fokuserte s\u00f8keord, relevant innhold av h\u00f8y kvalitet, et tydelig og brukervennlig nettstedskart samt hj\u00f8rnesteinsinnhold for \u00e5 bidra til kundeopplevelsen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ved \u00e5 utvikle disse faktorene i SEO-strategien din, vil nettstedet ditt v\u00e6re godt rustet til \u00e5 konkurrere om en topplassering p\u00e5 SERP-siden i \u00e5r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det finnes imidlertid ogs\u00e5 andre m\u00e5ter \u00e5 \u00f8ke trafikken til nettstedet ditt p\u00e5, for eksempel ved \u00e5 betale for annonsering via Google Ads. La oss se n\u00e6rmere p\u00e5 dette sammen!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><b><img decoding=\"async\" class=\"alignleft wp-image-79106\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/02\/applications-2344386_1280-150x150.png\" alt=\"ppc\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/02\/applications-2344386_1280-150x150.png 150w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/02\/applications-2344386_1280-300x300.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/02\/applications-2344386_1280-1024x1024.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/02\/applications-2344386_1280-768x768.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/02\/applications-2344386_1280.png 1280w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>Hva er Google Ads PPC i digital markedsf\u00f8ring?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">PPC, ogs\u00e5 kjent som pay-per-click, er en form for internettmarkedsf\u00f8ring der annons\u00f8rene betaler en avgift hver gang det klikkes p\u00e5 annonsen deres. Den mest popul\u00e6re formen for PPC er s\u00f8kemotorannonsering. Her betaler du for at annonsene dine skal vises \u00f8verst p\u00e5 SERP-siden i stedet for \u00e5 \u00f8ke m\u00e5lgruppen din organisk. Annons\u00f8rer byr digitalt p\u00e5 s\u00f8keord som er relevante for produktet eller tjenesten deres, med det form\u00e5l \u00e5 f\u00e5 annonsen deres vist p\u00e5 en s\u00f8kemotor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En digital markedsf\u00f8rer vil lage en s\u00f8keordstrategi og administrere annonsekontoen din for \u00e5 n\u00e5 m\u00e5let ditt, f.eks. maksimere konverteringer eller maksimere klikk osv. De vil ogs\u00e5 bidra til \u00e5 \u00f8ke annonserangeringen (posisjonen som annonsen din vises p\u00e5 Google) ved \u00e5 overv\u00e5ke kostnaden per klikk (CPC) og ved \u00e5 optimalisere annonsene regelmessig for \u00e5 \u00f8ke annonsestyrken og kvalitetspoengene. Hvis en annonsekampanje er vellykket og engasjerende, vil Google redusere CPC, noe som betyr at budsjettet ditt vil g\u00e5 lenger, noe som resulterer i mer trafikk til nettstedet ditt til en lavere kostnad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For at en annonsekonto skal bli vellykket, er det viktig og n\u00f8dvendig \u00e5 finjustere s\u00f8keord, annonsetekster og budstrategier. \u00c5 kj\u00f8re A\/B-tester kan ogs\u00e5 v\u00e6re en god metode for \u00e5 finne den mest effektive m\u00e5ten \u00e5 markedsf\u00f8re merkevaren din p\u00e5 ved hjelp av en betalt annonse.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"But_What_About_Social_Media_Is_That_Digital_Marketing_Too\"><\/span><strong>Men hva med sosiale medier? Er det ogs\u00e5 digital markedsf\u00f8ring?<\/strong> <b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignleft wp-image-79111\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/02\/facebook-4479478_1280.jpg\" alt=\"facebook\" width=\"350\" height=\"223\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/02\/facebook-4479478_1280.jpg 1280w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/02\/facebook-4479478_1280-300x191.jpg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/02\/facebook-4479478_1280-1024x651.jpg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/02\/facebook-4479478_1280-768x488.jpg 768w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>En god tilstedev\u00e6relse p\u00e5 sosiale medier er en god m\u00e5te \u00e5 skape en godt integrert digital markedsf\u00f8ringsstrategi p\u00e5. Med sosiale medier kan du n\u00e5 ut til m\u00e5lgruppene dine og samtidig samhandle med dem p\u00e5 en mer effektiv m\u00e5te. Du kan blant annet skape en sterk tilstedev\u00e6relse i sosiale medier p\u00e5 f\u00f8lgende m\u00e5ter\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Oppbygging av publikum<\/strong> - n\u00e5 ut til potensielle kunder og finne frem til brukere som er interessert i lignende produkter eller tjenester som du tilbyr<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Kuratering av innhold<\/strong> - holde f\u00f8lgerne dine engasjerte og informert om tjenestene og de nye produktene dine\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Kundeservice<\/strong> - Sosiale medier er en flott m\u00e5te \u00e5 tilby kundeservice til kundene dine p\u00e5. De kan brukes til \u00e5 svare p\u00e5 sp\u00f8rsm\u00e5l som f\u00f8lgerne dine m\u00e5tte ha, og forbedre kundereisen n\u00e5r de kj\u00f8per fra deg.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Betalt reklame<\/strong> - direkte n\u00e5 ut til nye kunder gjennom annonsering i potensielle kunders nyhetsstr\u00f8mmer, f.eks. et promotert innlegg eller en Facebook-annonse.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">M\u00e5let med markedsf\u00f8ring i sosiale medier er \u00e5 v\u00e6re informativ, men samtidig personlig. N\u00e5r markedsf\u00f8ring i sosiale medier integreres med en fullstendig digital markedsf\u00f8ringsstrategi, er det en flott m\u00e5te \u00e5 n\u00e5 ut til m\u00e5lgruppen p\u00e5 en mer personlig og direkte m\u00e5te.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"More_Information_About_Paid_Social_Media\"><\/span><b>Mer informasjon om betalte sosiale medier\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Betalt markedsf\u00f8ring i sosiale medier er en annen form for PPC som er god \u00e5 bruke for \u00e5 n\u00e5 ut til en bredere kundebase. Digitale markedsf\u00f8rere kan bruke video, <\/span><span style=\"font-weight: 400;\">karusell<\/span> <span style=\"font-weight: 400;\">reklame og visuelle bilder for \u00e5 annonsere p\u00e5 brukernes nyhetsstr\u00f8mmer som samsvarer med en tiltenkt m\u00e5lgruppe. De viktigste forumene som brukes for PPC i sosiale medier er Instagram, Twitter, Pinterest, Snapchat og TikTok, med Facebook som den ledende annonseringsplattformen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hvis du vil lese mer om annonsering i sosiale medier, kan du ta en titt p\u00e5 bloggen v\u00e5r <\/span><a href=\"https:\/\/www.freshpies.co.uk\/nb\/hvordan-fungerer-facebook-annonser\/\"><span style=\"font-weight: 400;\">\"Hvordan fungerer Facebook-annonser\"<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Digital_Marketing_%E2%80%A6_It_All_Makes_Sense_Now\"><\/span><b>Digital markedsf\u00f8ring ... n\u00e5 gir alt mening!\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Her p\u00e5 <a href=\"https:\/\/www.google.com\/maps\/place\/Fresh+Pies\/@51.443176,-0.151565,15z\/data=!4m2!3m1!1s0x0:0x8aefabc7ab5d9aae?sa=X&amp;ved=2ahUKEwi7ltbt94LvAhW9WxUIHXssAngQ_BIwDXoECBkQBQ\" target=\"_blank\" rel=\"noopener\">Ferske paier<\/a> Vi er lidenskapelig opptatt av alt som har med det digitale \u00e5 gj\u00f8re, og h\u00e5per at denne bloggen har hjulpet deg til \u00e5 forst\u00e5 hva digital markedsf\u00f8ring er, og hvordan det har en enorm effekt p\u00e5 forbrukerkulturen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vil du vite mer? Hvorfor ikke kontakte oss for \u00e5 se hvordan v\u00e5rt vennlige team kan hjelpe deg med dine digitale markedsf\u00f8ringsbehov. <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Finn ut hva digital markedsf\u00f8ring er, og hvordan SEO, PPC og sosiale medier kan bidra til \u00e5 styrke virksomheten din. <\/p>","protected":false},"author":1,"featured_media":79097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,78],"tags":[],"class_list":["post-79085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Digital Marketing? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"What is digital marketing? 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