{"id":79474,"date":"2022-04-26T16:40:21","date_gmt":"2022-04-26T15:40:21","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=79474"},"modified":"2022-04-28T14:29:53","modified_gmt":"2022-04-28T13:29:53","slug":"ga4-vs-universal-analytics-hva-er-forskjellene","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/nb\/ga4-vs-universal-analytics-what-are-the-differences\/","title":{"rendered":"GA4 vs Universal Analytics - Hva er forskjellene"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Innhold<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Veksle mellom innholdsfortegnelsen\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/nb\/ga4-vs-universal-analytics-what-are-the-differences\/#Google_Analytics_4_%E2%80%93_What_is_it\" >Google Analytics 4 - Hva er det?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/nb\/ga4-vs-universal-analytics-what-are-the-differences\/#What_happens_to_my_Universal_Analytics_data\" >Hva skjer med Universal Analytics-dataene mine?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/nb\/ga4-vs-universal-analytics-what-are-the-differences\/#What_are_the_differences_between_GA4_Universal_Analytics\" >Hva er forskjellene mellom GA4 og Universal Analytics?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/nb\/ga4-vs-universal-analytics-what-are-the-differences\/#For_Existing_Clients%E2%80%A6\" >For eksisterende kunder...<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Analytics_4_%E2%80%93_What_is_it\"><\/span>Google Analytics 4 - Hva er det?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Den 16. mars kunngjorde Google den offisielle utfasingen av Universal Analytics, og ba brukerne om \u00e5 flytte kontoene sine over til Google Analytics 4. Den nye plattformen kombinerer nett- og appanalyse som ble introdusert sammen med Google beta. Brukere m\u00e5 opprette en GA4-konto innen juli 2023 for \u00e5 fortsette \u00e5 samle inn relevante nettstedsdata.<\/p>\n<p>Den nye versjonen av analyseverkt\u00f8yet gir mer dyptg\u00e5ende innsikt i Google Ads, i tillegg til muligheter for m\u00e5ling p\u00e5 tvers av enheter, detaljert datakontroll og prediktiv datainnsikt.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_happens_to_my_Universal_Analytics_data\"><\/span>Hva skjer med Universal Analytics-dataene mine?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Du tenker kanskje: \"Men hva skjer med de historiske dataene mine?\". Ikke bekymre deg, n\u00e5r du konfigurerer Google Analytics 4, vil du fortsatt kunne se de gamle dataene dine i en periode etter juli 2023 ved \u00e5 g\u00e5 til Universal Analytics p\u00e5 eiendommen din. Kort sagt vil GA4 samle inn nye data, og de gamle dataene kan finnes i Universal Analytics. Det anbefales imidlertid p\u00e5 det sterkeste at brukerne eksporterer sine historiske data for \u00e5 forhindre sletting.<\/p>\n<p>&nbsp;<\/p>\n<h1><img decoding=\"async\" class=\"alignnone size-full wp-image-79476\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25.png\" alt=\"\" width=\"1652\" height=\"547\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25.png 1652w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-300x99.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-1024x339.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-768x254.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-1536x509.png 1536w\" sizes=\"(max-width: 1652px) 100vw, 1652px\" \/><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_differences_between_GA4_Universal_Analytics\"><\/span>Hva er forskjellene mellom GA4 og Universal Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Det er fire hovedforskjeller mellom GA4 og Universal Analytics:<\/p>\n<ul>\n<li>M\u00e5ling av modeller<\/li>\n<li>Fjerning av m\u00e5nedlig treffgrense<\/li>\n<li>En gratis tilkobling til Big Query<\/li>\n<li>\u00d8kt bruk av informasjonskapsler og dataanalyse<\/li>\n<\/ul>\n<p>La oss se litt n\u00e6rmere p\u00e5 hver av forskjellene.<\/p>\n<h3><span style=\"font-weight: 400;\"><strong>M\u00e5ling av modeller<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hvis du er kjent med Universal Analytics, vet du at det finnes standardm\u00e5linger kalt \"treff\" som analysekontoen din sporer. Disse inkluderer sidevisninger, \u00f8kter, \u00f8ktvarighet osv. GA4 vil fortsatt m\u00e5le disse faktorene, men de vil n\u00e5 bli presentert som en \"hendelse\" p\u00e5 kontoen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hendelser ble opprinnelig brukt til \u00e5 spore alt fra klikk p\u00e5 lenker, telefonsamtaler, innsending av kontaktskjemaer, videoavspillinger osv.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-79475 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57.png\" alt=\"\" width=\"1212\" height=\"443\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57.png 1212w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-300x110.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-1024x374.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-768x281.png 768w\" sizes=\"(max-width: 1212px) 100vw, 1212px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">I motsetning til i Universal Analytics, krever ikke hendelser i GA4 lenger at en kategori, handling eller etikett legges inn. I tillegg til dette tilbyr GA4 fire forskjellige typer hendelsessporing som gir alternativ datainnsikt.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Standardhendelser<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">I likhet med standard \"treff\" i Universal Analytics, sporer Google Analytics 4 automatisk spesifikke hendelser n\u00e5r den nye analysekoden implementeres p\u00e5 nettstedet eller i tag manager. Hendelsene inkluderer sidevisninger, starttidspunkt for \u00f8kter, f\u00f8rste bes\u00f8k osv.<\/span><\/p>\n<h3><strong>Anbefalte arrangementer\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">I likhet med anbefalingene p\u00e5 Google Ads, vil GA4 anbefale spesifikke hendelser som kan v\u00e6re til nytte for analysem\u00e5lene dine. Anbefalingene varierer avhengig av bransjetype og tilbyr et bredt spekter av datainnsamling.<\/span><\/p>\n<h3><strong>Forbedrede m\u00e5lehendelser\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Forbedrede m\u00e5lehendelser brukes automatisk p\u00e5 GA4-kontoen din n\u00e5r du konfigurerer den, men de kan deaktiveres i innstillingene ved behov. Hendelsene inkluderer videoengasjement, rulling, utg\u00e5ende klikk og bruk av en s\u00f8kefunksjon p\u00e5 nettstedet.\u00a0<\/span><\/p>\n<h3><strong>Tilpassede arrangementer\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Egendefinerte hendelser er typer hendelser som du implementerer og navngir selv. N\u00e5r du oppretter en egendefinert hendelse i GA4, trenger du ikke lenger \u00e5 legge til en kategori, administrator eller etikett n\u00e5r du oppretter en egendefinert hendelse i Universal Analytics. I stedet m\u00e5 du legge til parametere for nye egendefinerte hendelser. <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/11396839?hl=en\"><span style=\"font-weight: 400;\">Klikk her for \u00e5 lese mer om egendefinerte hendelsesparametere\u00a0<\/span><\/a><\/p>\n<h3><strong>Treffgrenser\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">En annen viktig forskjell mellom Universal Analytics og GA4 er fjerningen av treffgrensene. Tidligere tillot UA at det ble registrert 10 millioner treff per m\u00e5ned. Denne grensen er n\u00e5 fjernet og erstattet med en grense p\u00e5 500 hendelser per analysekonto.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>\u00d8ker cookie- og dataanalyse<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Etter hvert som tredjeparts informasjonskapsler fases ut, blir det vanskeligere \u00e5 samle inn data. GA4 er utviklet for \u00e5 bygge bro over gapet der dataene er ufullstendige. Googles maskinl\u00e6ring vil gi bedre innsikt i online- og offline-konverteringer p\u00e5 tvers av flere enheter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google har utviklet et nytt analyseverkt\u00f8y som gj\u00f8r det mulig \u00e5 analysere individuelle brukere, sammenligne segmenter, analysere konverteringsveier og lage skreddersydde konverteringstrakter for ulike typer virksomheter.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"For_Existing_Clients%E2%80%A6\"><\/span>For eksisterende kunder...<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For v\u00e5re eksisterende kunder vil vi ta kontakt med dere om skiftet mellom analysesystemer. For alle andre nettbaserte sp\u00f8rsm\u00e5l <span style=\"font-weight: 400;\">er du velkommen til \u00e5<a href=\"https:\/\/www.freshpies.co.uk\/nb\/kontakt\/\"> ta kontakt<\/a> med et medlem av v\u00e5r vennlige <a href=\"https:\/\/www.freshpies.co.uk\/nb\/om-oss\/\">team<\/a>.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Den 16. mars kunngjorde Google utfasingen av Universal Analytics, og ba brukerne om \u00e5 flytte kontoene sine over til GA4. Klikk for \u00e5 lese mer.<\/p>","protected":false},"author":1,"featured_media":79481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,693],"tags":[],"class_list":["post-79474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GA4 Vs Universal Analytics - What are the differences - Fresh Pies<\/title>\n<meta name=\"description\" content=\"On March 16th Google announced the phasing out of Universal Analytics, asking users to move their accounts across to GA4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/nb\/ga4-vs-universal-analytics-hva-er-forskjellene\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA4 Vs Universal Analytics - What are the differences\" \/>\n<meta property=\"og:description\" content=\"On March 16th Google announced the phasing out of Universal Analytics, asking users to move their accounts across to GA4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/nb\/ga4-vs-universal-analytics-hva-er-forskjellene\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-26T15:40:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-28T13:29:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/myriam-jessier-eveI7MOcSmw-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ga4-vs-universal-analytics-what-are-the-differences\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ga4-vs-universal-analytics-what-are-the-differences\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"GA4 Vs Universal Analytics &#8211; 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