{"id":79494,"date":"2022-06-09T08:28:52","date_gmt":"2022-06-09T07:28:52","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=79494"},"modified":"2022-06-09T08:39:07","modified_gmt":"2022-06-09T07:39:07","slug":"hvorfor-bruke-sosiale-medier-til-markedsforing-av-bedrifter","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/nb\/why-use-social-media-for-business-marketing\/","title":{"rendered":"Hvorfor bruke sosiale medier til bedriftsmarkedsf\u00f8ring?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Innhold<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Veksle mellom innholdsfortegnelsen\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/nb\/why-use-social-media-for-business-marketing\/#Why_Use_Social_Media_for_Business_Marketing\" >Hvorfor bruke sosiale medier til bedriftsmarkedsf\u00f8ring?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/nb\/why-use-social-media-for-business-marketing\/#A_Customers_Journey\" >En kundes reise<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/nb\/why-use-social-media-for-business-marketing\/#Benefits_of_Social_Media_for_Business_Marketing\" >Fordeler med sosiale medier for bedriftsmarkedsf\u00f8ring:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/nb\/why-use-social-media-for-business-marketing\/#Need_Help_With_Your_Social_Media\" >Trenger du hjelp med sosiale medier?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Use_Social_Media_for_Business_Marketing\"><\/span><strong>Hvorfor bruke sosiale medier til bedriftsmarkedsf\u00f8ring?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ettersom tilstedev\u00e6relse p\u00e5 nettet er blitt viktigere enn noensinne, har vi n\u00e5dd et punkt der bedrifter M\u00c5 bruke sosiale medier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uansett hvor stor eller liten du er, har sosiale medier blitt en viktig del av markedsf\u00f8ringen p\u00e5 nettet, og noe alle bedrifter b\u00f8r ta hensyn til i sin overordnede markedsf\u00f8ringsstrategi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mer enn halvparten av verdens befolkning <\/span><a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/\"><span style=\"font-weight: 400;\">bruker sosiale medier (58.4%)<\/span><\/a><span style=\"font-weight: 400;\">I l\u00f8pet av de siste 12 m\u00e5nedene har 424 millioner nye brukere registrert seg p\u00e5 sosiale medier. I tillegg til dette er den gjennomsnittlige daglige tiden som brukes p\u00e5 sosiale medier rundt 2 timer og 27 minutter, noe som gir bedrifter en reell mulighet til \u00e5 \u00f8ke merkevarebevisstheten, trafikken og konverteringen.<\/span><\/p>\n<p>Noen ganger sp\u00f8r kundene \"Hvorfor bruke sosiale medier til markedsf\u00f8ring?\". For \u00e5 hjelpe deg med \u00e5 svare p\u00e5 dette sp\u00f8rsm\u00e5let har vi satt sammen en oversikt over effekten av sosiale medier, og hvorfor de b\u00f8r integreres i markedsf\u00f8ringen din p\u00e5 nettet.<\/p>\n<h2><strong><img decoding=\"async\" class=\"aligncenter wp-image-79504 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-1024x683.jpg\" alt=\"Hvorfor bruke sosiale medier til bedriftsmarkedsf\u00f8ring?\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-1024x683.jpg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-300x200.jpg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-768x512.jpg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-1536x1024.jpg 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-2048x1365.jpg 2048w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_.jpg 2560w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/strong><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"A_Customers_Journey\"><\/span><strong>En kundes reise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En kundereise kan virke relativt enkel - du tilbyr et produkt eller en tjeneste, og s\u00e5 kj\u00f8per de det. Men det er f\u00f8rst n\u00e5r du begynner \u00e5 se n\u00e6rmere p\u00e5 det, at du begynner \u00e5 forst\u00e5 kompleksiteten.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kort fortalt er kundereisen den opplevelsen en kunde har med virksomheten din p\u00e5 tvers av ulike ber\u00f8ringspunkter. Alle disse spiller en viktig rolle i \u00e5 p\u00e5virke en positiv kundeopplevelse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nedenfor finner du noen eksempler p\u00e5 kundekontaktpunkter:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sosiale medier<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-post<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nettsted<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Direkte chatter\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For \u00e5 hjelpe deg med \u00e5 forst\u00e5 hvordan ber\u00f8ringspunktene fungerer, har vi satt sammen et eksempel p\u00e5 en kundereise nedenfor. I dette scenariet leter Carol etter en fysioterapeut i n\u00e6romr\u00e5det sitt.<\/span><\/p>\n<p style=\"text-align: center;\"><b>Organisk s\u00f8k &gt; Organisk sosial &gt; Betalt sosial &gt; E-post<\/b><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Carol skriver inn p\u00e5 Google<\/span><b> \"Fysioterapeuter i n\u00e6rheten av meg<\/b><span style=\"font-weight: 400;\">Hun blar nedover, klikker seg inn p\u00e5 nettstedet ditt og tar seg tid til \u00e5 se p\u00e5 tjenestene du tilbyr, priser osv.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Mens hun er p\u00e5 nettstedet ditt, klikker hun p\u00e5 Instagram-lenken din. Etter \u00e5 ha brukt fem minutter p\u00e5 \u00e5 se gjennom feeden din, bestemmer hun seg for \u00e5 f\u00f8lge deg.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">En uke senere er hun p\u00e5 vei hjem fra jobb og ser bedriftens sosiale annonse som reklamerer for 20% rabatt for nye pasienter. Hun klikker p\u00e5 annonsen og tar kontakt for \u00e5 bestille time.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Etter timen f\u00e5r hun en e-post der hun blir bedt om \u00e5 legge igjen en vurdering.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Carol gikk gjennom fire ber\u00f8ringspunkter i l\u00f8pet av konverteringsreisen sin\u00a0<\/span><b>(nettstedet ditt, organiske sosiale medier, betalte sosiale medier og e-post)<\/b><span style=\"font-weight: 400;\">. Disse vil imidlertid variere fra person til person, avhengig av hvilken type virksomhet du har, og hvilke kontaktpunkter du har satt opp.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Social_Media_for_Business_Marketing\"><\/span><strong>Fordeler med sosiale medier for bedriftsmarkedsf\u00f8ring:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>1. \u00d8ke merkevarebevisstheten<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Som nevnt i begynnelsen av denne artikkelen, \u00f8ker antallet personer som bruker sosiale medier hver dag. Det betyr at utvalget av personer \u00e5 henvende seg til stadig vokser!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sosiale medier brukes ikke bare som en m\u00e5te for folk \u00e5 komme i kontakt med merkevarer de allerede kjenner til. Det brukes ogs\u00e5 som et verkt\u00f8y for \u00e5 oppdage nye virksomheter, med <\/span><a href=\"https:\/\/business.instagram.com\/igb\/a\/ads-in-explore\"><span style=\"font-weight: 400;\">83 prosent av befolkningen<\/span><\/a><span style=\"font-weight: 400;\"> sier at de regelmessig oppdager nye produkter og tjenester p\u00e5 Instagram.\u00a0<\/span><\/p>\n<p><b>2. Gj\u00f8r merkevaren din menneskelig<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sosiale medier er en fantastisk m\u00e5te \u00e5 vise en annen side av virksomheten din p\u00e5, en som er mer \u00e5pen og personlig. I tillegg er det et sted der du kan knytte kontakter med nye potensielle kunder og fortsette \u00e5 bygge relasjoner med folk som allerede har brukt tjenesten din eller kj\u00f8pt et av produktene dine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I en tid preget av skepsis er det stadig flere som ser etter merkevarer som viser autentisitet og form\u00e5l. De vil se merkevarens verdier, se hva som foreg\u00e5r bak kulissene og hvordan produktet eller tjenesten fungerer i det virkelige liv.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Merkevareautentisitet har aldri v\u00e6rt viktigere!<\/span><\/p>\n<p><b>3. Hold deg i forkant av kundenes bevissthet<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">70% av brukerne logger inn p\u00e5 kontoene sine p\u00e5 sosiale medier minst \u00e9n gang om dagen. S\u00e5 hvis du legger ut innlegg jevnlig, kan du komme i kontakt med f\u00f8lgerne dine hver gang de logger inn for \u00e5 sjekke kontoene sine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det er viktig \u00e5 v\u00e6re konsekvent, men p\u00e5 den annen side er det like viktig \u00e5 produsere engasjerende innhold! Tilbyr det verdi? Er jeg i stand til \u00e5 utdanne? Er det underholdende? Ved \u00e5 holde innholdet ditt friskt vil du holde f\u00f8lgerne interessert. S\u00e5 n\u00e5r tiden er inne, vil du v\u00e6re en av de f\u00f8rste de tenker p\u00e5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retargeting-annonser er ogs\u00e5 en annen flott m\u00e5te \u00e5 holde seg i forkant av kundenes bevissthet p\u00e5. Med sosiale annonser kan du m\u00e5lrette mot personer som har vist interesse for bedriften din, og oppmuntre dem til \u00e5 ta det siste steget!<\/span><\/p>\n<p><b>4. Tiltrekk trafikk til nettstedet ditt<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">En annen effektiv m\u00e5te \u00e5 drive trafikk til nettstedet ditt p\u00e5 er gjennom de sosiale kanalene dine. Dette kan gj\u00f8res b\u00e5de organisk og ved \u00e5 legge til betalte annonser.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hvis m\u00e5let ditt er \u00e5 f\u00e5 flere bes\u00f8kende til nettstedet ditt, er det avgj\u00f8rende at nettstedet ditt markedsf\u00f8rer virksomheten din p\u00e5 en positiv m\u00e5te. Er den godt utformet? Brukervennlig? Bygger den tillit? Alt dette er ting du b\u00f8r tenke p\u00e5 n\u00e5r du f\u00f8rst har f\u00e5tt noen inn p\u00e5 nettstedet ditt. Etter det er det nettstedet ditt som skal selge og p\u00e5virke folk til \u00e5 handle!\u00a0<\/span><\/p>\n<p><b>5. \u00d8ke konverteringen\u00a0<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sosiale medier gj\u00f8r det enkelt for bedrifter \u00e5 samle inn leads gjennom annonser som fokuserer p\u00e5 leadgenerering. P\u00e5 plattformer som Facebook, Instagram og LinkedIn kan du sette opp kampanjer der folk kan ta kontakt uten \u00e5 forlate plattformen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hvis du kj\u00f8rer en leadfokusert annonse og har valgt \u00e5 henvise folk til nettstedet ditt, kan du risikere \u00e5 miste potensielle kunder p\u00e5 grunn av ut\u00e5lmodighet. Hvis du derimot kj\u00f8rer en annonse med et leadskjema, vil kundene kunne legge til informasjonen sin der og da, noe som gj\u00f8r reisen raskere og mer praktisk.<\/span><\/p>\n<p><b>6. \u00d8ke salget<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sosial shopping er p\u00e5 fremmarsj, og Facebook, Instagram og Tik Tok gj\u00f8r det n\u00e5 mulig for bedrifter \u00e5 selge produkter direkte p\u00e5 sosiale medier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e5 som folk tilbringer stadig mer tid p\u00e5 nettet, gir dette kundene muligheten til \u00e5 kj\u00f8pe produkter p\u00e5 de plattformene de bruker mest tid p\u00e5.<\/span><\/p>\n<p><b>7. Samarbeid med p\u00e5virkere\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Influencere har blitt en ekstremt effektiv m\u00e5te \u00e5 \u00f8ke merkevarebevissthet og konverteringer p\u00e5, og viktigst av alt, bygge tillit og troverdighet. Influencere jobber hardt for \u00e5 bygge relasjoner med f\u00f8lgerne sine og for \u00e5 holde dem konstant engasjert med inspirerende og underholdende innhold.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ved \u00e5 promotere bedriften din i sine sosiale kanaler kan influencerne bygge opp tilliten til merkevaren din. Hvis de bruker produktene eller tjenestene dine, vil f\u00f8lgerne deres tenke \"Dette m\u00e5 v\u00e6re bra\".<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Need_Help_With_Your_Social_Media\"><\/span><strong>Trenger du hjelp med sosiale medier?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hvis du vurderer \u00e5 ta de f\u00f8rste skrittene for \u00e5 lage en strategi for sosiale medier eller trenger hjelp til \u00e5 utvide dine eksisterende kanaler, kan du<a href=\"https:\/\/www.freshpies.co.uk\/nb\/kontakt\/\" target=\"_blank\" rel=\"noopener\"> er du velkommen til \u00e5 ringe eller sende en e-post,<\/a> s\u00e5 tar vi gjerne en prat om v\u00e5re tjenester for sosiale medier.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Har du noen gang lurt p\u00e5 hvorfor sosiale medier spiller en s\u00e5 avgj\u00f8rende rolle i nettmarkedsf\u00f8ringen for bedriften din? Klikk her for \u00e5 finne ut mer.<\/p>","protected":false},"author":1,"featured_media":79503,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-79494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Use Social Media for Business Marketing? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"In this blog post, we cover the commonly asked client question, why use social media for business marketing? 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