{"id":81118,"date":"2024-07-29T08:00:52","date_gmt":"2024-07-29T07:00:52","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=81118"},"modified":"2024-07-29T12:41:34","modified_gmt":"2024-07-29T11:41:34","slug":"guiden-til-omnikanalmarkedsforing","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/nb\/the-guide-to-omnichannel-marketing\/","title":{"rendered":"Guide til omnikanalmarkedsf\u00f8ring"},"content":{"rendered":"<h1 data-pm-slice=\"1 1 []\">Den ultimate guiden til omnikanalmarkedsf\u00f8ring: Strategier og eksempler<\/h1>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Innhold<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Veksle mellom innholdsfortegnelsen\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/nb\/the-guide-to-omnichannel-marketing\/#What_is_Omnichannel_Marketing\" >Hva er omnikanalmarkedsf\u00f8ring?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/nb\/the-guide-to-omnichannel-marketing\/#Benefits_of_Omnichannel_Marketing\" >Fordelene med omnikanalmarkedsf\u00f8ring<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/nb\/the-guide-to-omnichannel-marketing\/#Omnichannel_Marketing_Strategies\" >Strategier for omnikanalmarkedsf\u00f8ring<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/nb\/the-guide-to-omnichannel-marketing\/#If_This_Then_That\" >Hvis dette, s\u00e5 det<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Omnichannel_Marketing\"><\/span>Hva er omnikanalmarkedsf\u00f8ring?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>Definisjon og betydning av omnikanalmarkedsf\u00f8ring<\/h3>\n<p>Du har kanskje h\u00f8rt omnikanalmarkedsf\u00f8ring beskrevet som \"multi-touchpoint marketing\", \"big-picture marketing\" eller \"holistic marketing\". Enkelt sagt er det det samme som \u00e5 ikke legge alle eggene i \u00e9n kurv.<\/p>\n<p>Det er en beskrivelse av hvordan de ulike kanalene dine samhandler med hverandre for \u00e5 skape en konsistent merkevareopplevelse for publikum. Den omfatter b\u00e5de fysiske og digitale markedsf\u00f8ringskanaler, og vil ofte oppfordre kundene til \u00e5 benytte seg av flere av dem.<\/p>\n<p>Et eksempel p\u00e5 dette kan v\u00e6re et skilt i butikken som oppfordrer kundene til \u00e5 skanne en QR-kode for \u00e5 komme til en bestemt destinasjonsside for en p\u00e5g\u00e5ende kampanje. Pikselen for sosiale medier p\u00e5 nettstedet ditt gj\u00f8r det mulig for deg \u00e5 markedsf\u00f8re til den aktuelle brukeren p\u00e5 en plattform som Instagram eller TikTok.<\/p>\n<h3>Forskjellen mellom multikanal- og omnikanalmarkedsf\u00f8ring<\/h3>\n<p>Flerkanalsmarkedsf\u00f8ring fokuserer p\u00e5 <em>spesifikk<\/em> kanal og transaksjon, mens omnikanalmarkedsf\u00f8ring tar hensyn til kundereisen p\u00e5 tvers av <em>flere ber\u00f8ringspunkter<\/em>. Ikke bare det, den tar ogs\u00e5 for seg hvordan du kan skape den beste opplevelsen n\u00e5r kundene beveger seg mellom kanalene.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Omnichannel_Marketing\"><\/span>Fordelene med omnikanalmarkedsf\u00f8ring<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>Forbedret kundereise og -opplevelse<\/h3>\n<p>En omnikanalmarkedsf\u00f8ringsstrategi som er godt gjennomf\u00f8rt, evaluerer effektiviteten av ber\u00f8ringspunkter gjennom hele kundereisen, slik at forbrukerne kan engasjere seg med merkevarer p\u00e5 sine egne premisser. Det gir en konsistent opplevelse, noe som f\u00f8rer til at kundene f\u00e5r et bedre inntrykk av merkevaren din.<\/p>\n<h3>\u00d8kt kundelojalitet og kundelojalitet<\/h3>\n<p>I forlengelsen av det forrige punktet bidrar en bedre kundeoppfatning av merkevaren din til \u00e5 utvikle sterke relasjoner med kundene. Sterke relasjoner f\u00f8rer til \u00f8kt lojalitet og kundebevaring. Vi h\u00f8rer ofte uttrykket \"den beste kunden er den du allerede har\" - og det er sant!<\/p>\n<h3>Forbedret markedsf\u00f8ringseffektivitet og ROI<\/h3>\n<p>N\u00e5r du implementerer en omnikanal-markedsf\u00f8ringstiln\u00e6rming, f\u00e5r du innsyn i (og forst\u00e5else for) hvilken rolle hvert enkelt ber\u00f8ringspunkt spiller i kundereisen. Ulike attribusjonsmodeller, for eksempel tilpassede, W-formede, U-formede, tidsforfallsmodeller, line\u00e6re og fullbanemodeller, kan gi innsikt i hvilken rolle hvert enkelt ber\u00f8ringspunkt spiller i kundereisen. Denne innsikten kan gi deg fascinerende data. Data som du kan bruke til \u00e5 ta beslutninger med for \u00e5 oppn\u00e5 en virkelig forbrukersentrert tiln\u00e6rming. Hele tiden med den helhetlige kundereisen i tankene.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Omnichannel_Marketing_Strategies\"><\/span>Strategier for omnikanalmarkedsf\u00f8ring<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>N\u00e5r du har en omnikanaltiln\u00e6rming til markedsf\u00f8ringsstrategien din, blir det ganske raskt tydelig hvordan alt henger sammen. Tenk p\u00e5 det p\u00e5 denne m\u00e5ten: Google Ads (eller den sosiale medieplattformen du har valgt) er ikke alt og alle.<\/p>\n<p>Konsistente budskap p\u00e5 tvers av markedsf\u00f8ringskampanjer er avgj\u00f8rende i en omnikanalstrategi for \u00e5 sikre en s\u00f8ml\u00f8s kundeopplevelse.<\/p>\n<h3>Skap en s\u00f8ml\u00f8s kundeopplevelse p\u00e5 tvers av markedsf\u00f8ringskanaler<\/h3>\n<p>For \u00e5 sikre en s\u00f8ml\u00f8s opplevelse m\u00e5 du ogs\u00e5 forst\u00e5 atferden til kundene dine.<\/p>\n<ul>\n<li>Konsistente budskap og n\u00f8kkelord p\u00e5 tvers av alt innhold gj\u00f8r at du blir funnet uansett hvor det s\u00f8kes etter deg. \u00c5 utvikle en merkevareidentitet med klare retningslinjer for budskap og kreativt innhold bidrar til \u00f8kt merkevarebevissthet og gjenkjennelse.<\/li>\n<li>Omnikanalmarkedsf\u00f8ring krever attribusjon i flere kanaler. Ja, dette kan v\u00e6re ressurskrevende, men disse dataene er gull verdt. Markedsf\u00f8ringsteamet kan bruke data fra multi-touch-attribusjon til \u00e5 optimalisere kampanjeutgifter og budskap.<\/li>\n<\/ul>\n<p>Ved \u00e5 lage kundereisekart for hvert m\u00e5lgruppesegment kan merkevarer lage m\u00e5lrettede kampanjer. To allment aksepterte visdomsord fra markedsf\u00f8ringsverdenen er at ulike demografiske grupper interagerer med innholdet ditt p\u00e5 ulike m\u00e5ter og i ulike rom, OG \"m\u00f8t kundene der de er\". Ha disse i bakhodet n\u00e5r du utvikler segmenterings- og personaliseringsplaner.<\/p>\n<p>Virksomheter av ulik st\u00f8rrelse vil ha ulike forutsetninger for \u00e5 gjennomf\u00f8re dataanalysen som muliggj\u00f8r denne tiln\u00e6rmingen. Er du en B2B <em>og<\/em> B2C-bedrift? Bruk litt tid p\u00e5 \u00e5 unders\u00f8ke om det er slik at handelskunder har en tendens til \u00e5 finne deg p\u00e5 \u00e9n m\u00e5te, og privatkunder p\u00e5 en annen. Ideelt sett kan du ha en markedsf\u00f8ringsstrategi for hver m\u00e5lgruppe.<\/p>\n<p>Hvis du ikke gj\u00f8r det, m\u00e5 du finne ut hvor disse m\u00e5lgruppene m\u00f8tes. Det kan v\u00e6re s\u00e5 enkelt som det. (Tips: Det er sannsynligvis Google Min bedrift og Google-anmeldelser du b\u00f8r ta hensyn til).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"If_This_Then_That\"><\/span>Hvis dette, s\u00e5 det<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hvordan begynner du \u00e5 implementere en omnikanal-markedsf\u00f8ringstiln\u00e6rming? Se p\u00e5 den tilst\u00f8tende kanalen til den du for \u00f8yeblikket fokuserer p\u00e5.<\/p>\n<p>\u00c5 forst\u00e5 m\u00e5lgruppen din er avgj\u00f8rende for \u00e5 kunne implementere en effektiv omnikanalmarkedsf\u00f8ring. Ved \u00e5 samle inn data om deres preferanser og atferd kan du skreddersy strategiene dine slik at du kommuniserer bedre med dine spesifikke demografiske kundegrupper.<\/p>\n<h4>Hvis du bare driver med SEO<\/h4>\n<p>God SEO er et fantastisk grunnlag for \u00e5 begynne \u00e5 kj\u00f8re Google Ads, ettersom du f\u00e5r gode relevansresultater. (Vi har diskutert viktigheten av dette <a href=\"https:\/\/www.freshpies.co.uk\/nb\/forsta-googles-relevanspoeng\/\" rel=\"noopener noreferrer\">score her<\/a>.)<\/p>\n<p>Hvis du ikke har budsjett til annonser, kan du se p\u00e5 muligheten for \u00e5 legge inn s\u00f8keordene dine p\u00e5 tekstfokuserte sosiale plattformer, for eksempel Threads og X. Hvis du laster opp nytt innhold regelmessig (og ikke bare justerer eksisterende sider), er det et opplagt steg \u00e5 sende dette innholdet ut til e-postlisten din.<\/p>\n<p>Ingen e-postliste? F\u00e5 en p\u00e5meldingsboks for nyhetsbrev i toppteksten p\u00e5 nettstedet ditt, n\u00e5!<\/p>\n<h4>Hvis du bare kj\u00f8rer betalte annonser\/ppc<\/h4>\n<p>PPC gir deg viktig innsikt i hvilke s\u00f8keord som gir best resultater for merkevaren din. Ved \u00e5 optimalisere SEO og jevnlig laste opp innhold rundt disse s\u00f8keordene kan du styrke annonseytelsen.<\/p>\n<p>Et annet steg er \u00e5 bruke disse n\u00f8kkelordene i innholdet ditt p\u00e5 sosiale medier. Og hvis du allerede gj\u00f8r det, er det neste steget \u00e5 ta kontakt med innholdsskapere for \u00e5 inng\u00e5 samarbeid - og s\u00f8rge for at de bruker s\u00f8keordene dine. \u00c5 f\u00e5 andre til \u00e5 bruke n\u00f8kkelordene og merkevarespr\u00e5ket ditt er et virkelig kupp i en omnikanalmarkedsf\u00f8ringsstrategi.<\/p>\n<h4>Hvis du bare kj\u00f8rer sosiale arrangementer<\/h4>\n<p>Hvis du kun jobber med sosiale medier, har du kanskje mer tid enn penger \u00e5 bruke p\u00e5 dette, s\u00e5 vi foresl\u00e5r at du sjekker ut hvordan du kan f\u00e5 det sosiale innholdet ditt til \u00e5 n\u00e5 lenger. Ulike attribusjonsmodeller kan gi innsikt i resultatene av kampanjer i sosiale medier. \u00c5 skaffe seg en YouTube-kanal er en no-brainer for merkevarer med et bredt utvalg av videoer, spesielt hvis det er en mulighet for pedagogisk innhold.<\/p>\n<p>\u00c5 f\u00e5 innholdet inn p\u00e5 nettstedet ditt i en eller annen form, samtidig som du fokuserer p\u00e5 SEO, er et naturlig scoop, i likhet med \u00e5 sende ut innholdet via e-post til adresselisten din.<\/p>","protected":false},"excerpt":{"rendered":"<p>Du har kanskje h\u00f8rt omnikanalmarkedsf\u00f8ring beskrevet som \"multi-touchpoint marketing\", \"big-picture marketing\" eller \"holistic marketing\". Enkelt sagt er det det samme som \u00e5 ikke legge alle eggene i \u00e9n kurv.<\/p>","protected":false},"author":9,"featured_media":80261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,79,775],"tags":[],"class_list":["post-81118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-web","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Guide to Omnichannel Marketing - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Omnichannel marketing considers the customer journey across multiple touchpoints. It centres their experience in your brand messaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/nb\/guiden-til-omnikanalmarkedsforing\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Guide to Omnichannel Marketing\" \/>\n<meta property=\"og:description\" content=\"Omnichannel marketing considers the customer journey across multiple touchpoints. It centres their experience in your brand messaging.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/nb\/guiden-til-omnikanalmarkedsforing\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-29T07:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-29T11:41:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/02\/Untitled-design-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sonnie Spenser\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonnie Spenser\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/the-guide-to-omnichannel-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/the-guide-to-omnichannel-marketing\\\/\"},\"author\":{\"name\":\"Sonnie Spenser\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/8d381e059c7d72b8d27cd8d9f17d42c6\"},\"headline\":\"The Guide to Omnichannel Marketing\",\"datePublished\":\"2024-07-29T07:00:52+00:00\",\"dateModified\":\"2024-07-29T11:41:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/the-guide-to-omnichannel-marketing\\\/\"},\"wordCount\":1026,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/the-guide-to-omnichannel-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Untitled-design-3.png\",\"articleSection\":[\"SEO\",\"Web\",\"Social Media\"],\"inLanguage\":\"nb-NO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/the-guide-to-omnichannel-marketing\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/the-guide-to-omnichannel-marketing\\\/\",\"name\":\"The Guide to Omnichannel Marketing - Fresh Pies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/the-guide-to-omnichannel-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/the-guide-to-omnichannel-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Untitled-design-3.png\",\"datePublished\":\"2024-07-29T07:00:52+00:00\",\"dateModified\":\"2024-07-29T11:41:34+00:00\",\"description\":\"Omnichannel marketing considers the customer journey across multiple touchpoints. It centres their experience in your brand messaging.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/the-guide-to-omnichannel-marketing\\\/#breadcrumb\"},\"inLanguage\":\"nb-NO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.freshpies.co.uk\\\/the-guide-to-omnichannel-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/the-guide-to-omnichannel-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Untitled-design-3.png\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Untitled-design-3.png\",\"width\":1200,\"height\":630,\"caption\":\"Hotjar vs. Microsoft Clarity: Choosing the Right Web Analytics Tool for Your Business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/the-guide-to-omnichannel-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Guide to Omnichannel Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"name\":\"Fresh Pies\",\"description\":\"Website and Digital Marketing Agency in Balham, South London\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.freshpies.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nb-NO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\",\"name\":\"Fresh Pies\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"width\":\"1\",\"height\":\"1\",\"caption\":\"Fresh Pies\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freshpiesdigital\\\/\",\"https:\\\/\\\/x.com\\\/freshpies\",\"https:\\\/\\\/www.instagram.com\\\/freshpies\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/freshpies\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/8d381e059c7d72b8d27cd8d9f17d42c6\",\"name\":\"Sonnie Spenser\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/sonnie-spenser_avatar-96x96.png\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/sonnie-spenser_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/sonnie-spenser_avatar-96x96.png\",\"caption\":\"Sonnie Spenser\"},\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/nb\\\/author\\\/sonnie-spenser\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Guide til omnikanalmarkedsf\u00f8ring - Fresh Pies","description":"Omnikanalmarkedsf\u00f8ring tar hensyn til kundereisen p\u00e5 tvers av flere ber\u00f8ringspunkter. Det setter kundens opplevelse i sentrum for merkevarebudskapet ditt.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.freshpies.co.uk\/nb\/guiden-til-omnikanalmarkedsforing\/","og_locale":"nb_NO","og_type":"article","og_title":"The Guide to Omnichannel Marketing","og_description":"Omnichannel marketing considers the customer journey across multiple touchpoints. It centres their experience in your brand messaging.","og_url":"https:\/\/www.freshpies.co.uk\/nb\/guiden-til-omnikanalmarkedsforing\/","og_site_name":"Fresh Pies","article_publisher":"https:\/\/www.facebook.com\/freshpiesdigital\/","article_published_time":"2024-07-29T07:00:52+00:00","article_modified_time":"2024-07-29T11:41:34+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/02\/Untitled-design-3.png","type":"image\/png"}],"author":"Sonnie Spenser","twitter_card":"summary_large_image","twitter_creator":"@freshpies","twitter_site":"@freshpies","twitter_misc":{"Skrevet av":"Sonnie Spenser","Ansl. lesetid":"5 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.freshpies.co.uk\/the-guide-to-omnichannel-marketing\/#article","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/the-guide-to-omnichannel-marketing\/"},"author":{"name":"Sonnie Spenser","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/8d381e059c7d72b8d27cd8d9f17d42c6"},"headline":"The Guide to Omnichannel Marketing","datePublished":"2024-07-29T07:00:52+00:00","dateModified":"2024-07-29T11:41:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/the-guide-to-omnichannel-marketing\/"},"wordCount":1026,"publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/the-guide-to-omnichannel-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/02\/Untitled-design-3.png","articleSection":["SEO","Web","Social Media"],"inLanguage":"nb-NO"},{"@type":"WebPage","@id":"https:\/\/www.freshpies.co.uk\/the-guide-to-omnichannel-marketing\/","url":"https:\/\/www.freshpies.co.uk\/the-guide-to-omnichannel-marketing\/","name":"Guide til omnikanalmarkedsf\u00f8ring - Fresh Pies","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/the-guide-to-omnichannel-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/the-guide-to-omnichannel-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/02\/Untitled-design-3.png","datePublished":"2024-07-29T07:00:52+00:00","dateModified":"2024-07-29T11:41:34+00:00","description":"Omnikanalmarkedsf\u00f8ring tar hensyn til kundereisen p\u00e5 tvers av flere ber\u00f8ringspunkter. Det setter kundens opplevelse i sentrum for merkevarebudskapet ditt.","breadcrumb":{"@id":"https:\/\/www.freshpies.co.uk\/the-guide-to-omnichannel-marketing\/#breadcrumb"},"inLanguage":"nb-NO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.freshpies.co.uk\/the-guide-to-omnichannel-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/www.freshpies.co.uk\/the-guide-to-omnichannel-marketing\/#primaryimage","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/02\/Untitled-design-3.png","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/02\/Untitled-design-3.png","width":1200,"height":630,"caption":"Hotjar vs. Microsoft Clarity: Choosing the Right Web Analytics Tool for Your Business"},{"@type":"BreadcrumbList","@id":"https:\/\/www.freshpies.co.uk\/the-guide-to-omnichannel-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.freshpies.co.uk\/"},{"@type":"ListItem","position":2,"name":"The Guide to Omnichannel Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.freshpies.co.uk\/#website","url":"https:\/\/www.freshpies.co.uk\/","name":"Ferske paier","description":"Byr\u00e5 for nettsider og digital markedsf\u00f8ring i Balham, S\u00f8r-London","publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.freshpies.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nb-NO"},{"@type":"Organization","@id":"https:\/\/www.freshpies.co.uk\/#organization","name":"Ferske paier","url":"https:\/\/www.freshpies.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","width":"1","height":"1","caption":"Fresh Pies"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freshpiesdigital\/","https:\/\/x.com\/freshpies","https:\/\/www.instagram.com\/freshpies\/","https:\/\/www.linkedin.com\/company\/freshpies\/"]},{"@type":"Person","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/8d381e059c7d72b8d27cd8d9f17d42c6","name":"Sonnie Spenser","image":{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/07\/sonnie-spenser_avatar-96x96.png","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/07\/sonnie-spenser_avatar-96x96.png","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/07\/sonnie-spenser_avatar-96x96.png","caption":"Sonnie Spenser"},"url":"https:\/\/www.freshpies.co.uk\/nb\/author\/sonnie-spenser\/"}]}},"_links":{"self":[{"href":"https:\/\/www.freshpies.co.uk\/nb\/wp-json\/wp\/v2\/posts\/81118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freshpies.co.uk\/nb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freshpies.co.uk\/nb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/nb\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/nb\/wp-json\/wp\/v2\/comments?post=81118"}],"version-history":[{"count":2,"href":"https:\/\/www.freshpies.co.uk\/nb\/wp-json\/wp\/v2\/posts\/81118\/revisions"}],"predecessor-version":[{"id":81151,"href":"https:\/\/www.freshpies.co.uk\/nb\/wp-json\/wp\/v2\/posts\/81118\/revisions\/81151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/nb\/wp-json\/wp\/v2\/media\/80261"}],"wp:attachment":[{"href":"https:\/\/www.freshpies.co.uk\/nb\/wp-json\/wp\/v2\/media?parent=81118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/nb\/wp-json\/wp\/v2\/categories?post=81118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/nb\/wp-json\/wp\/v2\/tags?post=81118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}