{"id":82618,"date":"2024-11-10T08:28:06","date_gmt":"2024-11-10T08:28:06","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=82618"},"modified":"2024-11-07T11:17:52","modified_gmt":"2024-11-07T11:17:52","slug":"klassiske-nettstedfeil-du-bor-unnga","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/nb\/classic-website-mistakes-to-avoid\/","title":{"rendered":"Klassiske feil du b\u00f8r unng\u00e5 p\u00e5 nettstedet"},"content":{"rendered":"<p>Det finnes millioner av feil \u00e5 unng\u00e5 n\u00e5r det gjelder nettsider, men dette er de viktigste. \u00c5 bygge et nettsted er en stor investering, og n\u00e5r du ser p\u00e5 de samme tingene hele dagen hver dag, er det lett \u00e5 overse visse essensielle ting (og det er derfor en <a href=\"https:\/\/www.freshpies.co.uk\/nb\/kontakt\/\">team av utviklere<\/a> vil etter v\u00e5r mening alltid vinne over en enkelt utvikler).<\/p>\n<p>Her er fem vanlige feil vi ser igjen og igjen n\u00e5r det gjelder oppbygging av nettsteder, og hvordan du kan unng\u00e5 dem:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Innhold<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Veksle mellom innholdsfortegnelsen\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/nb\/classic-website-mistakes-to-avoid\/#Neglecting_Mobile_Optimisation\" >Fors\u00f8mmelse av mobiloptimalisering<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/nb\/classic-website-mistakes-to-avoid\/#Slow_Loading_Speeds\" >Langsomme lastehastigheter<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/nb\/classic-website-mistakes-to-avoid\/#Lack_of_SEO_from_the_Start\" >Manglende SEO fra starten av<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/nb\/classic-website-mistakes-to-avoid\/#Complicated_Navigation\" >Komplisert navigering<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/nb\/classic-website-mistakes-to-avoid\/#Not_Including_Clear_CTAs_Calls-to-Action\" >Ikke inkludert tydelige CTA-er (Calls-to-Action)<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Neglecting_Mobile_Optimisation\"><\/span><strong>Fors\u00f8mmelse av mobiloptimalisering<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mobilbruken skyter i v\u00e6ret, spesielt i Storbritannia, der 87% av alle voksne eier en smarttelefon, <a href=\"https:\/\/www.freshpies.co.uk\/nb\/kunnskapsbase\/hva-betyr-mobil-forst-design\/\">mobiloptimalisering<\/a> er avgj\u00f8rende. En kunde som for eksempel surfer p\u00e5 nettstedet ditt p\u00e5 toget eller bussen, trenger en s\u00f8ml\u00f8s opplevelse. Likevel er det fortsatt mange nettsteder som prioriterer desktop-design, noe som f\u00f8rer til d\u00e5rlig mobilfunksjonalitet. Et mobiltilpasset design, som hos M&amp;S eller BBC, sikrer at nettstedet ditt ser bra ut og fungerer godt p\u00e5 alle enheter fra dag \u00e9n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Slow_Loading_Speeds\"><\/span><strong>Langsomme lastehastigheter<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.freshpies.co.uk\/nb\/kunnskapsbase\/forbedre-lastehastigheten-pa-nettstedet-mitt\/\">Hastighet<\/a> er avgj\u00f8rende for \u00e5 holde p\u00e5 brukerne og for SEO. Store britiske nettsteder som ASOS og Tesco investerer mye i raske lastetider, fordi de forst\u00e5r at brukerne ikke vil vente p\u00e5 en treg side. \u00c5rsaker til forsinkelser er ofte uoptimaliserte bilder, for mange plugins eller un\u00f8dvendige animasjoner. Bruk verkt\u00f8y for bildekomprimering, hurtigbufring og slank kode for \u00e5 holde hastigheten oppe. Verkt\u00f8y som GTmetrix eller Googles PageSpeed Insights kan gi en rask helsesjekk av lastetiden p\u00e5 nettstedet ditt.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lack_of_SEO_from_the_Start\"><\/span><strong>Manglende SEO fra starten av<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.freshpies.co.uk\/nb\/kunnskapsbase\/hvor-viktig-er-seo\/\">Optimalisering av s\u00f8kemotorer<\/a> er avgj\u00f8rende for britiske bedrifter som konkurrerer om lokal trafikk. Britiske selskaper som John Lewis og British Gas rangerer h\u00f8yt ved \u00e5 investere i SEO-grunnlaget p\u00e5 et tidlig tidspunkt. Hvis man glemmer \u00e5 unders\u00f8ke lokale s\u00f8keord, rydde opp i URL-strukturer eller strukturere overskrifter p\u00e5 riktig m\u00e5te, kan det skade rangeringen. Ved \u00e5 bygge inn SEO helt fra starten av - med lokalt relevante s\u00f8keord som \"familievennlige restauranter i London\" eller \"r\u00f8rleggertjenester i Bristol\" - kan man sikre synlighet i s\u00f8kemotorene fra dag \u00e9n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Complicated_Navigation\"><\/span><strong>Komplisert navigering<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Brukervennlig <a href=\"https:\/\/www.freshpies.co.uk\/nb\/kunnskapsbase\/hva-er-nettstedsarkitektur\/\">navigasjon<\/a> er viktig, spesielt for det britiske publikummet, som foretrekker ren og enkel design. Uklare menyer og uoversiktlige sider frustrerer brukerne og kan f\u00f8re til h\u00f8y avvisningsprosent. Hold navigasjonen klar og oversiktlig - som p\u00e5 GOV.UKs nettsted, der brukerne raskt finner det de trenger. En enkel, logisk struktur med menyer som er lette \u00e5 finne frem i, sikrer en smidig brukeropplevelse og gj\u00f8r det enkelt for brukerne \u00e5 navigere.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Not_Including_Clear_CTAs_Calls-to-Action\"><\/span><strong>Ikke inkludert tydelige CTA-er (Calls-to-Action)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vakker design er ikke nok hvis det ikke finnes klare anvisninger for hvordan brukerne skal handle. Britiske bedrifter som Boots og The Guardian plasserer <a href=\"https:\/\/www.freshpies.co.uk\/nb\/kunnskapsbase\/hva-er-en-cta-markedsforing\/\">CTAer<\/a> p\u00e5 nettsidene deres, slik at bes\u00f8kende blir ledet videre til neste steg. Alle viktige sider b\u00f8r inneholde tydelige CTA-er, som \"Be om tilbud\", \"Kj\u00f8p n\u00e5\" eller \"Bestill time\", som er i tr\u00e5d med m\u00e5lene dine. Hvis ikke kan du g\u00e5 glipp av verdifulle konverteringer eller potensielle kunder.<\/p>\n<p>Hvis du unng\u00e5r disse feilene, kan du \u00f8ke effektiviteten til nettstedet ditt betraktelig. Ved \u00e5 investere i et brukervennlig, optimalisert nettsted som er i tr\u00e5d med britiske designpreferanser, kan du bygge en plattform som engasjerer brukerne, rangerer godt i s\u00f8keresultatene og konverterer bes\u00f8kende til kunder.<\/p>","protected":false},"excerpt":{"rendered":"<p>Det finnes millioner av feil \u00e5 unng\u00e5 p\u00e5 nettsidene, men her er de fem viktigste, og hvordan du kan unng\u00e5 dem.<\/p>","protected":false},"author":1,"featured_media":82619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1172],"tags":[],"class_list":["post-82618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Classic Website Mistakes To Avoid - Fresh Pies<\/title>\n<meta name=\"description\" content=\"There are millions of website mistakes to avoid, but these are the five big ones, with ways to steer clear:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/nb\/klassiske-nettstedfeil-du-bor-unnga\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Classic Website Mistakes To Avoid\" \/>\n<meta property=\"og:description\" content=\"There are millions of website mistakes to avoid, but these are the five big ones, with ways to steer clear:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/nb\/klassiske-nettstedfeil-du-bor-unnga\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-10T08:28:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/11\/erik-mclean-sxiSod0tyYQ-unsplash-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/classic-website-mistakes-to-avoid\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/classic-website-mistakes-to-avoid\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"Classic Website Mistakes To Avoid\",\"datePublished\":\"2024-11-10T08:28:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/classic-website-mistakes-to-avoid\\\/\"},\"wordCount\":495,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/classic-website-mistakes-to-avoid\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/erik-mclean-sxiSod0tyYQ-unsplash.jpg\",\"articleSection\":[\"Website Design\"],\"inLanguage\":\"nb-NO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/classic-website-mistakes-to-avoid\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/classic-website-mistakes-to-avoid\\\/\",\"name\":\"Classic Website Mistakes To Avoid - 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