{"id":83649,"date":"2025-05-29T14:23:18","date_gmt":"2025-05-29T13:23:18","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83649"},"modified":"2025-05-28T11:03:24","modified_gmt":"2025-05-28T10:03:24","slug":"slutt-a-sove-pa-bing-det-er-din-bakdor-inn-til-ai-sokesynlighet","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/nb\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/","title":{"rendered":"Slutt \u00e5 sove p\u00e5 Bing: Det er bakd\u00f8ren til synlighet i AI-s\u00f8k"},"content":{"rendered":"<p>Google dominerer fortsatt s\u00f8kemarkedet, selv om de kjemper for \u00e5 forsvare den organiske trafikken fra AI-verkt\u00f8y. Bing har imidlertid fortsatt en lojal og verdifull andel av markedet, og blir stadig mer relevant takket v\u00e6re sin rolle i \u00e5 drive de samme AI-verkt\u00f8yene. De fleste store spr\u00e5kmodeller (LLM-er) er ikke oppdaterte. De er trent p\u00e5 data frem til et bestemt tidspunkt, kjent som datagrensen. Alt som publiseres etter det? Det er usynlig for dem med mindre de er koblet til et live s\u00f8keverkt\u00f8y - som Bing.<\/p>\n<p>Hvis virksomheten din kun optimaliserer for Google, kan du g\u00e5 glipp av verdifull trafikk og tillitssignaler, i tillegg til at du g\u00e5r glipp av en mulighet til \u00e5 fremtidssikre.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Innhold<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Veksle mellom innholdsfortegnelsen\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/nb\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Bing_isnt_just_a_search_engine_%E2%80%94_its_the_brain_behind_many_LLMs\" >Bing er ikke bare en s\u00f8kemotor - det er hjernen bak mange LLM-er<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/nb\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Why_does_ChatGPT_use_Bing_and_not_Google\" >Hvorfor bruker ChatGPT Bing og ikke Google?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/nb\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Whos_still_using_Bing_%E2%80%94_and_why_it_matters\" >Hvem bruker fortsatt Bing - og hvorfor det er viktig<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/nb\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Why_you_should_care\" >Hvorfor du b\u00f8r bry deg<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/nb\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Quick_wins_to_optimise_for_Bing\" >Rask gevinst for \u00e5 optimalisere for Bing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/nb\/stop-sleeping-on-bing-its-your-back-door-into-ai-search-visibility\/#Final_slice\" >Siste skive<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Bing_isnt_just_a_search_engine_%E2%80%94_its_the_brain_behind_many_LLMs\"><\/span>Bing er ikke bare en s\u00f8kemotor - det er hjernen bak mange LLM-er<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Microsofts Bing driver Bing Chat og integrerer GPT-4 for \u00e5 levere AI-assisterte s\u00f8keresultater. <strong>Det betyr at innhold indeksert av Bing direkte p\u00e5virker svarene som gis av store spr\u00e5kmodeller (LLM-er)<\/strong> spesielt de som brukes i Microsoft-produkter. Hvis innholdet ditt ikke er tilgjengelig der, g\u00e5r du glipp av eksponering i den AI-assisterte nettleserkampen som st\u00e5r for d\u00f8ren.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_does_ChatGPT_use_Bing_and_not_Google\"><\/span>Hvorfor bruker ChatGPT Bing og ikke Google?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Den offisielle partilinjen er at det handler om infrastruktur, tilgang og lisensiering. Men det har ogs\u00e5 \u00e5 gj\u00f8re med friksjonen mellom Microsoft og Google som har p\u00e5g\u00e5tt i en <em>lang<\/em> tid<\/p>\n<p>Microsoft er en stor investor i OpenAI, og dette partnerskapet g\u00e5r dypt. Dette er grunnen til at verkt\u00f8y som ChatGPT trekker fra Bing n\u00e5r de s\u00f8ker p\u00e5 nettet.<\/p>\n<p>Google har derimot sitt eget konkurrerende AI-produkt (Gemini), s\u00e5 de ruller ikke akkurat ut den r\u00f8de l\u00f8peren for rivaliserende modeller, ettersom de \u00f8nsker \u00e5 sikre at deres eget produkt har overtaket.<\/p>\n<p>Bing blir mer synlig, Microsoft holder seg konkurransedyktig, og Google holder dataene sine i et stramt grep. Kall det strategi... med en god porsjon bedriftsbiff.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whos_still_using_Bing_%E2%80%94_and_why_it_matters\"><\/span>Hvem bruker fortsatt Bing - og hvorfor det er viktig<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bings m\u00e5lgruppe er eldre, profesjonell og er mer vanlig blant desktop-brukere, spesielt i Microsoft-milj\u00f8er med Windows og Office 365. Bing er ogs\u00e5 spesielt sterk i visse geografiske omr\u00e5der. I Nord-Amerika er Edge (etterf\u00f8lgeren til Internet Explorer - husker du det?!) standard nettleser p\u00e5 mange enheter. I Storbritannia og Vest-Europa brukes Microsoft, s\u00e6rlig i profesjonelle milj\u00f8er og i bedrifter.  Deler av Asia-Stillehavsomr\u00e5det domineres fortsatt av Microsoft i forretningsmilj\u00f8er.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_you_should_care\"><\/span>Hvorfor du b\u00f8r bry deg<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Mindre konkurranse = lettere \u00e5 vinne<\/strong><br \/>\nF\u00e6rre virksomheter optimaliserer for Bing, s\u00e5 det er ofte lettere \u00e5 oppn\u00e5 en god rangering.<\/p>\n<p><strong>Annen algoritme, andre muligheter<\/strong><br \/>\nBing har en tendens til \u00e5 bel\u00f8nne godt strukturert innhold, eksakte s\u00f8keord og sterke metakoder. Bare ikke forvent en fin UX for hvert element. Men husk at denne forfatteren er veldig mye i en verden av iOS og Apple-estetisk funksjonalitet og grensesnitt.<\/p>\n<p><strong>AI-synligheten din avhenger av det<\/strong><br \/>\nLLM-er som Bing Chat bruker Bings indeks til \u00e5 informere svarene, slik at din tilstedev\u00e6relse kan p\u00e5virke hva folk ser i AI-genererte svar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quick_wins_to_optimise_for_Bing\"><\/span>Rask gevinst for \u00e5 optimalisere for Bing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Send inn nettstedet ditt til Bing Webmaster Tools<\/p>\n<p>Sett opp Bing Places for bedre lokal synlighet<\/p>\n<p>Bruk strukturerte data og sterke metadata<\/p>\n<p>Prioriter sidehastighet, mobilvennlighet og gjennoms\u00f8kbarhet<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_slice\"><\/span>Siste skive<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bing er kanskje ikke den st\u00f8rste trafikkilden din i dag, men det er en strategisk satsing p\u00e5 den retningen s\u00f8ket er p\u00e5 vei. Og ikke minst er det en smart m\u00e5te \u00e5 n\u00e5 ut til brukere (og maskiner) som betyr noe, f\u00f8r alle andre skj\u00f8nner det.<\/p>\n<p>Hvis du er nysgjerrig p\u00e5 hvordan synligheten din p\u00e5 Bing ser ut, kan vi hjelpe deg med \u00e5 finne ut av det. Ta kontakt med oss.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bing driver AI som ChatGPT. Hvis du ignorerer den, g\u00e5r du glipp av synlighet. Her ser du hvorfor det er viktig og hvordan du kan optimalisere.<\/p>","protected":false},"author":9,"featured_media":83655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,1174],"tags":[],"class_list":["post-83649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stop sleeping on Bing: it&#039;s your back door into AI search visibility - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Bing powers AI like ChatGPT. Ignoring it means missed visibility. 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