{"id":83662,"date":"2025-05-20T14:01:15","date_gmt":"2025-05-20T13:01:15","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83662"},"modified":"2025-05-21T16:55:51","modified_gmt":"2025-05-21T15:55:51","slug":"ios-vs-android-hva-markedsforere-bor-tenke-pa","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/nb\/ios-vs-android-what-marketers-should-consider\/","title":{"rendered":"iOS vs Android: Hva markedsf\u00f8rere b\u00f8r vurdere"},"content":{"rendered":"

iOS og Android er de to st\u00f8rste mobiloperativsystemene i Storbritannia. De st\u00e5r for opptil 99% av markedsandelen, mens Android ligger litt foran med <\/span>51% og iOS p\u00e5 48%.\u00a0<\/span><\/a><\/p>\n

Globalt sett er dette imidlertid en annen historie, med Android langt foran p\u00e5 <\/span>72.23% <\/span><\/a>av markedsandelen. Markedsf\u00f8rere b\u00f8r derfor forst\u00e5 forskjellene mellom iOS og Android og hvordan de p\u00e5virker engasjementet n\u00e5r det gjelder lokalisering. Her er en oversikt over hva markedsf\u00f8rere b\u00f8r ta hensyn til.\u00a0<\/span><\/p>\n

 <\/p>\n

iOS vs Android<\/strong><\/h2>\n

1. Push-varsler og meldinger i appen, iOS vs Android<\/b><\/h3>\n

P\u00e5 Android blir varslene liggende i varslingsfeltet helt til du velger \u00e5 fjerne dem. Det betyr at det er st\u00f8rre sannsynlighet for at brukerne ser og \u00e5pner dem, noe som er perfekt for for eksempel SMS-kampanjer, appvarsler og fleksible meldingsstrategier. iOS fungerer litt annerledes - selv om det st\u00f8tter varsler, er de ikke fullt s\u00e5 vedvarende. N\u00e5r det er sagt, har iOS-brukere en tendens til \u00e5 engasjere seg mer i meldinger i appen, noe som ofte f\u00f8rer til h\u00f8yere \u00e5pnings- og konverteringsfrekvens enn p\u00e5 Android.<\/span><\/p>\n

\"\"<\/b><\/h3>\n

2. Personvern og sporing av data<\/b><\/h3>\n

Datasporing og personvern er noe som vektlegges sterkt n\u00e5r det gjelder iOS-programvare. Funksjoner som App Tracking Transparency, som krever brukerens samtykke, er bare starten p\u00e5 det. Meta tillater heller ikke datadeling p\u00e5 eldre versjoner av iOS 14 og yngre. Alt dette har begrenset brukerdata for markedsf\u00f8rere, men styrker brukernes tillit.\u00a0<\/span><\/p>\n

Android har gjort fremskritt n\u00e5r det gjelder personvern og datasporing, og har implementert lignende sporingsfunksjoner som iOS. Men p\u00e5 grunn av hvor tilpasningsdyktige Android-systemer kan v\u00e6re, kan det f\u00f8re til inkonsekvente personvernopplevelser.\u00a0<\/span><\/p>\n

3. Tilpasning og brukeropplevelse<\/b><\/h3>\n

Det er s\u00e6rlig Android-systemene som er ledende n\u00e5r det gjelder tilpasning, ettersom operativsystemet i stor grad kan tilpasses p\u00e5 tvers av enheter. Dette gir markedsf\u00f8rere en fordel ved at de kan lage kampanjer som er spesielt rettet mot en mer m\u00e5lrettet type brukere.<\/span><\/p>\n

iOS er et mye enklere operativsystem som holder seg til sine r\u00f8tter. Selv om funksjonene kan bli mer brukertilpasset, er det kun med tanke p\u00e5 brukeropplevelsen (menyer som kan tilpasses, widgeter som passer brukerens preferanser). Dette muliggj\u00f8r en mer forenklet markedsf\u00f8ringsstrategi med fokus p\u00e5 engasjement. Det er ogs\u00e5 verdt \u00e5 merke seg at Apples Mail Privacy Protection begrenser sporing av e-post. For eksempel kan alle e-poster vises som \u00e5pnet, uavhengig av brukerens handling, noe som gj\u00f8r det vanskeligere for markedsf\u00f8rere \u00e5 m\u00e5le det reelle engasjementet.<\/span><\/p>\n

4. App Store-retningslinjer og inntektsgenerering<\/b><\/h3>\n

Apple har en tendens til \u00e5 v\u00e6re strengere n\u00e5r det gjelder hvordan apper tjener penger, spesielt under vurderingsprosessen. Men det har fungert til deres fordel, for iOS-brukere stoler vanligvis p\u00e5 appene de laster ned, og er mer villige til \u00e5 betale for dem. Denne tilliten f\u00f8rer ofte til bedre brukerintensjon og, til syvende og sist, h\u00f8yere inntekter.<\/span><\/p>\n

Med Google Play Store er det et mye st\u00f8rre utvalg av apper tilgjengelig p\u00e5 grunn av mer lempelige appgodkjenninger. Dette kan potensielt f\u00f8re til mistillit og varierende appkvalitet, ettersom brukerne vet at de kan f\u00e5 en app som passer til deres behov p\u00e5 grunn av det store utvalget av tilgjengelige apper.\u00a0<\/span><\/p>\n

5. Programvareoppdateringer og fragmentering av enheter<\/b><\/h3>\n

Apple kontrollerer b\u00e5de programvare og maskinvare n\u00e5r det gjelder programvareoppdateringer og enhetsfragmentering, med nye funksjoner mer allment tilgjengelige, noe som skaper et mer konsistent marked for markedsf\u00f8rere. Selv om Apple gir brukerne valget om de vil oppdatere systemene sine eller ikke, faser Apple ut visse funksjoner og tvinger dem til \u00e5 oppdatere. Dette hjelper markedsf\u00f8rere med \u00e5 effektivisere kampanjer,\u00a0<\/span><\/p>\n

Android st\u00e5r overfor problemer med variasjon. Siden systemet er allment tilgjengelig for mange produsenter og enheter som Samsung, LG osv. Dette f\u00f8rer til langt flere forskjellige programvareoppdateringer, noe som f\u00f8rer til uoverensstemmelser i funksjoner og brukeropplevelse.\u00a0<\/span><\/p>\n

Hva tror vi?\u00a0<\/b><\/h3>\n

B\u00e5de iOS og Android dominerer mobilmarkedet, men de har ulike styrker for markedsf\u00f8rere. Android gir deg st\u00f8rre rekkevidde, spesielt globalt, og mer fleksibilitet med tilpasning og varslinger. iOS, p\u00e5 sin side, tilbyr en mer konsistent brukeropplevelse, bedre personvern og h\u00f8yere engasjement, spesielt n\u00e5r det gjelder kj\u00f8p i appen.\u00a0<\/span><\/p>\n

Markedsf\u00f8rere b\u00f8r skreddersy strategien sin til plattformen og m\u00e5lgruppen de retter seg mot, enten det er m\u00e5lretting i stor skala for Android eller h\u00e5p om st\u00f8rre engasjement med iOS.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

iOS og Android er de to st\u00f8rste mobiloperativsystemene i Storbritannia. De st\u00e5r for opptil 99% av markedsandelen, med Android i tet med 51% og iOS med 48%.\u00a0<\/p>\n

Globalt sett er dette imidlertid en annen historie, med Android langt foran med 72,23% av markedsandelen. Markedsf\u00f8rere b\u00f8r derfor forst\u00e5 forskjellene mellom iOS og Android og hvordan de p\u00e5virker engasjementet n\u00e5r det gjelder lokalisering. Her er en oversikt over hva markedsf\u00f8rere b\u00f8r ta hensyn til.\u00a0<\/p>","protected":false},"author":11,"featured_media":83664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1174],"tags":[],"class_list":["post-83662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\niOS vs Android: What Marketers Should Consider - Fresh Pies<\/title>\n<meta name=\"description\" content=\"iOS vs Android, easily the top 2 mobile operating systems in the UK, but what should marketers consider when marketing to both devices?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/nb\/ios-vs-android-hva-markedsforere-bor-tenke-pa\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iOS vs Android: What Marketers Should Consider\" \/>\n<meta property=\"og:description\" content=\"iOS vs Android, easily the top 2 mobile operating systems in the UK, but what should marketers consider when marketing to both devices?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/nb\/ios-vs-android-hva-markedsforere-bor-tenke-pa\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-20T13:01:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T15:55:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/05\/ios.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4075\" \/>\n\t<meta property=\"og:image:height\" content=\"2717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miles Fehmi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miles Fehmi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ios-vs-android-what-marketers-should-consider\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ios-vs-android-what-marketers-should-consider\\\/\"},\"author\":{\"name\":\"Miles Fehmi\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/ab627ec66d740c7879934ee2213abbca\"},\"headline\":\"iOS vs Android: What Marketers Should Consider\",\"datePublished\":\"2025-05-20T13:01:15+00:00\",\"dateModified\":\"2025-05-21T15:55:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ios-vs-android-what-marketers-should-consider\\\/\"},\"wordCount\":680,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ios-vs-android-what-marketers-should-consider\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/ios.jpg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"nb-NO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ios-vs-android-what-marketers-should-consider\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ios-vs-android-what-marketers-should-consider\\\/\",\"name\":\"iOS vs Android: What Marketers Should Consider - 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