{"id":83751,"date":"2025-06-18T11:02:07","date_gmt":"2025-06-18T10:02:07","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83751"},"modified":"2025-06-18T13:29:22","modified_gmt":"2025-06-18T12:29:22","slug":"er-ai-en-eksistensiell-trussel-mot-seo-bransjen","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/nb\/is-ai-an-existential-threat-to-the-seo-industry\/","title":{"rendered":"Er AI en eksistensiell trussel mot SEO-bransjen?"},"content":{"rendered":"

Dette er sp\u00f8rsm\u00e5let jeg har tygget p\u00e5 de siste ukene. Fra det \u00f8yeblikket ChatGPT kunngjorde at shoppingfunksjonalitetene skulle rulles ut, er jeg sikker p\u00e5 at jeg ikke er den eneste SEO-en som har f\u00f8lt at de jobbet p\u00e5 kvikksand.\u00a0<\/span><\/p>\n

Den overhengende trusselen fra kunstig intelligens<\/h2>\n

Som bransje har vi revet oss i h\u00e5ret over effekten av trafikken til nettstedene v\u00e5re, takket v\u00e6re AI-oversikten som n\u00e5 ligger \u00f8verst p\u00e5 siden i alle de store s\u00f8kemotorresultatene. Muligheten til \u00e5 legge til \"-ai\" i et s\u00f8k, selv om det er en fin l\u00f8sning, ser ikke ut til \u00e5 bli tatt i bruk i massevis som en m\u00e5te \u00e5 unng\u00e5 dem p\u00e5.<\/span><\/p>\n

Den generelle konsensus som en l\u00f8sning p\u00e5 nettet har v\u00e6rt \u00e5 fokusere p\u00e5 \u00e5 s\u00f8rge for at innholdet er mer samtaleorientert, og at det er posisjonert for \u00e5 tjene den menneskelige sp\u00f8rringen og ikke maskinens krav. Men som en som leverer slike tjenester til sm\u00e5 og mellomstore bedrifter, vet jeg at det ikke er slik det fungerer.\u00a0<\/span><\/p>\n

Hvis vi vil at innholdet v\u00e5rt skal bli godt behandlet av maskinfaren, m\u00e5 vi gj\u00f8re det den forteller oss for \u00e5 f\u00e5 de beste resultatene. S\u00e5 vi jobber for b\u00e5de algoritmer og mennesker ... men det er algoritmene som til syvende og sist viser innholdet v\u00e5rt til menneskene. Innholdet m\u00e5 f\u00f8lge reglene, og p\u00e5 et eller annet tidspunkt tar reglene over. Er det et h\u00f8na og egget-scenario? Kanskje.<\/span><\/p>\n

N\u00e5 har vi f\u00e5tt vite at denne kommende versjonen av Googles AI-modus, som rulles ut over hele USA, ikke tydelig overf\u00f8rer identifiserbare data. Jeg mener... Hvordan skal vi kunne rapportere om hva vi gj\u00f8r hvis\/n\u00e5r AI-modus blir standard?\u00a0<\/span><\/p>\n

La oss bli enda mer eksistensielle. Hva skjer n\u00e5r innholdsskaperne slutter \u00e5 skape? Google har ikke gitt noe insentiv til \u00e5 fortsette \u00e5 skape. Det er innholdet v\u00e5rt som gir n\u00e6ring til dyret, ikke sant? (Takk til <\/span>Lily Ray<\/span><\/a> for deling).\u00a0<\/span><\/p>\n

S\u00e5, for \u00e5 ta tak i sp\u00f8rsm\u00e5let, er AI en eksistensiell trussel mot SEO-bransjen? Mitt svar er: Ja: <\/span>Ja, og...<\/span><\/i> SEO er sakte d\u00f8ende, og det som kommer i stedet, vil se helt annerledes ut. Vi kommer ikke til \u00e5 vite hva det er s\u00e5 lenge AI-v\u00e5penkappl\u00f8pet fortsatt p\u00e5g\u00e5r. I mellomtiden trenger kundene v\u00e5re klarhet, ikke kaos.<\/span><\/p>\n

Nesten ingen av kundene mine bryr seg om AI-oversikter. De bryr seg om at trafikken g\u00e5r ned, at potensielle kunder forsvinner og at rapporteringen blir mer og mer uklar. Det er vi datanerder som bekymrer oss for hvorfor, ikke de.<\/span><\/p>\n

\"Er<\/h3>\n

Hvordan overleve<\/h2>\n

Hvis overlevelse betyr \u00e5 spille i noen andres maskin, er kanskje den eneste virkelige makten som gjenst\u00e5r, eierskap. Av publikum, av distribusjon, av data.<\/span><\/p>\n

Jeg har sagt <\/span>andre steder<\/span><\/a> at f\u00f8rstepartsdata og direkte kommunikasjon bare kommer til \u00e5 bli viktigere. S\u00e5: bygg opp e-postlistene dine. Dyrk direkte trafikk. Ja, det er fortsatt en bevissthetsdel \u00e5 l\u00f8se - jeg jobber fortsatt med destinasjonen, ikke ruten.<\/span><\/p>\n

Mer enn noensinne m\u00e5 vi skape innhold som folk ville savnet hvis det ikke fantes.<\/span><\/p>\n

Det betyr \u00f8kende lojalitet. Tillit. Ekte verdi. For hvis du bare fyller plass for rangeringer, kommer du ikke til \u00e5 sl\u00e5 maskinen i dens eget spill. Hvis dette er noe du trenger hjelp med, kontakt oss<\/a> for \u00e5 l\u00e6re mer om AI og SEO.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Dette er et sp\u00f8rsm\u00e5l jeg har tygget over de siste ukene. Fra det \u00f8yeblikket ChatGPT kunngjorde at shoppingfunksjonalitetene skulle rulles ut, er jeg sikker p\u00e5 at jeg ikke er den eneste SEO-en som har f\u00f8lt at de jobbet p\u00e5 kvikksand.\u00a0<\/p>","protected":false},"author":9,"featured_media":83752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1174],"tags":[],"class_list":["post-83751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\nIs AI an Existential Threat to the SEO Industry? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Is AI an existential threat to the SEO industry? 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