{"id":83767,"date":"2025-06-25T16:08:28","date_gmt":"2025-06-25T15:08:28","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83767"},"modified":"2025-06-25T16:08:28","modified_gmt":"2025-06-25T15:08:28","slug":"q2-update-digital-markedsforing-oppsummering","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/nb\/q2-update-digital-marketing-roundup\/","title":{"rendered":"Q2 Update - Digital markedsf\u00f8ring"},"content":{"rendered":"<h3><b>Vi er halvveis i \u00e5ret. Jeg kommer til \u00e5 holde deg i h\u00e5nden n\u00e5r jeg sp\u00f8r dette.... Kj\u00e6re digitale markedsf\u00f8rere, g\u00e5r det bra?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">I forlengelsen av v\u00e5r <a href=\"https:\/\/www.freshpies.co.uk\/nb\/oppsummering-av-digital-markedsforing-i-1-kvartal\/\">Oppdatering Q1<\/a> for alle andre som ikke er kronisk online, her er en kjapp liste over de tingene som holdt meg v\u00e5ken om natten i 2. kvartal. SEO-bransjen sliter seg i h\u00e5ret over ugjennomsiktig AIO-attribusjon og fallende trafikk, og en regel for markedsf\u00f8ring av mindre sunn mat i Storbritannia ble flyttet til <\/span><a href=\"https:\/\/questions-statements.parliament.uk\/written-statements\/detail\/2025-05-22\/hcws652\"><span style=\"font-weight: 400;\">neste \u00e5r<\/span><\/a><span style=\"font-weight: 400;\">. Instagram er i ferd med \u00e5 \u00e5pne innholdet sitt for s\u00f8kemotorer, slik at samtykkende brukere kan se bildene og historiene sine vises i AI Mode og ChatGPT. Fy s\u00f8ren. WhatsApp har kunngjort at annonser kommer, TikTok har fortsatt ikke forsvunnet (alle har uansett mistet interessen for den historien), og en Google-representant refererte til internett som <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-ceo-sundar-pichai-discusses-fate-of-the-human-created-web\/548936\/\"><span style=\"font-weight: 400;\">menneskeskapt nett<\/span><\/a><span style=\"font-weight: 400;\">... slett ikke urovekkende, eller et glimt inn i et dystopisk mareritt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De store oppdateringene i dette kvartalet er passende nok sentrert rundt AI.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Innhold<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Veksle mellom innholdsfortegnelsen\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/nb\/q2-update-digital-marketing-roundup\/#SEO_is_now_AEO_AIO_SXO_GEO%E2%80%A6\" >SEO er n\u00e5 AEO, AIO, SXO, GEO...<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/nb\/q2-update-digital-marketing-roundup\/#AI_Asset_Generation_for_Google_Meta_TikTok_Ads\" >Generering av AI-ressurser for Google-, Meta- og TikTok-annonser<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/nb\/q2-update-digital-marketing-roundup\/#Instagram_Is_Fighting_To_Stay_In_The_Game\" >Instagram kjemper for \u00e5 holde seg i gamet<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"SEO_is_now_AEO_AIO_SXO_GEO%E2%80%A6\"><\/span><b>SEO er n\u00e5 AEO, AIO, SXO, GEO...<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Etter hvert som LLM-er som ChatGPT n\u00e5r 1 milliard daglige <\/span><a href=\"https:\/\/www.visualcapitalist.com\/chatgpt-lags-far-behind-google-in-daily-search-volume\/\"><span style=\"font-weight: 400;\">s\u00f8k<\/span><\/a><span style=\"font-weight: 400;\">og AI-oversikter p\u00e5 din foretrukne s\u00f8kemotor blir ettertrykkelig plassert i sentrum, har arbeidet med \u00e5 f\u00e5 innholdet ditt under de rette \u00f8ynene blitt eksponentielt vanskeligere, og fullt av nye akronymer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Husker du tiden da seo bare handlet om on, off og teknisk? Disse kolonnene har n\u00e5 blitt omformet til Answer Engine Optimisation, AI Optimisation, Search Experience Optimisation og Gen Ai Engine Optimisation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hva betyr dette for folk som ikke jobber med SEO, men som vet at det er viktig? Ting er kompliserte, og trafikken synker, mens antallet visninger ser ut til \u00e5 \u00f8ke. S\u00f8kemotorene legger til AI-funksjonen for \u00e5 tolke resultater, og flytter indekseringen av resultatene lenger ned p\u00e5 siden. Dette f\u00f8rer til mindre trafikk, selv om man kan h\u00e5pe at trafikken er av h\u00f8yere kvalitet. Det gjenst\u00e5r \u00e5 se enn\u00e5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e5r det gjelder trafikkdata fra <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/how-google-ai-mode-keeps-users-lily-ray-lp7ye\/?trackingId=BlgxzIHnQeGgMStTkPlEOw%3D%3D\"><span style=\"font-weight: 400;\">AI-modus<\/span><\/a><span style=\"font-weight: 400;\"> rullet ut av Google i <\/span><a href=\"http:\/\/searchengineland.com\/google-ai-mode-finally-rolling-out-to-all-users-in-the-u-s-456982\"><span style=\"font-weight: 400;\">Amerika<\/span><\/a><span style=\"font-weight: 400;\">eller AI-oversikten? <\/span><a href=\"https:\/\/searchengineland.com\/google-ai-mode-traffic-data-search-console-457076\"><span style=\"font-weight: 400;\">grumsete<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"AI_Asset_Generation_for_Google_Meta_TikTok_Ads\"><\/span><b>Generering av AI-ressurser for Google-, Meta- og TikTok-annonser<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En blandet velsignelse kommer i dette kvartalet, med de store plattformene som introduserer Gen AI-st\u00f8tte for opprettelse av ressurser i annonsene sine. Funksjonene vil variere fra plattform til plattform, fra noen som vil endre bilder til videoer, til full generering av en modell som har p\u00e5 seg varen din fra et grunnleggende arkivbilde.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dette er gode nyheter for markedsf\u00f8rere med sm\u00e5 ressurser og sm\u00e5 og mellomstore bedrifter i samme b\u00e5t, men det er uklart hva dette betyr for brukeropplevelsen og responsen p\u00e5 annonsene.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Forh\u00e5pentligvis har vi litt mer data om dette p\u00e5 denne tiden i neste kvartal. Og i mellomtiden, hvis feeden din begynner \u00e5 f\u00f8les lik, kan du f\u00e5 en id\u00e9 om <\/span><a href=\"https:\/\/www.nature.com\/articles\/s41562-025-02173-x?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=newsletter_axiosam&amp;stream=top\"><span style=\"font-weight: 400;\">hvorfor<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b><img decoding=\"async\" class=\"size-full wp-image-83771 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/IG.png\" alt=\"\" width=\"878\" height=\"572\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/IG.png 878w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/IG-300x195.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/IG-768x500.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/IG-18x12.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/IG-350x228.png 350w\" sizes=\"(max-width: 878px) 100vw, 878px\" \/><\/b><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Is_Fighting_To_Stay_In_The_Game\"><\/span><b>Instagram kjemper for \u00e5 holde seg i gamet<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Det har v\u00e6rt en flom av nye funksjoner fra Instagram i det siste, for mange til \u00e5 liste opp i Q2-oppdateringen for \u00e5 v\u00e6re \u00e6rlig! \u00c5 omorganisere rutenettet og koble til Spotify er greit. Men de virkelige oppgraderingene er mer interessante. Du kan n\u00e5 legge ut innlegg i det stille uten \u00e5 varsle f\u00f8lgere, noe jeg kaller stealth-modus. Det er blitt enklere \u00e5 f\u00e5 tilgang til datarunder. Og utrullingen av pr\u00f8vefilmene er noe \u00e5 f\u00f8lge med p\u00e5. Jeg var ikke s\u00e5 begeistret for det passordbeskyttede innholdet, men alt som \u00e5pner for A\/B-testing, f\u00e5r tommelen opp fra meg.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi venter bare p\u00e5 en ordentlig britisk utgivelse for de fleste av disse.<\/span><\/p>\n<h3><b>Siste skive<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">S\u00e5 det er Q2. Forvirrende, litt kaotisk, tidvis lovende. Det store temaet? AI sniker seg inn i alt, enten vi er klare eller ikke. SEO har en identitetskrise, annonseplattformene lanserer AI-verkt\u00f8y uten \u00e5 ha klare svar p\u00e5 hvor effektive de er, og Instagram gj\u00f8r sitt beste for \u00e5 holde seg i gruppepraten. Vi f\u00e5r se hva som holder seg.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I mellomtiden b\u00f8r du trekke pusten dypt, drikke v\u00e6ske og ikke tro p\u00e5 alt trafikkrapporten forteller deg.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>For alle andre som ikke er kronisk online, her er en rask liste over de tingene som holdt meg v\u00e5ken om natten i Q2. SEO-bransjen sliter seg i h\u00e5ret over ugjennomsiktig AIO-attribusjon og fallende trafikk, og en regel for markedsf\u00f8ring av mindre sunn mat i Storbritannia ble utsatt til neste \u00e5r. Instagram er i ferd med \u00e5 \u00e5pne innholdet sitt for s\u00f8kemotor-crawlere, slik at samtykkende brukere kan se bildene og historiene sine vises i AI Mode og ChatGPT. Fy s\u00f8ren. WhatsApp har annonsert at det kommer annonser, TikTok har fortsatt ikke forsvunnet (alle har uansett mistet interessen for den historien), og en Google-representant refererte til internett som det menneskeskapte nettet ... slett ikke urovekkende, eller et glimt inn i et dystopisk mareritt.<\/p>","protected":false},"author":9,"featured_media":83769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1174],"tags":[],"class_list":["post-83767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Q2 Update - Digital Marketing Roundup - Fresh Pies<\/title>\n<meta name=\"description\" content=\"For everyone else not chronically online, here\u2019s a quick Q2 Update - Digital Marketing Roundup of everything that&#039;s happened last quarter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/nb\/q2-update-digital-markedsforing-oppsummering\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q2 Update - Digital Marketing Roundup\" \/>\n<meta property=\"og:description\" content=\"For everyone else not chronically online, here\u2019s a quick Q2 Update - Digital Marketing Roundup of everything that&#039;s happened last quarter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/nb\/q2-update-digital-markedsforing-oppsummering\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T15:08:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/06\/q2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"890\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sonnie Spenser\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonnie Spenser\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q2-update-digital-marketing-roundup\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/q2-update-digital-marketing-roundup\\\/\"},\"author\":{\"name\":\"Sonnie Spenser\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/8d381e059c7d72b8d27cd8d9f17d42c6\"},\"headline\":\"Q2 Update &#8211; 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