{"id":84002,"date":"2025-10-08T17:18:10","date_gmt":"2025-10-08T16:18:10","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84002"},"modified":"2025-10-08T17:24:08","modified_gmt":"2025-10-08T16:24:08","slug":"markedsforingsoppsummering-for-4-kvartal-gjor-deg-klar-for-2026","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/nb\/q4-marketing-round-up-get-prepared-for-2026\/","title":{"rendered":"Markedsf\u00f8ring i 4. kvartal: Gj\u00f8r deg klar for 2026"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Innhold<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Veksle mellom innholdsfortegnelsen\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/nb\/q4-marketing-round-up-get-prepared-for-2026\/#Q4_Marketing_Round_Up\" >Oppsummering av markedsf\u00f8ringen i 4. kvartal<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/nb\/q4-marketing-round-up-get-prepared-for-2026\/#What_is_Answer_Engine_Optimisation_AEO\" >Hva er Answer Engine Optimisation? (AEO)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/nb\/q4-marketing-round-up-get-prepared-for-2026\/#Stay_one_step_ahead_with_Answer_Engine_Optimisation\" >Ligg ett skritt foran med svarmotoroptimalisering<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/nb\/q4-marketing-round-up-get-prepared-for-2026\/#Authenticity_Matters\" >Autentisitet er viktig<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/nb\/q4-marketing-round-up-get-prepared-for-2026\/#Video_Content_Continues_to_Dominate\" >Videoinnhold fortsetter \u00e5 dominere<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/nb\/q4-marketing-round-up-get-prepared-for-2026\/#Are_third-party_cookies_being_deprecated\" >Blir tredjeparts informasjonskapsler fjernet?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.freshpies.co.uk\/nb\/q4-marketing-round-up-get-prepared-for-2026\/#You_should_be_focusing_on_First_Party_Data\" >Du b\u00f8r fokusere p\u00e5 f\u00f8rstepartsdata<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.freshpies.co.uk\/nb\/q4-marketing-round-up-get-prepared-for-2026\/#What_have_we_learned_heading_into_2026\" >Hva har vi l\u00e6rt p\u00e5 vei inn i 2026?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"280\" data-end=\"305\"><span class=\"ez-toc-section\" id=\"Q4_Marketing_Round_Up\"><\/span>Oppsummering av markedsf\u00f8ringen i 4. kvartal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"307\" data-end=\"804\">Teamet v\u00e5rt i Fresh Pies har hatt et travelt 3. kvartal. Store utviklinger i PPC- og SEO-verdenen har holdt oss p\u00e5 t\u00e5 hev inn mot v\u00e5r Q4 Marketing Round Up, og har hjulpet oss med \u00e5 begynne \u00e5 utforme v\u00e5re digitale markedsf\u00f8ringsstrategier for 2026. Det digitale markedsf\u00f8ringsteamet deltok p\u00e5 flere utstillinger i kvartalet, blant annet <a href=\"https:\/\/www.bigdataldn.com\/\">Big Data LDN<\/a> og <a href=\"https:\/\/mktgshowcase.co.uk\/\">Utstillingsvindu for markedsf\u00f8ring<\/a>Vi har samlet alle de viktigste nyhetene for \u00e5 f\u00e5 innsikt i hvordan SEO og PPC vil utvikle seg fremover. Her er en oversikt over hva du trenger \u00e5 vite i denne Q4 Marketing Round Up.<\/p>\n<h2 data-start=\"806\" data-end=\"851\"><span class=\"ez-toc-section\" id=\"What_is_Answer_Engine_Optimisation_AEO\"><\/span>Hva er Answer Engine Optimisation? (AEO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"853\" data-end=\"1355\">Tradisjonell SEO er i utvikling, og det er her AEO kommer inn i bildet. Answer Engine Optimisation (AEO) handler om \u00e5 gj\u00f8re innholdet ditt enkelt for s\u00f8kemotorer, stemmeassistenter og AI-verkt\u00f8y \u00e5 forst\u00e5 og bruke n\u00e5r de skal gi direkte svar p\u00e5 folks sp\u00f8rsm\u00e5l. I stedet for bare \u00e5 jakte p\u00e5 rangeringer fokuserer AEO p\u00e5 tydelig, strukturert innhold som gir konsise svar p\u00e5 vanlige sp\u00f8rsm\u00e5l. Dette skiftet er et viktig samtaleemne i v\u00e5r Q4 Marketing Round Up, ettersom AEO vil forme innholdsstrategier for 2026.<\/p>\n<h2 data-start=\"1357\" data-end=\"1412\"><span class=\"ez-toc-section\" id=\"Stay_one_step_ahead_with_Answer_Engine_Optimisation\"><\/span>Ligg ett skritt foran med svarmotoroptimalisering<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1414\" data-end=\"1878\">AEO kommer til \u00e5 f\u00e5 stadig st\u00f8rre innflytelse p\u00e5 hvordan vi tiln\u00e6rmer oss SEO, og tradisjonelle rangeringer kan bli mindre viktige etter hvert som AI-verkt\u00f8y henter informasjon fra flere kilder, blander den og presenterer et enkelt, direkte svar. Hensikten er \u00e5 komme bort fra de 10 bl\u00e5 lenkene du ser i tradisjonelle s\u00f8k, og f\u00e5 et kort skriftlig svar som kombinerer informasjon. Ved \u00e5 holde deg oppdatert gjennom oppdateringer som denne Q4 Marketing Round Up kan du holde innholdet ditt relevant.<\/p>\n<h2 data-start=\"1880\" data-end=\"1904\"><span class=\"ez-toc-section\" id=\"Authenticity_Matters\"><\/span>Autentisitet er viktig<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1906\" data-end=\"2687\">Til tross for fokuset p\u00e5 kunstig intelligens i m\u00e5ten vi mottar informasjon p\u00e5, prioriterer Google fortsatt autentisk og interaktivt innhold. Google fokuserer fortsatt p\u00e5 E-E-A-T og legger vekt p\u00e5 at kvalitet, originalitet og troverdighet er viktig n\u00e5r det gjelder \u00e5 skape innhold. Det er alltid en risiko for at en algoritmeoppdatering kan f\u00f8re til nedgradering av AI-innhold basert p\u00e5 sannsynligheten for at innholdet er av lav kvalitet eller altfor formelaktig. If\u00f8lge Google blir ikke AI-innhold automatisk straffet, men innhold som ser ut til \u00e5 v\u00e6re laget kun for \u00e5 oppn\u00e5 rangeringer, kan v\u00e6re i strid med deres spam-retningslinjer, derav de ulike spam-oppdateringene vi har hatt gjennom 2025. Du finner mer informasjon om AI-innhold i Googles retningslinjer for s\u00f8k, som du kan lese mer om i denne Q4 Marketing Round Up.<\/p>\n<h2 data-start=\"2689\" data-end=\"2728\"><span class=\"ez-toc-section\" id=\"Video_Content_Continues_to_Dominate\"><\/span>Videoinnhold fortsetter \u00e5 dominere<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2730\" data-end=\"3451\">Video er fortsatt en viktig akt\u00f8r innen SEO, og det er noe Google fortsetter \u00e5 favorisere. Videoinnhold som YouTube Shorts, TikTok og Instagram Reels er alle plattformer som du kan optimalisere for \u00e5 bli mer synlig i s\u00f8kemotorene. Google oppfordrer ogs\u00e5 til \u00e5 laste opp videoer til Google Min bedrift-oppf\u00f8ringer for \u00e5 forbedre bedriftsprofilen din, og vil rangere videoinnhold over bilder i oppf\u00f8ringene dine. S\u00e5 ikke overse bruken av videoinnhold; alt fra bak kulissene til tidsforl\u00f8p gir brukeren mer innsikt i de daglige aktivitetene i bedriften din og bidrar til \u00e5 bygge p\u00e5litelige B2C-relasjoner. Q4 Marketing Round Up viser hvor viktig video fortsatt vil v\u00e6re i 2026.<\/p>\n<h2 data-start=\"3453\" data-end=\"3498\"><span class=\"ez-toc-section\" id=\"Are_third-party_cookies_being_deprecated\"><\/span>Blir tredjeparts informasjonskapsler fjernet?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3500\" data-end=\"3876\">Det korte svaret er ja, men vi vet ikke n\u00f8yaktig n\u00e5r. Dette er fordi det ble kunngjort i begynnelsen av \u00e5ret at dette var tilfelle, men Google har siden g\u00e5tt tilbake p\u00e5 dette, noe som betyr at brukerne fortsatt kan f\u00e5 tilgang til tredjepartsdata gjennom personvern- og sikkerhetsinnstillingene i Chrome. Usikkerheten rundt dette temaet er en annen het diskusjon i v\u00e5r Q4 Marketing Round Up.<\/p>\n<h2 data-start=\"3878\" data-end=\"3924\"><span class=\"ez-toc-section\" id=\"You_should_be_focusing_on_First_Party_Data\"><\/span>Du b\u00f8r fokusere p\u00e5 f\u00f8rstepartsdata<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3926\" data-end=\"4667\">Selv om tidslinjen for avskrivning av tredjepartsdata er uklar, er det best \u00e5 fokusere p\u00e5 f\u00f8rstepartsdata n\u00e5r du implementerer din digitale markedsf\u00f8ringsstrategi. Ved \u00e5 fokusere p\u00e5 interaktivt innhold som skjemaer, e-postregistreringer og kontoaktivitet kan du f\u00e5 en bedre forst\u00e5else av kundebasen din. Disse dataene er ogs\u00e5 i samsvar med GDPR og forblir under din kontroll, noe som gir mulighet for personalisering og segmentering for fremtidig bruk. Dette understreker skiftet i SEO, som tidligere var sv\u00e6rt avhengig av informasjonskapsel-data, tilbakekoblinger og s\u00f8keordfylling, mens det i dag handler mye mer om brukeropplevelse, relevans og intensjon. Innsamling av f\u00f8rstepartsdata er et tilbakevendende tema i denne Q4 Marketing Round Up.<\/p>\n<h2 data-start=\"4669\" data-end=\"4712\"><span class=\"ez-toc-section\" id=\"What_have_we_learned_heading_into_2026\"><\/span>Hva har vi l\u00e6rt p\u00e5 vei inn i 2026?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4714\" data-end=\"5390\">P\u00e5 vei inn i 2026 er det tydelig at digital markedsf\u00f8ring utvikler seg raskere enn noensinne, og vi m\u00e5 f\u00f8lge med p\u00e5 utviklingen. SEO handler om mer enn rangeringer. AEO og AI-drevne s\u00f8k er m\u00e5ten brukerne finner informasjon p\u00e5, og E-E-A-T er n\u00f8kkelen til \u00e5 bygge tillit. Video er fortsatt viktigst, og den beste m\u00e5ten \u00e5 komme i kontakt med publikum og v\u00e6re synlig p\u00e5. Og med usikkerheten rundt tredjepartsinformasjonskapsler m\u00e5 vi fokusere p\u00e5 f\u00f8rstepartsdata for \u00e5 forst\u00e5 og tilpasse kundeinteraksjonene v\u00e5re bedre. Alt i alt handler det alts\u00e5 om \u00e5 levere relevante og brukerorienterte opplevelser av h\u00f8y kvalitet, og det er det den digitale markedsf\u00f8ringen v\u00e5r vil v\u00e6re basert p\u00e5 i 2026, som er hovedbudskapet i denne Q4 Marketing Round Up.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ta del av de viktigste funnene i v\u00e5r oppsummering av markedsf\u00f8ringen i 4. kvartal, og l\u00e6r hvordan du kan forberede den digitale strategien din for \u00e5 lykkes p\u00e5 vei inn i 2026.<\/p>","protected":false},"author":11,"featured_media":84003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1174],"tags":[],"class_list":["post-84002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Q4 Marketing Round Up: Get Prepared For 2026 - 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