{"id":84328,"date":"2026-05-28T17:15:16","date_gmt":"2026-05-28T16:15:16","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84328"},"modified":"2026-05-28T17:15:16","modified_gmt":"2026-05-28T16:15:16","slug":"runde-pa-google","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/nb\/google-round-up\/","title":{"rendered":"En stor, fet Google-runde"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Mai har v\u00e6rt en travel m\u00e5ned i en verden av Google Ads og SEO. Du har sannsynligvis sett mange Google AI-tunge overskrifter, mye prat om <a href=\"https:\/\/www.freshpies.co.uk\/nb\/geo-og-seo\/\">GEO<\/a>, og ikke v\u00e6rt sikker p\u00e5 hva det betyr for markedsf\u00f8ringen din. Det har v\u00e6rt mye \u00e5 holde styr p\u00e5, selv for folk som lever og \u00e5nder for det - s\u00e5 her er en stor, fet Google-runde med det du trenger \u00e5 vite.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Innhold<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Veksle mellom innholdsfortegnelsen\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/nb\/google-round-up\/#AI_In_Everything_Everywhere_All_At_Once\" >AI i alt, overalt p\u00e5 en gang<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/nb\/google-round-up\/#Organic_Challenges\" >Organiske utfordringer<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/nb\/google-round-up\/#Another_Update\" >Nok en oppdatering<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/nb\/google-round-up\/#Final_Slice\" >Siste skive<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"AI_In_Everything_Everywhere_All_At_Once\"><\/span><span style=\"font-weight: 400;\">AI i alt, overalt p\u00e5 en gang<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google satser p\u00e5 \u00e5 legge AI-svargenerering p\u00e5 toppen av den tradisjonelle s\u00f8kemodellen, i stedet for \u00e5 erstatte klikkbaserte s\u00f8k helt og holdent. Resultatet er et hybridsystem som tjener penger p\u00e5 begge sider av internetts\u00f8ket: oppmerksomhet og selskaper som \u00f8nsker oppmerksomhet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e5r du s\u00f8ker etter informasjon i Google, er det mer sannsynlig at du f\u00e5r en AI-oversikt, som oppfordrer deg til \u00e5 \u2018fortsette \u00e5 utforske\u2019 eller \u2018grave dypere\u2019 med AI-modus, som i hovedsak er deres Gemini-modell i s\u00f8k.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dette st\u00f8tter Googles fornyede satsing p\u00e5 AI-annonseformater, for \u00e5 kunne tilby relevante annonser som utl\u00f8ses av <\/span><a href=\"https:\/\/searchengineland.com\/google-tests-new-conversational-ad-formats-in-ai-mode-and-search-478115\"><span style=\"font-weight: 400;\">samtaleutvekslinger<\/span><\/a><span style=\"font-weight: 400;\"> i AI-modus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dette betyr at tradisjonelle s\u00f8keannonser utvikler seg i takt med utviklingen av annonseplassering. S\u00f8keordm\u00e5lretting er fortsatt sentralt, men Google legger mer vekt p\u00e5 kontekstuelle og semantiske signaler ved siden av dem.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nytt annonsebeholdning kommer til \u00e5 bli avgj\u00f8rende. Hvis du ikke tilpasser deg, risikerer du \u00e5 bli hengende etter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I mellomtiden, mens dette fases inn, blir det stadig mer konkurranse om annonser utenfor AI Overviews. AIO-er kan <\/span><a href=\"https:\/\/www.reddit.com\/r\/PPC\/comments\/1pdvcxx\/google_ai_overviews_are_quietly_destroying_ad\/?utm_source=share&amp;utm_medium=web3x&amp;utm_name=web3xcss&amp;utm_term=1&amp;utm_content=share_button\"><span style=\"font-weight: 400;\">redusere synligheten for enkelte sp\u00f8rsm\u00e5l<\/span><\/a><span style=\"font-weight: 400;\">, inkludert annonser, selv om kvaliteten p\u00e5 klikkene som <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-search-sessions-show-how-users-pause-scroll-reconsider-before-clicking\/575243\/\"><span style=\"font-weight: 400;\">til slutt skje kan v\u00e6re h\u00f8yere.<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Organic_Challenges\"><\/span><span style=\"font-weight: 400;\">Organiske utfordringer<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hvis du ikke kj\u00f8rer Google Ads, p\u00e5virkes det organiske innholdet ditt likevel. Et stadig mer mobiltilpasset internett betyr at en spesielt stor AIO kan f\u00f8re til at annonsen din ikke blir sett i det hele tatt hvis det ikke skjer en scroll. (Du vil imidlertid fortsatt f\u00e5 det inntrykket, for vi har ikke g\u00e5tt bort fra forfengelighetsm\u00e5linger enn\u00e5)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Denne reduserte synligheten har ogs\u00e5 en tendens til \u00e5 presse ned klikkfrekvensen. CTR er fortsatt en god beregning for \u00e5 overv\u00e5ke relevansen, men den blir bare sparket i knesk\u00e5lene akkurat n\u00e5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alt er imidlertid ikke tapt. En fersk studie viste at brukere med s\u00f8k som utl\u00f8ste AIO-er, ikke bare var <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-search-sessions-show-how-users-pause-scroll-reconsider-before-clicking\/575243\/\"><span style=\"font-weight: 400;\">st\u00f8rre sannsynlighet for \u00e5 bli v\u00e6rende lenger p\u00e5 SERP<\/span><\/a><span style=\"font-weight: 400;\">, var det mer sannsynlig at de scrollet nedover siden og opp igjen for \u00e5 vie mer oppmerksomhet til resultatene - et interessant premiss for merkevarebevissthet og intensjon. Vel, for resultatene p\u00e5 den f\u00f8rste siden \/ topp 6-resultatene, alts\u00e5.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Another_Update\"><\/span><span style=\"font-weight: 400;\">Nok en oppdatering<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vi har allerede f\u00e5tt en rekke oppdateringer fra Google i \u00e5r, en Discover-oppdatering i februar og en Core- og en Spam-oppdatering i mars. Og en ny kjerneoppdatering ble ogs\u00e5 kunngjort i mai!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dette betyr at du kan forvente et fall i rangeringen, som vil stabilisere seg omtrent en m\u00e5ned etter at oppdateringen er ferdig. Det kan v\u00e6re lurt \u00e5 \u00f8ke publiseringsfrekvensen for nytt innhold litt for \u00e5 komme raskere tilbake p\u00e5 sporet.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Slice\"><\/span><span style=\"font-weight: 400;\">Siste skive<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Googles AI-skift kommer ikke til \u00e5 forsvinne, og det hjelper ikke bunnlinjen din \u00e5 late som om det er et midlertidig blaff. Men AI er heller ikke l\u00f8sningen p\u00e5 alt - det er et supplement, ikke en erstatning. Tenk p\u00e5 det som \u00e5 tilsette en skikkelig klype salt i retten for \u00e5 f\u00e5 frem den sanne smaken, ikke som \u00e5 bytte ut alle ingrediensene.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De grepene som fungerte i fjor, er fortsatt viktige, men de er ikke lenger nok i seg selv. Tilpass innholds- og annonsestrategien til de nye AI-overflatene, fortsett \u00e5 gj\u00f8re det grunnleggende godt, se p\u00e5 reelle forretningsresultater i stedet for forfengelighetsm\u00e5linger, s\u00e5 vil du ligge foran kurven n\u00e5r st\u00f8yen legger seg.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Mai har v\u00e6rt en travel m\u00e5ned innen Google Ads og SEO, s\u00e5 her er en Google-runde med det viktigste du trenger \u00e5 vite.<\/p>","protected":false},"author":9,"featured_media":84331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1174],"tags":[],"class_list":["post-84328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Big Fat Google Round Up - 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