{"id":84409,"date":"2026-07-01T12:26:46","date_gmt":"2026-07-01T11:26:46","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84409"},"modified":"2026-07-01T12:28:38","modified_gmt":"2026-07-01T11:28:38","slug":"google-ads-bor-du-hore-pa-google","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/nb\/google-ads-should-you-listen-to-google\/","title":{"rendered":"Google Ads: B\u00f8r du h\u00f8re p\u00e5 Google?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kj\u00f8rer du kampanjer p\u00e5 Google Ads og har lagt merke til at disse anbefalingene dukker opp i bakgrunnen? Ikke bekymre deg; vi i Fresh Pies har v\u00e6rt i denne situasjonen f\u00f8r, og det vanlige sp\u00f8rsm\u00e5let dukker alltid opp p\u00e5 kontoret v\u00e5rt: \u2018B\u00f8r man f\u00f8lge dem?\u2019\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Noen anbefalinger kan ha sv\u00e6rt positiv innvirkning p\u00e5 resultatene for kontoen din, men andre anbefalinger oppfyller ikke alltid m\u00e5lene du \u00f8nsker \u00e5 oppn\u00e5 n\u00e5r du viser annonser. La oss se n\u00e6rmere p\u00e5 dette.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Innhold<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Veksle mellom innholdsfortegnelsen\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/nb\/google-ads-should-you-listen-to-google\/#What_you_should_be_listening_to\" >Hva du b\u00f8r h\u00f8re p\u00e5\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/nb\/google-ads-should-you-listen-to-google\/#What_to_Ignore\" >Hva man b\u00f8r se bort fra<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/nb\/google-ads-should-you-listen-to-google\/#Google_Ads_RepsRecommendations_What_We_Advise\" >Google Ads-representanter\/anbefalinger: Hva vi anbefaler\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_you_should_be_listening_to\"><\/span><span style=\"font-weight: 400;\">Hva du b\u00f8r h\u00f8re p\u00e5\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">N\u00e5r du publiserer en kampanje, gir Google raske algoritmiske tilbakemeldinger som kan v\u00e6re nyttige for \u00e5 sikre at du f\u00e5r mest mulig ut av kampanjene dine. Dette omfatter anbefalinger som for eksempel \u00e5 legge til innhold, bilder eller utvidelser i annonsene dine. Disse kan v\u00e6re nyttige, siden de tar sikte p\u00e5 \u00e5 \u00f8ke klikkfrekvensen (CTR), noe som til slutt kan f\u00f8re til en konvertering; du b\u00f8r ta hensyn til disse.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tekniske problemer, midlertidige sperringer eller fare for at kontoen blir stengt er forhold du b\u00f8r ta p\u00e5 alvor, og det er i slike situasjoner at de dedikerte Google-representantene for kontoen din virkelig kommer til nytte, da de kan fremskynde denne prosessen.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_to_Ignore\"><\/span><span style=\"font-weight: 400;\">Hva man b\u00f8r se bort fra<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Noen anbefalinger fra kunderepresentanter er ment \u00e5 v\u00e6re til fordel for Google selv, snarere enn for din konto. Her er noen ting du b\u00f8r se bort fra:\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Budsjett\u00f8kninger\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google beregner budsjett\u00f8kninger ut fra prognoser for fremtidig trafikk. Oftest er den foresl\u00e5tte budsjett\u00f8kningen ikke gjennomf\u00f8rbar for en liten bedrift som kj\u00f8rer annonser, eller til og med for en mellomstor eller stor organisasjon med et fast m\u00e5nedlig budsjett. Juster budsjettet i henhold til hva du har r\u00e5d til \u2013 du vil uansett fortsette \u00e5 \u00f8ke synligheten din gjennom Google Ads.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">S\u00f8keord med bred samsvar<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">En anbefaling Google ofte gir deg hvis s\u00f8keordene dine er eksakte eller frasematch, er \u00e5 endre dem til bred match. Hoved\u00e5rsaken til dette er at s\u00f8keord med bredt samsvar gir mer trafikk til kampanjen din. Trafikken som kommer inn vil imidlertid v\u00e6re av lavere kvalitet enn s\u00f8keord med frasematch eller eksakt match, da s\u00f8keord med bredt samsvar ofte vises ved irrelevante s\u00f8k. S\u00f8keord med bredt samsvar kan ogs\u00e5 \u00f8ke kostnadene p\u00e5 grunn av irrelevante klikk som slipper gjennom. Vi anbefaler \u00e5 ignorere denne anbefalingen og holde seg til enten frasematch eller eksakt match.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Fjerne motstridende negative s\u00f8keord<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ofte vil Google be deg om \u00e5 fjerne negative s\u00f8keord som er i konflikt med dine aktive annonser. Disse negative s\u00f8keordene er imidlertid ofte nettopp det som hindrer bortkastede klikk og irrelevante s\u00f8k, s\u00e5 dette er noe du b\u00f8r ignorere.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Bruk automatisk<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Denne funksjonen er noe man kan ha forskjellige meninger om. Du vil ofte oppleve at mot slutten av en samtale med en Google-representant vil de nevne funksjonen for automatisk anvendelse. Denne funksjonen er ment \u00e5 automatisk implementere oppdateringer som budgivning, anbefalinger, annonsejusteringer, tillegg av negative s\u00f8keord og mye mer. Selv om noen av disse funksjonene er nyttige, tjener andre igjen form\u00e5let \u00e5 gi Google data uten at det er i tr\u00e5d med dine forretningsm\u00e5l.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I tillegg f\u00f8rer automatisk anvendelse til at du ikke f\u00e5r full oversikt over endringene p\u00e5 kontoen, ettersom oppdateringer og anbefalinger skjer automatisk, slik at du ikke blir holdt oppdatert om hva som skjer p\u00e5 din egen konto. V\u00e6r forsiktig og velg kun de funksjonene for automatisk anvendelse som du mener vil v\u00e6re til nytte for kontoen din.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ads_RepsRecommendations_What_We_Advise\"><\/span><span style=\"font-weight: 400;\">Google Ads-representanter\/anbefalinger: Hva vi anbefaler\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vi vil anbefale \u00e5 betrakte Googles representanter og anbefalinger som selgere snarere enn strateger. Selv om de sannsynligvis har mer kunnskap om Google Ads, er det du som kjenner virksomheten du representerer eller driver best. Ta hvert r\u00e5d objektivt, og g\u00e5 kun med p\u00e5 det du mener vil v\u00e6re fordelaktig \u2013 enten det inneb\u00e6rer \u00e5 \u00f8ke budsjettet til en tjeneste du \u00f8nsker \u00e5 fremme, eller om du blir r\u00e5det til \u00e5 opprette en kampanje for \u00e5 forbedre resultatene.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi vet av erfaring at det \u00e5 krysse av i alle boksene ikke n\u00f8dvendigvis betyr bedre forretningsresultater for deg! Hos Fresh Pies gir vi deg gjerne r\u00e5d om beste praksis for Google Ads-kampanjene dine. Hvis du vil vite mer om hvordan vi kan hjelpe bedriften din eller opprette en Google Ads-konto i fremtiden, kan du kontakte oss p\u00e5 telefon 020 7112 9117 eller fylle ut v\u00e5rt <\/span><a href=\"https:\/\/www.freshpies.co.uk\/nb\/kontakt\/\"><span style=\"font-weight: 400;\">skjema<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Ikke alle anbefalinger fra Google Ads passer for deg. Finn ut hvilke anbefalinger du b\u00f8r f\u00f8lge, og hvilke du b\u00f8r se bort fra.<\/p>","protected":false},"author":11,"featured_media":84413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1174],"tags":[],"class_list":["post-84409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Ads: Should You Listen To Google? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Not all Google Ads recommendations are right for you. 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