{"id":84430,"date":"2026-08-11T15:14:12","date_gmt":"2026-08-11T14:14:12","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=84430"},"modified":"2026-08-11T15:21:17","modified_gmt":"2026-08-11T14:21:17","slug":"ai-seo-opprydding-og-hva-som-egentlig-gar-galt","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/nb\/ai-seo-cleanups-and-whats-actually-going-wrong\/","title":{"rendered":"Hvorfor vi ser flere AI-baserte SEO-oppryddinger (og hva som egentlig g\u00e5r galt)"},"content":{"rendered":"<p>Vi befinner oss p\u00e5 et merkelig tidspunkt i AI-utviklingen innen digital markedsf\u00f8ring. AI-verkt\u00f8y er blitt integrert i alle plattformer, programvarer og verkt\u00f8y, og samtidig, <a href=\"https:\/\/www.nim.org\/en\/publications\/detail\/transparency-without-trust\">Interessen for innhold som \u00e5penbart er generert av AI, er lav<\/a>. Imidlertid kaster sm\u00e5 og mellomstore bedrifter, oppstartsbedrifter og selskaper som \u00f8nsker \u00e5 kutte ned p\u00e5 markedsf\u00f8ringsutgiftene seg ut i det med begge beina, s\u00e6rlig n\u00e5r det gjelder omr\u00e5der som oppleves som komplekse eller utilgjengelige. SEO er et tema som kan v\u00e6re begge deler, og AI-l\u00f8sninger virker raskere og enklere enn \u00e5 l\u00e6re seg eller ansette noen med akkurat den spesialkompetansen.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Innhold<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Veksle mellom innholdsfortegnelsen\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/nb\/ai-seo-cleanups-and-whats-actually-going-wrong\/#The_Knowledge_Gap\" >Kunnskapsgapet<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/nb\/ai-seo-cleanups-and-whats-actually-going-wrong\/#Bubbles_A-Bursting\" >Bobler som sprekker<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/nb\/ai-seo-cleanups-and-whats-actually-going-wrong\/#Using_AI_to_get_Cited_by_AI_Is_a_No\" >\u00c5 bruke AI for \u00e5 bli sitert av AI er en d\u00e5rlig id\u00e9<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/nb\/ai-seo-cleanups-and-whats-actually-going-wrong\/#AI_SEO_Cleanups_on_the_Increase\" >AI-baserte SEO-oppryddinger blir stadig vanligere<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Knowledge_Gap\"><\/span>Kunnskapsgapet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dette er den st\u00f8rste fallgruven \u2013 brukerens manglende erfaring virker enda mer til ulempe for vedkommende. Et AI-verkt\u00f8y vil levere akkurat det det blir bedt om, og for et utrent \u00f8ye virker alt som sv\u00e6rt troverdige r\u00e5d.<\/p>\n<p>Legg til at det er usannsynlig at denne brukeren har trent AI-en p\u00e5 de spesifikke forholdene i sin virksomhet, og at r\u00e5dene derfor som utgangspunkt er generelle \u2013 noe som heller ikke blir oppdaget. (En spesiell omtale her til de tre hotell- og restaurantvirksomhetene og de to renseriene i gaten min, som p\u00e5 grunn av dette har nesten identiske plakater i vinduene sine)<\/p>\n<p>Uten grunnleggende kunnskap om hvordan SEO fungerer, blir AI-r\u00e5dene akseptert, implementert og publisert n\u00e6rmest uten videre.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bubbles_A-Bursting\"><\/span>Bobler som sprekker<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For rundt 18 m\u00e5neder siden var bruk av AI et salgsargument som signaliserte teknologisk kompetanse, at man var i forkant og generelt et tegn p\u00e5 at man l\u00e5 et skritt foran konkurrentene.<br \/>\nN\u00e5 som begrepet \u2018AI-s\u00f8ppel\u2019 har blitt en del av dagligspr\u00e5ket, er det mindre sannsynlig at s\u00f8kemotorer vil vurdere innholdet ditt h\u00f8yt hvis det er generisk AI-produsert, og leserne blir ogs\u00e5 stadig mer skeptiske til det. Selv LinkedIn har nylig innf\u00f8rt en funksjon der du kan merke og skjule et innlegg fra nyhetsstr\u00f8mmen din hvis det \u2018virker som AI-s\u00f8ppel\u2019.<br \/>\nAI-verkt\u00f8yene har ikke sluttet \u00e5 fungere, men interessen og holdningene til dem har endret seg fundamentalt, til et punkt der de potensielt kan utgj\u00f8re en risiko.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Using_AI_to_get_Cited_by_AI_Is_a_No\"><\/span>\u00c5 bruke AI for \u00e5 bli sitert av AI er en d\u00e5rlig id\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sitering av AI blir stadig mer komplisert og inkonsekvent. Det har vist seg at enkelte resultater varierer ved samme s\u00f8k, gjentatt 10 ganger \u2013 og til og med varierer avhengig av hva <a href=\"https:\/\/www.linkedin.com\/pulse\/how-do-llms-secretly-change-tracking-invisible-shifts-david-konitzny-g4pae\/\">versjonen av AI-verkt\u00f8yet du bruker<\/a>. Det som imidlertid blir stadig tydeligere, er at bruk av AI til \u00e5 finjustere s\u00f8keordene dine, publiseringsfrekvensen eller til \u00e5 dele opp innholdet ditt p\u00e5 en optimal m\u00e5te, ikke er veien \u00e5 g\u00e5 for \u00e5 \u00f8ke antall siteringer.<br \/>\nAI-sitering er et tillitsproblem, og h\u00f8rer derfor i st\u00f8rre grad inn under digital PR. Du kan publisere s\u00e5 mange selvskrytende listeartikler du vil, men hvis andre p\u00e5litelige kilder p\u00e5 nettet ikke snakker om deg p\u00e5 en genuin m\u00e5te, er det som \u00e5 dytte en stor stein opp en bratt bakke. \u00c5 bli referert til og omtalt av relevant presse, publikasjoner og bransjesider (og lenket til, men ikke n\u00f8dvendigvis) er utrolig verdifullt. AI er laget \u00f8verst p\u00e5 internett \u2013 s\u00e5 det er posisjonert som den p\u00e5litelige vennen som gj\u00f8r leksene og sjekker omd\u00f8mmet ditt f\u00f8r han henviser til en venn.<br \/>\nBedrifter som spytter ut AI-innhold og f\u00f8lger 100% med AI-r\u00e5d om SEO-strategier, fokuserer p\u00e5 feil niv\u00e5, noe som f\u00e5r langsiktige konsekvenser for nettstedets autoritet. SEO er et langsiktig spill. Jeg beskriver det ofte som en hage \u2013 det spiller ingen rolle om hageanlegget ble designet av verdens beste gartner; hvis du ikke vedlikeholder det, eller vedlikeholder det med feil verkt\u00f8y, vil det se elendig ut om 18 m\u00e5neder.<br \/>\nFor 18 m\u00e5neder siden var SEO-landskapet annerledes \u2013 bokstavelig talt. <a href=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history\">P\u00e5 den tiden<\/a>, har Google lansert 9 store s\u00f8keoppdateringer, best\u00e5ende av 6 kjerneoppdateringer og 3 spamoppdateringer. Det skjer ogs\u00e5 daglig uanmeldte og mindre mikrojusteringer.<br \/>\nHvis vi g\u00e5r tilbake til hagemetaforen, er SEO-arbeidet for nettstedet ditt hagen \u2013 og Google er v\u00e6ret. Hvordan ser plenen din ut etter flere m\u00e5neder med sol og uten regn, og uten at noen som forst\u00e5r seg p\u00e5 mose og rotdybde har tatt seg av den?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"AI_SEO_Cleanups_on_the_Increase\"><\/span>AI-baserte SEO-oppryddinger blir stadig vanligere<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vi har mottatt henvendelser fra bedrifter som ber om hjelp med SEO etter \u00e5 ha fulgt AI-r\u00e5d ord for ord, og v\u00e5re SEO-revisjoner har blitt en av de tjenestene vi f\u00e5r flest foresp\u00f8rsler om.<br \/>\nDet er slik vi vet at AI ikke er problemet \u2013 det er m\u00e5ten brukerne benytter den p\u00e5. Beklager, men egentlig ikke. \u00c5 bruke denne teknologien til noe du ikke har noen klar forst\u00e5else av, og \u00e5 jage urealistiske m\u00e5l for \u00e5 oppn\u00e5 en rask gevinst eller besparelse basert p\u00e5 generelle r\u00e5d, er en tapsstrategi \u2013 og en m\u00e5te \u00e5 miste tilliten til b\u00e5de bes\u00f8kende p\u00e5 nettstedet ditt og s\u00f8kemotorene p\u00e5.<br \/>\nVanlige tegn p\u00e5 at s\u00f8kemotorene mister tilliten til nettstedet ditt, er blant annet et dramatisk fall i antall visninger, ettersom s\u00f8kemotorene rett og slett slutter \u00e5 vise innholdet ditt i svarene p\u00e5 relevante s\u00f8k. Indikatorer p\u00e5 redusert tillit blant bes\u00f8kende p\u00e5 nettstedet ditt er \u00f8kt avvisningsrate, kortere bes\u00f8kstid og f\u00e6rre henvendelser.<\/p>\n<p>Hvis du har blitt overtalt til \u00e5 satse p\u00e5 en SEO-strategi av en AI-\u2018GEO-ekspert\u2019, eller hvis du har gjort det p\u00e5 egen h\u00e5nd og n\u00e5 angrer litt \u2013 s\u00e5 er du p\u00e5 rett sted. Vi kan hjelpe deg med \u00e5 gjenoppbygge tilliten, og det f\u00f8rste du m\u00e5 gj\u00f8re er \u00e5 ringe oss p\u00e5 kontoret.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vi ser en \u00f8kning i antall SEO-revisjoner etter at bedrifter har fulgt AI-r\u00e5dene til punkt og prikke. Her forklarer vi hvorfor AI ikke er problemet, og hvordan man kan komme p\u00e5 rett spor igjen.<\/p>","protected":false},"author":9,"featured_media":84436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,1174],"tags":[],"class_list":["post-84430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why We&#039;re Seeing More AI SEO Cleanups (And What&#039;s Actually Going Wrong) - Fresh Pies<\/title>\n<meta name=\"description\" content=\"We&#039;re seeing a rise in SEO audits after businesses follow the AI advice verbatim. Here&#039;s why AI isn&#039;t the problem, and how to rebuild.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/nb\/ai-seo-opprydding-og-hva-som-egentlig-gar-galt\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why We&#039;re Seeing More AI SEO Cleanups (And What&#039;s Actually Going Wrong)\" \/>\n<meta property=\"og:description\" content=\"We&#039;re seeing a rise in SEO audits after businesses follow the AI advice verbatim. Here&#039;s why AI isn&#039;t the problem, and how to rebuild.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/nb\/ai-seo-opprydding-og-hva-som-egentlig-gar-galt\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-11T14:14:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-11T14:21:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2026\/08\/AI-Article.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1688\" \/>\n\t<meta property=\"og:image:height\" content=\"932\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sonnie Spenser\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonnie Spenser\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-seo-cleanups-and-whats-actually-going-wrong\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-seo-cleanups-and-whats-actually-going-wrong\\\/\"},\"author\":{\"name\":\"Sonnie Spenser\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/8d381e059c7d72b8d27cd8d9f17d42c6\"},\"headline\":\"Why We&#8217;re Seeing More AI SEO Cleanups (And What&#8217;s Actually Going Wrong)\",\"datePublished\":\"2026-08-11T14:14:12+00:00\",\"dateModified\":\"2026-08-11T14:21:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-seo-cleanups-and-whats-actually-going-wrong\\\/\"},\"wordCount\":870,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-seo-cleanups-and-whats-actually-going-wrong\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/AI-Article.png\",\"articleSection\":[\"SEO\",\"Digital Marketing\"],\"inLanguage\":\"nb-NO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-seo-cleanups-and-whats-actually-going-wrong\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-seo-cleanups-and-whats-actually-going-wrong\\\/\",\"name\":\"Why We're Seeing More AI SEO Cleanups (And What's Actually Going Wrong) - Fresh Pies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-seo-cleanups-and-whats-actually-going-wrong\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ai-seo-cleanups-and-whats-actually-going-wrong\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/AI-Article.png\",\"datePublished\":\"2026-08-11T14:14:12+00:00\",\"dateModified\":\"2026-08-11T14:21:17+00:00\",\"description\":\"We're seeing a rise in SEO audits after businesses follow the AI advice verbatim. 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