{"id":1052,"date":"2018-11-13T17:25:49","date_gmt":"2018-11-13T17:25:49","guid":{"rendered":"http:\/\/www.freshpies.co.uk\/?p=1052"},"modified":"2020-02-12T10:14:54","modified_gmt":"2020-02-12T10:14:54","slug":"responsywne-reklamy-w-wyszukiwarce","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/responsive-search-ads\/","title":{"rendered":"Google wprowadza responsywne reklamy w wyszukiwarce (beta)"},"content":{"rendered":"<p>Google wprowadzi\u0142o now\u0105 funkcj\u0119 do swojej internetowej platformy reklamowej <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7684791?hl=en-GB\" target=\"_blank\" rel=\"noopener noreferrer\"><i>Responsywne reklamy w wyszukiwarce<\/i><\/a>. Google zaktualizowa\u0142o sw\u00f3j Edytor reklam do wersji 12.3 i wprowadzi\u0142o t\u0119 now\u0105 funkcj\u0119. Jest ona teraz dost\u0119pna do testowania, cho\u0107 nie dla wszystkich. W mi\u0119dzyczasie nadal trwaj\u0105 prace nad ni\u0105 i b\u0119dzie si\u0119 ona uczy\u0107 i ulepsza\u0107 w miar\u0119 up\u0142ywu czasu.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Zawarto\u015b\u0107<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pl\/responsive-search-ads\/#How_can_Responsive_Search_Ads_benefit_you\" >Jakie korzy\u015bci mog\u0105 przynie\u015b\u0107 ci responsywne reklamy w wyszukiwarce?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pl\/responsive-search-ads\/#Tips_on_how_to_create_effective_Responsive_Search_Ads\" >Wskaz\u00f3wki dotycz\u0105ce tworzenia skutecznych responsywnych reklam w wyszukiwarce<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pl\/responsive-search-ads\/#Building_a_Responsive_Search_Ad\" >Tworzenie responsywnej reklamy w wyszukiwarce<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_can_Responsive_Search_Ads_benefit_you\"><\/span>Jakie korzy\u015bci mog\u0105 przynie\u015b\u0107 ci responsywne reklamy w wyszukiwarce?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Firma Google opracowa\u0142a <i>Responsywne reklamy w wyszukiwarce<\/i> aby by\u0142y bardziej u\u017cyteczne i efektywne czasowo. Do zasilania tej funkcji wykorzystywane jest uczenie maszynowe Google, aplikacja sztucznej inteligencji. Machine Learning uruchamia, testuje i optymalizuje kilka kombinacji reklam z r\u00f3\u017cnymi nag\u0142\u00f3wkami i opisami w celu uzyskania najbardziej skutecznej kombinacji. Nie musisz wi\u0119c traci\u0107 cennego czasu na nudne testy A\/B, a ponadto zwi\u0119kszenie wydajno\u015bci reklam jest mniej wymagaj\u0105ce. Ta funkcja wymaga tylko jednego specjalnego sk\u0142adnika, aby uzyska\u0107 w\u0142a\u015bciw\u0105 mieszank\u0119: kreatywno\u015bci.<\/p>\n<h4>Podsumowuj\u0105c:<\/h4>\n<ul>\n<li>Tworzenie elastycznych reklam<\/li>\n<li>Produktywne i efektywne wykorzystanie czasu<\/li>\n<li>Optymalizacja z wykorzystaniem uczenia maszynowego<\/li>\n<li>Rozszerzenie zasi\u0119gu na potencjalnych klient\u00f3w<\/li>\n<li>Zwi\u0119kszenie rozmiaru i trafno\u015bci reklam<\/li>\n<li>Zwi\u0119ksz wydajno\u015b\u0107 grupy reklam<\/li>\n<\/ul>\n<p>Google wykonuje ci\u0119\u017ck\u0105 prac\u0119 za Ciebie. Wszystko, co musisz zrobi\u0107, to stworzy\u0107 nag\u0142\u00f3wki i opisy. Im wi\u0119cej wprowadzonych wariant\u00f3w, tym lepsze kombinacje reklam Google mo\u017ce stworzy\u0107. Zwi\u0119kszenie wsp\u00f3\u0142czynnika klikalno\u015bci, zmniejszenie wydatk\u00f3w na reklam\u0119 i tworzenie bardziej trafnych reklam dla docelowych odbiorc\u00f3w jest z powodzeniem osi\u0105gane.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_on_how_to_create_effective_Responsive_Search_Ads\"><\/span>Wskaz\u00f3wki dotycz\u0105ce tworzenia skutecznych responsywnych reklam w wyszukiwarce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Utw\u00f3rz i dodaj pi\u0119\u0107 wyr\u00f3\u017cniaj\u0105cych si\u0119, niepowtarzaj\u0105cych si\u0119 nag\u0142\u00f3wk\u00f3w.<\/li>\n<li>Dodaj wi\u0119cej nag\u0142\u00f3wk\u00f3w (zaleca si\u0119 od 8 do 10 nag\u0142\u00f3wk\u00f3w; umie\u015b\u0107 s\u0142owo kluczowe w co najmniej dw\u00f3ch nag\u0142\u00f3wkach).<\/li>\n<li>Upewnij si\u0119, \u017ce co najmniej trzy nag\u0142\u00f3wki nie zawieraj\u0105 s\u0142\u00f3w kluczowych. Zamiast tego sugerujemy akcentowanie produkt\u00f3w, us\u0142ug, dostawy lub informacji o zwrotach, wi\u0119c spr\u00f3buj podkre\u015bli\u0107 te kluczowe cechy i korzy\u015bci.<\/li>\n<li>Zmieniaj d\u0142ugo\u015b\u0107 nag\u0142\u00f3wk\u00f3w, nie musisz u\u017cywa\u0107 maksymalnej liczby znak\u00f3w dla ka\u017cdego nag\u0142\u00f3wka.<\/li>\n<li>Stw\u00f3rz kilka charakterystycznych opis\u00f3w i dodaj co najmniej dwa.<\/li>\n<\/ol>\n<p>Do dyspozycji s\u0105 narz\u0119dzia Insight, kt\u00f3re pomog\u0105 przekszta\u0142ci\u0107 nag\u0142\u00f3wki i opisy w pe\u0142nowarto\u015bciowe, skuteczne kombinacje reklam. Mo\u017cesz korzysta\u0107 z narz\u0119dzi raportowania, opinii i podgl\u0105du, aby analizowa\u0107, przegl\u0105da\u0107, ulepsza\u0107 i sprawdza\u0107, w jaki spos\u00f3b reklama b\u0119dzie wy\u015bwietlana. Narz\u0119dzie si\u0142y reklamy okre\u015bla skuteczno\u015b\u0107 i jest mierzone na podstawie trafno\u015bci, ilo\u015bci i r\u00f3\u017cnorodno\u015bci. Mo\u017cesz tak\u017ce przegl\u0105da\u0107 raporty dotycz\u0105ce nag\u0142\u00f3wk\u00f3w, opis\u00f3w i najlepszych kombinacji wed\u0142ug tego, co najcz\u0119\u015bciej pojawia si\u0119 na stronie wynik\u00f3w wyszukiwania.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Building_a_Responsive_Search_Ad\"><\/span>Tworzenie responsywnej reklamy w wyszukiwarce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Oto sze\u015b\u0107 krok\u00f3w, kt\u00f3re opisuj\u0105 proces tworzenia responsywnej reklamy w wyszukiwarce.<\/p>\n<ol>\n<li>Wprowad\u017a ostateczny adres URL<\/li>\n<li>Napisz 3 pierwsze nag\u0142\u00f3wki<\/li>\n<li>Dodaj wi\u0119cej nag\u0142\u00f3wk\u00f3w<\/li>\n<li>Tworzenie r\u00f3\u017cnych wersji nag\u0142\u00f3wk\u00f3w<\/li>\n<li>Dodaj opisy<\/li>\n<li>Podgl\u0105d reklamy<\/li>\n<\/ol>\n<p>W tej wersji beta nale\u017cy pami\u0119ta\u0107, \u017ce tylko grupy reklam z wcze\u015bniej istniej\u0105cymi reklamami tekstowymi mog\u0105 zawiera\u0107 <i>Responsywne reklamy w wyszukiwarce<\/i>. Reklamy Google mog\u0105 wy\u015bwietla\u0107 nag\u0142\u00f3wki i opisy w dowolnej kolejno\u015bci, w zwi\u0105zku z czym musz\u0105 mie\u0107 sens jednocze\u015bnie i osobno. Mo\u017cna powiedzie\u0107, \u017ce ta wersja beta mo\u017ce wymaga\u0107 wi\u0119kszej liczby test\u00f3w.<\/p>\n<blockquote><p>W Fresh Pies z przyjemno\u015bci\u0105 udzielimy fachowych porad, kt\u00f3re pomog\u0105 Ci przeprowadzi\u0107 skuteczn\u0105 kampani\u0119 reklamow\u0105 Google, w tym zmaksymalizowa\u0107 reklamy w wyszukiwarce responsywnej. Je\u015bli wi\u0119c potrzebujesz pomocy i masz jakie\u015b pytania lub po prostu potrzebujesz przyjaznych wskaz\u00f3wek, dlaczego nie? <i>zadzwo\u0144 do nas pod numer 020 7112 9117. <\/i><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Google wprowadzi\u0142o now\u0105 funkcj\u0119 do swojej internetowej platformy reklamowej Responsive Search Ads. Google zaktualizowa\u0142o sw\u00f3j Edytor Reklam do wersji 12.3 i wprowadzi\u0142o t\u0119 now\u0105 funkcj\u0119. Jest ona teraz dost\u0119pna do testowania, cho\u0107 nie dla wszystkich.<\/p>","protected":false},"author":1,"featured_media":75969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-1052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Introduces Responsive Search Ads (beta) - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Google has introduced Responsive Search Ads. This new Google Ad feature is part of Google Ads Editor version 12.3 and has been released in beta version.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pl\/responsywne-reklamy-w-wyszukiwarce\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Introduces Responsive Search Ads (beta)\" \/>\n<meta property=\"og:description\" content=\"Google has introduced Responsive Search Ads. This new Google Ad feature is part of Google Ads Editor version 12.3 and has been released in beta version.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pl\/responsywne-reklamy-w-wyszukiwarce\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-13T17:25:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-12T10:14:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/11\/IMG_1708-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"Google Introduces Responsive Search Ads (beta)\",\"datePublished\":\"2018-11-13T17:25:49+00:00\",\"dateModified\":\"2020-02-12T10:14:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/\"},\"wordCount\":537,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/IMG_1708-scaled.jpg\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/\",\"name\":\"Google Introduces Responsive Search Ads (beta) - Fresh Pies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/responsive-search-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/IMG_1708-scaled.jpg\",\"datePublished\":\"2018-11-13T17:25:49+00:00\",\"dateModified\":\"2020-02-12T10:14:54+00:00\",\"description\":\"Google has introduced Responsive Search Ads. 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