{"id":109,"date":"2012-03-13T16:23:56","date_gmt":"2012-03-13T16:23:56","guid":{"rendered":"http:\/\/themetrust.com\/demos\/hero\/?p=109"},"modified":"2020-01-24T14:24:56","modified_gmt":"2020-01-24T14:24:56","slug":"wykorzystanie-wideo-do-podniesienia-wynikow-wyszukiwania-w-google","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/using-video-to-jump-up-googles-search-results\/","title":{"rendered":"Wykorzystanie wideo do podbicia wynik\u00f3w wyszukiwania Google"},"content":{"rendered":"<p>Optymalizacja pod k\u0105tem wyszukiwarek internetowych (SEO) sta\u0142a si\u0119 kluczow\u0105 strategi\u0105 marketingow\u0105 dla firm ka\u017cdej wielko\u015bci, poniewa\u017c ludzie coraz cz\u0119\u015bciej polegaj\u0105 na Google i innych wyszukiwarkach, aby znale\u017a\u0107 produkty i us\u0142ugi, kt\u00f3rych potrzebuj\u0105. Silne zapotrzebowanie konsument\u00f3w na wideo i rozw\u00f3j urz\u0105dze\u0144 mobilnych sprawi\u0142y, \u017ce wideo sta\u0142o si\u0119 istotn\u0105 cz\u0119\u015bci\u0105 marketingu mix, a teraz wiemy, \u017ce tworzenie anga\u017cuj\u0105cych tre\u015bci wideo poprawi ranking SEO, gdy ludzie wyszukuj\u0105 wideo.<\/p>\n<p>Wyszukiwarki wideo i witryny wideo s\u0105 g\u0142\u00f3wnym nurtem od 2004 roku, ale zawarto\u015b\u0107 tych witryn ewoluowa\u0142a dramatycznie w ci\u0105gu ostatnich kilku lat. W 2007 roku Google doda\u0142 wideo i obrazy do swoich algorytm\u00f3w wyszukiwania. Pi\u0119\u0107 lat p\u00f3\u017aniej specjali\u015bci SEO s\u0105 zdania, \u017ce wyniki wideo zyskuj\u0105 coraz wi\u0119ksze znaczenie na stronach wynik\u00f3w Google. Zamiast rankingowa\u0107 YouTube pod wzgl\u0119dem wy\u015bwietle\u0144, Google ocenia konsumpcj\u0119 tre\u015bci pod wzgl\u0119dem obejrzanych minut, nagradzaj\u0105c anga\u017cuj\u0105ce filmy, kt\u00f3re sprawiaj\u0105, \u017ce widzowie je ogl\u0105daj\u0105.<\/p>\n<p>To dobra wiadomo\u015b\u0107 dla ma\u0142ych marek, poniewa\u017c wideo w rankingu wyszukiwania nie jest zarezerwowane wy\u0142\u0105cznie dla du\u017cych marek. Wideo wyr\u00f3wnuje szanse w \u015bwiecie SEO, dzia\u0142aj\u0105c jako skuteczne narz\u0119dzie dla mniejszych marek, aby prze\u015bcign\u0105\u0107 swoich wi\u0119kszych konkurent\u00f3w w wynikach wyszukiwania.<\/p>\n<h2>Wideo dla SEO<\/h2>\n<p>Szybkie spojrzenie na kilka fakt\u00f3w podkre\u015bla si\u0142\u0119 wideo w optymalizacji pod k\u0105tem wyszukiwarek (SEO):<\/p>\n<ul>\n<li>Google przywi\u0105zuje wi\u0119ksz\u0105 wag\u0119 do cyfrowego wideo w rankingach wyszukiwarek (\u017ar\u00f3d\u0142o: Google).<\/li>\n<li>Szanse na uzyskanie pierwszej pozycji w Google wzrastaj\u0105 53-krotnie w przypadku wideo (\u017ar\u00f3d\u0142o: Forrester Research), poniewa\u017c konkurencja dla stron wideo jest znacznie mniejsza.<\/li>\n<li>Wyniki wyszukiwania wideo maj\u0105 o 41% wy\u017cszy wsp\u00f3\u0142czynnik klikalno\u015bci ni\u017c zwyk\u0142y tekst (\u017ar\u00f3d\u0142o: aimClear).<\/li>\n<li>Wyniki wyszukiwania wideo pojawi\u0142y si\u0119 w prawie 70% z 100 najlepszych wynik\u00f3w wyszukiwania w Google w 2012 roku (\u017ar\u00f3d\u0142o: Marketing Week).<\/li>\n<li>Czas sp\u0119dzony w witrynie jest czynnikiem rankingowym w algorytmie wynik\u00f3w wyszukiwania Google, poniewa\u017c d\u0142u\u017cszy czas sp\u0119dzony w witrynie wskazuje na dobr\u0105 jako\u015b\u0107 witryny. Badanie po badaniu wykaza\u0142o, \u017ce posiadanie tre\u015bci wideo na stronie internetowej sprawia, \u017ce odwiedzaj\u0105cy pozostaj\u0105 na niej d\u0142u\u017cej.<\/li>\n<li>Wideo zapewnia przyci\u0105gaj\u0105ce wzrok i \u0142\u0105cz\u0105ce emocje tre\u015bci, kt\u00f3re generuj\u0105 uwag\u0119 i zainteresowanie u\u017cytkownik\u00f3w medi\u00f3w spo\u0142eczno\u015bciowych. Te wysokiej jako\u015bci tre\u015bci pomagaj\u0105 przyci\u0105gn\u0105\u0107 u\u017cytkownik\u00f3w do kana\u0142\u00f3w spo\u0142eczno\u015bciowych, a nast\u0119pnie na stron\u0119 internetow\u0105. Badania sugeruj\u0105, \u017ce natychmiast po obejrzeniu filmu wideo firmy, kupuj\u0105cy s\u0105 o 40% bardziej sk\u0142onni do odwiedzenia strony internetowej firmy lub skontaktowania si\u0119 z ni\u0105 telefonicznie.<\/li>\n<\/ul>\n<p>Je\u015bli ludzie uznaj\u0105 Twoje wideo za istotne i przydatne, wp\u0142ynie to na spos\u00f3b, w jaki anga\u017cuj\u0105 si\u0119 w Twoj\u0105 mark\u0119 i odnosz\u0105 si\u0119 do niej, a ostatecznie przyniesie po\u017c\u0105dane wyniki wyszukiwania i nie tylko. Je\u015bli wideo jest czym\u015b, czego jeszcze nie rozwa\u017ca\u0142e\u015b lub chcia\u0142by\u015b rozwa\u017cy\u0107, zadzwo\u0144 do Helen pod numer 0207 112 9117.<\/p>","protected":false},"excerpt":{"rendered":"<p>Optymalizacja pod k\u0105tem wyszukiwarek internetowych (SEO) sta\u0142a si\u0119 kluczow\u0105 strategi\u0105 marketingow\u0105 dla firm ka\u017cdej wielko\u015bci, poniewa\u017c ludzie coraz cz\u0119\u015bciej polegaj\u0105 na Google i innych wyszukiwarkach, aby znale\u017a\u0107 produkty i us\u0142ugi, kt\u00f3rych potrzebuj\u0105. Silne zapotrzebowanie konsument\u00f3w na wideo i rozw\u00f3j urz\u0105dze\u0144 mobilnych sprawi\u0142y, \u017ce wideo sta\u0142o si\u0119 istotn\u0105 cz\u0119\u015bci\u0105 marketingu mix, a teraz wiemy, \u017ce tworzenie anga\u017cuj\u0105cych tre\u015bci wideo poprawi ranking SEO, gdy ludzie wyszukuj\u0105 wideo.<\/p>","protected":false},"author":1,"featured_media":75973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Using Video To Jump Up Google&#039;s Search Results - Fresh Pies<\/title>\n<meta name=\"description\" content=\"SEO has become a key marketing strategy for businesses of all sizes and video search content has evolved dramatically over the past few years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pl\/wykorzystanie-wideo-do-podniesienia-wynikow-wyszukiwania-w-google\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Video To Jump Up Google&#039;s Search Results\" \/>\n<meta property=\"og:description\" content=\"SEO has become a key marketing strategy for businesses of all sizes and video search content has evolved dramatically over the past few years.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pl\/wykorzystanie-wideo-do-podniesienia-wynikow-wyszukiwania-w-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-13T16:23:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-24T14:24:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/04\/IMG_0907-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/using-video-to-jump-up-googles-search-results\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/using-video-to-jump-up-googles-search-results\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"Using Video To Jump Up Google&#8217;s Search Results\",\"datePublished\":\"2012-03-13T16:23:56+00:00\",\"dateModified\":\"2020-01-24T14:24:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/using-video-to-jump-up-googles-search-results\\\/\"},\"wordCount\":446,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/using-video-to-jump-up-googles-search-results\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/IMG_0907-scaled.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/using-video-to-jump-up-googles-search-results\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/using-video-to-jump-up-googles-search-results\\\/\",\"name\":\"Using Video To Jump Up Google's Search Results - 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