{"id":112,"date":"2012-03-13T16:24:45","date_gmt":"2012-03-13T16:24:45","guid":{"rendered":"http:\/\/themetrust.com\/demos\/hero\/?p=112"},"modified":"2020-01-24T14:24:56","modified_gmt":"2020-01-24T14:24:56","slug":"content-marketing","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/content-marketing\/","title":{"rendered":"Marketing tre\u015bci"},"content":{"rendered":"

Jednym z najskuteczniejszych i najta\u0144szych sposob\u00f3w na zwi\u0119kszenie ruchu i budowanie \u015bwiadomo\u015bci swojej firmy jest marketing tre\u015bci.<\/p>\n

Content Marketing to tworzenie i rozpowszechnianie odpowiednich tre\u015bci w celu przyci\u0105gni\u0119cia, pozyskania i zaanga\u017cowania docelowych odbiorc\u00f3w.<\/p><\/blockquote>\n

Content marketing obejmuje wiele r\u00f3\u017cnych rodzaj\u00f3w tre\u015bci: tekst, obrazy, blogi, e-maile, filmy, tre\u015bci spo\u0142eczno\u015bciowe. Tak wi\u0119c od publikowania aktualizacji statusu na Facebooku i Twitterze, po pisanie atrakcyjnych post\u00f3w na blogu i publikowanie film\u00f3w na YouTube, wszystkie te formy s\u0105 formami marketingu tre\u015bci.<\/p>\n

Ewolucja oczekiwa\u0144 dotycz\u0105cych tre\u015bci<\/h2>\n

Content marketing sta\u0142 si\u0119 bardziej istotny dla mniejszych firm w ci\u0105gu ostatnich kilku lat. By\u0142 czas, kiedy tworzy\u0142e\u015b swoj\u0105 stron\u0119 internetow\u0105, pracowa\u0142e\u015b nad wiadomo\u015bciami i tre\u015bciami, publikowa\u0142e\u015b swoj\u0105 witryn\u0119 i aktualizowa\u0142e\u015b j\u0105 co jaki\u015b czas. Wraz z wprowadzeniem blogowania i medi\u00f3w spo\u0142eczno\u015bciowych, tworzenie i publikowanie tre\u015bci jest codziennym wymogiem dla wi\u0119kszo\u015bci firm. Oczekiwania Google zmieni\u0142y si\u0119, Google lubi widzie\u0107, jak regularnie publikujesz wysokiej jako\u015bci tre\u015bci, co pomo\u017ce poprawi\u0107 rankingi i zwi\u0119kszy\u0107 ruch w Twojej witrynie. A co najwa\u017cniejsze, zmieni\u0142y si\u0119 oczekiwania klient\u00f3w, kt\u00f3rzy r\u00f3wnie\u017c b\u0119d\u0105 i oczekuj\u0105 zaanga\u017cowania w regularne publikowanie odpowiednich tre\u015bci, co pomo\u017ce zwi\u0119kszy\u0107 wsp\u00f3\u0142czynniki konwersji i utrzyma\u0107 lojalno\u015b\u0107 klient\u00f3w.<\/p>\n

Oto 12 przydatnych wskaz\u00f3wek dotycz\u0105cych content marketingu dla ma\u0142ych firm:<\/h4>\n
    \n
  1. Niezale\u017cnie od tego, czy jeste\u015b du\u017c\u0105 czy ma\u0142\u0105 firm\u0105, tre\u015bci s\u0105 niezb\u0119dne do rozwoju Twojej firmy.<\/strong> Je\u015bli nie tworzysz tre\u015bci w sieci, nie jeste\u015b tak widoczny jak ci, kt\u00f3rzy to robi\u0105. Konsumenci oczekuj\u0105, \u017ce znajd\u0105 informacje o rzeczach, kt\u00f3rych potrzebuj\u0105 w Internecie, a kiedy ju\u017c wiedz\u0105 o firmie, jeszcze wa\u017cniejsze jest dostarczanie przydatnych tre\u015bci, aby odpowiedzie\u0107 na pytania.<\/li>\n
  2. Przyjmij do wiadomo\u015bci, \u017ce jeste\u015b wydawc\u0105.<\/strong> Miej kalendarz redakcyjny, aby wiedzie\u0107, co opublikujesz w nast\u0119pnej kolejno\u015bci. B\u0105d\u017a strategiczny i planuj.<\/li>\n
  3. Kim s\u0105 Twoi klienci?<\/strong> Cofnij si\u0119 od Google i Facebooka i stw\u00f3rz lojalno\u015b\u0107 klient\u00f3w, czego naprawd\u0119 chc\u0105? Dlaczego to robisz, nie r\u00f3b tego dla Google lub SEO, zr\u00f3b to dla swoich klient\u00f3w.<\/li>\n
  4. Zmierz zachowanie odwiedzaj\u0105cych.<\/strong> Monitoruj Google Analytics i mierz wp\u0142yw tworzonych tre\u015bci, w ten spos\u00f3b dowiesz si\u0119, co Twoi klienci chc\u0105 czyta\u0107.<\/li>\n
  5. Uporz\u0105dkuj sw\u00f3j dom.<\/strong> Upewnij si\u0119, \u017ce masz stron\u0119 internetow\u0105. Ka\u017cda sie\u0107 spo\u0142eczno\u015bciowa jest dzier\u017cawiona i musisz mie\u0107 gdzie wysy\u0142a\u0107 ludzi. B\u0105d\u017a te\u017c obecny w mediach spo\u0142eczno\u015bciowych - Facebook to konieczno\u015b\u0107.<\/li>\n
  6. Jaka jest twoja historia?<\/strong> Ka\u017cdy ma swoj\u0105 histori\u0119. Niezale\u017cnie od tego, czy chodzi o ciastka, czy samochody. Pomy\u015bl o tym, co reprezentuje Twoja firma. Czym pasjonuje si\u0119 Twoja firma? Jak Twoja historia pasuje do wszystkich tre\u015bci, kt\u00f3re planujesz i publikujesz dla swojej firmy?<\/li>\n<\/ol>\n
    Zarz\u0105dzanie czasem, autorefleksja i cele:<\/h5>\n
      \n
    1. \u00a0Nikt nie ma wystarczaj\u0105co du\u017co czasu ani pieni\u0119dzy.<\/strong> Przynajmniej tak m\u00f3wi wi\u0119kszo\u015b\u0107 ludzi na temat tre\u015bci. Znajd\u017a czas! Tre\u015bci maj\u0105 kluczowe znaczenie dla rozwoju firmy. B\u0105d\u017a sprytny i znajd\u017a czas na tworzenie tre\u015bci.<\/li>\n
    2. Wykorzystaj swoje mocne strony<\/strong>. Jako w\u0142a\u015bciciel ma\u0142ej firmy dowiedz si\u0119, co naprawd\u0119 lubisz, je\u015bli chodzi o tworzenie tre\u015bci i skup si\u0119 na tym - niezale\u017cnie od tego, czy jest to tworzenie film\u00f3w, pisanie artyku\u0142\u00f3w czy opracowywanie interaktywnych do\u015bwiadcze\u0144. Ka\u017cdemu brakuje czasu, wi\u0119c znajd\u017a co\u015b, co sprawia ci przyjemno\u015b\u0107, a b\u0119dziesz bardziej sk\u0142onny to robi\u0107. Nawet je\u015bli nie masz na to ochoty.<\/li>\n
    3. Miej oko na to, co robi\u0105 inni.<\/strong> Zobacz, co robi\u0105 inne firmy w Twojej bran\u017cy. Ucz si\u0119 od innych. Je\u015bli nie masz bezpo\u015brednich konkurent\u00f3w, oznacza to dla Ciebie szans\u0119. Przyjrzyj si\u0119 innym \u017ar\u00f3d\u0142om informacji, kt\u00f3re s\u0105 powi\u0105zane.<\/li>\n
    4. My\u015bl d\u0142ugoterminowo.<\/strong> W content marketingu nie ma szybkich i pewnych rozwi\u0105za\u0144. Jest to gra d\u0142ugoterminowa, je\u015bli zaczniesz blogowa\u0107, nie tra\u0107 zbyt szybko ducha, pr\u00f3buj r\u00f3\u017cnych podej\u015b\u0107 (nie zbyt r\u00f3\u017cnych, aby nie zrazi\u0107 lojalno\u015bci, kt\u00f3r\u0105 masz), ale b\u0105d\u017a zwinny. Skup si\u0119 na stawaniu si\u0119 lepszym ka\u017cdego dnia i r\u00f3b to na d\u0142u\u017csz\u0105 met\u0119.<\/li>\n
    5. Zawsze konsumuj.<\/strong> Je\u015bli skupisz si\u0119 tylko na tworzeniu, a nie na konsumpcji tre\u015bci, przegapisz \u015bwietne spostrze\u017cenia, konkurencyjne informacje i nauk\u0119. (Doda\u0142bym r\u00f3wnie\u017c \"zawsze wchod\u017a w interakcje\", poniewa\u017c uczestnictwo jest \u015bwietn\u0105 inspiracj\u0105 dla pomys\u0142\u00f3w na tre\u015bci i zaanga\u017cowania w rozw\u00f3j sieci spo\u0142eczno\u015bciowej).<\/li>\n
    6. Nigdy nie przestawaj s\u0142ucha\u0107.<\/strong> Korzystaj z wyszukiwania ci\u0105g\u0142ego na Twitterze lub przynajmniej z alert\u00f3w Google. Kiedy kto\u015b zadaje pytanie w mediach spo\u0142eczno\u015bciowych, na kt\u00f3re mo\u017cesz by\u0107 odpowiedzi\u0105, mo\u017ce to by\u0107 okazja do interakcji i prawdopodobnie przekszta\u0142cenia tych interakcji w biznes.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

      Jednym z najskuteczniejszych i najta\u0144szych sposob\u00f3w na zwi\u0119kszenie ruchu i budowanie \u015bwiadomo\u015bci swojej firmy jest marketing tre\u015bci.<\/p>","protected":false},"author":1,"featured_media":75972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\nContent Marketing - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Content Marketing is creating and distributing relevant content to attract, acquire and engage your target audience. It drives traffic and builds awareness .\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pl\/content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing\" \/>\n<meta property=\"og:description\" content=\"Content Marketing is creating and distributing relevant content to attract, acquire and engage your target audience. 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