{"id":78151,"date":"2020-06-23T09:10:01","date_gmt":"2020-06-23T08:10:01","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78151"},"modified":"2020-09-24T11:29:08","modified_gmt":"2020-09-24T10:29:08","slug":"trendy-w-mediach-spolecznosciowych-2020","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/social-media-trends-2020\/","title":{"rendered":"Najskuteczniejsze trendy w mediach spo\u0142eczno\u015bciowych w 2020 roku!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Media spo\u0142eczno\u015bciowe sta\u0142y si\u0119 kluczow\u0105 cz\u0119\u015bci\u0105 marketingu internetowego i si\u0142\u0105 nap\u0119dow\u0105 wielu udanych kampanii cyfrowych. Szacuje si\u0119, \u017ce 3,484 miliarda ludzi, czyli prawie 45% \u015bwiatowej populacji, codziennie korzysta z medi\u00f3w spo\u0142eczno\u015bciowych. Ca\u0142kiem szalone, prawda?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poniewa\u017c media spo\u0142eczno\u015bciowe s\u0105 tak du\u017c\u0105 cz\u0119\u015bci\u0105 naszego \u017cycia, wa\u017cne jest, aby\u015bmy rozumieli rol\u0119 medi\u00f3w spo\u0142eczno\u015bciowych w \u015bwiecie marketingu i nadal nad\u0105\u017cali za stale zmieniaj\u0105cymi si\u0119 trendami w bran\u017cy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wiemy, \u017ce nad\u0105\u017canie za trendami w mediach spo\u0142eczno\u015bciowych mo\u017ce by\u0107 trudne, dlatego podj\u0119li\u015bmy si\u0119 u\u0142atwienia ci tego zadania. Poni\u017cej znajduje si\u0119 zestawienie wszystkich najwa\u017cniejszych trend\u00f3w w mediach spo\u0142eczno\u015bciowych w 2020 roku, kt\u00f3re mog\u0105 by\u0107 kluczem do kolejnego sukcesu w marketingu cyfrowym!<\/span><\/p>\n<h3>1. Budowanie spo\u0142eczno\u015bci online<\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78154 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community-1024x683.jpeg\" alt=\"Spo\u0142eczno\u015b\u0107 medi\u00f3w spo\u0142eczno\u015bciowych\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community-1024x683.jpeg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community-300x200.jpeg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community-768x512.jpeg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community-1536x1024.jpeg 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/social-media-community.jpeg 1650w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Klienci s\u0105 coraz bardziej zainteresowani spersonalizowanymi tre\u015bciami, kt\u00f3re pobudzaj\u0105 konwersacje i pozwalaj\u0105 ludziom budowa\u0107 wi\u0119\u017a z Twoj\u0105 mark\u0105.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zaanga\u017cowanie klient\u00f3w to znacznie wi\u0119cej ni\u017c liczba obserwuj\u0105cych, to bycie aktywnym, zach\u0119canie do rozmowy i nawi\u0105zywanie kontaktu z klientami na poziomie osobistym.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Udost\u0119pnianie post\u00f3w, kt\u00f3re wiesz, \u017ce spodobaj\u0105 si\u0119 Twoim klientom, to tylko ma\u0142y kawa\u0142ek tortu. Pomy\u015bl o rodzaju tre\u015bci, kt\u00f3re sprawi\u0105, \u017ce Twoi klienci b\u0119d\u0105 rozmawia\u0107, czu\u0107 i anga\u017cowa\u0107 si\u0119. Dodaj\u0105c bardziej ludzki element do swojej marki, przyci\u0105gniesz nowych potencjalnych klient\u00f3w i klient\u00f3w, poprawisz ich do\u015bwiadczenia i sprawisz, \u017ce wr\u00f3c\u0105 po wi\u0119cej.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">W zaledwie 5 prostych krokach mo\u017cesz zacz\u0105\u0107 <a href=\"https:\/\/www.onlinemarketinginstitute.org\/blog\/2017\/08\/how-to-build-an-engaged-social-media-community\/\" target=\"_blank\" rel=\"noopener noreferrer\">budowanie spo\u0142eczno\u015bci online.<\/a><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poznaj swoich odbiorc\u00f3w<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rozwi\u0105zywanie problem\u00f3w, kt\u00f3re mog\u0105 mie\u0107 Twoi obserwatorzy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">B\u0105d\u017a hojny<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S\u0142uchaj swoich odbiorc\u00f3w\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">B\u0105d\u017a otwarty i szczery<\/span><\/li>\n<\/ul>\n<h3>2. Detoksykacja medi\u00f3w spo\u0142eczno\u015bciowych<\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78167 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-detox-1024x683.jpeg\" alt=\"Detoks od medi\u00f3w spo\u0142eczno\u015bciowych\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-detox-1024x683.jpeg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-detox-300x200.jpeg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-detox-768x512.jpeg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-detox.jpeg 1350w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wielu z nas sp\u0119dza wi\u0119cej czasu z dala od ekran\u00f3w, co oznacza, \u017ce coraz wi\u0119cej z nas sp\u0119dza mniej czasu w mediach spo\u0142eczno\u015bciowych. W <a href=\"https:\/\/exposureninja.com\/blog\/cutting-back-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">artyku\u0142<\/a> napisanym przez Stacey Overton, wynika, \u017ce 1 na 3 osoby doros\u0142e podj\u0119\u0142y \u015bwiadomy wysi\u0142ek w ci\u0105gu ostatniego roku, aby ograniczy\u0107 czas sp\u0119dzany w mediach spo\u0142eczno\u015bciowych. Niekt\u00f3rzy posun\u0119li si\u0119 nawet do ca\u0142kowitego usuni\u0119cia swoich aplikacji, poniewa\u017c media spo\u0142eczno\u015bciowe sprawi\u0142y, \u017ce poczuli si\u0119 przeci\u0105\u017ceni, zaniepokojeni swoim samopoczuciem psychicznym i mieli do\u015b\u0107 czytania fa\u0142szywych wiadomo\u015bci.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bior\u0105c pod uwag\u0119 te badania, wa\u017cne jest, aby\u015bmy zrozumieli wp\u0142yw, jaki mog\u0105 mie\u0107 media spo\u0142eczno\u015bciowe i wykorzystali t\u0119 okazj\u0119, aby po\u015bwi\u0119ci\u0107 wi\u0119cej czasu i energii na inne kana\u0142y marketingowe, takie jak marketing e-mailowy i SEO, kt\u00f3re s\u0105 r\u00f3wnie wa\u017cne.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nie jest jasne, czy ten trend \"cyfrowego detoksu\" jest tymczasowy, czy te\u017c jest to co\u015b, co stanie si\u0119 trwa\u0142e. Wa\u017cne jest jednak, aby nasze tre\u015bci na wszystkich platformach medi\u00f3w spo\u0142eczno\u015bciowych by\u0142y warto\u015bciowe i zapewnia\u0142y odbiorcom pozytywne nastawienie. Co sprawi, \u017ce b\u0119dziesz si\u0119 wyr\u00f3\u017cnia\u0107?<\/span><\/p>\n<h3>3. Pot\u0119ga mikroinfluencer\u00f3w<\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78160 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer-1024x576.jpeg\" alt=\"Mikroinfluencer\" width=\"840\" height=\"473\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer-1024x576.jpeg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer-300x169.jpeg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer-768x432.jpeg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer-1536x864.jpeg 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/micro-influencer.jpeg 1778w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obserwujemy, jak influencer marketing staje si\u0119 coraz bardziej popularny, a dla wielu marek sta\u0142 si\u0119 skutecznym sposobem na przyci\u0105gni\u0119cie nowych klient\u00f3w, budowanie \u015bwiadomo\u015bci marki i zwi\u0119kszanie przychod\u00f3w.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Istniej\u0105 dwa r\u00f3\u017cne rodzaje influencer\u00f3w: celebryci\/influencerzy spo\u0142eczni i mikroinfluencerzy. Oczywiste jest, \u017ce obie te grupy przynosz\u0105 \u015bwietne wyniki, je\u015bli chodzi o marketing online, ale kt\u00f3ra z nich jest bardziej skuteczna? C\u00f3\u017c, wed\u0142ug <a class=\"ebd_link\" href=\"https:\/\/socialpubli.com\/blog\/download\/4713\/?uid=fdadb094ba\" target=\"\" rel=\"noopener noreferrer\">Globalne badanie mikroinfluencer\u00f3w 2018<\/a> przeprowadzonego przez SOCIALPUBLI, mikroinfluencerzy s\u0105 tam, gdzie jest si\u0142a, a poziom zaanga\u017cowania jest 7 razy wy\u017cszy ni\u017c w przypadku tre\u015bci celebryt\u00f3w \/ influencer\u00f3w spo\u0142ecznych.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Du\u017ce marki, takie jak H&amp;M, Glossier i LUSH, w\u0142\u0105czaj\u0105 mikroinfluencer\u00f3w do swoich strategii w mediach spo\u0142eczno\u015bciowych. I zgadnij co, przynosi to \u015bwietne rezultaty!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dlaczego wi\u0119c nie spr\u00f3bowa\u0107 dotrze\u0107 do mikroinfluencer\u00f3w, ludzi, kt\u00f3rzy b\u0119d\u0105 prawdziwymi or\u0119downikami Twojej marki. Ich wiarygodno\u015b\u0107 i szczero\u015b\u0107 pomo\u017ce Twojej marce rozkwitn\u0105\u0107, a w d\u0142u\u017cszej perspektywie pozwoli Ci stworzy\u0107 lepsze po\u0142\u0105czenie mi\u0119dzy Tob\u0105 a Twoimi klientami.<\/span><\/p>\n<h3>4. Wzrost popularno\u015bci Tik-Toka i Pinteresta<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78163 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Pinterest-and-tik-tok-1024x683.jpeg\" alt=\"Pinterest i tik tok\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Pinterest-and-tik-tok-1024x683.jpeg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Pinterest-and-tik-tok-300x200.jpeg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Pinterest-and-tik-tok-768x512.jpeg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Pinterest-and-tik-tok.jpeg 1350w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p>Platformy medi\u00f3w spo\u0142eczno\u015bciowych, takie jak Tik-Tok i Pinterest, odnotowa\u0142y ogromny wzrost w 2020 roku. Szturmem zdobywaj\u0105c bran\u017c\u0119, jest to jeden z najwi\u0119kszych trend\u00f3w w mediach spo\u0142eczno\u015bciowych w 2020 roku i otworzy\u0142 <span style=\"font-weight: 400;\">drzwi dla wielu marek, aby zaanga\u017cowa\u0107 wi\u0119cej os\u00f3b i zaoferowa\u0107 nowe sposoby promowania swoich produkt\u00f3w.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tik-Tok jest nie tylko zabawny i rozrywkowy, ale jest tak\u017ce \u015bwietn\u0105 platform\u0105 do dotarcia do m\u0142odszych grup docelowych, w szczeg\u00f3lno\u015bci os\u00f3b w wieku 16-24 lat. Jest to r\u00f3wnie\u017c tani i skuteczny spos\u00f3b na dotarcie do po\u017c\u0105danych odbiorc\u00f3w i zbudowanie zabawnej spo\u0142eczno\u015bci wok\u00f3\u0142 marki. Z drugiej strony Pinterest okaza\u0142 si\u0119 r\u00f3wnie\u017c cenn\u0105 platform\u0105 dla firm zajmuj\u0105cych si\u0119 handlem elektronicznym. Dzia\u0142aj\u0105c jak tablica nastroj\u00f3w, mo\u017ce by\u0107 skutecznym narz\u0119dziem do reklamowania i sprzeda\u017cy nowych produkt\u00f3w. <a href=\"https:\/\/www.businessofapps.com\/data\/pinterest-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Badania<\/a> sugeruje, \u017ce Pinterest mo\u017ce oferowa\u0107 wysokie wsp\u00f3\u0142czynniki konwersji, a u\u017cytkownicy s\u0105 bardziej sk\u0142onni do zakupu czego\u015b, co widzieli na Pinterest ni\u017c na innych platformach medi\u00f3w spo\u0142eczno\u015bciowych.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je\u015bli jeszcze nie jeste\u015b na tych platformach, to dlaczego nie po\u015bwi\u0119ci\u0107 troch\u0119 czasu na eksperymentowanie z nimi. Znajd\u017a nowe sposoby sprzeda\u017cy swoich produkt\u00f3w i czerp z tego korzy\u015bci.<\/span><\/p>\n<h3>5. Dzielenie si\u0119 historiami<\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78164 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement-1024x683.jpeg\" alt=\"Zaanga\u017cowanie w mediach spo\u0142eczno\u015bciowych\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement-1024x683.jpeg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement-300x200.jpeg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement-768x512.jpeg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement-1536x1024.jpeg 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/06\/Social-media-engagement.jpeg 1650w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jedn\u0105 z wielu wspania\u0142ych funkcji Instagrama jest mo\u017cliwo\u015b\u0107 udost\u0119pniania swoich historii. Ten spersonalizowany element jest zabawny, interaktywny i daje mo\u017cliwo\u015b\u0107 dzielenia si\u0119 tak wieloma informacjami ze swoimi obserwatorami. Od tag\u00f3w pyta\u0144 i ankiet po filtry i naklejki - istnieje wiele sposob\u00f3w na wyr\u00f3\u017cnienie si\u0119 z t\u0142umu. A gdy osi\u0105gniesz 10 000 obserwuj\u0105cych, mo\u017cesz zacz\u0105\u0107 \u0142\u0105czy\u0107 historie ze swoj\u0105 witryn\u0105, co pomo\u017ce zwi\u0119kszy\u0107 ruch online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wykorzystaj to niesamowite narz\u0119dzie na swoj\u0105 korzy\u015b\u0107. Nawi\u0105zuj kontakt z klientami, rozpoczynaj rozmowy, udost\u0119pniaj tre\u015bci generowane przez klient\u00f3w i inspiruj!<\/span><\/p>\n<blockquote><p>Dzi\u0119ki nowemu spojrzeniu na trendy w mediach spo\u0142eczno\u015bciowych w 2020 r. mo\u017cesz wykorzysta\u0107 t\u0119 okazj\u0119, aby dostosowa\u0107 i by\u0107 kreatywnym w swojej strategii medi\u00f3w spo\u0142eczno\u015bciowych. Je\u015bli jednak potrzebujesz pomocy na pocz\u0105tku, mamy \u015bwietny zesp\u00f3\u0142 w <a href=\"https:\/\/www.freshpies.co.uk\/pl\/o-nas\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u015awie\u017ce ciasta<\/a> kt\u00f3ry mo\u017ce pom\u00f3c w rozwoju kana\u0142\u00f3w medi\u00f3w spo\u0142eczno\u015bciowych poprzez publikowanie post\u00f3w i p\u0142atne reklamy.<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Tutaj omawiamy najwa\u017cniejsze trendy w mediach spo\u0142eczno\u015bciowych w 2020 roku i to, w jaki spos\u00f3b mog\u0105 one by\u0107 kluczem do kolejnego sukcesu w marketingu cyfrowym.<\/p>","protected":false},"author":1,"featured_media":78194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-78151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Most Effective Social Media Trends for 2020! 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