{"id":78226,"date":"2020-07-09T10:00:33","date_gmt":"2020-07-09T09:00:33","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78226"},"modified":"2024-08-16T13:48:02","modified_gmt":"2024-08-16T12:48:02","slug":"reklamy-retargetingowe-na-facebooku-dla-malych-firm","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/facebook-retargeting-ads-for-small-businesses\/","title":{"rendered":"Pot\u0119ga reklam retargetingowych na Facebooku dla ma\u0142ych firm"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Reklamy retargetingowe na Facebooku sta\u0142y si\u0119 popularnym sposobem dla marek na dotarcie do klient\u00f3w, kt\u00f3rzy zostali ju\u017c wprowadzeni do ich firmy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pot\u0119ga retargetingu na Facebooku zosta\u0142a uznana przez wiele marek za \u015bwietny spos\u00f3b na zwi\u0119kszenie konwersji i ostatecznie utrzymanie marki na pierwszym miejscu w \u015bwiadomo\u015bci klient\u00f3w.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Co wi\u0119cej, Facebook jest r\u00f3wnie\u017c w\u0142a\u015bcicielem Instagrama i Audience Network. Oznacza to, \u017ce firmy mog\u0105 rozszerzy\u0107 swoje kampanie poza \u015bciany Facebooka i na inne aplikacje, umo\u017cliwiaj\u0105c udost\u0119pnianie tre\u015bci na wielu platformach jednocze\u015bnie.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Zawarto\u015b\u0107<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pl\/facebook-retargeting-ads-for-small-businesses\/#What_are_Facebook_retargeting_ads\" >Czym s\u0105 reklamy retargetingowe na Facebooku?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pl\/facebook-retargeting-ads-for-small-businesses\/#How_can_I_identify_the_people_I_want_to_retarget\" >Jak mog\u0119 zidentyfikowa\u0107 osoby, kt\u00f3re chc\u0119 retargetowa\u0107?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pl\/facebook-retargeting-ads-for-small-businesses\/#What_are_the_benefits_of_Facebook_retarketing_ads_for_small_businesses\" >Jakie s\u0105 korzy\u015bci z reklam retarketingowych na Facebooku dla ma\u0142ych firm?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Facebook_retargeting_ads\"><\/span>Czym s\u0105 reklamy retargetingowe na Facebooku?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78242\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad.jpg\" alt=\"Reklama retargetingowa na Facebooku\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad.jpg 625w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/Yumi-Kim-Facebook-Dynamic-Product-Ad-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wi\u0119kszo\u015b\u0107 z was prawdopodobnie natkn\u0119\u0142a si\u0119 kiedy\u015b na reklam\u0119 retargetingow\u0105 na Facebooku, a mo\u017ce nawet by\u0142a pod jej wp\u0142ywem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na przyk\u0142ad, czy kiedykolwiek przegl\u0105da\u0142e\u015b stron\u0119 internetow\u0105, a nast\u0119pnie by\u0142e\u015b nara\u017cony na reklam\u0119, kt\u00f3ra nast\u0119pnie przekona\u0142a Ci\u0119 do powrotu na stron\u0119 i zakupu czego\u015b? C\u00f3\u017c, zgadnij co, reklama retargetingowa zadzia\u0142a\u0142a! <strong>(Zobacz przyk\u0142ad reklamy powy\u017cej)<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marki wykorzystuj\u0105 reklamy retargetingowe, aby dotrze\u0107 do klient\u00f3w, kt\u00f3rzy odwiedzili ich witryn\u0119, ale nie dokonali konwersji. Wykorzystuj\u0105 to jako okazj\u0119, aby zach\u0119ci\u0107 klient\u00f3w do powrotu na ich stron\u0119 internetow\u0105 i podj\u0119cia dzia\u0142a\u0144, niezale\u017cnie od tego, czy chodzi o zakup, zapytanie, dokonanie rezerwacji itp.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_I_identify_the_people_I_want_to_retarget\"><\/span>Jak mog\u0119 zidentyfikowa\u0107 osoby, kt\u00f3re chc\u0119 retargetowa\u0107?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.ecwid.com\/blog\/facebook-pixel-strategies-to-run-more-targeted-ads.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-78237\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141.png\" alt=\"Piksel Facebooka\" width=\"700\" height=\"280\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141.png 2121w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-300x120.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-1024x410.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-768x307.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-1536x615.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/07\/The-Facebook-Pixel-Strategies-to-Run-More-Targeted-Ads-1554105141-2048x820.png 2048w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Istnieje 5 \u017ar\u00f3de\u0142 danych, z kt\u00f3rych mo\u017cesz korzysta\u0107 na Facebooku, kt\u00f3re mog\u0105 pom\u00f3c Ci zidentyfikowa\u0107 osoby, kt\u00f3re chcesz retargetowa\u0107.<\/span><\/p>\n<p><b>1. Dzia\u0142ania w sieci: <\/b><span style=\"font-weight: 400;\">Zidentyfikuj osoby, kt\u00f3re anga\u017cuj\u0105 si\u0119 w Twoj\u0105 firm\u0119 \/ tre\u015bci w mediach spo\u0142eczno\u015bciowych i remarketing do nich. Czy s\u0105 to obserwuj\u0105cy? Czy ogl\u0105daj\u0105 Twoje filmy? Lubi\u0105 twoje posty?<\/span><\/p>\n<p><strong>2. F<\/strong><b>acebook pixel -<\/b><span style=\"font-weight: 400;\"> Mo\u017cesz zainstalowa\u0107 go na swojej stronie internetowej, co pomaga \u015bledzi\u0107 wszystkich widz\u00f3w i \u0142\u0105czy\u0107 ich z profilem na Facebooku. Tak wi\u0119c, je\u015bli kto\u015b przegl\u0105da Twoj\u0105 witryn\u0119, a nast\u0119pnie j\u0105 opuszcza, mo\u017cesz przekierowa\u0107 t\u0119 osob\u0119 i spr\u00f3bowa\u0107 zach\u0119ci\u0107 j\u0105 do ponownego odwiedzenia witryny w celu dokonania zakupu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je\u015bli nie skonfigurowa\u0142e\u015b jeszcze piksela Facebooka na swojej stronie internetowej, mo\u017cesz to zrobi\u0107 za pomoc\u0105 Mened\u017cera wydarze\u0144 na Facebooku. Nale\u017cy pami\u0119ta\u0107, \u017ce budowanie grupy odbiorc\u00f3w na Facebooku mo\u017ce zaj\u0105\u0107 troch\u0119 czasu. Im wi\u0119kszy ruch na Twojej stronie, tym szybciej b\u0119dziesz m\u00f3g\u0142 <a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755?id=1205376682832142\" target=\"_blank\" rel=\"noopener noreferrer\">rozpocz\u0105\u0107 tworzenie reklam retargetingowych<\/a> za pomoc\u0105 Mened\u017cera reklam Facebooka.<\/span><\/p>\n<p><b>3. Facebook SDK -<\/b><span style=\"font-weight: 400;\"> Jest to u\u017cywane tylko w aplikacjach mobilnych. Je\u015bli wi\u0119c posiadasz w\u0142asn\u0105 aplikacj\u0119, mo\u017cesz zintegrowa\u0107 j\u0105 z Facebookiem. W ten spos\u00f3b mo\u017cesz zbiera\u0107 informacje o u\u017cytkownikach i \u015bledzi\u0107 wydarzenia w aplikacji. Dowiedz si\u0119, kto sp\u0119dza najwi\u0119cej czasu w Twojej aplikacji lub kto dokonuje zakup\u00f3w za jej po\u015brednictwem.<\/span><\/p>\n<p><b>4. Listy klient\u00f3w - <\/b><span style=\"font-weight: 400;\">Z\u0142o\u017cy\u0107<\/span> <span style=\"font-weight: 400;\">lista wszystkich klient\u00f3w wraz z ich danymi. Zbieraj\u0105c te informacje, mo\u017cesz zacz\u0105\u0107 budowa\u0107 demografi\u0119 klient\u00f3w. Na tej podstawie mo\u017cna rozpocz\u0105\u0107 tworzenie reklamy retargetingowej, kt\u00f3ra b\u0119dzie skierowana do odpowiednich odbiorc\u00f3w.<\/span><\/p>\n<p><b>5. Wydarzenia offline -<\/b><span style=\"font-weight: 400;\"> W tym miejscu mo\u017cesz zmierzy\u0107, w jakim stopniu Twoje reklamy na Facebooku prowadz\u0105 do fizycznych dzia\u0142a\u0144, na przyk\u0142ad zakupu w jednym z Twoich sklep\u00f3w, zam\u00f3wienia telefonicznego lub rezerwacji. <a href=\"https:\/\/www.facebook.com\/business\/help\/1142103235885551?id=565900110447546\" target=\"_blank\" rel=\"noopener noreferrer\">Wydarzenia offline maj\u0105 na celu pom\u00f3c Ci zrozumie\u0107, jak skuteczne s\u0105 Twoje kampanie reklamowe.<\/a> Mo\u017cesz por\u00f3wna\u0107 konwersje offline, takie jak zakupy w sklepie, zam\u00f3wienia telefoniczne lub rezerwacje z list\u0105 os\u00f3b, kt\u00f3re widzia\u0142y Twoj\u0105 reklam\u0119 i klikn\u0119\u0142y j\u0105.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_Facebook_retarketing_ads_for_small_businesses\"><\/span>Jakie s\u0105 korzy\u015bci z reklam retarketingowych na Facebooku dla ma\u0142ych firm?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jest to jedyny rodzaj marketingu, kt\u00f3ry pozwala dotrze\u0107 do danej osoby poprzez mo\u017cliwo\u015b\u0107 pracy w sieci na wielu urz\u0105dzeniach.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pomaga to budowa\u0107 dobrej jako\u015bci relacje z klientami.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jest przyst\u0119pna cenowo.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Zwi\u0119ksza liczb\u0119 wyszukiwa\u0144 marki o 1046%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mo\u017cesz tworzy\u0107 reklamy dostosowane do konkretnych klient\u00f3w. Oto kilka przyk\u0142ad\u00f3w:<\/span><\/li>\n<\/ul>\n<p>- Klienci, kt\u00f3rzy porzucili koszyk.<\/p>\n<p>\u2013 <span style=\"font-weight: 400;\">Klienci, kt\u00f3rzy odwiedzili witryn\u0119 w ci\u0105gu ostatnich 10 dni.<\/span><\/p>\n<p>\u2013 <span style=\"font-weight: 400;\">Klienci, kt\u00f3rzy dokonali zakupu w ci\u0105gu ostatnich 30 dni.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Klienci, kt\u00f3rzy wykazali zainteresowanie konkretnym produktem lub us\u0142ug\u0105 w Twojej witrynie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wiemy, \u017ce planowanie i konfigurowanie reklam retargetingowych mo\u017ce by\u0107 trudne i czasoch\u0142onne, dlatego jeste\u015bmy tutaj, aby pom\u00f3c. Od skonfigurowania piksela Facebooka w witrynie po zaplanowanie nast\u0119pnej reklamy, mamy wszystko pod kontrol\u0105.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je\u015bli jeste\u015b zainteresowany tym, w jaki spos\u00f3b mo\u017cemy Ci pom\u00f3c, skontaktuj si\u0119 z nami. <a href=\"https:\/\/www.freshpies.co.uk\/pl\/kontakt\/\" target=\"_blank\" rel=\"noopener noreferrer\">wy\u015blij nam wiadomo\u015b\u0107<\/a> i b\u0119dziemy w kontakcie.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>W tym artykule wyja\u015bniamy, czym s\u0105 reklamy retargetingowe na Facebooku, jak zidentyfikowa\u0107 osoby, kt\u00f3re chcesz retargetowa\u0107 i dlaczego mog\u0105 one przynie\u015b\u0107 korzy\u015bci Twojej firmie.<\/p>","protected":false},"author":1,"featured_media":78232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-78226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Power Of Facebook Retargeting Ads For Small Businesses - Fresh Pies<\/title>\n<meta name=\"description\" content=\"In this article, we explain what Facebook retargeting ads are, how you can identify the people you want to retarget, and why they can benefit your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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