{"id":78310,"date":"2020-08-18T10:49:15","date_gmt":"2020-08-18T09:49:15","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78310"},"modified":"2020-09-24T11:26:01","modified_gmt":"2020-09-24T10:26:01","slug":"dowiedz-sie-jak-korzystac-z-semrush","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/learn-how-to-use-semrush\/","title":{"rendered":"Dowiedz si\u0119, jak korzysta\u0107 z SEMrush"},"content":{"rendered":"

SEMrush to kompleksowe p\u0142atne narz\u0119dzie marketingowe, kt\u00f3re pomaga firmom sprawdza\u0107 i udoskonala\u0107 pozycj\u0119 ich witryny w wyszukiwarkach, a tak\u017ce pomaga w bie\u017c\u0105cym SEO i marketingu tre\u015bci.<\/p>\n

Ze wzgl\u0119du na swoj\u0105 moc i zdolno\u015b\u0107 do maksymalizacji widoczno\u015bci online oraz oferowania dog\u0142\u0119bnych informacji, jest to niezwykle popularne narz\u0119dzie SEO i sta\u0142o si\u0119 naszym g\u0142\u00f3wnym narz\u0119dziem podczas tworzenia strategii SEO dla naszych klient\u00f3w.<\/p>\n

SEMrush ma wiele wspania\u0142ych funkcji, kt\u00f3re pozwalaj\u0105 nam kontrolowa\u0107 ka\u017cdy aspekt strategii SEO klienta. Poni\u017cej znajduje si\u0119 zestawienie kluczowych funkcji i narz\u0119dzi platformy, kt\u00f3re da ci ja\u015bniejszy obraz tego, w jaki spos\u00f3b u\u017cywamy SEMrush, aby pom\u00f3c naszym klientom poprawi\u0107 ranking wyszukiwania ich witryny, zwi\u0119kszy\u0107 widoczno\u015b\u0107 online i zwi\u0119kszy\u0107 organiczny ruch w witrynie.<\/p>\n

Kluczowe cechy SEMrush<\/h2>\n

1. \u015aledzenie pozycji<\/h3>\n

Funkcja ta pozwala sprawdzi\u0107 ranking wyszukiwania witryny, widoczno\u015b\u0107 online i szacowan\u0105 ilo\u015b\u0107 ruchu w witrynie. Narz\u0119dzie to umo\u017cliwia r\u00f3wnie\u017c por\u00f3wnanie witryny z konkurencj\u0105 i oferuje wskaz\u00f3wki, w jaki spos\u00f3b mo\u017cna umie\u015bci\u0107 witryn\u0119 na pierwszej stronie Google.<\/span><\/span><\/p>\n

\"Przyk\u0142ad<\/h3>\n

2. Audyt witryny<\/h3>\n

Narz\u0119dzie to skanuje witryn\u0119 w celu sprawdzenia problem\u00f3w technicznych i b\u0142\u0119d\u00f3w SEO, np. pod k\u0105tem indeksowania, wydajno\u015bci witryny i linkowania wewn\u0119trznego.<\/span><\/span><\/p>\n

\"Audyt<\/p>\n

3. Monitorowanie marki<\/h3>\n

\u015aled\u017a wzmianki o swojej marce online i monitoruj skuteczno\u015b\u0107 kampanii, w tym szacowany zasi\u0119g, ruch z witryn odsy\u0142aj\u0105cych i wzmianki. <\/span>Jest to r\u00f3wnie\u017c \u015bwietny spos\u00f3b na zidentyfikowanie mo\u017cliwo\u015bci budowania link\u00f3w poprzez interakcj\u0119 z wzmiankami o marce i pro\u015bb\u0105 o umieszczenie link\u00f3w do Twojej witryny.<\/span><\/p>\n

\"Narz\u0119dzie<\/h3>\n

4. Narz\u0119dzie do sprawdzania SEO na stronie<\/h3>\n

Narz\u0119dzie to analizuje og\u00f3ln\u0105 kondycj\u0119 witryny i pomaga zidentyfikowa\u0107 wszelkie jej s\u0142abe punkty.<\/span><\/p>\n

Narz\u0119dzie do sprawdzania SEO na stronie zapewnia r\u00f3wnie\u017c strategi\u0119, linki zwrotne, tre\u015bci i pomys\u0142y dotycz\u0105ce do\u015bwiadczenia u\u017cytkownika, kt\u00f3re b\u0119d\u0105 dzia\u0142a\u0107 na rzecz zwi\u0119kszenia ruchu organicznego. <\/span><\/p>\n

\"Narz\u0119dzie<\/h3>\n

5. Audyt link\u00f3w zwrotnych<\/h3>\n

Linki zwrotne s\u0105 skutecznym sposobem na podniesienie pozycji witryny w rankingach, jednak niekt\u00f3re z nich mog\u0105 by\u0107 szkodliwe dla SEO. To narz\u0119dzie pomo\u017ce oznaczy\u0107 wszelkie linki, kt\u00f3re Google uzna za niegodne zaufania i da ci mo\u017cliwo\u015b\u0107 pozbycia si\u0119 ich.<\/span><\/p>\n

Kliknij tutaj<\/span><\/a> aby dowiedzie\u0107 si\u0119, co sprawia, \u017ce link zwrotny jest idealny.<\/span><\/p>\n

\"Narz\u0119dzie<\/h3>\n

6. Informacje o ruchu organicznym<\/h3>\n

Tutaj mo\u017cesz zobaczy\u0107, kt\u00f3re z Twoich s\u0142\u00f3w kluczowych pomagaj\u0105 tworzy\u0107 konwersje i kierowa\u0107 ruch organiczny do Twojej witryny.<\/span><\/p>\n

Mo\u017cesz tak\u017ce zobaczy\u0107, jak Twoi odbiorcy wchodz\u0105 w interakcj\u0119 z Twoj\u0105 witryn\u0105, np. wsp\u00f3\u0142czynnik odrzuce\u0144, nowi u\u017cytkownicy i \u015bredni czas sp\u0119dzony w witrynie.<\/span><\/p>\n

\"Informacje<\/p>\n

Kluczowe narz\u0119dzia SEMrush<\/h2>\n

1. Luka s\u0142\u00f3w kluczowych<\/h3>\n

Narz\u0119dzie to pomaga analizowa\u0107 i por\u00f3wnywa\u0107 s\u0142owa kluczowe w 5 r\u00f3\u017cnych witrynach jednocze\u015bnie. W ten spos\u00f3b mo\u017cna dowiedzie\u0107 si\u0119, jakich s\u0142\u00f3w kluczowych u\u017cywaj\u0105 inne firmy i dostrzec ich mocne i s\u0142abe strony. Uzyskuj\u0105c tego typu informacje, mo\u017cesz upewni\u0107 si\u0119, \u017ce zawsze wyprzedzasz konkurencj\u0119.<\/span><\/p>\n

2. Wykresy<\/h3>\n

Dzi\u0119ki narz\u0119dziu wykres\u00f3w, SEMrush mo\u017ce szybko przygotowa\u0107 wizualne zestawienie obecno\u015bci konkurent\u00f3w w Internecie. Po prostu wprowad\u017a 5 domen, kt\u00f3re chcesz oceni\u0107, wybierz typ danych, kt\u00f3re chcesz por\u00f3wna\u0107, a w ci\u0105gu kilku sekund b\u0119dziesz mie\u0107 wszystkie informacje na wyci\u0105gni\u0119cie r\u0119ki.<\/span><\/p>\n

3. Moje raporty<\/h3>\n

SEMrush mo\u017ce pom\u00f3c w tworzeniu niestandardowych raport\u00f3w SEO lub mo\u017cesz skonfigurowa\u0107 dzienne, tygodniowe, miesi\u0119czne automatyczne raporty, kt\u00f3re mo\u017cesz automatycznie wysy\u0142a\u0107 do swoich klient\u00f3w lub reszty zespo\u0142u.\u00a0<\/span><\/p>\n

4. Narz\u0119dzie magii s\u0142\u00f3w kluczowych<\/h3>\n

Za pomoc\u0105 kilku klikni\u0119\u0107 mo\u017cna uzyska\u0107 dost\u0119p do milion\u00f3w s\u0142\u00f3w kluczowych, a nast\u0119pnie zaw\u0119zi\u0107 i znale\u017a\u0107 najlepsze s\u0142owa kluczowe dla siebie i swojej firmy.<\/span><\/p>\n

5. Asystent pisania tekst\u00f3w SEO<\/h3>\n

Writing Assistant mo\u017ce analizowa\u0107 oryginalno\u015b\u0107, czytelno\u015b\u0107 i jako\u015b\u0107 SEO pisanych tre\u015bci. Obszary wymagaj\u0105ce poprawy zostan\u0105 oznaczone, aby\u015b wiedzia\u0142, kt\u00f3re cz\u0119\u015bci tekstu nale\u017cy zmieni\u0107.<\/span><\/p>\n

6. Badanie tematu<\/h3>\n

Stw\u00f3rz zwyci\u0119ski plan tre\u015bci, korzystaj\u0105c z narz\u0119dzia Topic Research, aby zbada\u0107 potrzeby i zainteresowania odbiorc\u00f3w. Na tej podstawie mo\u017cna uzyska\u0107 jasny obraz tego, jaki rodzaj tre\u015bci b\u0119dzie odnosi\u0142 si\u0119 do docelowych odbiorc\u00f3w i co sprawi, \u017ce ludzie b\u0119d\u0105 klika\u0107 w Twoj\u0105 witryn\u0119.<\/span><\/p>\n

 <\/p>\n

Jak wspomniano wcze\u015bniej, SEO jest jedn\u0105 z wielu us\u0142ug, kt\u00f3re oferujemy w Fresh Pies. Wsp\u00f3\u0142pracujemy z Tob\u0105, aby zbudowa\u0107 Twoj\u0105 strategi\u0119 SEO i ci\u0119\u017cko pracujemy, aby konsekwentnie zwi\u0119ksza\u0107 jako\u015b\u0107 i ilo\u015b\u0107 ruchu organicznego na Twojej stronie.\u00a0<\/span><\/p>\n

Je\u015bli brzmi to jak co\u015b, o czym chcia\u0142by\u015b dowiedzie\u0107 si\u0119 wi\u0119cej, nie kr\u0119puj si\u0119 Skontaktuj si\u0119<\/a> a ch\u0119tnie odpowiemy na wszelkie pytania.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Dowiedz si\u0119, w jaki spos\u00f3b u\u017cywamy SEMrush, aby pom\u00f3c naszym klientom poprawi\u0107 ranking wyszukiwania ich witryny, zwi\u0119kszy\u0107 widoczno\u015b\u0107 online i zwi\u0119kszy\u0107 organiczny ruch w witrynie.<\/p>","protected":false},"author":1,"featured_media":78322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-78310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\nLearn How To Use SEMrush - Fresh Pies<\/title>\n<meta name=\"description\" content=\"In this blog post you'll learn the key features and tools of SEMrush, which help you understand how to use SEMrush for SEO success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pl\/dowiedz-sie-jak-korzystac-z-semrush\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Learn How To Use SEMrush\" \/>\n<meta property=\"og:description\" content=\"In this blog post you'll learn the key features and tools of SEMrush, which help you understand how to use SEMrush for SEO success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pl\/dowiedz-sie-jak-korzystac-z-semrush\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-18T09:49:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-24T10:26:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/08\/SEMrush-insights.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2020\" \/>\n\t<meta property=\"og:image:height\" content=\"1232\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"Learn How To Use SEMrush\",\"datePublished\":\"2020-08-18T09:49:15+00:00\",\"dateModified\":\"2020-09-24T10:26:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/\"},\"wordCount\":745,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/SEMrush-insights.jpeg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/learn-how-to-use-semrush\\\/\",\"name\":\"Learn How To Use SEMrush - 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