{"id":78378,"date":"2020-08-21T14:11:18","date_gmt":"2020-08-21T13:11:18","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78378"},"modified":"2021-04-15T10:31:38","modified_gmt":"2021-04-15T09:31:38","slug":"jak-rozwijac-mala-firme-na-instagramie","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/how-to-grow-a-small-business-on-instagram\/","title":{"rendered":"Jak rozwija\u0107 ma\u0142\u0105 firm\u0119 na Instagramie"},"content":{"rendered":"

Wspania\u0142y \u015bwiat Instagrama<\/h2>\n

W ci\u0105gu ostatnich kilku lat Instagram sta\u0142 si\u0119 platform\u0105 wykorzystywan\u0105 przez wiele firm, z <\/span>Jedna na trzy ma\u0142e firmy w Wielkiej Brytanii<\/span><\/a>\u00a0m\u00f3wi\u0105c, \u017ce dzi\u0119ki Instagramowi byli w stanie rozwin\u0105\u0107 sw\u00f3j biznes.<\/span><\/p>\n

Instagram bardzo si\u0119 rozwin\u0105\u0142 w ostatnich latach, dodaj\u0105c po drodze wiele doskona\u0142ych funkcji, umo\u017cliwiaj\u0105c firmom rozw\u00f3j marki i spo\u0142eczno\u015bci online. Jako platforma marketingowa, Instagram zapewnia odpowiednie narz\u0119dzia, kt\u00f3re pomagaj\u0105 zwi\u0119kszy\u0107 baz\u0119 fan\u00f3w, zasi\u0119g klient\u00f3w, ruch organiczny i konwersje. Ale co najwa\u017cniejsze, pozwala stworzy\u0107 bardziej osobisty kontakt z klientami.<\/span><\/p>\n

Czerpi\u0105c inspiracj\u0119 zar\u00f3wno z projekt\u00f3w naszych klient\u00f3w, jak i bran\u017cowych guru medi\u00f3w spo\u0142eczno\u015bciowych, podzielili\u015bmy si\u0119 najlepszymi funkcjami, kt\u00f3re pomog\u0105 rozwin\u0105\u0107 ma\u0142\u0105 firm\u0119 na Instagramie.<\/span><\/p>\n

Najlepsze funkcje u\u0142atwiaj\u0105ce rozw\u00f3j firmy<\/h2>\n

1. Instagram Live:<\/h3>\n

\"Instagram<\/span><\/p>\n

W ci\u0105gu ostatnich kilku miesi\u0119cy widzieli\u015bmy znacznie wi\u0119cej firm korzystaj\u0105cych z funkcji na \u017cywo na Instagramie. W naszym najnowszym wpisie na blogu <\/span>\"Najskuteczniejsze trendy w mediach spo\u0142eczno\u015bciowych w 2020 roku<\/span><\/a>Rozmawiali\u015bmy o trendzie dzielenia si\u0119 historiami i o tym, w jaki spos\u00f3b umo\u017cliwia to firmom wzmocnienie ich spo\u0142eczno\u015bci internetowych i nawi\u0105zanie kontaktu z klientami na poziomie osobistym.\u00a0<\/span><\/p>\n

Dzi\u0119ki funkcji Instagram Live \u0142\u0105czenie si\u0119 z klientami nigdy nie by\u0142o \u0142atwiejsze. Od samouczk\u00f3w na \u017cywo po podgl\u0105dy zza kulis, Instagram Live to fantastyczny spos\u00f3b na oderwanie si\u0119 od rzeczywisto\u015bci i o\u017cywienie marki dzi\u0119ki bardziej osobistemu podej\u015bciu.\u00a0<\/span><\/p>\n

Ze wzgl\u0119du na ostatnie wydarzenia widzieli\u015bmy, \u017ce sektor transmisji na \u017cywo <\/span>jeszcze bardziej znacz\u0105cy, ze wzrostem o 45% mi\u0119dzy marcem a kwietniem<\/span><\/a>W miar\u0119 jak marki zwi\u0119ksza\u0142y swoj\u0105 obecno\u015b\u0107 w Internecie.<\/span><\/p>\n

Podczas blokady widzieli\u015bmy, jak wiele marek korzysta z Instagram Live z cotygodniowymi sesjami pyta\u0144 i odpowiedzi, samouczkami \"jak to zrobi\u0107\", treningami fitness i c\u00f3\u017c, lista jest d\u0142uga. Przyjmuj\u0105c i wdra\u017caj\u0105c wi\u0119cej Instagram Live do swoich strategii, zauwa\u017cyli znaczny wzrost liczby obserwuj\u0105cych i poziom\u00f3w zaanga\u017cowania.\u00a0<\/span><\/p>\n

Bior\u0105c pod uwag\u0119 wska\u017anik sukcesu, jaki wiele marek odnios\u0142o dzi\u0119ki Instagram Lives, oczywiste jest, \u017ce ta funkcja jest skutecznym sposobem na rozw\u00f3j ma\u0142ej firmy na Instagramie.\u00a0<\/span><\/p>\n

Je\u015bli nie masz pewno\u015bci, od czego zacz\u0105\u0107, wypr\u00f3buj Q&A i daj swoim odbiorcom mo\u017cliwo\u015b\u0107 poznania zespo\u0142u stoj\u0105cego za mark\u0105. Mo\u017cesz te\u017c nawi\u0105za\u0107 wsp\u00f3\u0142prac\u0119 z influencerem z bran\u017cy - to zawsze \u015bwietna strategia na zwi\u0119kszenie \u015bwiadomo\u015bci marki.<\/span><\/p>\n

2. IGTV:<\/h3>\n

\"Przyk\u0142ad<\/span><\/p>\n

IGTV mo\u017ce pom\u00f3c w promowaniu produktu\/us\u0142ugi, zwi\u0119kszaniu \u015bwiadomo\u015bci marki, edukowaniu odbiorc\u00f3w i oferowaniu mo\u017cliwo\u015bci wy\u017cszego poziomu zaanga\u017cowania i konwersji.<\/span><\/p>\n

Dla tych, kt\u00f3rzy nie wiedz\u0105, IGTV to narz\u0119dzie, kt\u00f3re obs\u0142uguje tre\u015bci wideo od 10 sekund do 10 minut, przy czym wi\u0119ksze konta mog\u0105 przesy\u0142a\u0107 filmy o d\u0142ugo\u015bci do 1 godziny. Jest to przydatna alternatywa dla klasycznych film\u00f3w na Instagramie, zw\u0142aszcza je\u015bli chcesz udost\u0119pnia\u0107 rozszerzone tre\u015bci, kt\u00f3re oferuj\u0105 wi\u0119ksz\u0105 warto\u015b\u0107, np. promowanie produkt\u00f3w, recenzje produkt\u00f3w, instrukcje, tre\u015bci generowane przez u\u017cytkownik\u00f3w itp.\u00a0<\/span><\/p>\n

Powy\u017cej znajduje si\u0119 przyk\u0142ad tego, jak nasz klient Osteopaci Kennington<\/a> wykorzystuj\u0105 IGTV do interakcji ze swoimi obserwatorami. Jako klinika osteopatii i fizjoterapii koncentruj\u0105 si\u0119 na tworzeniu warsztat\u00f3w, kt\u00f3re oferuj\u0105 porady edukacyjne dotycz\u0105ce problem\u00f3w, z kt\u00f3rymi mog\u0105 boryka\u0107 si\u0119 ich klienci.<\/p>\n

3. Naklejki ankiet, pyta\u0144, quiz\u00f3w i odliczania:<\/h3>\n

Naklejki Instagram Story to skuteczny spos\u00f3b na rozw\u00f3j ma\u0142ej firmy na Instagramie poprzez otwart\u0105 interakcj\u0119 z obserwuj\u0105cymi i zbieranie opinii klient\u00f3w.<\/span><\/p>\n

- Naklejki ankietowe:<\/h4>\n

\"Naklejka<\/span><\/p>\n

Obraz za po\u015brednictwem\u00a0The Current Daily<\/a><\/em><\/p>\n

Jednym z najprostszych sposob\u00f3w na uzyskanie natychmiastowego zaanga\u017cowania jest u\u017cycie naklejki z ankiet\u0105. Ta funkcja to fantastyczny spos\u00f3b na zebranie opinii klient\u00f3w na temat produktu, na przyk\u0142ad, je\u015bli prowadzisz dzia\u0142alno\u015b\u0107 e-commerce, mo\u017cesz opublikowa\u0107 zdj\u0119cie dw\u00f3ch ubra\u0144 obok siebie i zapyta\u0107, kt\u00f3ry produkt najbardziej podoba si\u0119 Twoim klientom - proste, ale skuteczne!<\/span><\/p>\n

- Naklejki z pytaniami:<\/h4>\n

\"Naklejka<\/span><\/p>\n

Obraz za po\u015brednictwem Hootsuite<\/a><\/em><\/p>\n

Naklejki z pytaniami s\u0105 r\u00f3wnie\u017c modne i oferuj\u0105 mo\u017cliwo\u015b\u0107 interakcji z klientami i budowania z nimi relacji. Dzi\u0119ki naklejkom z pytaniami mo\u017cesz r\u00f3wnie\u017c udost\u0119pnia\u0107 swoje odpowiedzi obserwuj\u0105cym, co mo\u017ce pom\u00f3c w wywo\u0142aniu emocji i pokaza\u0107 odbiorcom, \u017ce s\u0142uchasz tego, co maj\u0105 do powiedzenia Twoi klienci.<\/span><\/p>\n

- Naklejki z quizu:<\/h4>\n

\"Naklejka<\/p>\n

Obraz za po\u015brednictwem P\u00f3\u017aniej<\/a><\/em><\/p>\n

Quizy s\u0105 idealne do otwarcia si\u0119 na klient\u00f3w i podzielenia si\u0119 nieco wi\u0119ksz\u0105 ilo\u015bci\u0105 informacji o swojej marce. Mo\u017cna je wykorzysta\u0107 jako spos\u00f3b na zapytanie klient\u00f3w o nowe produkty, sprawdzenie ich wiedzy za pomoc\u0105 pyta\u0144 dotycz\u0105cych marki lub stworzenie lekkiego quizu z ciekawostkami dla zabawy!<\/span><\/p>\n

- Naklejki odliczaj\u0105ce:<\/h4>\n

\"Naklejka<\/span><\/p>\n

Obraz za po\u015brednictwem P\u00f3\u017aniej<\/a><\/em><\/p>\n

Mo\u017cesz u\u017cy\u0107 naklejek odliczaj\u0105cych w swoich Instagram Stories przed wprowadzeniem nowego produktu, du\u017c\u0105 wyprzeda\u017c\u0105 lub ekscytuj\u0105cym og\u0142oszeniem!<\/p>\n

Naklejka z odliczaniem pozwala ustawi\u0107 przypomnienie dla odbiorc\u00f3w w dowolnym dniu i o dowolnej porze. Ta super zabawna, interaktywna funkcja mo\u017ce pom\u00f3c w stworzeniu szumu wok\u00f3\u0142 nadchodz\u0105cego wydarzenia zwi\u0105zanego z mark\u0105 i zwi\u0119kszy\u0107 ruch organiczny w witrynie. Na przyk\u0142ad, mo\u017cesz utworzy\u0107 naklejk\u0119 odliczaj\u0105c\u0105 czas do nadchodz\u0105cej wyprzeda\u017cy. Gdy Twoi odbiorcy otrzymaj\u0105 przypomnienie o wyprzeda\u017cy, mo\u017cesz zmieni\u0107 link w swojej biografii na Instagramie, daj\u0105c odbiorcom szybsz\u0105 drog\u0119 do strony sprzeda\u017cy i ostatecznie zwi\u0119kszaj\u0105c ruch w witrynie i konwersje.<\/p>\n

3. Najwa\u017cniejsze historie na Instagramie:<\/h3>\n

\"Najwa\u017cniejsze<\/span><\/p>\n

Instagram Story Highlights to sta\u0142a funkcja, kt\u00f3ra znajduje si\u0119 u g\u00f3ry strony pod biografi\u0105 i jest cz\u0119sto u\u017cywana do reprezentowania historii i to\u017csamo\u015bci marki. Jest to zbi\u00f3r historii z Instagrama, kt\u00f3re Twoi odbiorcy, zar\u00f3wno starzy, jak i nowi, zobacz\u0105, gdy po raz pierwszy odwiedz\u0105 Twoj\u0105 stron\u0119.<\/p>\n

Podczas tworzenia relacji na Instagramie warto pomy\u015ble\u0107 o pierwszym wra\u017ceniu i o tym, jak chcesz reprezentowa\u0107 swoj\u0105 mark\u0119 w\u015br\u00f3d klient\u00f3w. Co przyci\u0105gnie wzrok ludzi i sprawi, \u017ce b\u0119d\u0105 chcieli klikn\u0105\u0107 przycisk \u015bledzenia?<\/p>\n

4. Zakupy na Instagramie:<\/h3>\n

\"Przyk\u0142ad<\/p>\n

Obraz za po\u015brednictwem The New York Times<\/a><\/em><\/p>\n

Dla tych z was, kt\u00f3rzy prowadz\u0105 biznes e-commerce, zakupy na Instagramie stan\u0105 si\u0119 waszym kolejnym najlepszym przyjacielem!<\/span><\/p>\n

Dzi\u0119ki tej ekscytuj\u0105cej nowej funkcji klienci mog\u0105 przegl\u0105da\u0107 i kupowa\u0107 produkty bezpo\u015brednio za po\u015brednictwem aplikacji.\u00a0<\/span>funkcja kasy,<\/span><\/a>\u00a0dzi\u0119ki czemu Twoje produkty s\u0105 bardziej dost\u0119pne ni\u017c kiedykolwiek wcze\u015bniej.<\/span><\/p>\n

Poniewa\u017c celem tej funkcji jest konwersja, wa\u017cne jest, aby obrazy by\u0142y wysokiej jako\u015bci, a kopia dobrze napisana. Pami\u0119taj tylko, \u017ce im bardziej jeste\u015b atrakcyjny wizualnie, tym wi\u0119ksz\u0105 masz szans\u0119 na przekszta\u0142cenie obserwuj\u0105cego w kupuj\u0105cego.<\/span><\/p>\n

Mo\u017cemy pom\u00f3c:<\/b><\/h2>\n

Je\u015bli nie wiesz, jak to zrobi\u0107 lub po prostu nie masz czasu na media spo\u0142eczno\u015bciowe, jeste\u015bmy tutaj, aby Ci pom\u00f3c. Oferujemy pomoc w budowaniu strategii medi\u00f3w spo\u0142eczno\u015bciowych, zarz\u0105dzaniu kana\u0142ami medi\u00f3w spo\u0142eczno\u015bciowych i tworzeniu p\u0142atnych reklam.<\/span><\/p>\n

Zach\u0119camy do kontaktu z nami za po\u015brednictwem <\/span>formularz online<\/span><\/a>lub zadzwo\u0144 do nas pod numer 0207 112 9117<\/a>.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Czerpi\u0105c inspiracj\u0119 zar\u00f3wno z projekt\u00f3w naszych klient\u00f3w, jak i bran\u017cowych guru medi\u00f3w spo\u0142eczno\u015bciowych, podzielili\u015bmy si\u0119 najlepszymi funkcjami, kt\u00f3re pomog\u0105 rozwin\u0105\u0107 ma\u0142\u0105 firm\u0119 na Instagramie.<\/p>","protected":false},"author":1,"featured_media":78416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-78378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"\nHow To Grow A Small Business On Instagram - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Gain valuable insight into how to grow a small business on Instagram, and find out the best features to boost sales, traffic and conversions.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pl\/jak-rozwijac-mala-firme-na-instagramie\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Grow A Small Business On Instagram\" \/>\n<meta property=\"og:description\" content=\"Gain valuable insight into how to grow a small business on Instagram, and find out the best features to boost sales, traffic and conversions.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pl\/jak-rozwijac-mala-firme-na-instagramie\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-21T13:11:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-15T09:31:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/08\/Instagram-insights.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1650\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/how-to-grow-a-small-business-on-instagram\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/how-to-grow-a-small-business-on-instagram\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"How To Grow A Small Business On Instagram\",\"datePublished\":\"2020-08-21T13:11:18+00:00\",\"dateModified\":\"2021-04-15T09:31:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/how-to-grow-a-small-business-on-instagram\\\/\"},\"wordCount\":1120,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/how-to-grow-a-small-business-on-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Instagram-insights.jpeg\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/how-to-grow-a-small-business-on-instagram\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/how-to-grow-a-small-business-on-instagram\\\/\",\"name\":\"How To Grow A Small Business On Instagram - 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