{"id":78526,"date":"2020-09-24T11:18:56","date_gmt":"2020-09-24T10:18:56","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78526"},"modified":"2024-08-16T13:48:11","modified_gmt":"2024-08-16T12:48:11","slug":"dlaczego-badanie-slow-kluczowych-jest-wazne-dla-seo","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/why-is-keyword-research-important-for-seo\/","title":{"rendered":"Dlaczego badanie s\u0142\u00f3w kluczowych jest wa\u017cne dla SEO?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Zawarto\u015b\u0107<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pl\/why-is-keyword-research-important-for-seo\/#What_is_keyword_research\" >Czym jest badanie s\u0142\u00f3w kluczowych?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pl\/why-is-keyword-research-important-for-seo\/#The_importance_of_keyword_research_in_SEO\" >Znaczenie badania s\u0142\u00f3w kluczowych w SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pl\/why-is-keyword-research-important-for-seo\/#Keyword_research_tools\" >Narz\u0119dzia do badania s\u0142\u00f3w kluczowych<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pl\/why-is-keyword-research-important-for-seo\/#How_to_choose_a_keyword\" >Jak wybra\u0107 s\u0142owo kluczowe<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_keyword_research\"><\/span>Czym jest badanie s\u0142\u00f3w kluczowych?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Badanie s\u0142\u00f3w kluczowych w SEO (optymalizacja pod k\u0105tem wyszukiwarek) to proces odkrywania wyszukiwanych hase\u0142 (s\u0142\u00f3w kluczowych), kt\u00f3re u\u017cytkownicy wprowadzaj\u0105 do wyszukiwarek, takich jak Google lub Bing, szukaj\u0105c informacji online.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_importance_of_keyword_research_in_SEO\"><\/span>Znaczenie badania s\u0142\u00f3w kluczowych w SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Badanie s\u0142\u00f3w kluczowych jest cz\u0119sto pierwszym krokiem ka\u017cdej kampanii SEO. Badaj\u0105c i wybieraj\u0105c najbardziej odpowiednie docelowe s\u0142owa kluczowe, stwarzasz mo\u017cliwo\u015b\u0107 uzyskania dobrej pozycji w wyszukiwarkach dla tego konkretnego tematu.<\/p>\n<p>Wysokie pozycje w wyszukiwarkach generuj\u0105 ruch na stronie, co z kolei umo\u017cliwia promowanie produkt\u00f3w\/us\u0142ug online.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keyword_research_tools\"><\/span>Narz\u0119dzia do badania s\u0142\u00f3w kluczowych<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dost\u0119pnych jest wiele narz\u0119dzi, kt\u00f3re pomog\u0105 Ci znale\u017a\u0107 s\u0142owa kluczowe. Oto kilka naszych ulubionych.<\/p>\n<h3>SEMrush<\/h3>\n<p>Korzystanie z SEMrush to najszybszy spos\u00f3b na wy\u015bwietlenie kompleksowego podsumowania danych dotycz\u0105cych s\u0142\u00f3w kluczowych - miesi\u0119cznej liczby wyszukiwa\u0144, konkurencji, powi\u0105zanych s\u0142\u00f3w kluczowych i nie tylko. U\u017cytkownicy bezp\u0142atnego planu SEMrush mog\u0105 wykona\u0107 do 10 wyszukiwa\u0144 dziennie. Mo\u017cesz przeczyta\u0107 o <a href=\"https:\/\/www.semrush.com\/blog\/how-to-use-semrush-keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jak u\u017cywa\u0107 SEMrush do badania s\u0142\u00f3w kluczowych?<\/a>Mo\u017cesz te\u017c obejrze\u0107 poni\u017cszy film, w kt\u00f3rym Greg Gifford, wiceprezes ds. wyszukiwania w Wikimotive, om\u00f3wi narz\u0119dzia do badania s\u0142\u00f3w kluczowych oferowane przez SEMrush.<\/p>\n<h3>Planer s\u0142\u00f3w kluczowych Google<\/h3>\n<p>Planer s\u0142\u00f3w kluczowych jest postrzegany jako jedno z najbardziej wiarygodnych \u017ar\u00f3de\u0142 informacji o s\u0142owach kluczowych, poniewa\u017c dane pochodz\u0105 bezpo\u015brednio od Google.<\/p>\n<p>Narz\u0119dzie jest bezp\u0142atne, jednak aby z niego korzysta\u0107, trzeba mie\u0107 konto Google Ads. Chocia\u017c narz\u0119dzie zosta\u0142o zaprojektowane, aby pom\u00f3c w kampaniach reklamowych Google, mo\u017cesz u\u017cy\u0107 planera, aby znale\u017a\u0107 listy s\u0142\u00f3w kluczowych i zapyta\u0144 z du\u017c\u0105 liczb\u0105 wyszukiwa\u0144.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_choose_a_keyword\"><\/span>Jak wybra\u0107 s\u0142owo kluczowe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Utw\u00f3rz list\u0119 s\u0142\u00f3w kluczowych za pomoc\u0105 jednego z wy\u017cej wymienionych narz\u0119dzi do badania s\u0142\u00f3w kluczowych.<\/li>\n<li>Upewnij si\u0119, \u017ce s\u0142owo kluczowe jest istotne dla tematu tre\u015bci.<\/li>\n<li>Sprawd\u017a liczb\u0119 wyszukiwa\u0144 - im wy\u017csza liczba wyszukiwa\u0144 s\u0142owa kluczowego, tym wi\u0119cej ruchu mo\u017cesz potencjalnie otrzyma\u0107.<\/li>\n<li>Sprawd\u017a trudno\u015b\u0107 s\u0142\u00f3w kluczowych - znalezienie s\u0142\u00f3w kluczowych o niskiej konkurencji mo\u017ce da\u0107 nowszym witrynom wi\u0119ksz\u0105 szans\u0119 na zaj\u0119cie miejsca w rankingu.<\/li>\n<\/ol>\n<p>Poni\u017cszy przyk\u0142ad pokazuje, \u017ce s\u0142owa kluczowe z d\u0142ugim ogonem (s\u0142owa kluczowe, kt\u00f3re s\u0105 bardziej szczeg\u00f3\u0142owe i d\u0142u\u017csze ni\u017c inne cz\u0119sto wyszukiwane s\u0142owa kluczowe) s\u0105 zwykle mniej konkurencyjne. Oznacza to, \u017ce cz\u0119sto \u0142atwiej je pozycjonowa\u0107, ale by\u0107 mo\u017ce maj\u0105 mniejsz\u0105 liczb\u0119 wyszukiwa\u0144 ni\u017c s\u0142owa kluczowe o kr\u00f3tszym ogonie (\"zaawansowane badanie s\u0142\u00f3w kluczowych\" w por\u00f3wnaniu z \"badaniem s\u0142\u00f3w kluczowych\" w tym przyk\u0142adzie).<\/p>\n<h2><img decoding=\"async\" class=\"alignnone wp-image-78533 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1024x768.png\" alt=\"s\u0142owo kluczowe o niskim wolumenie\" width=\"840\" height=\"630\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1024x768.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-300x225.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-768x576.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword-1536x1152.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/low-volume-keyword.png 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><img decoding=\"async\" class=\"alignnone wp-image-78534 size-large\" style=\"font-size: 14px;\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1024x768.png\" alt=\"S\u0142owa kluczowe o du\u017cej obj\u0119to\u015bci - badanie pod k\u0105tem SEO\" width=\"840\" height=\"630\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1024x768.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-300x225.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-768x576.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo-1536x1152.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/09\/high-volume-keyword-research-for-seo.png 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/h2>\n<h2>Mo\u017cemy pom\u00f3c:<\/h2>\n<p>Je\u015bli nie jeste\u015b pewien, jak to zrobi\u0107 lub po prostu nie masz czasu na SEO, jeste\u015bmy tutaj, aby Ci pom\u00f3c. <a href=\"https:\/\/www.freshpies.co.uk\/pl\/co-robimy\/\">Oferujemy miesi\u0119czny pakiet SEO<\/a> aby podnie\u015b\u0107 sw\u00f3j profil\/ranking w Google i zwi\u0119kszy\u0107 ruch na swojej stronie internetowej.<\/p>\n<p>Zapraszam do <a href=\"https:\/\/www.freshpies.co.uk\/pl\/kontakt\/\">Skontaktuj si\u0119 z nami za po\u015brednictwem naszego formularza online<\/a>lub zadzwo\u0144 do nas pod numer <a href=\"tel:0207 112 9117\">0207 112 9117<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Badanie s\u0142\u00f3w kluczowych w SEO (optymalizacja pod k\u0105tem wyszukiwarek) to proces odkrywania wyszukiwanych hase\u0142 (s\u0142\u00f3w kluczowych), kt\u00f3re u\u017cytkownicy wprowadzaj\u0105 do wyszukiwarek.<\/p>","protected":false},"author":1,"featured_media":78532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-78526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - 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