{"id":78910,"date":"2021-01-06T11:11:46","date_gmt":"2021-01-06T11:11:46","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=78910"},"modified":"2021-04-15T10:30:59","modified_gmt":"2021-04-15T09:30:59","slug":"jak-dzialaja-reklamy-na-facebooku","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/how-do-facebook-ads-work\/","title":{"rendered":"Jak dzia\u0142aj\u0105 reklamy na Facebooku?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Zawarto\u015b\u0107<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pl\/how-do-facebook-ads-work\/#How_do_Facebook_Ads_work\" >Jak dzia\u0142aj\u0105 reklamy na Facebooku?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pl\/how-do-facebook-ads-work\/#What_makes_up_a_Facebook_Ad\" >Co sk\u0142ada si\u0119 na reklam\u0119 na Facebooku?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pl\/how-do-facebook-ads-work\/#How_much_do_Facebook_Ads_cost\" >Ile kosztuj\u0105 reklamy na Facebooku?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pl\/how-do-facebook-ads-work\/#How_does_Facebook_decide_what_ads_to_show\" >W jaki spos\u00f3b Facebook decyduje, kt\u00f3re reklamy wy\u015bwietla\u0107?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/pl\/how-do-facebook-ads-work\/#Testing_your_Facebook_Ads\" >Testowanie reklam na Facebooku<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_do_Facebook_Ads_work\"><\/span><b>Jak dzia\u0142aj\u0105 reklamy na Facebooku?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Zanim przejdziemy do szczeg\u00f3\u0142\u00f3w i zag\u0142\u0119bimy si\u0119 w format reklam na Facebooku, przedstawimy kr\u00f3tki przegl\u0105d reklam na Facebooku, zanim odpowiemy na pal\u0105ce pytanie - Jak dzia\u0142aj\u0105 reklamy na Facebooku?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">W skr\u00f3cie, reklama na Facebooku jest form\u0105 reklamy online za po\u015brednictwem medi\u00f3w spo\u0142eczno\u015bciowych, w szczeg\u00f3lno\u015bci Facebooka i Instagrama. Firmy, zar\u00f3wno du\u017ce, jak i ma\u0142e, wykorzystuj\u0105 Facebooka do reklamowania swojej marki w r\u00f3\u017cnych celach:<\/span><\/p>\n<p><b>1. Zwi\u0119kszenie \u015bwiadomo\u015bci marki: <\/b><span style=\"font-weight: 400;\">Pomaganie firmom w dotarciu do szerszego grona odbiorc\u00f3w - najcz\u0119\u015bciej ukierunkowanych odbiorc\u00f3w, kt\u00f3rzy definiuj\u0105 idealn\u0105 osobowo\u015b\u0107 klienta firmy. Skupienie si\u0119 na konkretnej grupie odbiorc\u00f3w pomaga zwi\u0119kszy\u0107 szanse na to, \u017ce ludzie przypomn\u0105 sobie ich reklamy.<\/span><\/p>\n<p><b>2. Zwi\u0119kszenie sprzeda\u017cy: <\/b><span style=\"font-weight: 400;\">Je\u015bli szukasz wi\u0119kszej liczby konwersji, mo\u017cesz wykorzysta\u0107 reklamy na Facebooku do kierowania ruchu do swojej witryny w celu sk\u0142onienia ich do konwersji, niezale\u017cnie od tego, czy chodzi o zakup, wype\u0142nienie formularza kontaktowego, czy odwiedzenie sklepu.<\/span><\/p>\n<p><b>3. Retargeting: <span style=\"font-weight: 400;\">Kieruj reklamy do os\u00f3b, kt\u00f3re ju\u017c odwiedzi\u0142y Twoj\u0105 witryn\u0119\/zaanga\u017cowa\u0142y si\u0119 w Twoj\u0105 mark\u0119, ale jeszcze nie dokona\u0142y konwersji. Ta metoda pomaga przyci\u0105gn\u0105\u0107 wszystkich odwiedzaj\u0105cych witryn\u0119 z powrotem na stron\u0119 w nadziei, \u017ce dokonaj\u0105 konwersji.<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Teraz, gdy masz ju\u017c ja\u015bniejsze poj\u0119cie o reklamach na Facebooku i o tym, jak firmy z nich korzystaj\u0105, przejd\u017amy do g\u0142\u00f3wnej cz\u0119\u015bci tego wpisu na blogu - Jak dzia\u0142aj\u0105 reklamy na Facebooku?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_makes_up_a_Facebook_Ad\"><\/span><b>Co sk\u0142ada si\u0119 na reklam\u0119 na Facebooku?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3><b>1) Cel kampanii:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Jest to pierwszy krok w tworzeniu reklamy na Facebooku. Tutaj decydujesz, jaki ma by\u0107 cel Twojej reklamy. Jak wida\u0107, Facebook oferuje szereg opcji.<\/span><b> (patrz zdj\u0119cie powy\u017cej)<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78918\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective-1024x784.png\" alt=\"Jak dzia\u0142aj\u0105 reklamy na Facebooku? - Cel kampanii\" width=\"400\" height=\"306\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective-1024x784.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective-300x230.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective-768x588.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-Objective.png 1186w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>2) Bud\u017cet i strategia kampanii:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nast\u0119pnie musisz zdecydowa\u0107, ile chcesz wyda\u0107 na reklam\u0119. Dost\u0119pne s\u0105 2 opcje. Mo\u017cesz wybra\u0107 bud\u017cet dzienny lub do\u017cywotni. Nale\u017cy r\u00f3wnie\u017c wybra\u0107 <\/span><a href=\"https:\/\/www.facebook.com\/business\/m\/one-sheeters\/facebook-bid-strategy-guide\"><b>\"strategia ofertowa\". <\/b><\/a><span style=\"font-weight: 400;\">Informuje on Facebooka o tym, ile u\u017cytkownik jest sk\u0142onny zap\u0142aci\u0107 za wy\u015bwietlenie reklamy w por\u00f3wnaniu z innymi konkurentami. <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/163066663757985\"><span style=\"font-weight: 400;\">aukcje og\u0142osze\u0144<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78919\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-budget.png\" alt=\"Jak dzia\u0142aj\u0105 reklamy na Facebooku? - Bud\u017cet reklamowy\" width=\"450\" height=\"247\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-budget.png 872w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-budget-300x164.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Campaign-budget-768x421.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3) Harmonogram:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ustal dat\u0119 i godzin\u0119 rozpocz\u0119cia\/zako\u0144czenia reklamy.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78920\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Scheduling.png\" alt=\"Bud\u017cet reklamowy i planowanie\" width=\"450\" height=\"206\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Scheduling.png 864w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Scheduling-300x138.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Scheduling-768x352.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>4) Wybierz swoich odbiorc\u00f3w:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Wybierz odbiorc\u00f3w, do kt\u00f3rych chcesz kierowa\u0107 reklamy. Tutaj mo\u017cesz wybra\u0107 lokalizacj\u0119, wiek i p\u0142e\u0107 odbiorc\u00f3w.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je\u015bli chcesz by\u0107 bardziej szczeg\u00f3\u0142owy, mo\u017cesz u\u017cy\u0107 <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/440167386536513?id=176276233019487\"><b>\"Szczeg\u00f3\u0142owa ekspansja celowania<\/b><\/a> <span style=\"font-weight: 400;\">narz\u0119dzie, kt\u00f3re pomaga tworzy\u0107 bardziej zdefiniowanych odbiorc\u00f3w, takich jak ich zainteresowania i zachowania.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78921\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience.png\" alt=\"Jak dzia\u0142aj\u0105 reklamy na Facebooku? - Publiczno\u015b\u0107\" width=\"360\" height=\"465\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience.png 874w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience-232x300.png 232w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience-793x1024.png 793w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Audience-768x991.png 768w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>5) Wybierz miejsce wy\u015bwietlania reklamy:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Dost\u0119pne s\u0105 dwie opcje. Mo\u017cesz zaznaczy\u0107 opcj\u0119 <\/span><b>\"Automatyczne umieszczanie <\/b><span style=\"font-weight: 400;\">co oznacza, \u017ce Facebook zdecyduje o najlepszych miejscach do wy\u015bwietlania reklamy, aby pom\u00f3c Ci osi\u0105gn\u0105\u0107 najlepsze wyniki. Mo\u017cesz te\u017c wybra\u0107 opcj\u0119 <\/span><b>\"R\u0119czne umieszczanie <\/b><span style=\"font-weight: 400;\">i uzyska\u0107 mo\u017cliwo\u015b\u0107 r\u0119cznego wyboru miejsca wy\u015bwietlania reklamy.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78922\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-placement.png\" alt=\"Jak dzia\u0142aj\u0105 reklamy na Facebooku? - Umieszczanie reklam\" width=\"450\" height=\"190\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-placement.png 872w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-placement-300x127.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-placement-768x324.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>6) Skonfiguruj kreacj\u0119 reklamow\u0105:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To jest dopiero zabawa! Zaprojektuj i przygotuj zdj\u0119cia\/wideo oraz teksty, kt\u00f3rych chcesz u\u017cy\u0107, a nast\u0119pnie wybierz adres URL strony internetowej, na kt\u00f3r\u0105 chcesz przekierowa\u0107 odbiorc\u00f3w.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-78923\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-set.png\" alt=\"Kreacja reklamowa na Facebooku\" width=\"360\" height=\"366\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-set.png 636w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/01\/Ad-set-295x300.png 295w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_much_do_Facebook_Ads_cost\"><\/span><b>Ile kosztuj\u0105 reklamy na Facebooku?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Niekt\u00f3re firmy wydaj\u0105 zaledwie 5 funt\u00f3w tygodniowo, a inne 40 000 funt\u00f3w tygodniowo! Tak naprawd\u0119 nie ma ustalonego bud\u017cetu na reklam\u0119 na Facebooku. Wszystko zale\u017cy od wielko\u015bci firmy i miesi\u0119cznego bud\u017cetu marketingowego.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podstawy koszt\u00f3w reklam na Facebooku s\u0105 proste. Dwa najlepsze sposoby na okre\u015blenie koszt\u00f3w to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ca\u0142kowita wydana kwota<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Koszt za wynik\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Wydatki na reklam\u0119 mo\u017cna kontrolowa\u0107 za pomoc\u0105 bud\u017cetu. Aby upewni\u0107 si\u0119, \u017ce nie wydasz wi\u0119cej ni\u017c po\u017c\u0105dany bud\u017cet, mo\u017cesz wykona\u0107 nast\u0119puj\u0105ce czynno\u015bci:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">U\u017cyj swojego <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/481733105308636?id=326963134374796\" target=\"_blank\" rel=\"noopener noreferrer\"><b>\"Limit wydatk\u00f3w na kampani\u0119<\/b><\/a><span style=\"font-weight: 400;\"> aby ustawi\u0107 maksymaln\u0105 kwot\u0119, kt\u00f3r\u0105 chcesz wyda\u0107 na ka\u017cd\u0105 kampani\u0119.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">U\u017cyj swojego <\/span><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">'<a href=\"https:\/\/www.facebook.com\/business\/help\/141820733085330?id=326963134374796\" target=\"_blank\" rel=\"noopener noreferrer\">Limit wydatk\u00f3w na koncie <\/a><\/b><span style=\"font-weight: 400;\">aby ustawi\u0107 maksymaln\u0105 kwot\u0119, kt\u00f3r\u0105 chcesz wyda\u0107 na wszystkie kampanie \u0142\u0105cznie.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_Facebook_decide_what_ads_to_show\"><\/span><b>W jaki spos\u00f3b Facebook decyduje, kt\u00f3re reklamy wy\u015bwietla\u0107?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Algorytm reklam na Facebooku (aukcja reklam) okre\u015bla, czy reklamy na Facebooku zapewniaj\u0105 dobre wra\u017cenia u\u017cytkownika i s\u0105 odpowiednie dla u\u017cytkownika.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aukcja kontroluje kolejno\u015b\u0107 reklam. Oto przegl\u0105d sposobu dzia\u0142ania aukcji reklam:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Za\u0142\u00f3\u017cmy, \u017ce skonfigurowa\u0142e\u015b reklam\u0119 na Facebooku i zdecydowa\u0142e\u015b si\u0119 dotrze\u0107 do kobiet w wieku 20-25 lat, kt\u00f3re mieszkaj\u0105 w Londynie i interesuj\u0105 si\u0119 fitnessem.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jak mo\u017cna si\u0119 spodziewa\u0107, ta jedna osoba mo\u017ce r\u00f3wnie\u017c nale\u017ce\u0107 do innych grup docelowych (wybranych przez inne firmy). Oznacza to, \u017ce tysi\u0105ce innych firm mo\u017ce r\u00f3wnie\u017c kierowa\u0107 reklamy do tego samego typu os\u00f3b, a zatem wszystkie firmy, kt\u00f3re wybra\u0142y t\u0119 grup\u0119 odbiorc\u00f3w, b\u0119d\u0105 musia\u0142y konkurowa\u0107 w aukcji, aby ich reklama by\u0142a wy\u015bwietlana jako pierwsza.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Zwyci\u0119zca aukcji reklam jest okre\u015blany przez <\/span><b>najwy\u017csza \u0142\u0105czna warto\u015b\u0107<\/b><span style=\"font-weight: 400;\">. Jest to po\u0142\u0105czenie trzech rzeczy:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Oferta:<\/b><span style=\"font-weight: 400;\"> Ile reklamodawca jest sk\u0142onny zap\u0142aci\u0107, aby osi\u0105gn\u0105\u0107 sw\u00f3j cel.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Wska\u017aniki akcji: <\/b><span style=\"font-weight: 400;\">Prawdopodobie\u0144stwo, \u017ce kto\u015b kliknie Twoj\u0105 reklam\u0119 i doprowadzi do po\u017c\u0105danego rezultatu.<\/span><\/li>\n<li><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Jako\u015b\u0107 reklamy:<\/b><span style=\"font-weight: 400;\"> Atrybuty niskiej jako\u015bci b\u0119d\u0105 brane pod uwag\u0119, takie jak j\u0119zyk, zaanga\u017cowanie (celowe wp\u0142ywanie na ludzi, aby polubili, publikowali i udost\u0119pniali Tw\u00f3j post w celu zwi\u0119kszenia zasi\u0119gu organicznego), a opinie os\u00f3b ogl\u0105daj\u0105cych reklam\u0119 b\u0119d\u0105 r\u00f3wnie\u017c monitorowane.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Najwa\u017cniejsz\u0105 rzecz\u0105, jak\u0105 nale\u017cy z tego wyci\u0105gn\u0105\u0107, jest to, \u017ce bardziej trafna reklama mo\u017ce wygra\u0107 w aukcji z reklam\u0105, kt\u00f3ra ma wy\u017csz\u0105 stawk\u0119. Zasadniczo wi\u0119c, im bardziej trafne reklamy, tym wi\u0119ksza szansa na osi\u0105gni\u0119cie lepszych wynik\u00f3w.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Testing_your_Facebook_Ads\"><\/span><b>Testowanie reklam na Facebooku<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Po uruchomieniu reklam na Facebooku musisz zacz\u0105\u0107 my\u015ble\u0107 o tym, jakie testy zamierzasz przeprowadzi\u0107, a co wa\u017cniejsze, jakie zmienne chcesz przetestowa\u0107.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reklamy na Facebooku wymagaj\u0105 wielu test\u00f3w. Nie jest tak \u0142atwo skonfigurowa\u0107 reklamy, pozwoli\u0107 im dzia\u0142a\u0107 przez miesi\u0105ce i oczekiwa\u0107, \u017ce przynios\u0105 rezultaty. Bez \u017cadnego udoskonalania lub poprawiania nigdy si\u0119 nie poprawisz, a zatem nie uzyskasz po\u017c\u0105danych rezultat\u00f3w.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Musisz konsekwentnie przygl\u0105da\u0107 si\u0119 swoim reklamom, sprawdza\u0107 wyniki i sprawdza\u0107, co mo\u017cesz poprawi\u0107.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oto lista zmiennych, kt\u00f3re mo\u017cna przetestowa\u0107:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Odbiorcy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kopia reklamy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Obraz reklamowy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Umieszczanie reklam<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CTA<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Okna atrybut\u00f3w<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optymalizacja wy\u015bwietlania reklam (klikni\u0119cia link\u00f3w i ods\u0142ony strony docelowej)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Warto r\u00f3wnie\u017c zauwa\u017cy\u0107, \u017ce testowanie reklam wymaga czasu. Niekt\u00f3re testy b\u0119d\u0105 musia\u0142y trwa\u0107 kilka tygodni, aby mo\u017cna by\u0142o zebra\u0107 wystarczaj\u0105c\u0105 ilo\u015b\u0107 danych do analizy i zrozumienia, co by\u0142o skuteczne.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Mo\u017cemy pom\u00f3c<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mamy nadziej\u0119, \u017ce ten wpis na blogu odpowiedzia\u0142 na Twoje pytanie - jak dzia\u0142aj\u0105 reklamy na Facebooku? I pozwoli\u0142 ci lepiej zrozumie\u0107 system otaczaj\u0105cy reklamy na Facebooku.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">W Fresh Pies nasze us\u0142ugi reklamowe na Facebooku pomagaj\u0105 firmom tworzy\u0107 niezwykle szczeg\u00f3\u0142owe reklamy i kierowa\u0107 je do w\u0142a\u015bciwych os\u00f3b we w\u0142a\u015bciwym czasie. U\u017cywamy pikseli Facebooka do zbierania danych od u\u017cytkownik\u00f3w witryny, co daje nam mo\u017cliwo\u015b\u0107 zobaczenia dzia\u0142a\u0144 podejmowanych przez u\u017cytkownik\u00f3w w witrynie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Z tego miejsca mo\u017cemy wykorzysta\u0107 te dane do tworzenia reklam retargetingowych, tworzenia podobnych i niestandardowych odbiorc\u00f3w, a tak\u017ce optymalizacji reklam pod k\u0105tem warto\u015bci i konwersji.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je\u015bli chcesz dowiedzie\u0107 si\u0119 wi\u0119cej o naszych us\u0142ugach reklamowych na Facebooku, mo\u017cesz przej\u015b\u0107 do strony <\/span><a href=\"https:\/\/www.freshpies.co.uk\/pl\/kontakt\/\"><span style=\"font-weight: 400;\">formularz kontaktowy online, <\/span><\/a><span style=\"font-weight: 400;\">lub zadzwo\u0144 do nas pod numer 0207 112 9117.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Dowiedz si\u0119, co sk\u0142ada si\u0119 na reklam\u0119 na Facebooku, ile one kosztuj\u0105 i dlaczego testowanie reklam jest wa\u017cne dla osi\u0105gni\u0119cia sukcesu.<\/p>","protected":false},"author":1,"featured_media":78934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-78910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Do Facebook Ads Work? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Everything you need to know about how Facebook ads work. Find out how Facebook ads are created, how much they cost &amp; why you should test your ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pl\/jak-dzialaja-reklamy-na-facebooku\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Do Facebook Ads Work?\" \/>\n<meta property=\"og:description\" content=\"Everything you need to know about how Facebook ads work. Find out how Facebook ads are created, how much they cost &amp; why you should test your ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pl\/jak-dzialaja-reklamy-na-facebooku\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-06T11:11:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-15T09:30:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/11\/Facebook-advertising.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1174\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/how-do-facebook-ads-work\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/how-do-facebook-ads-work\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"How Do Facebook Ads Work?\",\"datePublished\":\"2021-01-06T11:11:46+00:00\",\"dateModified\":\"2021-04-15T09:30:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/how-do-facebook-ads-work\\\/\"},\"wordCount\":1240,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/how-do-facebook-ads-work\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Facebook-advertising.jpg\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/how-do-facebook-ads-work\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/how-do-facebook-ads-work\\\/\",\"name\":\"How Do Facebook Ads Work? - Fresh Pies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/how-do-facebook-ads-work\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/how-do-facebook-ads-work\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Facebook-advertising.jpg\",\"datePublished\":\"2021-01-06T11:11:46+00:00\",\"dateModified\":\"2021-04-15T09:30:59+00:00\",\"description\":\"Everything you need to know about how Facebook ads work. Find out how Facebook ads are created, how much they cost & why you should test your ads.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/how-do-facebook-ads-work\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.freshpies.co.uk\\\/how-do-facebook-ads-work\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/how-do-facebook-ads-work\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Facebook-advertising.jpg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Facebook-advertising.jpg\",\"width\":1920,\"height\":1174},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/how-do-facebook-ads-work\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Do Facebook Ads Work?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"name\":\"Fresh Pies\",\"description\":\"Website and Digital Marketing Agency in Balham, South London\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.freshpies.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\",\"name\":\"Fresh Pies\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"width\":\"1\",\"height\":\"1\",\"caption\":\"Fresh Pies\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freshpiesdigital\\\/\",\"https:\\\/\\\/x.com\\\/freshpies\",\"https:\\\/\\\/www.instagram.com\\\/freshpies\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/freshpies\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\",\"name\":\"Helen White\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g\",\"caption\":\"Helen White\"},\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/pl\\\/author\\\/freshpies\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jak dzia\u0142aj\u0105 reklamy na Facebooku? - \u015awie\u017ce ciasta","description":"Wszystko, co musisz wiedzie\u0107 o tym, jak dzia\u0142aj\u0105 reklamy na Facebooku. Dowiedz si\u0119, jak tworzone s\u0105 reklamy na Facebooku, ile kosztuj\u0105 i dlaczego warto je testowa\u0107.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.freshpies.co.uk\/pl\/jak-dzialaja-reklamy-na-facebooku\/","og_locale":"pl_PL","og_type":"article","og_title":"How Do Facebook Ads Work?","og_description":"Everything you need to know about how Facebook ads work. Find out how Facebook ads are created, how much they cost & why you should test your ads.","og_url":"https:\/\/www.freshpies.co.uk\/pl\/jak-dzialaja-reklamy-na-facebooku\/","og_site_name":"Fresh Pies","article_publisher":"https:\/\/www.facebook.com\/freshpiesdigital\/","article_published_time":"2021-01-06T11:11:46+00:00","article_modified_time":"2021-04-15T09:30:59+00:00","og_image":[{"width":1920,"height":1174,"url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/11\/Facebook-advertising.jpg","type":"image\/jpeg"}],"author":"Helen White","twitter_card":"summary_large_image","twitter_creator":"@freshpies","twitter_site":"@freshpies","twitter_misc":{"Napisane przez":"Helen White","Szacowany czas czytania":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.freshpies.co.uk\/how-do-facebook-ads-work\/#article","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/how-do-facebook-ads-work\/"},"author":{"name":"Helen White","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/830db0111497960d0459fb15270ab26c"},"headline":"How Do Facebook Ads Work?","datePublished":"2021-01-06T11:11:46+00:00","dateModified":"2021-04-15T09:30:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/how-do-facebook-ads-work\/"},"wordCount":1240,"publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/how-do-facebook-ads-work\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/11\/Facebook-advertising.jpg","articleSection":["Social Media"],"inLanguage":"pl-PL"},{"@type":"WebPage","@id":"https:\/\/www.freshpies.co.uk\/how-do-facebook-ads-work\/","url":"https:\/\/www.freshpies.co.uk\/how-do-facebook-ads-work\/","name":"Jak dzia\u0142aj\u0105 reklamy na Facebooku? - \u015awie\u017ce ciasta","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/how-do-facebook-ads-work\/#primaryimage"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/how-do-facebook-ads-work\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/11\/Facebook-advertising.jpg","datePublished":"2021-01-06T11:11:46+00:00","dateModified":"2021-04-15T09:30:59+00:00","description":"Wszystko, co musisz wiedzie\u0107 o tym, jak dzia\u0142aj\u0105 reklamy na Facebooku. Dowiedz si\u0119, jak tworzone s\u0105 reklamy na Facebooku, ile kosztuj\u0105 i dlaczego warto je testowa\u0107.","breadcrumb":{"@id":"https:\/\/www.freshpies.co.uk\/how-do-facebook-ads-work\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.freshpies.co.uk\/how-do-facebook-ads-work\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.freshpies.co.uk\/how-do-facebook-ads-work\/#primaryimage","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/11\/Facebook-advertising.jpg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2020\/11\/Facebook-advertising.jpg","width":1920,"height":1174},{"@type":"BreadcrumbList","@id":"https:\/\/www.freshpies.co.uk\/how-do-facebook-ads-work\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.freshpies.co.uk\/"},{"@type":"ListItem","position":2,"name":"How Do Facebook Ads Work?"}]},{"@type":"WebSite","@id":"https:\/\/www.freshpies.co.uk\/#website","url":"https:\/\/www.freshpies.co.uk\/","name":"\u015awie\u017ce ciasta","description":"Agencja marketingu internetowego i cyfrowego w Balham, po\u0142udniowy Londyn","publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.freshpies.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/www.freshpies.co.uk\/#organization","name":"\u015awie\u017ce ciasta","url":"https:\/\/www.freshpies.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","width":"1","height":"1","caption":"Fresh Pies"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freshpiesdigital\/","https:\/\/x.com\/freshpies","https:\/\/www.instagram.com\/freshpies\/","https:\/\/www.linkedin.com\/company\/freshpies\/"]},{"@type":"Person","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/830db0111497960d0459fb15270ab26c","name":"Helen White","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g","caption":"Helen White"},"url":"https:\/\/www.freshpies.co.uk\/pl\/author\/freshpies\/"}]}},"_links":{"self":[{"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/posts\/78910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/comments?post=78910"}],"version-history":[{"count":19,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/posts\/78910\/revisions"}],"predecessor-version":[{"id":79055,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/posts\/78910\/revisions\/79055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/media\/78934"}],"wp:attachment":[{"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/media?parent=78910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/categories?post=78910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/tags?post=78910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}