{"id":79313,"date":"2021-11-25T10:58:48","date_gmt":"2021-11-25T10:58:48","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=79313"},"modified":"2021-11-25T10:58:48","modified_gmt":"2021-11-25T10:58:48","slug":"czym-jest-miedzynarodowe-seo","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/what-is-international-seo\/","title":{"rendered":"Czym jest mi\u0119dzynarodowe SEO?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">W odr\u00f3\u017cnieniu od standardowych praktyk SEO, mi\u0119dzynarodowe SEO to spos\u00f3b definiowania docelowych lokalizacji i j\u0119zyk\u00f3w w celu dok\u0142adnego indeksowania witryny przez wyszukiwarki. Witryny mog\u0105 by\u0107 zoptymalizowane pod k\u0105tem wieloj\u0119zyczno\u015bci lub wieloregionalno\u015bci, co oznacza, \u017ce je\u015bli witryna musi dzia\u0142a\u0107 w r\u00f3\u017cnych j\u0119zykach, r\u00f3\u017cnych lokalizacjach lub w obu, czynniki te musz\u0105 by\u0107 widoczne za po\u015brednictwem tre\u015bci, adresu URL lub kodu witryny.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Zawarto\u015b\u0107<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pl\/what-is-international-seo\/#How_do_you_know_if_you_need_to_optimise_your_site_for_international_use\" >Sk\u0105d masz wiedzie\u0107, czy musisz zoptymalizowa\u0107 swoj\u0105 witryn\u0119 do u\u017cytku mi\u0119dzynarodowego?\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pl\/what-is-international-seo\/#What_are_international_SEO_best_practices\" >Jakie s\u0105 najlepsze mi\u0119dzynarodowe praktyki SEO?\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pl\/what-is-international-seo\/#Language_targeting_for_your_website\" >Kierowanie na j\u0119zyk witryny\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pl\/what-is-international-seo\/#Now_lets_put_this_into_action\" >A teraz wprowad\u017amy to w \u017cycie!\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_do_you_know_if_you_need_to_optimise_your_site_for_international_use\"><\/span><b>Sk\u0105d masz wiedzie\u0107, czy musisz zoptymalizowa\u0107 swoj\u0105 witryn\u0119 do u\u017cytku mi\u0119dzynarodowego?<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Aby ustali\u0107, czy Twoja witryna powinna by\u0107 mi\u0119dzynarodowa, czy nie, najlepiej przyjrze\u0107 si\u0119, sk\u0105d u\u017cytkownicy pochodz\u0105 geograficznie i jak wchodz\u0105 w interakcj\u0119 z Twoj\u0105 witryn\u0105, aby zrozumie\u0107 informacje, produkty lub us\u0142ugi, kt\u00f3re oferujesz.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mi\u0119dzynarodowe SEO mo\u017ce pocz\u0105tkowo wydawa\u0107 si\u0119 nieco zagmatwane, jednak najlepszym sposobem na zrozumienie cel\u00f3w tego podej\u015bcia jest zamiana rankingu produkt\u00f3w lub s\u0142\u00f3w kluczowych itp. na dotarcie do docelowych u\u017cytkownik\u00f3w na w\u0142a\u015bciwym obszarze geograficznym i we w\u0142a\u015bciwym j\u0119zyku. Ustawiaj\u0105c to jako pierwsze, b\u0119dziesz m\u00f3g\u0142 pracowa\u0107 nad SEO tre\u015bci i skupi\u0107 si\u0119 na innych konkretnych funkcjach rankingowych w p\u00f3\u017aniejszym czasie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Najlepszym sposobem na stworzenie ca\u0142kowicie umi\u0119dzynarodowionej witryny jest najpierw ustalenie kraju lub regionu, do kt\u00f3rego witryna ma by\u0107 kierowana, co mo\u017cna osi\u0105gn\u0105\u0107 za pomoc\u0105 wyspecjalizowanego geograficznego adresu URL. Opr\u00f3cz tego mo\u017cna r\u00f3wnie\u017c okre\u015bli\u0107, w jakim j\u0119zyku ma by\u0107 wy\u015bwietlana kopia, u\u017cywaj\u0105c tag\u00f3w j\u0119zykowych w kodzie HTML witryny. Wreszcie, nale\u017cy skupi\u0107 si\u0119 na tre\u015bci, publikuj\u0105c materia\u0142y, kt\u00f3re odnosz\u0105 si\u0119 do konkretnego regionu z mo\u017cliwo\u015bci\u0105 \/ celem lokalnego rankingu.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podsumowuj\u0105c:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kraj<\/b><span style=\"font-weight: 400;\"> - Adres URL (np. ccTLD)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>J\u0119zyk<\/b><span style=\"font-weight: 400;\"> - Znaczniki j\u0119zyka HTML (np. hreflang)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tre\u015b\u0107<\/b><span style=\"font-weight: 400;\"> - Zlokalizowany j\u0119zyk ukierunkowany na zrozumienie odbiorc\u00f3w (u\u017cywanie poprawnej terminologii, na przyk\u0142ad, je\u015bli mia\u0142by\u015b kierowa\u0107 reklamy na Ameryk\u0119, poprawna pisownia i sformu\u0142owania ameryka\u0144skie, takie jak \"kolor\" lub \"chodnik\", pomog\u0142yby poprawi\u0107 trafno\u015b\u0107 tre\u015bci \/ ranking w lokalizacji w USA).<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_international_SEO_best_practices\"><\/span><b>Jakie s\u0105 najlepsze mi\u0119dzynarodowe praktyki SEO?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>Jakie s\u0105 r\u00f3\u017cne mi\u0119dzynarodowe typy adres\u00f3w URL?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Jak wspomniano wcze\u015bniej, struktura adresu URL witryny mo\u017ce okre\u015bla\u0107 lokalizacj\u0119 geograficzn\u0105 lub kierowanie geograficzne, jednak mo\u017cna to zrobi\u0107 na wiele sposob\u00f3w. Ka\u017cda struktura adresu URL wp\u0142ywa na kierowanie na lokalizacj\u0119 na r\u00f3\u017cne sposoby:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>gTLD<\/strong> - Og\u00f3lna domena najwy\u017cszego poziomu. Te adresy URL nie s\u0105 specyficzne dla danego kraju, ale zamiast tego s\u0105 r\u0119cznie kierowane geograficznie za po\u015brednictwem Search Console lub innych narz\u0119dzi dla webmaster\u00f3w w celu kierowania na okre\u015blone lokalizacje. Przyk\u0142adem takiej domeny jest <strong>.com, .net lub .org<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>ccTLD<\/strong> - Jest to domena specyficzna dla danego kraju, kt\u00f3ra jest automatycznie kierowana geograficznie przy u\u017cyciu technologii Google Search Console. Te adresy URL s\u0105 definiowane przez dwuliterowy kod odpowiadaj\u0105cy okre\u015blonemu krajowi, np. <strong>example.fr<\/strong> (by\u0142aby to witryna skierowana do Francji). Ten adres URL m\u00f3wi wyszukiwarkom dok\u0142adnie, jakiemu terytorium odpowiada dana witryna.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Podkatalog<\/strong> - Ten typ adresu URL ma domen\u0119 g\u0142\u00f3wn\u0105 i wykorzystuje okre\u015blony podkatalog lub podfolder do umi\u0119dzynarodowienia zawarto\u015bci witryny. Np. <\/span><strong>www.example.com\/de<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Subdomena<\/strong> - Subdomena jest \"domen\u0105 trzeciego poziomu\", kt\u00f3ra pokazuje wyszukiwarce, na jakie terytorium kieruje witryn\u0119, jednak nie przekazuje ani nie otrzymuje kapita\u0142u z domeny g\u0142\u00f3wnej. Np. <strong>us.example.com<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Jakie s\u0105 wady i zalety ka\u017cdego z mi\u0119dzynarodowych typ\u00f3w adres\u00f3w URL?\u00a0<\/b><\/h3>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Typ<\/b><\/td>\n<td><b>Plusy\u00a0<\/b><\/td>\n<td><b>Wady<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">ccTLD<\/span><\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daje wyra\u017any sygna\u0142 wyszukiwarkom na temat lokalizacji<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0141atwiejszy ranking lokalny<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dro\u017csza opcja<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Autorytet domeny jest oddzielny dla ka\u017cdej konkretnej witryny<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Subdomena<\/span><\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mniej konserwacji ni\u017c ccTLD<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daje wyszukiwarkom s\u0142abszy sygna\u0142 dotycz\u0105cy lokalizacji i tre\u015bci.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mo\u017ce potencjalnie os\u0142abi\u0107 autorytet domeny\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wi\u0119ksza liczba u\u017cytkownik\u00f3w wybiera przegl\u0105danie lokalne<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Podkatalog<\/span><\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mniej konserwacji ni\u017c ccTLD<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0141\u0105czy autorytet domeny<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daje wyszukiwarkom s\u0142abszy sygna\u0142 dotycz\u0105cy lokalizacji i tre\u015bci.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wi\u0119ksza liczba u\u017cytkownik\u00f3w wybiera przegl\u0105danie lokalne\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Language_targeting_for_your_website\"><\/span><b>Kierowanie na j\u0119zyk witryny\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">W zale\u017cno\u015bci od rodzaju dzia\u0142alno\u015bci lub us\u0142ugi oferowanej przez witryn\u0119, alternatywne opcje j\u0119zykowe mog\u0105 by\u0107 konieczne, aby dotrze\u0107 do zamierzonej grupy odbiorc\u00f3w. Na przyk\u0142ad, je\u015bli jeste\u015b w\u0142a\u015bcicielem witryny e-commerce, kt\u00f3ra sprzedaje produkty zar\u00f3wno odbiorcom angloj\u0119zycznym, jak i francuskoj\u0119zycznym, witryna musia\u0142aby obs\u0142ugiwa\u0107 obie grupy u\u017cytkownik\u00f3w, wy\u015bwietlaj\u0105c produkty w ka\u017cdym j\u0119zyku, zapewniaj\u0105c lepsze wra\u017cenia u\u017cytkownika.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Najlepszym sposobem na pokazanie wyszukiwarkom, \u017ce witryna jest skonfigurowana do obs\u0142ugi r\u00f3\u017cnych j\u0119zyk\u00f3w, jest zintegrowanie tagu j\u0119zykowego z html witryny. Najcz\u0119\u015bciej u\u017cywanym tagiem j\u0119zykowym jest \"hreflang\".\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Przyk\u0142adem u\u017cycia tego tagu mo\u017ce by\u0107:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;link rel=&#8221;alternate&#8221; href=&#8221;http:\/\/example.com\/de&#8221; hreflang=&#8221;de-de&#8221;\/&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wdro\u017cenie tego przyk\u0142adu w witrynie wskazywa\u0142oby wyszukiwarce, \u017ce witryna u\u017cywa j\u0119zyka niemieckiego (de) na tej konkretnej stronie.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Kilka najlepszych praktyk j\u0119zykowych:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Staraj si\u0119 nie u\u017cywa\u0107 t\u0142umaczenia maszynowego. Niestety, technologia t\u0142umaczenia wci\u0105\u017c nie jest jeszcze w pe\u0142ni rozwini\u0119ta i mo\u017ce to zepsu\u0107 wra\u017cenia u\u017cytkownika, dostarczaj\u0105c niedok\u0142adn\u0105 kopi\u0119.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upewnij si\u0119, \u017ce ca\u0142a witryna jest poprawnie prezentowana w j\u0119zyku, na kt\u00f3ry kierujesz reklamy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nie przekierowuj klienta do wersji strony, kt\u00f3ra koreluje z j\u0119zykiem, w kt\u00f3rym przegl\u0105da witryn\u0119. Tylko dlatego, \u017ce u\u017cytkownik wchodzi w interakcj\u0119 z witryn\u0105 w j\u0119zyku francuskim, nie oznacza, \u017ce uzyskuje do niej dost\u0119p z Francji.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Staraj si\u0119 unika\u0107 u\u017cywania skrypt\u00f3w plik\u00f3w cookie do identyfikowania odmian j\u0119zykowych w witrynie, poniewa\u017c wyszukiwarki nie mog\u0105 indeksowa\u0107 tych informacji.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Podczas optymalizacji witryny pod k\u0105tem j\u0119zykowym najlepiej jest nie u\u017cywa\u0107 domeny ccTLD, ale zamiast tego tag hreflang w po\u0142\u0105czeniu z subdomen\u0105 lub adresem URL podkatalogu b\u0119dzie dzia\u0142a\u0142 znacznie lepiej. Informacje s\u0105 znacznie bardziej przejrzyste dla wyszukiwarek, co pomo\u017ce upewni\u0107 si\u0119, \u017ce witryna jest wy\u015bwietlana w odpowiednich wynikach wyszukiwania dla w\u0142a\u015bciwego typu u\u017cytkownik\u00f3w Internetu.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Now_lets_put_this_into_action\"><\/span><b>A teraz wprowad\u017amy to w \u017cycie!\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Teraz, gdy om\u00f3wili\u015bmy niekt\u00f3re z kluczowych technik skutecznego indeksowania mi\u0119dzynarodowego SEO, nadszed\u0142 czas, aby wprowadzi\u0107 je w \u017cycie!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inne mi\u0119dzynarodowe czynniki SEO, kt\u00f3re mo\u017cna r\u00f3wnie\u017c uwzgl\u0119dni\u0107 w procesie optymalizacji, obejmuj\u0105:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hosting witryny przy u\u017cyciu lokalnego adresu IP<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Linki zwrotne do tre\u015bci lokalnych<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u0105\u017cenie do uzyskania pozycji w lokalnych wyszukiwarkach dla kraj\u00f3w takich jak Rosja, Chiny itp.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Je\u015bli chcesz rozpocz\u0105\u0107 mi\u0119dzynarodowe SEO lub szukasz us\u0142ug marketingu cyfrowego, zesp\u00f3\u0142 Fresh Pies jest tutaj, aby Ci pom\u00f3c! <\/span><span style=\"font-weight: 400;\">Zapraszam do <\/span><a href=\"https:\/\/www.freshpies.co.uk\/pl\/kontakt\/\"><span style=\"font-weight: 400;\">Skontaktuj si\u0119 z nami za po\u015brednictwem naszego formularza online<\/span><\/a><span style=\"font-weight: 400;\">lub zadzwo\u0144 do nas pod numer 0207 112 9117, aby uzyska\u0107 wi\u0119cej informacji.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Czym jest mi\u0119dzynarodowe SEO? Kliknij, aby dowiedzie\u0107 si\u0119 wi\u0119cej o tym, jak tagi j\u0119zykowe, adresy URL i tre\u015b\u0107 mog\u0105 wp\u0142ywa\u0107 na mi\u0119dzynarodowe SEO.<\/p>","protected":false},"author":1,"featured_media":79316,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,79],"tags":[],"class_list":["post-79313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is international SEO? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"What is international SEO? Click to read more about how language tags, urls and content can affect your SEO internationally.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pl\/czym-jest-miedzynarodowe-seo\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is international SEO?\" \/>\n<meta property=\"og:description\" content=\"What is international SEO? Click to read more about how language tags, urls and content can affect your SEO internationally.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pl\/czym-jest-miedzynarodowe-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-25T10:58:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/11\/interface-g60aa12a93_1280.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-international-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-international-seo\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"What is international SEO?\",\"datePublished\":\"2021-11-25T10:58:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-international-seo\\\/\"},\"wordCount\":1088,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-international-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/interface-g60aa12a93_1280.png\",\"articleSection\":[\"SEO\",\"Web\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-international-seo\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-international-seo\\\/\",\"name\":\"What is international SEO? - Fresh Pies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-international-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-international-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/interface-g60aa12a93_1280.png\",\"datePublished\":\"2021-11-25T10:58:48+00:00\",\"description\":\"What is international SEO? Click to read more about how language tags, urls and content can affect your SEO internationally.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-international-seo\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-international-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-international-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/interface-g60aa12a93_1280.png\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/interface-g60aa12a93_1280.png\",\"width\":1280,\"height\":854,\"caption\":\"International SEO\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/what-is-international-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is international SEO?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"name\":\"Fresh Pies\",\"description\":\"Website and Digital Marketing Agency in Balham, South London\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.freshpies.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\",\"name\":\"Fresh Pies\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"contentUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/fresh-pies-logo-svg-2.svg\",\"width\":\"1\",\"height\":\"1\",\"caption\":\"Fresh Pies\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freshpiesdigital\\\/\",\"https:\\\/\\\/x.com\\\/freshpies\",\"https:\\\/\\\/www.instagram.com\\\/freshpies\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/freshpies\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\",\"name\":\"Helen White\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g\",\"caption\":\"Helen White\"},\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/pl\\\/author\\\/freshpies\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Czym jest mi\u0119dzynarodowe SEO? - \u015awie\u017ce ciasta","description":"Czym jest mi\u0119dzynarodowe SEO? Kliknij, aby dowiedzie\u0107 si\u0119 wi\u0119cej o tym, jak tagi j\u0119zykowe, adresy URL i tre\u015b\u0107 mog\u0105 wp\u0142ywa\u0107 na mi\u0119dzynarodowe SEO.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.freshpies.co.uk\/pl\/czym-jest-miedzynarodowe-seo\/","og_locale":"pl_PL","og_type":"article","og_title":"What is international SEO?","og_description":"What is international SEO? Click to read more about how language tags, urls and content can affect your SEO internationally.","og_url":"https:\/\/www.freshpies.co.uk\/pl\/czym-jest-miedzynarodowe-seo\/","og_site_name":"Fresh Pies","article_publisher":"https:\/\/www.facebook.com\/freshpiesdigital\/","article_published_time":"2021-11-25T10:58:48+00:00","og_image":[{"width":1280,"height":854,"url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/11\/interface-g60aa12a93_1280.png","type":"image\/png"}],"author":"Helen White","twitter_card":"summary_large_image","twitter_creator":"@freshpies","twitter_site":"@freshpies","twitter_misc":{"Napisane przez":"Helen White","Szacowany czas czytania":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.freshpies.co.uk\/what-is-international-seo\/#article","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/what-is-international-seo\/"},"author":{"name":"Helen White","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/830db0111497960d0459fb15270ab26c"},"headline":"What is international SEO?","datePublished":"2021-11-25T10:58:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/what-is-international-seo\/"},"wordCount":1088,"publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/what-is-international-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/11\/interface-g60aa12a93_1280.png","articleSection":["SEO","Web"],"inLanguage":"pl-PL"},{"@type":"WebPage","@id":"https:\/\/www.freshpies.co.uk\/what-is-international-seo\/","url":"https:\/\/www.freshpies.co.uk\/what-is-international-seo\/","name":"Czym jest mi\u0119dzynarodowe SEO? - \u015awie\u017ce ciasta","isPartOf":{"@id":"https:\/\/www.freshpies.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.freshpies.co.uk\/what-is-international-seo\/#primaryimage"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/what-is-international-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/11\/interface-g60aa12a93_1280.png","datePublished":"2021-11-25T10:58:48+00:00","description":"Czym jest mi\u0119dzynarodowe SEO? Kliknij, aby dowiedzie\u0107 si\u0119 wi\u0119cej o tym, jak tagi j\u0119zykowe, adresy URL i tre\u015b\u0107 mog\u0105 wp\u0142ywa\u0107 na mi\u0119dzynarodowe SEO.","breadcrumb":{"@id":"https:\/\/www.freshpies.co.uk\/what-is-international-seo\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.freshpies.co.uk\/what-is-international-seo\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.freshpies.co.uk\/what-is-international-seo\/#primaryimage","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/11\/interface-g60aa12a93_1280.png","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2021\/11\/interface-g60aa12a93_1280.png","width":1280,"height":854,"caption":"International SEO"},{"@type":"BreadcrumbList","@id":"https:\/\/www.freshpies.co.uk\/what-is-international-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.freshpies.co.uk\/"},{"@type":"ListItem","position":2,"name":"What is international SEO?"}]},{"@type":"WebSite","@id":"https:\/\/www.freshpies.co.uk\/#website","url":"https:\/\/www.freshpies.co.uk\/","name":"\u015awie\u017ce ciasta","description":"Agencja marketingu internetowego i cyfrowego w Balham, po\u0142udniowy Londyn","publisher":{"@id":"https:\/\/www.freshpies.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.freshpies.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/www.freshpies.co.uk\/#organization","name":"\u015awie\u017ce ciasta","url":"https:\/\/www.freshpies.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","contentUrl":"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2018\/12\/fresh-pies-logo-svg-2.svg","width":"1","height":"1","caption":"Fresh Pies"},"image":{"@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freshpiesdigital\/","https:\/\/x.com\/freshpies","https:\/\/www.instagram.com\/freshpies\/","https:\/\/www.linkedin.com\/company\/freshpies\/"]},{"@type":"Person","@id":"https:\/\/www.freshpies.co.uk\/#\/schema\/person\/830db0111497960d0459fb15270ab26c","name":"Helen White","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2462b657b359d5d70fb56ba22ef047b51c9c1f6a089dc424380dcfb2a65f9af4?s=96&d=mm&r=g","caption":"Helen White"},"url":"https:\/\/www.freshpies.co.uk\/pl\/author\/freshpies\/"}]}},"_links":{"self":[{"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/posts\/79313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/comments?post=79313"}],"version-history":[{"count":3,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/posts\/79313\/revisions"}],"predecessor-version":[{"id":79317,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/posts\/79313\/revisions\/79317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/media\/79316"}],"wp:attachment":[{"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/media?parent=79313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/categories?post=79313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freshpies.co.uk\/pl\/wp-json\/wp\/v2\/tags?post=79313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}