{"id":79474,"date":"2022-04-26T16:40:21","date_gmt":"2022-04-26T15:40:21","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=79474"},"modified":"2022-04-28T14:29:53","modified_gmt":"2022-04-28T13:29:53","slug":"ga4-vs-universal-analytics-jakie-sa-roznice","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/ga4-vs-universal-analytics-what-are-the-differences\/","title":{"rendered":"GA4 vs Universal Analytics - Jakie s\u0105 r\u00f3\u017cnice?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Zawarto\u015b\u0107<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pl\/ga4-vs-universal-analytics-what-are-the-differences\/#Google_Analytics_4_%E2%80%93_What_is_it\" >Google Analytics 4 - co to jest?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pl\/ga4-vs-universal-analytics-what-are-the-differences\/#What_happens_to_my_Universal_Analytics_data\" >Co dzieje si\u0119 z moimi danymi Universal Analytics?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pl\/ga4-vs-universal-analytics-what-are-the-differences\/#What_are_the_differences_between_GA4_Universal_Analytics\" >Jakie s\u0105 r\u00f3\u017cnice mi\u0119dzy GA4 a Universal Analytics?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pl\/ga4-vs-universal-analytics-what-are-the-differences\/#For_Existing_Clients%E2%80%A6\" >Dla obecnych klient\u00f3w...<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Analytics_4_%E2%80%93_What_is_it\"><\/span>Google Analytics 4 - co to jest?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>16 marca Google og\u0142osi\u0142o oficjalne wycofanie Universal Analytics, prosz\u0105c u\u017cytkownik\u00f3w o przeniesienie swoich kont do Google Analytics 4. Nowa platforma \u0142\u0105czy analityk\u0119 internetow\u0105 i aplikacyjn\u0105, kt\u00f3ra zosta\u0142a wprowadzona wraz z wersj\u0105 beta Google. U\u017cytkownicy b\u0119d\u0105 musieli za\u0142o\u017cy\u0107 konto GA4 do lipca 2023 r., aby kontynuowa\u0107 gromadzenie odpowiednich danych o witrynie.<\/p>\n<p>Nowa wersja analityki oferuje bardziej dog\u0142\u0119bny wgl\u0105d w Google Ads, a tak\u017ce mo\u017cliwo\u015bci pomiaru mi\u0119dzy urz\u0105dzeniami, szczeg\u00f3\u0142ow\u0105 kontrol\u0119 danych i wgl\u0105d w dane predykcyjne.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_happens_to_my_Universal_Analytics_data\"><\/span>Co dzieje si\u0119 z moimi danymi Universal Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By\u0107 mo\u017ce my\u015blisz: \"ale co si\u0119 stanie z moimi historycznymi danymi?\". Nie martw si\u0119, podczas konfigurowania Google Analytics 4 nadal b\u0119dziesz m\u00f3g\u0142 przegl\u0105da\u0107 stare dane przez okres po lipcu 2023 r., uzyskuj\u0105c dost\u0119p do Universal Analytics w swojej nieruchomo\u015bci. Kr\u00f3tko m\u00f3wi\u0105c, GA4 b\u0119dzie zbiera\u0107 nowe dane, a stare dane b\u0119dzie mo\u017cna znale\u017a\u0107 w Universal Analytics. Zdecydowanie zaleca si\u0119 jednak u\u017cytkownikom wyeksportowanie danych historycznych, aby zapobiec ich usuni\u0119ciu.<\/p>\n<p>&nbsp;<\/p>\n<h1><img decoding=\"async\" class=\"alignnone size-full wp-image-79476\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25.png\" alt=\"\" width=\"1652\" height=\"547\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25.png 1652w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-300x99.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-1024x339.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-768x254.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-03-30-at-15.51.25-1536x509.png 1536w\" sizes=\"(max-width: 1652px) 100vw, 1652px\" \/><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_differences_between_GA4_Universal_Analytics\"><\/span>Jakie s\u0105 r\u00f3\u017cnice mi\u0119dzy GA4 a Universal Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Istniej\u0105 cztery g\u0142\u00f3wne r\u00f3\u017cnice mi\u0119dzy GA4 a Universal Analytics:<\/p>\n<ul>\n<li>Modele pomiarowe<\/li>\n<li>Usuni\u0119cie miesi\u0119cznego limitu trafie\u0144<\/li>\n<li>Bezp\u0142atne po\u0142\u0105czenie z Big Query<\/li>\n<li>Zwi\u0119kszona liczba plik\u00f3w cookie i analiza danych<\/li>\n<\/ul>\n<p>Przyjrzyjmy si\u0119 ka\u017cdej r\u00f3\u017cnicy nieco bardziej szczeg\u00f3\u0142owo.<\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Modele pomiarowe<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Je\u015bli jeste\u015b zaznajomiony z Universal Analytics, b\u0119dziesz wiedzia\u0142, \u017ce istniej\u0105 domy\u015blne pomiary zwane \"trafieniami\", kt\u00f3re b\u0119dzie \u015bledzi\u0107 Twoje konto analityczne. Obejmuj\u0105 one ods\u0142ony stron, sesje, czas trwania sesji itp. GA4 nadal b\u0119dzie mierzy\u0107 te czynniki, jednak b\u0119d\u0105 one teraz prezentowane jako \"zdarzenia\" na koncie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zdarzenia by\u0142y pierwotnie u\u017cywane do \u015bledzenia wszystkiego, od klikni\u0119\u0107 link\u00f3w, po\u0142\u0105cze\u0144 telefonicznych, przesy\u0142ania formularzy kontaktowych, odtwarzania film\u00f3w itp.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-79475 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57.png\" alt=\"\" width=\"1212\" height=\"443\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57.png 1212w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-300x110.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-1024x374.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/Screenshot-2022-04-26-at-16.25.57-768x281.png 768w\" sizes=\"(max-width: 1212px) 100vw, 1212px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">W przeciwie\u0144stwie do Universal Analytics, zdarzenia w GA4 nie wymagaj\u0105 ju\u017c wprowadzania kategorii, akcji lub etykiety. Opr\u00f3cz tego GA4 oferuje cztery r\u00f3\u017cne typy \u015bledzenia zdarze\u0144, dostarczaj\u0105c alternatywnych wgl\u0105d\u00f3w w dane.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Zdarzenia domy\u015blne<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Podobnie jak domy\u015blne \"trafienia\" obecne w Universal Analytics, Google Analytics 4 automatycznie \u015bledzi okre\u015blone zdarzenia, gdy nowy kod analityczny jest zaimplementowany w witrynie lub mened\u017cerze tag\u00f3w. Zdarzenia obejmuj\u0105 ods\u0142ony stron, czas rozpocz\u0119cia sesji, pierwsz\u0105 wizyt\u0119 itp.<\/span><\/p>\n<h3><strong>Polecane wydarzenia\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Podobnie jak w przypadku rekomendacji w Google Ads, GA4 zaleci konkretne wydarzenia, kt\u00f3re mog\u0105 przynie\u015b\u0107 korzy\u015bci Twoim celom analitycznym. Rekomendacje r\u00f3\u017cni\u0105 si\u0119 w zale\u017cno\u015bci od rodzaju bran\u017cy i oferuj\u0105 szeroki zakres gromadzenia danych.<\/span><\/p>\n<h3><strong>Ulepszone zdarzenia pomiarowe\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Rozszerzone zdarzenia pomiarowe s\u0105 automatycznie stosowane do konta GA4 podczas konfiguracji, jednak w razie potrzeby mo\u017cna je wy\u0142\u0105czy\u0107 w ustawieniach. Zdarzenia obejmuj\u0105 zaanga\u017cowanie wideo, przewijanie, klikni\u0119cia wychodz\u0105ce i korzystanie z funkcji wyszukiwania w witrynie.\u00a0<\/span><\/p>\n<h3><strong>Wydarzenia niestandardowe\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Zdarzenia niestandardowe to typy zdarze\u0144, kt\u00f3re sam implementujesz i nazywasz. R\u00f3\u017cni\u0105c si\u0119 nieco od tradycyjnych zdarze\u0144 klienta w Universal Analytics, podczas tworzenia niestandardowego zdarzenia w GA4 nie trzeba ju\u017c dodawa\u0107 kategorii, administratora ani etykiety. Zamiast tego nowe zdarzenia niestandardowe b\u0119d\u0105 wymaga\u0142y dodania parametr\u00f3w. <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/11396839?hl=en\"><span style=\"font-weight: 400;\">Kliknij tutaj, aby dowiedzie\u0107 si\u0119 wi\u0119cej o niestandardowych parametrach zdarze\u0144\u00a0<\/span><\/a><\/p>\n<h3><strong>Limity trafie\u0144\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Kolejn\u0105 kluczow\u0105 r\u00f3\u017cnic\u0105 mi\u0119dzy Universal Analytics a GA4 jest usuni\u0119cie limit\u00f3w ods\u0142on. Wcze\u015bniej UA pozwala\u0142a na rejestrowanie 10 milion\u00f3w ods\u0142on miesi\u0119cznie. Zosta\u0142o to teraz usuni\u0119te i zast\u0105pione limitem 500 zdarze\u0144 na konto analityczne.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Zwi\u0119ksza liczb\u0119 plik\u00f3w cookie i analiz\u0119 danych<\/strong>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Poniewa\u017c pliki cookie stron trzecich s\u0105 powoli wycofywane, gromadzenie danych stanie si\u0119 trudniejszym procesem. GA4 ma wype\u0142ni\u0107 luk\u0119, w kt\u00f3rej dane s\u0105 niekompletne. Uczenie maszynowe Google zapewni lepszy wgl\u0105d w konwersje online i offline na wielu urz\u0105dzeniach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google opracowa\u0142o nowe narz\u0119dzie analityczne, kt\u00f3re pozwala analizowa\u0107 poszczeg\u00f3lnych u\u017cytkownik\u00f3w, por\u00f3wnywa\u0107 segmenty, przeprowadza\u0107 analiz\u0119 \u015bcie\u017cki konwersji i tworzy\u0107 niestandardowe lejki konwersji, dostosowane do r\u00f3\u017cnych typ\u00f3w dzia\u0142alno\u015bci.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"For_Existing_Clients%E2%80%A6\"><\/span>Dla obecnych klient\u00f3w...<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uwaga dla naszych obecnych klient\u00f3w, b\u0119dziemy w kontakcie w sprawie zmiany mi\u0119dzy systemami analitycznymi. W przypadku innych zapyta\u0144 internetowych <span style=\"font-weight: 400;\">zapraszamy do<a href=\"https:\/\/www.freshpies.co.uk\/pl\/kontakt\/\"> Skontaktuj si\u0119<\/a> z cz\u0142onkiem naszego przyjaznego <a href=\"https:\/\/www.freshpies.co.uk\/pl\/o-nas\/\">zesp\u00f3\u0142<\/a>.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>16 marca Google og\u0142osi\u0142o wycofanie Universal Analytics, prosz\u0105c u\u017cytkownik\u00f3w o przeniesienie swoich kont do GA4. Kliknij, aby dowiedzie\u0107 si\u0119 wi\u0119cej.<\/p>","protected":false},"author":1,"featured_media":79481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,693],"tags":[],"class_list":["post-79474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GA4 Vs Universal Analytics - What are the differences - Fresh Pies<\/title>\n<meta name=\"description\" content=\"On March 16th Google announced the phasing out of Universal Analytics, asking users to move their accounts across to GA4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pl\/ga4-vs-universal-analytics-jakie-sa-roznice\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA4 Vs Universal Analytics - What are the differences\" \/>\n<meta property=\"og:description\" content=\"On March 16th Google announced the phasing out of Universal Analytics, asking users to move their accounts across to GA4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pl\/ga4-vs-universal-analytics-jakie-sa-roznice\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-26T15:40:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-28T13:29:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/04\/myriam-jessier-eveI7MOcSmw-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ga4-vs-universal-analytics-what-are-the-differences\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/ga4-vs-universal-analytics-what-are-the-differences\\\/\"},\"author\":{\"name\":\"Helen White\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/830db0111497960d0459fb15270ab26c\"},\"headline\":\"GA4 Vs Universal Analytics &#8211; 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