{"id":79494,"date":"2022-06-09T08:28:52","date_gmt":"2022-06-09T07:28:52","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=79494"},"modified":"2022-06-09T08:39:07","modified_gmt":"2022-06-09T07:39:07","slug":"dlaczego-warto-korzystac-z-mediow-spolecznosciowych-w-marketingu-biznesowym","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/why-use-social-media-for-business-marketing\/","title":{"rendered":"Dlaczego warto korzysta\u0107 z medi\u00f3w spo\u0142eczno\u015bciowych w marketingu biznesowym?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Zawarto\u015b\u0107<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pl\/why-use-social-media-for-business-marketing\/#Why_Use_Social_Media_for_Business_Marketing\" >Dlaczego warto korzysta\u0107 z medi\u00f3w spo\u0142eczno\u015bciowych w marketingu biznesowym?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pl\/why-use-social-media-for-business-marketing\/#A_Customers_Journey\" >Podr\u00f3\u017c klienta<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pl\/why-use-social-media-for-business-marketing\/#Benefits_of_Social_Media_for_Business_Marketing\" >Korzy\u015bci z medi\u00f3w spo\u0142eczno\u015bciowych dla marketingu biznesowego:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pl\/why-use-social-media-for-business-marketing\/#Need_Help_With_Your_Social_Media\" >Potrzebujesz pomocy z mediami spo\u0142eczno\u015bciowymi?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Use_Social_Media_for_Business_Marketing\"><\/span><strong>Dlaczego warto korzysta\u0107 z medi\u00f3w spo\u0142eczno\u015bciowych w marketingu biznesowym?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Obecno\u015b\u0107 w Internecie staje si\u0119 coraz wa\u017cniejsza ni\u017c kiedykolwiek wcze\u015bniej, dlatego te\u017c osi\u0105gn\u0119li\u015bmy punkt, w kt\u00f3rym firmy MUSZ\u0104 korzysta\u0107 z medi\u00f3w spo\u0142eczno\u015bciowych.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Niezale\u017cnie od wielko\u015bci firmy, media spo\u0142eczno\u015bciowe sta\u0142y si\u0119 istotn\u0105 cz\u0119\u015bci\u0105 marketingu online i czym\u015b, co ka\u017cda firma powinna wzi\u0105\u0107 pod uwag\u0119 w swojej og\u00f3lnej strategii marketingowej.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">W obecnej sytuacji ponad po\u0142owa \u015bwiata <\/span><a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/\"><span style=\"font-weight: 400;\">korzysta z medi\u00f3w spo\u0142eczno\u015bciowych (58.4%)<\/span><\/a><span style=\"font-weight: 400;\">W ci\u0105gu ostatnich 12 miesi\u0119cy oko\u0142o 424 milion\u00f3w nowych u\u017cytkownik\u00f3w zarejestrowa\u0142o si\u0119 w mediach spo\u0142eczno\u015bciowych. Ponadto \u015bredni dzienny czas sp\u0119dzany w mediach spo\u0142eczno\u015bciowych wynosi oko\u0142o 2 godzin i 27 minut, co daje firmom realn\u0105 szans\u0119 na zwi\u0119kszenie \u015bwiadomo\u015bci marki, ruchu, a tak\u017ce konwersji.<\/span><\/p>\n<p>Klienci czasami pytaj\u0105 \"Dlaczego warto korzysta\u0107 z medi\u00f3w spo\u0142eczno\u015bciowych w marketingu biznesowym?\". Aby pom\u00f3c odpowiedzie\u0107 na to pytanie, zebrali\u015bmy informacje na temat wp\u0142ywu medi\u00f3w spo\u0142eczno\u015bciowych i dlaczego warto je zintegrowa\u0107 z dzia\u0142aniami marketingowymi online.<\/p>\n<h2><strong><img decoding=\"async\" class=\"aligncenter wp-image-79504 size-large\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-1024x683.jpg\" alt=\"Dlaczego warto korzysta\u0107 z medi\u00f3w spo\u0142eczno\u015bciowych w marketingu biznesowym?\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-1024x683.jpg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-300x200.jpg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-768x512.jpg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-1536x1024.jpg 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_-2048x1365.jpg 2048w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2022\/06\/Why-use-social-media-marketing-for-business_.jpg 2560w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/strong><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"A_Customers_Journey\"><\/span><strong>Podr\u00f3\u017c klienta<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Podr\u00f3\u017c klienta mo\u017ce wydawa\u0107 si\u0119 stosunkowo prosta - oferujesz produkt lub us\u0142ug\u0119, a nast\u0119pnie klient je kupuje. Jednak dopiero gdy zaczniesz przygl\u0105da\u0107 si\u0119 bli\u017cej, zaczniesz rozumie\u0107 z\u0142o\u017cono\u015b\u0107 tego procesu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">W skr\u00f3cie, podr\u00f3\u017c klienta to do\u015bwiadczenie, jakie klient ma z Twoj\u0105 firm\u0105 w r\u00f3\u017cnych punktach styku. Wszystkie one odgrywaj\u0105 istotn\u0105 rol\u0119 w kszta\u0142towaniu pozytywnych do\u015bwiadcze\u0144 klienta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poni\u017cej znajduje si\u0119 kilka przyk\u0142ad\u00f3w punkt\u00f3w styku z klientem:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reklamy Google<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Media spo\u0142eczno\u015bciowe<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-mail<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strona internetowa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Czaty na \u017cywo\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Aby pom\u00f3c Ci zrozumie\u0107, jak dzia\u0142aj\u0105 punkty styku, zebrali\u015bmy poni\u017cej przyk\u0142adow\u0105 podr\u00f3\u017c klienta. W tym scenariuszu Carol szuka fizjoterapeuty w swojej okolicy.<\/span><\/p>\n<p style=\"text-align: center;\"><b>Organic Search &gt; Organic Social &gt; Paid Social &gt; Email<\/b><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Carol wpisuje w Google<\/span><b> \"Fizjoterapeuci blisko mnie<\/b><span style=\"font-weight: 400;\">przewija w d\u00f3\u0142, klika na Twoj\u0105 stron\u0119 i po\u015bwi\u0119ca czas na zapoznanie si\u0119 z oferowanymi przez Ciebie us\u0142ugami, cenami itp.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">B\u0119d\u0105c na Twojej stronie internetowej, klika Tw\u00f3j link na Instagramie. Po sp\u0119dzeniu 5 minut na przegl\u0105daniu Twojego kana\u0142u, postanawia Ci\u0119 obserwowa\u0107.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Tydzie\u0144 p\u00f3\u017aniej wraca do domu z pracy i widzi reklam\u0119 spo\u0142eczno\u015bciow\u0105 Twojej firmy promuj\u0105c\u0105 20% zni\u017cki dla nowych pacjent\u00f3w. Klika reklam\u0119, a nast\u0119pnie kontaktuje si\u0119, aby um\u00f3wi\u0107 si\u0119 na wizyt\u0119.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Po wizycie wysy\u0142ana jest wiadomo\u015b\u0107 e-mail z pro\u015bb\u0105 o pozostawienie recenzji.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Carol przesz\u0142a przez 4 punkty styku podczas swojej podr\u00f3\u017cy konwersji\u00a0<\/span><b>(Twoja witryna, organiczne serwisy spo\u0142eczno\u015bciowe, p\u0142atne serwisy spo\u0142eczno\u015bciowe i poczta e-mail)<\/b><span style=\"font-weight: 400;\">. Niemniej jednak b\u0119d\u0105 si\u0119 one r\u00f3\u017cni\u0107 w zale\u017cno\u015bci od osoby, rodzaju prowadzonej dzia\u0142alno\u015bci oraz skonfigurowanych punkt\u00f3w styku.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Social_Media_for_Business_Marketing\"><\/span><strong>Korzy\u015bci z medi\u00f3w spo\u0142eczno\u015bciowych dla marketingu biznesowego:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>1. Zwi\u0119kszenie \u015bwiadomo\u015bci marki<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Jak wspomniano na pocz\u0105tku tego artyku\u0142u, liczba os\u00f3b korzystaj\u0105cych z medi\u00f3w spo\u0142eczno\u015bciowych ro\u015bnie ka\u017cdego dnia. Oznacza to, \u017ce pula os\u00f3b, do kt\u00f3rych mo\u017cna kierowa\u0107 reklamy stale ro\u015bnie!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Media spo\u0142eczno\u015bciowe s\u0105 wykorzystywane nie tylko jako spos\u00f3b na \u0142\u0105czenie si\u0119 ludzi z markami, kt\u00f3re ju\u017c znaj\u0105. S\u0105 r\u00f3wnie\u017c wykorzystywane jako narz\u0119dzie do odkrywania nowych firm, z <\/span><a href=\"https:\/\/business.instagram.com\/igb\/a\/ads-in-explore\"><span style=\"font-weight: 400;\">83 procent os\u00f3b<\/span><\/a><span style=\"font-weight: 400;\"> twierdzi, \u017ce regularnie odkrywa nowe produkty i us\u0142ugi na Instagramie.\u00a0<\/span><\/p>\n<p><b>2. Humanizuj swoj\u0105 mark\u0119<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Media spo\u0142eczno\u015bciowe to fantastyczny spos\u00f3b na pokazanie innej strony swojej firmy, bardziej przejrzystej i spersonalizowanej. Co wi\u0119cej, jest to miejsce do budowania kontakt\u00f3w z nowymi potencjalnymi klientami i kontynuowania budowania relacji z osobami, kt\u00f3re ju\u017c skorzysta\u0142y z Twoich us\u0142ug lub kupi\u0142y jeden z Twoich produkt\u00f3w.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">W dobie sceptycyzmu coraz wi\u0119cej os\u00f3b poszukuje marek, kt\u00f3re wykazuj\u0105 si\u0119 autentyczno\u015bci\u0105 i celowo\u015bci\u0105. Chc\u0105 pozna\u0107 warto\u015bci marki, zobaczy\u0107, co dzieje si\u0119 za kulisami i jak produkt lub us\u0142uga dzia\u0142a w prawdziwym \u017cyciu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Autentyczno\u015b\u0107 marki nigdy nie by\u0142a wa\u017cniejsza!<\/span><\/p>\n<p><b>3. Pozosta\u0144 w centrum uwagi swoich klient\u00f3w<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">70% u\u017cytkownik\u00f3w loguje si\u0119 na swoje konta w mediach spo\u0142eczno\u015bciowych przynajmniej raz dziennie. Tak wi\u0119c, je\u015bli publikujesz konsekwentnie, pozwala ci to \u0142\u0105czy\u0107 si\u0119 z obserwuj\u0105cymi za ka\u017cdym razem, gdy loguj\u0105 si\u0119, aby sprawdzi\u0107 swoje konta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bycie konsekwentnym jest kluczowe, jednak z drugiej strony r\u00f3wnie wa\u017cne jest tworzenie anga\u017cuj\u0105cych tre\u015bci! Czy oferuje on warto\u015b\u0107? Czy jestem w stanie edukowa\u0107? Czy jest zabawny? Utrzymywanie \u015bwie\u017co\u015bci tre\u015bci sprawi, \u017ce obserwuj\u0105cy b\u0119d\u0105 zainteresowani. Tak wi\u0119c, gdy nadejdzie czas, b\u0119dziesz jedn\u0105 z pierwszych os\u00f3b, o kt\u00f3rych pomy\u015bl\u0105.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retargetowanie reklam to tak\u017ce kolejny \u015bwietny spos\u00f3b na pozostanie w czo\u0142\u00f3wce klient\u00f3w. Dzi\u0119ki reklamom spo\u0142eczno\u015bciowym mo\u017cesz przekierowa\u0107 reklamy do os\u00f3b, kt\u00f3re wykaza\u0142y zainteresowanie Twoj\u0105 firm\u0105 i zach\u0119ci\u0107 je do zrobienia ostatniego kroku!<\/span><\/p>\n<p><b>4. Przyci\u0105gnij ruch do swojej witryny<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Innym skutecznym sposobem kierowania ruchu do witryny s\u0105 kana\u0142y spo\u0142eczno\u015bciowe. Mo\u017cna to zrobi\u0107 zar\u00f3wno organicznie, jak i poprzez dodanie p\u0142atnych reklam.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je\u015bli Twoim celem jest przyci\u0105gni\u0119cie wi\u0119kszej liczby os\u00f3b do Twojej witryny, wa\u017cne jest, aby promowa\u0142a ona Twoj\u0105 firm\u0119 w pozytywnym \u015bwietle. Czy jest dobrze zaprojektowana? Przyjazna dla u\u017cytkownika? Czy buduje zaufanie? To wszystko s\u0105 rzeczy, o kt\u00f3rych nale\u017cy pomy\u015ble\u0107, gdy ju\u017c kto\u015b wejdzie na twoj\u0105 stron\u0119. Nast\u0119pnie Twoja witryna musi zaj\u0105\u0107 si\u0119 sprzeda\u017c\u0105 i wp\u0142yn\u0105\u0107 na ludzi, aby podj\u0119li dzia\u0142ania!\u00a0<\/span><\/p>\n<p><b>5. Zwi\u0119kszenie konwersji\u00a0<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Media spo\u0142eczno\u015bciowe umo\u017cliwiaj\u0105 firmom \u0142atwe zbieranie potencjalnych klient\u00f3w za pomoc\u0105 reklam ukierunkowanych na generowanie lead\u00f3w. Dzi\u0119ki platformom takim jak Facebook, Instagram i LinkedIn mo\u017cna skonfigurowa\u0107 kampanie, w kt\u00f3rych ludzie mog\u0105 si\u0119 skontaktowa\u0107 bez opuszczania platformy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je\u015bli prowadzisz reklam\u0119 skoncentrowan\u0105 na potencjalnych klientach i zdecydowa\u0142e\u015b si\u0119 kierowa\u0107 ludzi do swojej witryny, mo\u017cesz ryzykowa\u0107 utrat\u0119 potencjalnych klient\u00f3w z powodu niecierpliwo\u015bci. Z kolei je\u015bli uruchomisz reklam\u0119 z formularzem potencjalnego klienta, klienci b\u0119d\u0105 mogli doda\u0107 swoje dane od razu, dzi\u0119ki czemu ich podr\u00f3\u017c b\u0119dzie szybsza i wygodniejsza.<\/span><\/p>\n<p><b>6. Zwi\u0119kszenie sprzeda\u017cy<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Zakupy spo\u0142eczno\u015bciowe zyskuj\u0105 na popularno\u015bci, a Facebook, Instagram i Tik Tok umo\u017cliwiaj\u0105 firmom sprzeda\u017c produkt\u00f3w bezpo\u015brednio w mediach spo\u0142eczno\u015bciowych.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poniewa\u017c ludzie sp\u0119dzaj\u0105 teraz wi\u0119cej czasu online, daje to klientom mo\u017cliwo\u015b\u0107 zakupu produkt\u00f3w na platformach, na kt\u00f3rych sp\u0119dzaj\u0105 najwi\u0119cej czasu.<\/span><\/p>\n<p><b>7. Wsp\u00f3\u0142praca z influencerami\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Influencerzy stali si\u0119 niezwykle skutecznym sposobem na zwi\u0119kszenie \u015bwiadomo\u015bci marki i konwersji, a co najwa\u017cniejsze, budowanie zaufania i wiarygodno\u015bci. Influencerzy ci\u0119\u017cko pracuj\u0105, aby budowa\u0107 wi\u0119zi ze swoimi obserwatorami i stale anga\u017cowa\u0107 ich inspiruj\u0105cymi, zabawnymi tre\u015bciami.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Promuj\u0105c Twoj\u0105 firm\u0119 na swoich kana\u0142ach spo\u0142eczno\u015bciowych, influencerzy s\u0105 w stanie zbudowa\u0107 zaufanie do Twojej marki. Je\u015bli korzystaj\u0105 z Twoich produkt\u00f3w lub us\u0142ug, ich obserwatorzy b\u0119d\u0105 my\u015ble\u0107: \"To musi by\u0107 dobre\".<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Need_Help_With_Your_Social_Media\"><\/span><strong>Potrzebujesz pomocy z mediami spo\u0142eczno\u015bciowymi?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Je\u015bli zastanawiasz si\u0119 nad podj\u0119ciem pierwszych krok\u00f3w w celu stworzenia strategii medi\u00f3w spo\u0142eczno\u015bciowych lub potrzebujesz pomocy w rozwijaniu istniej\u0105cych kana\u0142\u00f3w, prosimy o kontakt.<a href=\"https:\/\/www.freshpies.co.uk\/pl\/kontakt\/\" target=\"_blank\" rel=\"noopener\"> Zach\u0119camy do kontaktu telefonicznego lub mailowego,<\/a> a ch\u0119tnie porozmawiamy o naszych us\u0142ugach w mediach spo\u0142eczno\u015bciowych.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Czy zastanawia\u0142e\u015b si\u0119 kiedy\u015b, dlaczego media spo\u0142eczno\u015bciowe odgrywaj\u0105 tak wa\u017cn\u0105 rol\u0119 w marketingu online dla Twojej firmy? Kliknij, aby dowiedzie\u0107 si\u0119 wi\u0119cej.<\/p>","protected":false},"author":1,"featured_media":79503,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[775],"tags":[],"class_list":["post-79494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Use Social Media for Business Marketing? - Fresh Pies<\/title>\n<meta name=\"description\" content=\"In this blog post, we cover the commonly asked client question, why use social media for business marketing? 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