{"id":80718,"date":"2024-06-13T08:30:08","date_gmt":"2024-06-13T07:30:08","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=80718"},"modified":"2024-08-08T16:27:48","modified_gmt":"2024-08-08T15:27:48","slug":"zrozumienie-fazy-nauki-reklam-google","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/understanding-google-ads-learning-phase\/","title":{"rendered":"Zrozumienie fazy nauki Google Ads"},"content":{"rendered":"

A Google Ads learning phase will come to all who bid. Whether you\u2019ve just set up your Google Ad account or restructured your ad campaigns, your account will need to go through an essential period called \u2018the learning phase\u2019 – especially if you\u2019re using smart bidding. Prepare to hold tight, better results are coming<\/span><\/p>\n

Google Ads Learning Phase – Do\u2019s and Don\u2019ts\u00a0<\/b><\/h2>\n

This learning period describes the time used by the bid strategy algorithms to relearn and then optimise your bidding on your search terms, with the goal being to improve your campaign results. Consensus says that allowing this phase to unfold is essential, but that can generate some discomfort if the numbers don\u2019t look good for up to a month or so. [Spoiler: they won\u2019t.] And If you undo the restructure, there\u2019s no guarantee the stats will go back to what they were before.<\/span><\/p>\n

All this being said, restructuring your Google Ads is advisable at least once every 12 months, if not 6, particularly for very large and diverse accounts.<\/span><\/p>\n

Why Restructuring Your Google Ads Account Is Beneficial\u00a0\u00a0<\/b><\/h2>\n

Why? Think of it as spring cleaning.<\/span><\/p>\n

    \n
  1. Better organisation – Particularly if there\u2019s been a change in the personnel who manage the day-to-day of the accounts. A structure that seems logical for all users, at all levels, means better visibility and tracking of performance.<\/span><\/li>\n
  2. Improved targeting – Restructuring your Google Ad account allows for more focused and finessed segmentation. You should already know that getting the right message to the right audience or location improves the effectiveness of your campaigns.<\/span><\/li>\n
  3. Keyword management optimisation – Probably our favourite part of an ad account restructure! This element allows for removing the keywords that are no longer relevant or underperforming, so you can better understand any gaps in your targeting. It\u2019s like taking out the trash, but nerdier. Better aligned keywords and goals mean improved relevancy scores and higher quality traffic.<\/span><\/li>\n
  4. Ad Copy Updates – Like reviewing and refining your keywords, the same goes for ad copy. Make space for new messaging, be it seasonal or evergreen, and ensure consistency across multiple bits of copy for your campaigns. Keeping your copy fresh and up to date benefits your ad performance by helping your quality score and CTRs<\/span><\/li>\n
  5. Budget – The bottom line benefits from an ad account restructure. Why? After you\u2019ve done all the above, you\u2019ve got improved visibility on campaign performance. This allows you to lean into the more successful ones accordingly. All ROIs matter. (A metaphor about being able to see the wood for the trees would work here, but this is a serious article so we won\u2019t put one in.)<\/span><\/li>\n<\/ol>\n

     <\/p>\n

    TLDR: Your Google Ads learning phase will last at least 2-3 weeks for an existing account. Expect 1-3 months for a new account, depending on campaign complexities. It’s good practise to do it at least once a year.<\/p>\n

    If you\u2019ve read this far, hopefully, we\u2019ve persuaded you to take a long hard look at your Google Ad account structure. And if not that, then perhaps we\u2019ve persuaded you that <\/span>WE<\/b><\/a> should look at it for you. Drop us a line,<\/a> and we can go from there.<\/span><\/p>\n

    \"A
    If only your Google Ads learning phase was this cool and stylised to look at.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

    To nieuniknione, niezale\u017cnie od tego, czy skonfigurowa\u0142e\u015b now\u0105 kampani\u0119 reklamow\u0105, czy w\u0142a\u015bnie wprowadzi\u0142e\u015b pewne zmiany - Twoje konto b\u0119dzie musia\u0142o przej\u015b\u0107 przez niezb\u0119dny okres zwany \"faz\u0105 nauki\".<\/p>","protected":false},"author":9,"featured_media":80724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-80718","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-google-ads","post_format-post-format-image"],"yoast_head":"\nUnderstanding your Google Ads Learning phase - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Google Ads learning phase is the time used by the bid strategy algorithms to relearn and then optimise your bidding on your search terms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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