{"id":81958,"date":"2024-10-09T08:39:36","date_gmt":"2024-10-09T07:39:36","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=81958"},"modified":"2024-10-15T11:05:27","modified_gmt":"2024-10-15T10:05:27","slug":"kiedy-przeprojektowac-strone-internetowa-7-oznak-ze-nadszedl-czas-na-aktualizacje","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/when-to-redesign-your-website-7-signs-its-time-for-an-update\/","title":{"rendered":"Kiedy przeprojektowa\u0107 stron\u0119 internetow\u0105: 7 oznak, \u017ce nadszed\u0142 czas na aktualizacj\u0119"},"content":{"rendered":"<p>Twoja strona internetowa jest internetow\u0105 wizyt\u00f3wk\u0105 Twojej firmy i wa\u017cne jest, aby zrobi\u0107 dobre wra\u017cenie. Jednak strony internetowe nie pozostaj\u0105 zawsze aktualne. Technologia ewoluuje, preferencje u\u017cytkownik\u00f3w si\u0119 zmieniaj\u0105, a Twoja witryna mo\u017ce ju\u017c nie s\u0142u\u017cy\u0107 Twojej firmie tak skutecznie, jak kiedy\u015b. Sk\u0105d wi\u0119c wiedzie\u0107, kiedy nadszed\u0142 czas na przeprojektowanie witryny? Oto siedem oznak, \u017ce nadszed\u0142 czas na aktualizacj\u0119 - zak\u0142adaj\u0105c, \u017ce nie masz w pobli\u017cu cz\u0142onka zespo\u0142u Gen Z lub Gen A, kt\u00f3ry nada\u0142by ci \"wygl\u0105d\".<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Zawarto\u015b\u0107<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pl\/when-to-redesign-your-website-7-signs-its-time-for-an-update\/#Your_Website_Looks_Outdated\" >Twoja witryna wygl\u0105da na przestarza\u0142\u0105<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pl\/when-to-redesign-your-website-7-signs-its-time-for-an-update\/#Your_Website_Isnt_Mobile-Friendly\" >Twoja witryna nie jest przyjazna dla urz\u0105dze\u0144 mobilnych<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pl\/when-to-redesign-your-website-7-signs-its-time-for-an-update\/#Your_Website_Loads_Slowly\" >Twoja witryna \u0142aduje si\u0119 wolno<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pl\/when-to-redesign-your-website-7-signs-its-time-for-an-update\/#Your_Website_Doesnt_Reflect_Your_Current_Branding\" >Twoja witryna nie odzwierciedla aktualnego wizerunku marki<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/pl\/when-to-redesign-your-website-7-signs-its-time-for-an-update\/#Your_Website_Isnt_Delivering_Results\" >Twoja witryna nie przynosi wynik\u00f3w<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/pl\/when-to-redesign-your-website-7-signs-its-time-for-an-update\/#Your_Website_Is_Difficult_to_Update\" >Twoja witryna jest trudna do aktualizacji<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.freshpies.co.uk\/pl\/when-to-redesign-your-website-7-signs-its-time-for-an-update\/#Your_Competitors_Have_Better_Websites\" >Twoi konkurenci maj\u0105 lepsze strony internetowe<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.freshpies.co.uk\/pl\/when-to-redesign-your-website-7-signs-its-time-for-an-update\/#The_Summary\" >Podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Your_Website_Looks_Outdated\"><\/span>Twoja witryna wygl\u0105da na przestarza\u0142\u0105<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Liczy si\u0119 pierwsze wra\u017cenie, a je\u015bli Twoja witryna wygl\u0105da, jakby utkn\u0119\u0142a w przesz\u0142o\u015bci, potencjalni klienci mog\u0105 za\u0142o\u017cy\u0107, \u017ce Twoja firma r\u00f3wnie\u017c. Trendy w projektowaniu szybko ewoluuj\u0105, a to, co wygl\u0105da\u0142o najnowocze\u015bniej pi\u0119\u0107 lat temu, mo\u017ce teraz wygl\u0105da\u0107 na przestarza\u0142e i nieprofesjonalne. Na przyk\u0142ad przestarza\u0142e funkcje, takie jak ci\u0119\u017ckie gradienty, migaj\u0105cy tekst lub zbyt zaj\u0119te uk\u0142ady, mog\u0105 zniech\u0119ci\u0107 u\u017cytkownik\u00f3w.<\/p>\n<p>Nowoczesne strony internetowe maj\u0105 tendencj\u0119 do preferowania czystych, minimalistycznych projekt\u00f3w, optymalizacji mobilnej i szybko \u0142aduj\u0105cych si\u0119 funkcji. Je\u015bli Twoja witryna nie by\u0142a od\u015bwie\u017cana od kilku lat, by\u0107 mo\u017ce nadszed\u0142 czas, aby nada\u0107 jej bardziej wsp\u00f3\u0142czesny charakter.<\/p>\n<figure id=\"attachment_81959\" aria-describedby=\"caption-attachment-81959\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-81959 size-medium\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-27-at-17.42.16-300x150.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-27-at-17.42.16-300x150.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-27-at-17.42.16-1024x511.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-27-at-17.42.16-768x383.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-27-at-17.42.16-1536x766.png 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-27-at-17.42.16-18x9.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-27-at-17.42.16-350x175.png 350w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-27-at-17.42.16.png 2044w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-81959\" class=\"wp-caption-text\">Bardzo podoba nam si\u0119 funkcjonalno\u015b\u0107 tej strony, ale jej wygl\u0105d nawi\u0105zuje do wczesnych lat 2000.<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Your_Website_Isnt_Mobile-Friendly\"><\/span>Twoja witryna nie jest przyjazna dla urz\u0105dze\u0144 mobilnych<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Z <em><span style=\"text-decoration: underline;\">ponad po\u0142owa ca\u0142ego ruchu w sieci<\/span><\/em> pochodz\u0105cych z urz\u0105dze\u0144 mobilnych, posiadanie <a href=\"https:\/\/www.freshpies.co.uk\/pl\/baza-wiedzy\/co-oznacza-mobile-first-design\/\">przyjazny dla urz\u0105dze\u0144 mobilnych<\/a> strona internetowa jest niezb\u0119dna. Je\u015bli Twoja witryna nie jest zoptymalizowana pod k\u0105tem urz\u0105dze\u0144 mobilnych, mo\u017cesz straci\u0107 znaczn\u0105 ilo\u015b\u0107 potencjalnych klient\u00f3w.<\/p>\n<p>Witryna przyjazna urz\u0105dzeniom mobilnym zapewnia dost\u0119pno\u015b\u0107 tre\u015bci i \u0142atwo\u015b\u0107 nawigacji na smartfonach i tabletach. Obejmuje to responsywne elementy projektu, kt\u00f3re dostosowuj\u0105 si\u0119 do r\u00f3\u017cnych rozmiar\u00f3w ekranu, czytelny tekst bez powi\u0119kszania i przyciski przyjazne dla dotyku. Je\u015bli Twoja witryna nadal opiera si\u0119 na uk\u0142adach tylko dla komputer\u00f3w stacjonarnych, nadszed\u0142 czas na przeprojektowanie.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_Website_Loads_Slowly\"><\/span>Twoja witryna \u0142aduje si\u0119 wolno<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>W dzisiejszym szybko zmieniaj\u0105cym si\u0119 cyfrowym \u015bwiecie u\u017cytkownicy oczekuj\u0105, \u017ce strony internetowe b\u0119d\u0105 \u0142adowa\u0107 si\u0119 szybko. Wed\u0142ug bada\u0144 40% u\u017cytkownik\u00f3w porzuci witryn\u0119, kt\u00f3rej \u0142adowanie trwa d\u0142u\u017cej ni\u017c trzy sekundy. Je\u015bli witryna dzia\u0142a wolno, mo\u017ce to frustrowa\u0107 u\u017cytkownik\u00f3w i negatywnie wp\u0142ywa\u0107 na rankingi wyszukiwarek.<\/p>\n<p>Kilka czynnik\u00f3w mo\u017ce spowolni\u0107 dzia\u0142anie witryny, w tym przestarza\u0142e kodowanie, du\u017ce pliki graficzne lub niezoptymalizowane skrypty. Przeprojektowanie mo\u017ce pom\u00f3c usprawni\u0107 wydajno\u015b\u0107 witryny, zapewniaj\u0105c kr\u00f3tsze czasy \u0142adowania i lepsze wra\u017cenia u\u017cytkownika.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_Website_Doesnt_Reflect_Your_Current_Branding\"><\/span>Twoja witryna nie odzwierciedla aktualnego wizerunku marki<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Wraz z rozwojem i ewolucj\u0105 firmy, marka mo\u017ce r\u00f3wnie\u017c ulega\u0107 zmianom. Niezale\u017cnie od tego, czy zaktualizowa\u0142e\u015b logo, zmieni\u0142e\u015b schemat kolor\u00f3w, czy dopracowa\u0142e\u015b sw\u00f3j przekaz, Twoja strona internetowa musi odzwierciedla\u0107 aktualn\u0105 to\u017csamo\u015b\u0107 marki.<\/p>\n<p>Je\u015bli istnieje rozd\u017awi\u0119k mi\u0119dzy Twoj\u0105 witryn\u0105 a brandingiem, odwiedzaj\u0105cy mog\u0105 czu\u0107 si\u0119 zdezorientowani, od\u0142\u0105czeni lub nieufni wobec Twojego przekazu. Przeprojektowanie strony internetowej mo\u017ce pom\u00f3c w dostosowaniu obecno\u015bci online do aktualnej to\u017csamo\u015bci marki, zapewniaj\u0105c sp\u00f3jno\u015b\u0107 we wszystkich kana\u0142ach.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_Website_Isnt_Delivering_Results\"><\/span>Twoja witryna nie przynosi wynik\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Twoja strona internetowa powinna by\u0107 kluczowym czynnikiem nap\u0119dzaj\u0105cym biznes, czy to poprzez sprzeda\u017c, zapytania czy generowanie lead\u00f3w. Je\u015bli nie przynosi ona oczekiwanych rezultat\u00f3w, takich jak niski wsp\u00f3\u0142czynnik konwersji lub wysoki wsp\u00f3\u0142czynnik odrzuce\u0144, by\u0107 mo\u017ce nadszed\u0142 czas na ponown\u0105 ocen\u0119 jej projektu i funkcjonalno\u015bci.<\/p>\n<p>Strona internetowa, kt\u00f3ra nie przekszta\u0142ca odwiedzaj\u0105cych w klient\u00f3w, mo\u017ce mie\u0107 problemy z uk\u0142adem, nawigacj\u0105 lub wezwaniami do dzia\u0142ania (CTA). Przeprojektowanie mo\u017ce pom\u00f3c w stworzeniu bardziej przyjaznego dla u\u017cytkownika do\u015bwiadczenia, prowadz\u0105c odwiedzaj\u0105cych do po\u017c\u0105danych dzia\u0142a\u0144, takich jak wype\u0142nienie formularza kontaktowego lub dokonanie zakupu.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_Website_Is_Difficult_to_Update\"><\/span>Twoja witryna jest trudna do aktualizacji<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dbanie o \u015bwie\u017co\u015b\u0107 i aktualno\u015b\u0107 tre\u015bci w witrynie ma zasadnicze znaczenie dla utrzymania zaanga\u017cowania i poprawy pozycji w wyszukiwarkach. Je\u015bli Twoja witryna jest zbudowana na przestarza\u0142ym systemie zarz\u0105dzania tre\u015bci\u0105 (CMS) lub wymaga dewelopera przy ka\u017cdej drobnej zmianie, by\u0107 mo\u017ce nadszed\u0142 czas na aktualizacj\u0119.<\/p>\n<p>Nowoczesne strony internetowe powinny by\u0107 \u0142atwe w zarz\u0105dzaniu, umo\u017cliwiaj\u0105c aktualizacj\u0119 tre\u015bci, zdj\u0119\u0107 i produkt\u00f3w bez specjalistycznej wiedzy technicznej. Przeprojektowanie strony internetowej mo\u017ce obejmowa\u0107 przyjazny dla u\u017cytkownika system CMS, taki jak WordPress, kt\u00f3ry umo\u017cliwia aktualizacj\u0119 witryny bez konieczno\u015bci korzystania z pomocy z zewn\u0105trz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_Competitors_Have_Better_Websites\"><\/span>Twoi konkurenci maj\u0105 lepsze strony internetowe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Zawsze warto mie\u0107 oko na konkurencj\u0119. Je\u015bli ich witryny s\u0105 bardziej nowoczesne, przyjazne dla u\u017cytkownika lub atrakcyjne wizualnie ni\u017c Twoja, mo\u017cesz znale\u017a\u0107 si\u0119 w niekorzystnej sytuacji. Witryna, kt\u00f3ra wydaje si\u0119 by\u0107 za zakr\u0119tem w por\u00f3wnaniu do konkurencji, mo\u017ce prowadzi\u0107 potencjalnych klient\u00f3w do kwestionowania wiarygodno\u015bci Twojej firmy.<\/p>\n<p>Przeprojektowanie strony internetowej mo\u017ce pom\u00f3c w utrzymaniu konkurencyjno\u015bci, zapewniaj\u0105c, \u017ce witryna nie tylko spe\u0142nia oczekiwania u\u017cytkownik\u00f3w, ale nawet je przekracza. Uwzgl\u0119dniaj\u0105c nowoczesne trendy w projektowaniu i ulepszon\u0105 funkcjonalno\u015b\u0107, mo\u017cesz stworzy\u0107 witryn\u0119, kt\u00f3ra wyr\u00f3\u017cnia si\u0119 z t\u0142umu.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Summary\"><\/span>Podsumowanie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Twoja strona internetowa jest kluczowym zasobem biznesowym, ale jak ka\u017cdy zas\u00f3b, wymaga regularnej uwagi, aby pozosta\u0107 istotnym i skutecznym. Je\u015bli witryna wygl\u0105da na przestarza\u0142\u0105, nie jest przyjazna dla urz\u0105dze\u0144 mobilnych, \u0142aduje si\u0119 wolno lub nie odzwierciedla aktualnej marki, prawdopodobnie nadszed\u0142 czas na przeprojektowanie. Podobnie, je\u015bli masz trudno\u015bci z aktualizacj\u0105 tre\u015bci, pozostajesz w tyle za konkurencj\u0105 lub po prostu nie uzyskujesz oczekiwanych wynik\u00f3w, nowa witryna mo\u017ce tchn\u0105\u0107 nowe \u017cycie w Twoj\u0105 obecno\u015b\u0107 w Internecie.<\/p>\n<p>Przeprojektowanie strony w odpowiednim czasie mo\u017ce poprawi\u0107 komfort u\u017cytkowania, zwi\u0119kszy\u0107 pozycj\u0119 w rankingach wyszukiwarek i ostatecznie pom\u00f3c w osi\u0105gni\u0119ciu cel\u00f3w biznesowych. Je\u015bli zauwa\u017cy\u0142e\u015b kt\u00f3rykolwiek z tych objaw\u00f3w, warto rozwa\u017cy\u0107 aktualizacj\u0119, aby utrzyma\u0107 swoj\u0105 witryn\u0119 - i firm\u0119 - w najlepszym wydaniu.<\/p>\n<p>Je\u015bli dotar\u0142e\u015b tak daleko, powiniene\u015b <a href=\"https:\/\/www.freshpies.co.uk\/pl\/kontakt\/\">Zadzwo\u0144 do nas ju\u017c dzi\u015b<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sk\u0105d wiedzie\u0107, kiedy nadszed\u0142 czas na przeprojektowanie witryny? Oto siedem oznak, \u017ce nadszed\u0142 czas na aktualizacj\u0119 - zak\u0142adaj\u0105c, \u017ce nie masz w pobli\u017cu cz\u0142onka pokolenia Z lub pokolenia A, kt\u00f3ry nada\u0142by ci \"wygl\u0105d\".<\/p>","protected":false},"author":1,"featured_media":81967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1172],"tags":[],"class_list":["post-81958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>When to Redesign Your Website: 7 Signs It\u2019s Time for an Update - Fresh Pies<\/title>\n<meta name=\"description\" content=\"Your website is the online face of your business, and it\u2019s crucial to make a great impression. Check our list to see if it&#039;s time to update!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pl\/kiedy-przeprojektowac-strone-internetowa-7-oznak-ze-nadszedl-czas-na-aktualizacje\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When to Redesign Your Website: 7 Signs It\u2019s Time for an Update\" \/>\n<meta property=\"og:description\" content=\"Your website is the online face of your business, and it\u2019s crucial to make a great impression. 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