{"id":83378,"date":"2025-03-17T16:30:14","date_gmt":"2025-03-17T16:30:14","guid":{"rendered":"https:\/\/www.freshpies.co.uk\/?p=83378"},"modified":"2025-05-19T12:46:53","modified_gmt":"2025-05-19T11:46:53","slug":"znaczenie-dostepnosci-stron-internetowych","status":"publish","type":"post","link":"https:\/\/www.freshpies.co.uk\/pl\/the-importance-of-website-accessibility\/","title":{"rendered":"Znaczenie dost\u0119pno\u015bci stron internetowych"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kiedy wiele os\u00f3b s\u0142yszy s\u0142owo \"dost\u0119pno\u015b\u0107\", my\u015bli o tek\u015bcie \"alt\" i niewiele wi\u0119cej. Prawda jest taka, \u017ce podczas tworzenia strony internetowej, dost\u0119pno\u015b\u0107 powinna by\u0107 brana pod uwag\u0119 na ka\u017cdym kroku. Wed\u0142ug WHO (w 2023 r.) Szacuje si\u0119, \u017ce 1,3 miliarda ludzi jest niepe\u0142nosprawnych, co odpowiada 1 na 6 os\u00f3b. Oznacza to, \u017ce 1 na 6 os\u00f3b odwiedzaj\u0105cych Twoj\u0105 witryn\u0119 mo\u017ce potrzebowa\u0107 zmian w dost\u0119pno\u015bci, aby m\u00f3c j\u0105 przeczyta\u0107 lub zrozumie\u0107.\u00a0<\/span><\/p>\n<p><span style=\"color: #ff0000;\"><strong>Wa\u017cna informacja:<\/strong><\/span><\/p>\n<p><span style=\"color: #ff0000;\"><strong>Od 28 czerwca zacznie obowi\u0105zywa\u0107 EAA (European Accessibility Act), co oznacza, \u017ce wi\u0119kszo\u015b\u0107 stron internetowych (zw\u0142aszcza tych sprzedaj\u0105cych towary lub us\u0142ugi) musi by\u0107 prawnie zgodna ze standardami dost\u0119pno\u015bci opartymi na WCAG 2.1 Poziom AA. Wi\u0119cej informacji mo\u017cna znale\u017a\u0107 na stronie<a style=\"color: #ff0000;\" href=\"https:\/\/www.levelaccess.com\/compliance-overview\/european-accessibility-act-eaa\/?utm_campaign=G_S_EAA_EMEA&amp;utm_content=NB_EAA_BM&amp;adset_id=164396000846&amp;utm_ad=726839816373&amp;ad_id=726839816373&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_id=21557858786&amp;campaign_id=21557858786&amp;keyword_id=kwd-415700814887&amp;utm_term=european%20accessibility%20act&amp;matchtype=b&amp;device=c&amp;GeoLoc=9045908&amp;IntLoc=&amp;placement=&amp;network=g&amp;hsa_cam=21557858786&amp;hsa_grp=164396000846&amp;hsa_ad=726839816373&amp;hsa_src=g&amp;hsa_tgt=kwd-415700814887&amp;hsa_kw=european%20accessibility%20act&amp;hsa_mt=b&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gclid=Cj0KCQjwkN--BhDkARIsAD_mnIoWJEPH3jiAygkE1SBbYo1it0XoJQtS0kX2BP4AauQHpmK3ZDiWHNoaAozVEALw_wcB\"> Poziom dost\u0119pu <\/a>lub <\/strong><strong><a style=\"color: #ff0000;\" href=\"https:\/\/accessible-eu-centre.ec.europa.eu\/content-corner\/news\/eaa-comes-effect-june-2025-are-you-ready-2025-01-31_en\">Dost\u0119pna strona UE<\/a>.\u00a0<\/strong><\/span><\/p>\n<h2><\/h2>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Zawarto\u015b\u0107<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freshpies.co.uk\/pl\/the-importance-of-website-accessibility\/#The_Levels_of_Accessibility_WCAG\" >Poziomy dost\u0119pno\u015bci (WCAG)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freshpies.co.uk\/pl\/the-importance-of-website-accessibility\/#Why_is_Accessibility_Important\" >Dlaczego dost\u0119pno\u015b\u0107 jest wa\u017cna?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freshpies.co.uk\/pl\/the-importance-of-website-accessibility\/#The_Importance_of_Alt_Text\" >Znaczenie tekstu alternatywnego<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freshpies.co.uk\/pl\/the-importance-of-website-accessibility\/#Alt_Text_Best_Practices\" >Najlepsze praktyki dotycz\u0105ce tekstu alternatywnego.\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freshpies.co.uk\/pl\/the-importance-of-website-accessibility\/#Apps_and_Add_Ons\" >Aplikacje i dodatki:\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freshpies.co.uk\/pl\/the-importance-of-website-accessibility\/#Other_Ways_to_Ensure_Website_Accessability\" >Inne sposoby zapewnienia dost\u0119pno\u015bci strony internetowej.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.freshpies.co.uk\/pl\/the-importance-of-website-accessibility\/#Go_Forward_and_Optimise\" >Id\u017a naprz\u00f3d i optymalizuj!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Levels_of_Accessibility_WCAG\"><\/span><span style=\"font-weight: 400;\">Poziomy dost\u0119pno\u015bci (WCAG)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">WCAG to skr\u00f3t od Web Content Accessibility Guidelines. Opracowany przez World Wide Web Consortium w celu zwi\u0119kszenia dost\u0119pno\u015bci tre\u015bci cyfrowych dla os\u00f3b niepe\u0142nosprawnych.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A<\/b><span style=\"font-weight: 400;\"> (Podstawowe) - Minimalne wymagania (np. tekst alternatywny, nawigacja za pomoc\u0105 klawiatury).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AA <\/b><span style=\"font-weight: 400;\">(Standard) - zalecane dla wi\u0119kszo\u015bci stron internetowych (np. kontrast kolor\u00f3w, przejrzysta nawigacja).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AAA <\/b><span style=\"font-weight: 400;\">(Rozszerzony) - Najwy\u017cszy poziom, ale nie zawsze praktyczny (np. j\u0119zyk migowy, wiele opcji nawigacji).<\/span><\/li>\n<\/ol>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Accessibility_Important\"><\/span><span style=\"font-weight: 400;\">Dlaczego dost\u0119pno\u015b\u0107 jest wa\u017cna?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Wyobra\u017a sobie, \u017ce patrzysz na stron\u0119 internetow\u0105 i nie mo\u017cesz jej odczyta\u0107, poniewa\u017c kolory s\u0105 okropne, a s\u0142owa wygl\u0105daj\u0105 dziwnie. Teraz wyobra\u017a sobie, \u017ce ka\u017cda strona internetowa, na kt\u00f3r\u0105 patrzysz, zmaga si\u0119 z tymi samymi problemami - powa\u017cnie utrudni\u0142oby to korzystanie z Internetu. \u015alepota barw dotyka oko\u0142o 1 na 12 m\u0119\u017cczyzn (8%) i 1 na 200 kobiet. Ponadto w Wielkiej Brytanii oko\u0142o 10% populacji ma dysleksj\u0119. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Upewnienie si\u0119, \u017ce marka i strona internetowa maj\u0105 wysoce kontrastuj\u0105ce kolory oznacza, \u017ce b\u0119dzie ona znacznie \u0142atwiejsza do odczytania dla rozs\u0105dnej cz\u0119\u015bci odwiedzaj\u0105cych witryn\u0119.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je\u015bli jednak chodzi o rodzaj i rozmiar czcionki, nie ma naprawd\u0119 jasnych wytycznych dotycz\u0105cych dost\u0119pno\u015bci. Jednak og\u00f3ln\u0105 zasad\u0105 jest, aby zacz\u0105\u0107 od 16 pikseli lub wi\u0119kszych dla tekstu g\u0142\u00f3wnego. Staraj si\u0119 unika\u0107 bardziej wyszukanych czcionek, takich jak czcionki skryptowe, np.<\/span> <span style=\"font-weight: 400;\">Pacifico <\/span><span style=\"font-weight: 400;\">lub <\/span><span style=\"font-weight: 400;\">Homar<\/span> (przyk\u0142ad poni\u017cej) lub kursyw\u0105 <span style=\"font-weight: 400;\">poniewa\u017c mog\u0105 by\u0107 trudniejsze do odczytania.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-83421 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Untitled-design-1024x726.jpg\" alt=\"Czcionki pacyficzne i homarowe\" width=\"453\" height=\"321\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Untitled-design-1024x726.jpg 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Untitled-design-300x213.jpg 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Untitled-design-768x545.jpg 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Untitled-design-1536x1090.jpg 1536w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Untitled-design-18x12.jpg 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Untitled-design-350x248.jpg 350w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Untitled-design.jpg 1748w\" sizes=\"(max-width: 453px) 100vw, 453px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">W przypadku niepe\u0142nosprawno\u015bci takich jak dysleksja, mo\u017cna r\u00f3wnie\u017c pom\u00f3c w optymalizacji witryny, pisz\u0105c u\u017cywaj\u0105c g\u0142osu czynnego, a nie biernego i utrzymuj\u0105c zwi\u0119z\u0142o\u015b\u0107 zda\u0144. Unikaj r\u00f3wnie\u017c d\u0142ugich akapit\u00f3w i niepotrzebnych \"gofr\u00f3w\", je\u015bli mo\u017cesz temu zaradzi\u0107. U\u017cywaj ciemnego tekstu na tle, kt\u00f3re nie jest bia\u0142e, i regularnie rozbijaj tekst za pomoc\u0105 H2 i H3, aby umo\u017cliwi\u0107 u\u017cytkownikom sprawdzenie, co zawiera tekst, bez konieczno\u015bci czytania go w ca\u0142o\u015bci. W przypadku u\u017cytkownik\u00f3w niewidomych na kolory unikaj kolor\u00f3w takich jak zielony, r\u00f3\u017cowy i czerwony, poniewa\u017c s\u0105 to najcz\u0119stsze kolory, z kt\u00f3rymi ludzie maj\u0105 trudno\u015bci.<br \/>\n<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Alt_Text\"><\/span><span style=\"font-weight: 400;\">Znaczenie tekstu alternatywnego<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Wielu marketer\u00f3w zdaje sobie spraw\u0119 z istnienia tekstu ALT (tekst alternatywny) z punktu widzenia SEO i mo\u017ce wykorzystywa\u0107 to miejsce do umieszczania s\u0142\u00f3w kluczowych w celu zwi\u0119kszenia mo\u017cliwo\u015bci indeksowania strony przez boty wyszukiwarek. Jednak niewiele os\u00f3b bierze pod uwag\u0119 fakt, \u017ce tekst alternatywny jest tam, aby czytniki stron internetowych i ekran\u00f3w mog\u0142y go odczyta\u0107 i nada\u0107 kontekst stronie. Umo\u017cliwia to osobom z wolnymi pr\u0119dko\u015bciami Internetu i tym, kt\u00f3rzy maj\u0105 trudno\u015bci z interpretacj\u0105 obraz\u00f3w, nadal rozumie\u0107, co zawiera obraz, zwi\u0119kszaj\u0105c dost\u0119pno\u015b\u0107 witryny.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Alt_Text_Best_Practices\"><\/span><span style=\"font-weight: 400;\">Najlepsze praktyki dotycz\u0105ce tekstu alternatywnego.\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Najlepszym sposobem na zoptymalizowanie tekstu alternatywnego pod k\u0105tem dost\u0119pno\u015bci (ale tak\u017ce SEO) jest napisanie jasnego opisu obrazu i naturalne w\u0142\u0105czenie s\u0142owa kluczowego. W przypadku obraz\u00f3w dekoracyjnych, kt\u00f3re nie wymagaj\u0105 s\u0142\u00f3w kluczowych w tek\u015bcie alternatywnym, nie pozostawiaj ich pustych. Zamiast tego podaj \"atrybut Null\", aby czytniki ekranu wiedzia\u0142y, \u017ce maj\u0105 pomin\u0105\u0107 obraz.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Przyk\u0142ad atrybutu null:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&lt;img src=&quot;&rdquo;insertimagetitlehere.jpg&rdquo;&quot; alt=&quot;&amp;quot;&amp;quot;&quot;&gt;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Najlepsz\u0105 praktyk\u0105 jest pisanie tekstu alternatywnego dla wa\u017cnych obraz\u00f3w, je\u015bli to mo\u017cliwe.\u00a0<\/span><span style=\"font-weight: 400;\">Na przyk\u0142ad s\u0142owo kluczowe to \"Macbook\", wi\u0119c chcesz je wpisa\u0107 w tek\u015bcie alternatywnym, ale tekst alternatywny musi mie\u0107 r\u00f3wnie\u017c sens. Nie powiniene\u015b te\u017c pisa\u0107 zb\u0119dnego tekstu, tekst alternatywny nie powinien wyja\u015bnia\u0107, \u017ce jest to obraz (na przyk\u0142ad zdj\u0119cie zawiera obraz).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tekst alternatywny dla tego obrazu powinien brzmie\u0107: \"Osoba ubrana w \u017c\u00f3\u0142ty sweter i z\u0142ote bransoletki, siedzi przy biurku pisz\u0105c na Macbooku\".<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-83379 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Mustardjumpertype.png\" alt=\"Kobieta w \u017c\u00f3\u0142tym swetrze pisze na laptopie siedz\u0105c przy biurku\" width=\"560\" height=\"373\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Mustardjumpertype.png 942w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Mustardjumpertype-300x200.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Mustardjumpertype-768x512.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Mustardjumpertype-18x12.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Mustardjumpertype-350x233.png 350w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/span><\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Apps_and_Add_Ons\"><\/span><span style=\"font-weight: 400;\">Aplikacje i dodatki:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Otwarta czcionka dysleksji<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Niekt\u00f3rzy dyslektycy u\u017cywaj\u0105 rozszerzenia <\/span><a href=\"https:\/\/opendyslexic.org\/\"><b>Dyslektyk otwarty <\/b><\/a><span style=\"font-weight: 400;\">aby zmieni\u0107 czcionk\u0119 w przegl\u0105darce na czcionk\u0119 zaprojektowan\u0105 specjalnie dla os\u00f3b z dysleksj\u0105. Testuj\u0105c kompatybilno\u015b\u0107 swojej witryny z tym rozszerzeniem i buduj\u0105c j\u0105 z my\u015bl\u0105 o tym, mo\u017cesz upewni\u0107 si\u0119, \u017ce Twoja witryna jest tak przyjazna i dost\u0119pna dla dyslektyk\u00f3w, jak to tylko mo\u017cliwe.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-83390 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-10-at-15.58.18.png\" alt=\"przyk\u0142ad czcionki dost\u0119pno\u015bci strony internetowej &quot;open dyslexic\" width=\"574\" height=\"178\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-10-at-15.58.18.png 574w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-10-at-15.58.18-300x93.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-10-at-15.58.18-18x6.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-10-at-15.58.18-350x109.png 350w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Colourblindly i Colourcontrast.CC.<\/span><\/h3>\n<p><a href=\"https:\/\/chromewebstore.google.com\/detail\/colorblindly\/floniaahmccleoclneebhhmnjgdfijgg?hl=en\"><b>Colourblindly<\/b><\/a><span style=\"font-weight: 400;\"> to kolejne rozszerzenie do Chrome, kt\u00f3re tym razem symuluje wygl\u0105d witryny dla os\u00f3b z r\u00f3\u017cnymi rodzajami \u015blepoty barw. Klikaj\u0105c na poszczeg\u00f3lne typy \u015blepoty barw, mo\u017cesz zobaczy\u0107, jak Twoja witryna jest ogl\u0105dana w czasie rzeczywistym.  W po\u0142\u0105czeniu z<\/span><a href=\"https:\/\/colourcontrast.cc\/\"><b> Colourcontrast.cc<\/b><\/a><span style=\"font-weight: 400;\"> to idealne po\u0142\u0105czenie, aby upewni\u0107 si\u0119, \u017ce Twoja witryna i branding s\u0105 tak dost\u0119pne, jak to tylko mo\u017cliwe.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-83380 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-10-at-15.42.42-1024x477.png\" alt=\"obraz strony g\u0142\u00f3wnej witryny sprawdzaj\u0105cej kontrast kolor\u00f3w - czarny tekst na \u017c\u00f3\u0142tym tle\" width=\"440\" height=\"205\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-10-at-15.42.42-1024x477.png 1024w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-10-at-15.42.42-300x140.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-10-at-15.42.42-768x358.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-10-at-15.42.42-18x8.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-10-at-15.42.42-350x163.png 350w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-10-at-15.42.42.png 1532w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-83387 aligncenter\" src=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-10-at-15.55.11.png\" alt=\"obraz interfejsu aplikacji dla niewidomych na kolory\" width=\"440\" height=\"278\" srcset=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-10-at-15.55.11.png 810w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-10-at-15.55.11-300x190.png 300w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-10-at-15.55.11-768x485.png 768w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-10-at-15.55.11-18x12.png 18w, https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-10-at-15.55.11-350x221.png 350w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Tekst alternatywny AI:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Je\u015bli masz trudno\u015bci z pisaniem tekstu alternatywnego, istniej\u0105 narz\u0119dzia AI, kt\u00f3re mog\u0105 ci pom\u00f3c. Alttext.AI \"czyta\" obraz i generuje odpowiedni podpis. Pami\u0119taj, aby upewni\u0107 si\u0119, \u017ce sprawdzi\u0142e\u015b to dwukrotnie i pami\u0119taj o dodaniu s\u0142owa kluczowego (tak p\u0142ynnie, jak to mo\u017cliwe) dla cel\u00f3w SEO.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Other_Ways_to_Ensure_Website_Accessability\"><\/span><span style=\"font-weight: 400;\">Inne sposoby zapewnienia dost\u0119pno\u015bci strony internetowej.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Elementy interaktywne powinny by\u0107 \u0142atwe do zauwa\u017cenia<\/b><span style=\"font-weight: 400;\"> - Obejmuje to upewnienie si\u0119, \u017ce linki maj\u0105 inny kolor i s\u0105 podkre\u015blone, a przyciski \u0142atwo wyr\u00f3\u017cniaj\u0105 si\u0119 na tle. U\u017cyj narz\u0119dzi takich jak Colourcontrast.cc, aby sprawdzi\u0107 dost\u0119pno\u015b\u0107 kolor\u00f3w i upewni\u0107 si\u0119, \u017ce kolory s\u0105 kompatybilne. Unikaj kombinacji kolor\u00f3w, takich jak szary i \u017c\u00f3\u0142ty oraz r\u00f3\u017cowy i czerwony.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/www.smashingmagazine.com\/2022\/11\/guide-keyboard-accessibility-html-css-part1\/\"><b>Upewnij si\u0119, \u017ce witryna jest dost\u0119pna z klawiatury<\/b><\/a> <span style=\"font-weight: 400;\">- Niekt\u00f3re niepe\u0142nosprawno\u015bci, takie jak dystrofia mi\u0119\u015bniowa, mog\u0105 utrudnia\u0107 korzystanie z myszy lub g\u0142adzik\u00f3w, wi\u0119c u\u017cytkownicy polegaj\u0105 na nawigacji za pomoc\u0105 klawiatury. Upewnienie si\u0119, \u017ce witryna mo\u017ce by\u0107 nawigowana za pomoc\u0105 klawiatury lub innych urz\u0105dze\u0144 u\u0142atwiaj\u0105cych dost\u0119p, jest wa\u017cnym czynnikiem podczas jej tworzenia. U\u017cycie klawisza tabulacji powinno prowadzi\u0107 do ka\u017cdego elementu strony internetowej, na kt\u00f3rym mo\u017cna skupi\u0107 uwag\u0119. <\/span>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Elementy, na kt\u00f3rych nale\u017cy si\u0119 skupi\u0107, obejmuj\u0105 (ale w \u017cadnym wypadku nie ograniczaj\u0105 si\u0119 do): Wezwanie do dzia\u0142ania <\/span><span style=\"font-weight: 400;\">Przyciski, <\/span>Podsumowania oraz sterowanie audio i wideo.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Projektowanie do u\u017cytku mobilnego <\/b><span style=\"font-weight: 400;\">- Niekt\u00f3rym osobom trudno jest korzysta\u0107 z laptopa, wi\u0119c polegaj\u0105 na telefonach kom\u00f3rkowych lub urz\u0105dzeniach z ekranem dotykowym, takich jak iPady, aby porusza\u0107 si\u0119 po stronach internetowych. Upewnienie si\u0119, \u017ce witryna ma responsywny wygl\u0105d i jest zoptymalizowana pod k\u0105tem urz\u0105dze\u0144 mobilnych, to \u015bwietny spos\u00f3b na zwi\u0119kszenie jej dost\u0119pno\u015bci. Zw\u0142aszcza, \u017ce obecnie oko\u0142o 9 na 10 os\u00f3b korzysta z Internetu za po\u015brednictwem urz\u0105dze\u0144 mobilnych.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Opisowy tekst zakotwiczenia<\/strong>. Znany r\u00f3wnie\u017c jako tekst linku, tekst kotwicy to klikalny tekst, kt\u00f3ry odsy\u0142a do innego miejsca (zwykle innej witryny lub strony). Upewnienie si\u0119, \u017ce jest on opisowy i jasny, zapewnia kontekst u\u017cytkownikom, szczeg\u00f3lnie tym korzystaj\u0105cym z czytnik\u00f3w ekranu lub z ma\u0142\u0105 pr\u0119dko\u015bci\u0105 Internetu, kt\u00f3rzy nie mog\u0105 klikn\u0105\u0107 linku.\u00a0<\/span><\/li>\n<\/ul>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Go_Forward_and_Optimise\"><\/span>Id\u017a naprz\u00f3d i optymalizuj!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Teraz masz wszystkie narz\u0119dzia i informacje, aby zobaczy\u0107, jak wa\u017cna jest dost\u0119pno\u015b\u0107 strony internetowej. kiedy <a href=\"https:\/\/www.freshpies.co.uk\/pl\/baza-wiedzy\/czym-rozni-sie-projektowanie-stron-internetowych-od-innych-rodzajow-projektowania\/\">projektowanie strony internetowej<\/a>Upewnienie si\u0119, \u017ce bierzesz pod uwag\u0119, w jaki spos\u00f3b wszyscy u\u017cytkownicy mog\u0105 wchodzi\u0107 w interakcje z Twoj\u0105 witryn\u0105, mo\u017ce r\u00f3wnie\u017c zwi\u0119kszy\u0107 jej zdolno\u015b\u0107 do indeksowania, wyd\u0142u\u017cy\u0107 czas trwania sesji i skr\u00f3ci\u0107 czas odrzuce\u0144; wszechstronna wygrana. <\/span><span style=\"font-weight: 400;\">Je\u015bli chodzi o dost\u0119pno\u015b\u0107, perfekcja jest prawie niemo\u017cliwa. Nie oznacza to jednak, \u017ce akceptowalne jest przyznanie si\u0119 do pora\u017cki przy pierwszej przeszkodzie. Zoptymalizuj swoj\u0105 witryn\u0119 najlepiej jak to mo\u017cliwe, we\u017a pod uwag\u0119 wszystkie powy\u017csze kwestie i b\u0105d\u017a na bie\u017c\u0105co z nowymi sposobami optymalizacji witryny pod k\u0105tem dost\u0119pno\u015bci.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Kiedy wiele os\u00f3b s\u0142yszy s\u0142owo \"dost\u0119pno\u015b\u0107\", my\u015bli o tek\u015bcie \"alt\" i niewiele wi\u0119cej. Prawda jest taka, \u017ce podczas tworzenia strony internetowej, dost\u0119pno\u015b\u0107 powinna by\u0107 brana pod uwag\u0119 na ka\u017cdym kroku. Wed\u0142ug WHO (w 2023 r.) Szacuje si\u0119, \u017ce 1,3 miliarda ludzi jest niepe\u0142nosprawnych, co odpowiada 1 na 6 os\u00f3b. Oznacza to, \u017ce 1 na 6 os\u00f3b odwiedzaj\u0105cych Twoj\u0105 witryn\u0119 mo\u017ce potrzebowa\u0107 zmian w dost\u0119pno\u015bci, aby m\u00f3c j\u0105 przeczyta\u0107 lub zrozumie\u0107.\u00a0<\/p>","protected":false},"author":9,"featured_media":83432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1172],"tags":[],"class_list":["post-83378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Importance of Website Accessibility - Fresh Pies<\/title>\n<meta name=\"description\" content=\"The truth is that when building a website, accessibility should be considered every step of the way, as it makes an impact on everyone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freshpies.co.uk\/pl\/znaczenie-dostepnosci-stron-internetowych\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Website Accessibility\" \/>\n<meta property=\"og:description\" content=\"The truth is that when building a website, accessibility should be considered every step of the way, as it makes an impact on everyone.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freshpies.co.uk\/pl\/znaczenie-dostepnosci-stron-internetowych\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Pies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freshpiesdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-17T16:30:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-19T11:46:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freshpies.co.uk\/wp-content\/uploads\/2025\/03\/acesability-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"890\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sonnie Spenser\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freshpies\" \/>\n<meta name=\"twitter:site\" content=\"@freshpies\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonnie Spenser\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/the-importance-of-website-accessibility\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/the-importance-of-website-accessibility\\\/\"},\"author\":{\"name\":\"Sonnie Spenser\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#\\\/schema\\\/person\\\/8d381e059c7d72b8d27cd8d9f17d42c6\"},\"headline\":\"The Importance of Website Accessibility\",\"datePublished\":\"2025-03-17T16:30:14+00:00\",\"dateModified\":\"2025-05-19T11:46:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/the-importance-of-website-accessibility\\\/\"},\"wordCount\":1254,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/the-importance-of-website-accessibility\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freshpies.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/acesability-blog.png\",\"articleSection\":[\"Website Design\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freshpies.co.uk\\\/the-importance-of-website-accessibility\\\/\",\"url\":\"https:\\\/\\\/www.freshpies.co.uk\\\/the-importance-of-website-accessibility\\\/\",\"name\":\"The Importance of Website Accessibility - 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